PT BUMI SERPONG DAMAI TBK

PT Bumi Serpong Damai Tbk

October 2015
Company Overview
Company Highlights
• PT Bumi Serpong Damai Tbk (“BSDE”) was Shareholders Structure
established in 1984 by consortium of Sinarmas Land
shareholders to develop BSD City as a
satellite city in southwest of Jakarta Other founding
35% shareholders
• BSDE has started its operation since 1989
and has grown to become a new center of Free floating
economy in the southern outskirt of Jakarta 63%
• BSD City is one of the largest city 2%
development company in Indonesia with
total license area of 5,950 ha
Company Structure Chart
• Well established developments in Greater
Jakarta & Borneo, expanding to Surabaya, BSDE
Manado, Palembang and Semarang 88.56
%
72.25% 55%

Duta Sinar Mas Sinar Mas

• BSDE is included in various indices, including Pertiwi Teladan Wisesa
Bisnis 27, Kompas 100, LQ45, JII, 49% 99.9% 60%
Investor33 & MSCI Indonesia
Sentra Talenta Sinar Usaha
• BSDE is the largest property company in International
Utama Marga
terms of market capitalization, IDR 32 Expo
trillion/USD 2.3 billion as of 15th October 51% 99.9% 99.9% 99.9% 99.9%

2015) (1 USD ~ IDR 13,600)] Bumi Bumi Garwita Praba Pastika

Parama Paramudita Sentra Selaras Candra
Wisesa Mas Utama Pratama Pertiwi
1
 Corporate Actions
2003 - 2008 2010 2012--2013
2012 2014 2015

2003, issued BSD
Rights issue IDR
Issuance Shelf
5% new shares
5% new shares
Bond I IDR 250B, 760 Registered Bond issuance at Rp issuance at Rp
repaid in 2008
Acquisition of IDR 2.75 trillion 1,820/share 1,890/share

2006, issued BSD DUTI (85.31% of
Acquired stake
Issuance USD
Bond II IDR 600B, equity interest) of PLIN.IJ up to Bond USD 225
repaid in 2011
Capital Injection 34.22% million

2008, IPO at to SMT (60% of
IDR 550 enlarged equity)
and SMW (55% of
enlarged equity)

Current share price

at Rp 1,645

15th October 2014

at Rp 1,475

2
Core Business
PT Bumi Serpong Damai Tbk

Sales Development Revenue Recurring Revenue

City & Urban Gated/cluster Vertical Office Malls and Hotels &
Development Residential Residential Buildings Superblocks Leisure

Greater
Semarang Surabaya Medan Palembang Balikpapan Samarinda Manado Makassar
Jakarta

 International Trade Center (ITC)

 Landed Residential  Shopping Mall
 Shop Houses and offices  Office Building
 Industrial Estate  Estate Management
 Commercial Lots  Hotel
 Apartments  Convention & exhibition

3
Diversifying Portfolio
Presence in Indonesia 9 (nine) big cities
 Balikpapan Permai
Wisma BII- Medan  Balikpapan Baru
 Mal Balikpapan Baru
 Le Grandeur Hotel
 Grand City

Manado

Samarinda
Balikpapan
Palembang

 Sinarmas Land Office Tower

Thamrin Makassar
Greater Jakarta
 Le Grandeur Hotel Mangga
Dua
 Ocean Park BSDCity Surabaya
 MT Haryono (vacant land)
 Kuningan Rasuna (vacant Semarang
land)

 BSD City Serpong

 Grand Wisata Bekasi
 Kota Wisata Cibubur
 Legenda Wisata Cibubur
 Kota Bunga Bogor
 Taman Permata Buana West
Jakarta
 Banjar Wijaya Tangerang
 Bale Tirtawana Bogor
 Jatiasih (vacant land)
 Cibubur (vacant land)
 ITC Superblock Mangga Dua
 ITC Superblock Cempaka Mas
 ITC Superblock Roxy Mas
 ITC Superblock Permata Hijau
 ITC Fatmawati
 ITC Depok
 ITC Kuningan Ambasador
 ITC BSD
 Duri Pulo (vacant land)
 Tanjung Barat (vacant land)
 Mangga Dua Center – Jagir
 ITC Surabaya
 Wisma BII
 Benowo Industrial Estate (vacant land)
 Lakarsantri (vacant land)
 Tanjung Sari (vacant land)
 Mayjen Sungkono (vacant land)

