OVERVIEW FINANCE HUMAN RESOURCES MARKETING SALES SERVICE SUPPLY CHAIN

MARKETING
Retail

Mothercare Builds a Community

with a New Social Approach
Mothercare is a global retailer for parents and young
children. Across UK and international businesses, they
now have about 1,500 stores across more than 60 countries.

See how Mothercare built a strong social community

that guides people through the parenting journey
and engages customers.

Parents are really willing to help other people. We find there’s a really nice community
where people answer all these questions. It really, really helps customers.
—Ryan Davies,
Head of CRM, Loyalty and Insight, Mothercare

Life Sciences

GE Healthcare Brings Sales

and Marketing Together
GE Healthcare is a subsidiary of General Electric,
providing medical imaging and information technologies,
medical diagnostics, patient-monitoring systems, drug
discovery, biopharmaceutical manufacturing
technologies, and performance solutions services.

When Dharmacon was becoming part of the GE

Healthcare family, it knew one of the first things it
needed to do was to build a new marketing program.

Challenges Life sciences company uses content marketing

The company needed to drive awareness and increase
market share, and change the way it approached
marketing—ditching email blasts in favor of more-targeted
nurture campaigns.
Solutions
The new marketing team chose Oracle Marketing Cloud
for its sales and enablement tools, targeting and
segmentation capabilities, and content and cross-channel
marketing options.
and personalization to create an email campaign
that generates open rates of 169 percent and a
click-through rate of 36 percent, compared to
open rates of 30 percent and click a click-through
rate of 2 percent.
GE Healthcare

Find out more.

Within the first year of launching
the platform, the marketing team
created 56 campaigns, with
open rates of 169 percent and a
click-through rate of 36 percent.

High Technology

Lenovo Achieves Higher

Response Rates and Greater
Revenue with Oracle

Lenovo Group is a multibillion-dollar multinational Challenges

technology company that designs, develops, It found that batch-and-blast email-marketing tactics
manufactures, and sells personal computers, tablets, couldn’t give Lenovo’s EMEA division the share of voice
smartphones, workstations, servers, electronic storage and brand awareness it needed to compete effectively
devices, IT management software and smart TVs. in the current market.

Lenovo’s EMEA division needed to compete effectively Solutions

in the current market. With the help of Oracle, it set
about developing a new approach to marketing.
Using Oracle Marketing Cloud to develop an evidence-based,
testing-led approach to marketing, Lenovo managed to increase
open rates by 84 percent, lift response rates by 136 percent, and
increase revenue attainment by 100 percent.

The EMEA division of the world’s

largest PC company increases
email open rates by 84 % with
Oracle Marketing Cloud.

At last, we now feel that we have a much more accurate and true view of our individual customers.
—Chloe Jones,
EMEA Email Marketing Specialist, Lenovo EMEA

Find out more

Industrial Manufacturing

RS Components
Drives Engagement with
Data-Driven Dynamic Content
Founded in 1937, RS Components is the UK
and European trading brand of Electrocomponents
Supplying electronic components, tools, testing and
equipment, both online and through catalogs and
trade counters, RS Components is one of the leading
distributors of electrical and industrial components.
To deliver the right message, to the right
people, at the right time, data should be RS Components was forced to acknowledge this fact
at the heart of your email strategy. when its own static email newsletter, sent out to
1.6 million subscribers, achieved poor open rates.
By using this data and dynamic content
Challenges
rules to filter what promotions would be A batch-and-blast approach to email marketing no longer
sent to which customers, we hoped to works in today’s customer- and content-centric age.

deliver relevant, timely content to inboxes,

Solutions
make our newsletter more compelling, In an effort to rethink content strategy, boost engagement and
and drive higher engagement. retain customer loyalty, RS Components began working with
Oracle Marketing Cloud. A new approach using dynamic content
saw a 133 percent uplift in click-through rates, and increased
—Carl Holt,
response rates and engagement.
Behavioral email strategy executive, RS Components

Find out more Leading global component

distributor sees 133 percent
uplift in click-through rates.

Industrial Manufacturing

Ruukki Construction Doubles

Leads and Decreases Support
Time by 92%

Ruukki Construction is a market-leading steel-roof Challenges

construction company based in Finland. Handling
everything from domestic roof planning and installation
to frame structures, sandwich panels and façade
claddings, Ruukki offers a broad range of roofing
products and services.
The organization wanted to ensure master calendars
were filled with appointments before the renovation
season, to reactivate leads that did not respond to first
offers, and to build a central hub for all applications
with a fast, transparent, and
reportable pipeline.
Following up on customer requests used to be time-consuming
and costly for Ruukki, which had to reconcile data from nine
different systems.
Solutions
Ruukki chose Oracle Marketing Cloud to provide this central hub
for marketing activities, including segmentation, execution, and
reporting. After implementation it achieved 2,400 percent MROI
on a mobile lead-activation campaign with a 49 percent response
rate; decreased customer support time by 92 percent; and
doubled sales leads by more actively nurturing prospects.
With Oracle Marketing Cloud
Ruukki achieved 2,400% MROI
on a mobile lead-activation
campaign with a 49% response rate.

