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Now in paper
THE REASONING
VOTER
Communication and Persuasion
in Presidential Campaigns
Samuel L. Popkin
Second Edition
With a new chapter on the 1992 Presidential
campaign
"If you're preparing to run a presidential
campaign, and only have time to read one
book, make sure you read Sam Popkin's
The Reasoning Voter. If you have time to
read two books, read The Reasoning Voter
twice."—James Carville, Senior Strategist,
Clinton/Gore "92
Paper $12.95 M2 pages 26 tabUs
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