4
Strong Footprint in
Greater Jakarta
Java Sea Seaport

TJ Priok

Soekarno-hatta ITC Superblock ITC Superblock

International Airport Mangga Dua Cempaka Mas

Le Grandeur Hotel
Taman Permata Buana Jakarta

Plaza BII
Tangerang
ITC Kuningan Ambassador Mall
Seaport Taman Banjar
Wijaya Rasuna Jakarta – land bank
Ke Merak ITC Permata Hijau

MT Haryono – land bank Bekasi

Karawaci
Alam
ITC Fatmawati
Sutera
Gading
Serpong
Pd. Indah Grand
Wisata Cibitung
New toll road BSD City Jatiasih, Cibubur – land bank
Ocean Park
Lenteng Agung – land bank Kota Wisata
Cikarang

Legenda Wisata

Depok
Pamulang
Ke
Cikampek
- 7 spacious residential projects Bale Tirtawana
ITC Depok
- 8 superblock developments
Bogor
- 3 towers office buildings
- 27 ha commercial land banks in Jakarta

5
Satellite City Development
BSD City (developed since 1989)
•Development Rights : 5,950 ha
BSD City •Land acquired : ± 5,050 ha
•Developed : ± 2,100 ha

Kota Wisata

Grand Wisata

Kota Wisata
Wisata,, Cibubur (developed since 1996)
•Development Rights : 543 ha
•Land acquired : ±480 ha
•Developed : ±362ha

Grand Wisata
Wisata,, Bekasi (developed since 2005)
•Development Rights : 1,100 ha
•Land acquired : ± 865 ha
•Developed : ± 320 ha
6
 Commercial Superblocks
Superblock Mangga
Superblock DuaDua
Mangga Superblock Permata Hijau
Superblock Superblock Mangga Dua
Permata Hijau Superblock Roxy Mas
Superblock Cempaka Mas
Superblock Ambasador Kuningan
Superblock Fatmawati Mas
Superblock Permata Hijau
Superblock Mangga Dua Surabaya
ITC Depok
ITC Surabaya
ITC BSD
• Pioneer of ITC (strata retail mall) Future Commercial Expansion
• One of the pioneers of “superblock
ITC Depok
• Mixed development, Duri Pulo,
Pulo, Central
developments” which combine Jakarta,16 ha
condominium, retail space and offices • Mixed development, Lenteng Agung,
Agung, South
• As most favorite business hub for Jakarta, 5.6 ha
wholesalers and retailers • Mixed development, Jakarta CBD, Rasuna
Epicentrum,, 5.5 ha
Epicentrum
• Vertical development, Jakarta CBD, MT
Superblock Cempaka Mas Haryono,, 8,000 sqm
Haryono

• Successfully developed 10 Superblocks in spread around

Greater Jakarta and Surabaya with around 1,3 million net
sellable area and as recurring income generator 154,000
sqm leaseable area

7
 Investment Properties
Jakarta Office Building

Sinarmasland Plaza Thamrin I

Rentable area : 10,230 sqm
12 storey office building

Sinarmasland Plaza Thamrin II

Rentable area : 66,180 sqm
39 storey office building

Sinarmasland Plaza Thamrin III

Rentable area : 11,494 sqm
12 storey office building
Surabaya Office Building

Wisma BII Surabaya Jakarta Breeze Open Air Lifestyle Mall

Rentable area 23,281 sqm
20 storey office building
Medan Office Building
Wisma BII Medan
Rentable area : 11,651 sqm
10 storey office building
Net leaseable 29,000 sqm
13.5 ha gross land area, BSD City
DP Mall Semarang, Central Java
Hotel (4 star Hotel)
Net leaseable 18,300 sqm
Gross floor 53,000 sqm
Le Grandeur Jakarta
16 stories, 352 rooms
Epicentrum Walk Mall, CBD Jakarta
Net leaseable 10,722 sqm
Le Grandeur Balikpapan
Gross floor 14,800 sqm
5 stories, 191 rooms
8
Project Overview
BSD City – Master Plan ~ 6,000 Ha

PHASE 3
2,450 Ha

PHASE 1
1,5
1,500 Ha

PHASE 2
2,000 Ha

9
 Infrastructure & Facilities

Infrastructure Facilities
•Easy access to BSD City: •Lifestyle and Entertainment
2 existing toll roads DIG Golf Course, Indonesia Convention Exhibition (ICE)
3 future toll roads Ocean Park Waterpark
double tracks train (executive) Breeze Mall, Teraskota
Teraskota,, BSD Plaza, ITC BSD, Aeon Mall
feeder bus, link into busway Clubhouse, swimming pool, movie theaters
•Reliable power supply and fiber optic cables are the backbone to the •Education, Health, Worship
communication infrastructure More than 65 education institution
•Water treatment plant to provide continous fresh water supply ± 5 hospitals
•Nursery, a plant seeding cultivation center to support BSD City green Mosque, church, temple
development •Service: traditional market, fire fighter, 24 hour securities