Oracle Marketing Cloud now plays a pivotal role in integrating, operating, and analyzing Ruukki’s data
while determining what actions to take. It automates repetitive tasks and empowers sales with
easy-to-use tools.

—Mika Autio,
Marketing Manager, Ruukki

Find out more

High Technology

Samsung France Breaks

New Records with 70%
Lead Conversion Rate
Samsung France is the French B2B subsidiary of
global technology leader Samsung. Offering all kinds
of technologies, from TVs and phones, to fridges and
industrial air-conditioning, Samsung serves a broad
range of commercial and enterprise customers.

Convinced that “for a modern marketer, investing

in marketing automation amounts to putting your
money where your mouth is—ROI”, Güçlü Ozsayin,
the company’s head of CRM and marketing
automation, reached out to Oracle Marketing Cloud. For a modern marketer, investing in marketing
automation amounts to putting your money
Challenges
where your mouth is—ROI.
At Samsung France “marketing ROI” used to be considered
a mere buzzword: Not only was it hard to measure, but aligning
—Güçlü Ozsayin,
sales and marketing on the same lead-management wavelength
Head of CRM and Marketing Automation, Samsung France
was a major challenge.

Find out more

Solutions
With Oracle Marketing Cloud, the team went from being
a product-push cost center to a customer-centric revenue
center, not to mention a global best practice inside the
organization. The lead-conversion rate improved by 7×,
now reaching figures around the 60-70 percent mark, there
was an eightfold increase in marketing-to-sales pipeline
contribution—now exceeding 40 percent, and full cross-team
adoption of the solution within six months.

Oracle Marketing Cloud enabled

Samsung France to grow
marketing-to-pipeline contribution
from 5% to 40% in record time.

Insurance

Building and Monitoring

a Stronger Online Presence
with Oracle Customer
Experience Cloud
T.H. MARCH is best known as the foremost broker for
the jewelry trade, offering a wide range of products.
Experienced in meeting the insurance needs of retailers,
designers, manufacturers, makers, collectors, repairers
and wearers, who are all part of the UK’s diverse and
vibrant jewelry scene.

See how the UK’s top jewelry insurance broker drove

online growth, increased its social-media presence and
improved contact with customers using Oracle Customer
Experience Cloud.

We will have the ability to have more brand recognition and monitor how that brand recognition is going.

—Mark Smith,
Chairman, T.H. March

Communications

Selling More and Selling Faster

with a Holistic Customer View
Vodafone Group is a British multinational
telecommunications company, with headquarters
in London. Vodafone owns and operates networks
in 26 countries, and has partner networks in over
50 additional countries.

See how Vodafone is building a greater understanding

of the behaviors and preferences of its customers by
integrating social data with marketing automation.

“It’s given us an increase in the quality of the database, it’s given us more insight into individual contact
records, and helps us do that personalization and relationship marketing that we want to be able to do
with our customers.
—Mike Cozens
Digital Experience Lead, Vodafone Global Enterprise

Financial Services

Creating Better Customer

Experiences with Expertly
Executed Social Engagements
The Yorkshire Building Society is the second-largest
building society in the UK, with its headquarters in Bradford,
West Yorkshire, England. It is a member of the Building
Societies Association. Collectively, the group employs 4,100
staff throughout the UK, and services 3.5 million members.

The Yorkshire currently provides financial services both

directly and through a 224-strong branch network and
94 associated agencies across the UK.

See how the UK’s second-largest building society is using

social media as the world’s biggest focus group, with the
It’s a fantastic opportunity to listen to what people are help of Oracle’s social relationship management platform.
saying and understand what our customers need.

—Richard Bassinder,
Social Media Manager, Yorkshire Building Society

Media and Entertainment

Tivoli Gardens Uses

Omnichannel Marketing
to Boost Sales by 41%
Tivoli Gardens (or simply Tivoli) is a famous
amusement park and pleasure garden in
Copenhagen, Denmark. The park opened on
15 August 1843 and is the second-oldest
operating amusement park in the world.

With 4.733 million visitors in 2015, Tivoli is the second

most popular seasonal theme park in the world, the
most visited theme park in Scandinavia, and the
fourth most visited in Europe, behind only Disneyland
Paris, Europa-Park Rust and the Efteling.

See how one of the world’s leading amusement parks

is using Oracle Marketing Cloud to create a truly
omnichannel experience and boost sales by 41 percent.

As Denmark’s #1 tourist attraction, experience is at the center of what we aim to achieve.

And thanks to the way we are using Oracle Marketing Cloud, we can now tell the
Tivoli Gardens story effortlessly and provide a better experience for customers.

—Thomas Erichsen,
Head of Marketing, Tivoli Gardens

Retail

Oracle’s Modern Cloud:

Integrating Seamlessly
with Existing Systems
Newfield Exploration Company is an independent energy
company headquartered in the Woodlands, Texas. Newfield
is engaged in the exploration, development and production
of crude oil, natural gas and natural gas liquids.

Cubis is Europe’s leading manufacturer of access

chamber and ducting systems, used in the construction
of infrastructure networks.

American Career College is a private, for-profit vocational

college that specializes in healthcare training programs.
It was founded by David Pyle in 1978. American Career
College offers both Diploma and Associate Degree
programs through five campuses in the Los Angeles
metro area.

Herbalife International is an American multinational

multilevel marketing corporation that develops, markets, It was a very cost-effective option for us, it
and sells nutrition supplements, and weight management, integrated nicely with the EBS system that
sports nutrition and personal-care products. The company
was founded by entrepreneur Mark Hughes in 1980, we’re currently on and allowed us to free up
and it employs around 7,800 people worldwide. internal resources to focus on other priorities.

Curse is a global multimedia and technology company —Blake Kingsmore,

focused on creating content and products specifically HR Information Systems Lead, Newfield Exploration
for gamers. It provides information and tools to help
gamers better enjoy all aspects of their gaming lifestyle.

When your data center includes an array of complex,

mission-critical solutions from different vendors, integration
becomes top of the IT agenda. See how these enterprises
tied together new and legacy solutions using Oracle’s
modern cloud.

Communications

Delivering Superior Customer

Experiences with Oracle Cloud
Fastaff and US Nursing, General Motors, Convergys,
T-Mobile, and Maritz

More than two decades ago, Fastaff pioneered the

practice of Rapid Response nurse staffing. Since then,
the company has grown to become the leading provider
of urgent and crucial temporary nurses that help
hospitals provide continuous, high-quality patient care.

General Motors Company, commonly known as GM, is

an American multinational corporation headquartered in
Maritz is a sales and marketing services company that
Detroit, Michigan, that designs, manufactures, markets,
designs and operates employee recognition and reward
and distributes vehicles and vehicle parts, and sells
programs, sales channel incentive programs, (including
financial services. General Motors produces vehicles in
incentive travel rewards), and customer loyalty programs.
37 countries under 12 brands: Chevrolet, Buick, GMC,
It also plans corporate trade shows, meetings, and
Cadillac, Holden, HSV, Opel, Vauxhall, Wuling, Baojun,
events, and offers a customer experience technology
Jie Fang, and Ravon.
platform. Subsidiaries and segments include Maritz
Motivation Solutions, MaritzCX, the Maritz Institute,
Convergys Corporation is a corporation based in
Maritz Travel and Maritz Research.
Cincinnati, Ohio, that sells customer- and
information-management products, primarily to large
From healthcare to telecommunications, all industries
corporations. It has approximately 130,000 employees
need to provide an excellent customer experience (CX)
across 31 countries.
to thrive. Oracle’s CX solutions have helped leading
brands deliver the kinds of omnichannel experiences that
As America’s Un-carrier, T-Mobile US is redefining the
keep customers satisfied—and coming back time and
way consumers and businesses buy wireless services
time again.
through leading product and service innovation. The
company’s advanced nationwide 4G LTE network
delivers outstanding wireless experiences to 67.4 million
customers who are unwilling to compromise on quality
and value. Based in Bellevue, Washington, T-Mobile US
provides services through its subsidiaries, and operates
its flagship brands, T-Mobile and MetroPCS.

It’s a huge cost-saver for our company. But not only a cost-saver—we see that the customer satisfaction
rate is going up as well.

—Edouard Leeuwenburg,
Manager of Eservice and Knowledge Management,
T-Mobile Netherlands

Retail

Matalan Makes Informed,

Data-Driven Decisions
with Oracle
Matalan is a British fashion and homeware retailer based
in Knowsley, United Kingdom. In 1985, it was established
by John Hargreaves. Matalan has 217 stores across the
United Kingdom.

Matalan gets richer data, an uplift in traffic levels, and

It’s allowing us to make data-driven decisions, remove the insights needed to redesign its mobile experience
opinions from everything, and we can use the analytical with Oracle Marketing Cloud.
data that’s in the dashboards to really tell us what our
customers want.

—Karl Rowlands,
Digital UX Manager, Matalan