10
 Phase I ~ 1,500 Ha
Green Cove Sevilla The Green

•Development started in 1989 and currently at completion stage

•Population around 160.000 people (phase 1 and 2)
•35.000 Residential and Commercial Units (phase 1 and 2)

Sunburst Office Park ITC BSD Taman Tekno

11
Phase II-
II- Residential

De Park (66 ha)

Launch in 2010 and 2011
Sub--Cluster
Sub de Cajuputi de Frangipani de Heliconia de Brassia de Maja de Naara de Maja 2

Development 17 ha 5.8 ha 9.2 ha 11.9 ha 13.2 ha 2.33 ha 13.2 ha

Area

Units 250 95 99 90 78 53 82

Price Range IDR 1.28 – IDR 1.8 – IDR 2.1

2.1–– IDR 4.1 – IDR 3.7-
3.7- IDR 2 – 4.5 IDR 5.3 – 13.7
In billion IDR 2.54 IDR 3.2 IDR 5.2 IDR 7.2 IDR 7.5

Type B 185 - 335 B 185 - 310 B 200 - 348 B 300 -348 B 230-
230-348 B 120 – 216 B 260 – 348
In sqm L 210 - 450 L 210 – 375 L 250 - 630 L 300 – 1200 L 250-
250-770 L 160 – 300 L 300 – 1022

12
Phase II ~ Greenwich Park 48 ha

Sub--Cluster
Sub Mayfield Sheffield Whitsand Whelford Luxmore Hylands
Development 7.5 ha 7.6 ha 6 ha 7 ha 7 ha 7 ha
Area
Units launched 168 197 57 259 83 192
Price Range In 2.5 – 5 2.7 – 6.7 2.8 – 6.7 1.5 – 1.8 1.7
1.7--2.7 1.4 – 2.3
billion IDR
Type In sqm B 130 - 275 B 130 - 275 B 132 – 288 B 120 – 125 B 120-
120-125 B 70 – 133
L 160 - 300 L 160 - 300 L 160 – 535 L 60 – 84 L 112-
112-295 L 77 – 112
13
Phase II ~ The Eminent 41 Ha
Sub--Cluster
Sub Ingenia Illustria Illustria 2 Prestigia 1 Prestigia 2 Precia Vivacia
1
INGENIA Development 9 ha 11 ha 12 ha 4 ha 7.7 ha
Area

VIVACIA Units launched 243 151 219 84 256 147 289

ILLUSTRIA

PRESTIGIA Price Range In IDR 1.5

1.5–– 3.6 IDR 1.7 – 3.6 IDR 1.8 - 3.6 IDR 1.7 – 2.3 IDR 1.5 – IDR 1.6 –
PRECIA billion 2.7 3.8
Type In sqm B 92 – 125 B 92 – 125 B 116 – 228 B 91-
91-101 B 82 - 190 B 82 – 190
L 105 – 354 L 112 – 333 L 105 – 300 L 105 - 208 L 84 – 150 L 84 - 200

14
 Phase II ~ Vanya Park 35 Ha

Sub--Cluster
Sub Azura Assana

Development Area 5.6 ha 2.0 ha

Units launched 418 152
Price Range In billion IDR 1.0 – 1.4 IDR 0.989 – 1.28
Type In sqm B 53 - 70 B 53 - 70
L 60 – 77 L 60 – 77

15
Phase II – BSD Green Office Park (25 Ha)
• Comprise up to 10 low-
rise office buildings
• Gold Award for Green
Mark District, certified
by Building Construction
Authority (Singapore)
• Micro-climate
optimization
• 1st Marketing Office,
operated in 2011
• 2nd Sinarmas Land Plaza,
operated in 2012 as
Sinarmas Land’s
Headquarter.
• 3rd Breeze Life Style
mall, mainly food &
beverage tenants,
operated July 2013
• 4th GOP 6, for lease,
operated in June 2015
• Under construction : two
towers office of PT
Unilever Tbk, one tower
GOP 9 for lease
• Won several awards, one
of them was as The Best
Green Development by
South East Asia Pacific
Award

Sinar Mas Land Plaza

16
Phase II – Indonesia Convention
Exhibition ICE
• A new emerging destination of MICE industry in Indonesia on 22 ha land
area, located in main boulevard of BSD City 2nd phase
• Spacious indoor and outdoor exhibition area, 100,000 sqm
• Divisible convention hall, 4,000 sqm, into rooms or meeting rooms
• 12,000 sqm convenient pre-function lobby
• Comprehensive services for wide variety of events including musical
concerts, large scale wedding, gala dinner, graduation, product launch,
religious service and sport tournament
• Jointly with Kompas Gramedia Group
• Managed and operated by Duetsche Messe, Hannover, Germany

17
 Phase II – AEON Mall
• On 10 hectares land area, 177,000 sqm of GFA, 77,000 sqm of NLA
• Jointly develop with AEON Co. Ltd
• Grand opening on 30th May 2015
• Anchor tenants : Aeon Department Store, Aeon Supermarket, H&M, Uniqlo, XXI, Muji, Gramedia

18
 Phase II ~ Nava Park
1 Entrance Gates • Jointly developed with Hong Kong Land
2 Commercial Mixed-use • 68 hectares premium residential area, landed, low rise and mid rise housing
3 NavaPark Country Club • LANCEWOOD Launched on 28th October 2014, 100 landed bungalows sold
4 Spring Walk out, ranging price from IDR 4.8 to 12 bn each.
5 Man Made Lake • Marigold launched on 28th March 2015, one tower low rise condominium, 94
1 units, ranging price from IDR 1.5 to 5 billion per unit.
6 Feature Bridge
2
7 Playzone and
Multipurpose Park
2 B B

A 5
3
1 7
B

A 4
B
5 C
7

4 C
A B
6

2
1
2

A Landed houses
B Condominiums
C Waterfront Villas

19
 Education Center
•Integrated education center Swiss German University
•Located at near by residential area BSD City
•Two universities has existed:
Swiss German University (10 Ha)
Prasetiya Mulya Business School (10 Ha)

•Various international and well known local

schools:
Jakarta Nanyang International School
Sinarmas World Academy
Santa Ursula Catholic school
Al-
Al-Azhar Islamic School
Binus International School Prasetya Mulya Business School
Deutsche Schule
Ora Et Labora
Etc

20
Jakarta CBD Project : The Elements

• Situated Jakarta CBD, golden triangle, Jl. HR. Rasuna

Said, South Jakarta
• 5.5 ha commercial land plot, divided into 3 plot land
parcels, Lot 16, 17 and 18
• Surrounded by mall, office towers, apartments and
mixed use development
• The Element condominium for sales is on Lot 16,
6,000 sqm land area, comprising two tower
condominium and serviced apartment, plan to launch
in 2H 2015, two and three bedrooms type
21
Financial Overview
Financial Performances
Assets Liabilities Equities Revenues Gross Profit Net Profit EBITDA
34% 154 211

DER 31% 23% 34,610 5,741 5,572

28,135 142
4,166 4,132
22,572 3,821 75
21,259
18,473 3,367
3,183
2,959
13,415
2,691 2,667
13,351 2,444 2,511
9,157 9,661 1,809 1,818
1,307 1,415

2013 2014 1H15 FY2013 FY2014 1H2014 1H2015

19% 15% 17% 16%

• Approaching 80 : 20 proportion of sales development

85% 83% 84% income and recurring income
81%

FY2012 FY2013 FY2014 1H2015

Development Revenue Recurring Income

22
Profitability Highlights
Gross Margin 2012 2013 2014 1H15

Residential 47% 54% 61% 64%

Land 76% 83% 90% 95%
Commercial 56% 65% 54% 63%
Recurring Income 85% 85% 88% 88%

106%

74% 75%
74%74% 69% • Maintaining >
64%
60% gross
55% 54%
54% 51% 54%54% margin
47% 47%
47% 42% 44% • Maintaining >
38% 35% 30% net
26% margin
21%
16% 15%
7%

Gross Margin Operating Margin Net Margin EBITDA Margin Return on Equity*
2012 2013 2014 1H14 1H15
* After deducting minority interest

23
Revenues Composition
2013 1H2014
2% 4% 5% 1%
2%
8%
5% 11%
36% 38%
13%

45% 30%

1H2015
2014
2% 1%
1%
10% 5% 5%
10%
28%
14% 47%

20% 23%
35%

24
Dividend Pay Out

Net Income Dividend %NI

3,821
27%
21% 21% 2,691
20%
20%
20%
1,287 10%
10% 7.5%
7.5%
841
22344 30966 394
105 175 262 276 288

IDR In Bn
2008 2009 2010 2011 2012 2013 2014

Year 2008 2009 2010 201

20111 2012 2013 2014
books
Number 10,935,633, 10,935,633, 17,496,996, 17,496,996, 17,496,996, 18,371,846, 19,246,696,
of 870 870 592 592 592 392 192
Shares
IDR/ 4 6 6 10 15 15 15
Share

25
Financial Highlights
Balance Sheets 2013 (IDR 2014 (IDR % YoY 1H15 (IDR % YTD
in bn) in bn) in bn)
Cash and cash equivalent 4,332 2,967 -32% 6,889 132%
Inventories 3,797 5,239 38% 5,712 9%
Land for development 7,247 8,038 11% 8,331 4%
Investment properties 2,460 2,715 10% 2,866 6%
Investment in shares 523 4,804 818% 5,386 12%
Total assets 22,572 28,135 25% 34,610 23%
Bonds payable 2,730 2,734 0% 5,667 107%
Bank loan 1,363 1,522 12% 1,585 4%
Sales advances 2,513 3,778 50% 3,975 5%
Total equities 13,415 18,473 38% 21,259 15%
Profit and Loss FY2013 FY2014 % YoY 1H14 (IDR 1H15 (IDR % YoY
(IDR in bn) (IDR in bn) in bn) in bn)
Revenues 5,741 5,572 -3% 2,444 3,367 38%
Gross Profit 4,166 4,132 -1% 1,809 2,511 39%
Operating profit 2,910 2,632 -10% 1,154 1,704 48%
Net Income* 2,691 3,821 42% 2,576 1,415 -45%
EBITDA 3,183 2,959 -7% 1,307 1,818 39%
EPS (full IDR) 154 211 37% 142 75 -47%
*Consolidated net income after deducted non-
non-controlling interests

26
Pre Sales Summary (in bn Rp)
Rp)

7,348 7,501
8,000 6,481 6,508
1,944
7,000 1,944 6,000 260
-
6,000 4,960 3,317
- 4,618
5,000 2,887
1,528 2,907 -
4,000 1,122 1,538
2,943
3,000
2,000 3,875 4,184
3,414 3,093 3,361 3,080
1,000 2,017
-
9Mo13A 2013A 2014T 9Mo14A 2014A 2015T 9Mo15A
Residential Commercial JV Land lot

27
Thank You

Thank You
Thank You
www.bsdcity.com
Appendix
Awards
Disclaimer
• No representation or warranty express or implied is made as to, and no reliance should be placed on, the fairness,
accuracy, completeness or correctness of the information or opinions contained herein. The Company shall not have any
liability whatsoever (in negligence or otherwise) for any loss howsoever arising from any use of this document or its contents
or otherwise arising in connection with the document.
• This document may contain forward-looking statements and estimates with respect to the future operations and
performance of the Company and its affiliates. Investors and security holders are cautioned that forward-looking
statements are subject to various assumptions, risks and uncertainties, many of which are difficult to predict and are
generally beyond the control of the Company. Such assumptions, risks and uncertainties could cause actual results and
developments to differ materially from those expressed in or implied by the forward-looking statements. Factors that could
cause actual results and developments to differ materially from those estimated by the forward-looking statements include,
but are not limited to, property prices and demand and supply of properties. Accordingly, no representation or warranty,
either express or implied, is provided in relation to the accuracy, completeness or reliability of the information contained in
this document, nor is it intended to be a complete statement or summary of the property markets or developments referred
to in this document. It should not be regarded by recipients as a substitute for the exercise of their own judgment. Neither
the Company and any other person assumes responsibility for the accuracy, reliability and completeness of the forward-
looking statements contained in this document. The forward-looking statements are made only as of the date of this
document. The Company is under no duty to update any of the forward-looking statements after this date to conform such
statements to actual results or developments or to reflect the occurrence of anticipated results or otherwise
Contact Info
PT BUMI SERPONG DAMAI TBK
Sinar Mas Land Plaza, Wing B, 3rd Floor
Jl. Grand Boulavard, BSD Green Office Park BSD City
Tangerang 15345
Indonesia
Phone : +62 21 50 368 368
Fax : +62 21 537 3008
Website : www.sinarmasland.com

• Hermawan Wijaya, Director

hermawan.wijaya@sinarmasland.com

• Christy Grassela, Head of Investor Relations

christy.grassela@sinarmasland.com