2018

STRATEGIC HUMAN RESOURCE MANAGEMENT AND

LEADERSHIP

BUSINESS DYNAMICS
(PVT) LTD.
SUBMITTED TO: DR. HAMID HASSAN
GROUP NO 14
L18-3082 MUNEEB SUHAIL
L18-3081 HASSAAN AHMAD
L18-3126 AFIA RASHEED

FAST SCHOOL OF MANAGEMENT

NATIONAL UNIVERSITY OF COMPUTER & EMERGING SCIENCES
Table of Contents
INTRODUCTION: ....................................................................................................................................... 2
COMPANY INTRODUCTION: .............................................................................................................. 2
BENEFITS OF D2W: ............................................................................................................................... 3
HOW DOES IT WORK? .......................................................................................................................... 4
VISION AND MISSION OF THE ORGANIZATION: ............................................................................... 5
VISION STATEMENT: ........................................................................................................................... 5
MISSION STATEMENT: ........................................................................................................................ 5
CHALLENGES FACED BY BUSINESS DYNAMICS:............................................................................................. 6
INTEGRATION – THE WHAT AND THE WHY? .................................................................................... 6
HRM OBJECTIVES AT BUSINESS DYNAMICS .................................................................................... 9
GOALS OF BUSINESS DYNAMICS HRM: .......................................................................................... 9
RECRUITMENT AND SELECTION .................................................................................................... 10
PERFORMANCE MANAGEMENT ..................................................................................................... 10
COMPENSATION AND BENEFITS .................................................................................................... 11
LEADERSHIP INITIATIVES AT BUSINESS DYNAMICS: .................................................................. 12
CASCADE MODEL ................................................................................................................................... 13
BUSINESS STRATEGY ........................................................................................................................ 14
WORKFORCE REQUIREMENT .......................................................................................................... 16
HR STRATEGIC FOCUS ...................................................................................................................... 17
HR MATRICES ...................................................................................................................................... 18

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INTRODUCTION:

The people of the world are living, they are vacationing and ever increasingly joining together

along the coastal lines of the oceans posing at the front line of the greatest and an extraordinary

tide of plastic dump. It is impossible for any country to collect all of its plastic waste, either it

will float out into the environment where it will stay for decades. The properties of plastic makes

it lightweight, adaptable, resistant to humidity, relatively cheap and strong. Due to these

properties of plastic makes it attractive for us to use it in almost everything in every household.

The downside of such an extensive use of plastic tremendously and coupled with and undeniable

behavioral tendency of over devouring, littering and eventually polluting has become an

amalgamation of lethality for the nature.

COMPANY INTRODUCTION:

Business Dynamics have joined hands with Symphony Environmental Pvt. Ltd., a UK based

solution providing firm for more than 90 countries worldwide with applications in retail, medical

and manufacturing industries with a focus on the defense of both environmental and human

health. Business dynamics has developed controlled-life plastic technology solutions which help

tackling the problem of micro plastics in the environment by turning ordinary plastic at the end

of its service-life and in the presence of oxygen, into biodegradable material. It is then no longer

a plastic component and can be bio-assimilated by bacteria and fungi on land or sea. The

technology is branded d2w and is used in the production of plastic packaging and products

around the world. In addition, Business Dynamics has developed a range of

additives, concentrates and master-batches marketed under its d2p brand, which can be

incorporated in a wide variety of plastic and non-plastic products to give them protection against

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many different types of bacteria, fungi, algae, molds, insects, fouling and fire. Oxo-Bio or

Biodegradable plastics tend to be as inexpensive insurance counter to this type of pollution.

BENEFITS OF D2W:

Compared to other plastics, D2W is the least costly alternative accessible to conventional

plastics. It guarantees a streamline transmission of your stock from conventional to 100%

degradable. Business Dynamics puts years of understanding in the advancement of services,

marketing, sales and ecological science for it to work. Making a statement and by taking a stance

that is environmental. Some of the benefits of d2w environmentally friendly plastics are:

 It is such a solution to non-biodegradable & semi-rigid plastics that is very cost effective.

 It degrades within the specified time span.

 It does not degrade early.

 It is just as serviceable and strong as conventional plastic until it starts degrading.

 Using existing workforce and machinery it can be manufactured at little or no extra cost.

 It is also harmless for food contact.

 It can be recycled and can be manufactured from recycled polymers.

 It can be composted.

 It degrades to totally nothing more than carbon dioxide or water, leaving no injurious

remains.

 Most well-suited technology – all that you need to do is combine 1% additive to your

current feedstock.

 Widely tested and verified technology.

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Each day organizations are implementing policies to display their concern for our environment

and our natural resources. Many are eager to commence environmentally beneficial strategies but

have to face constrains such as cost that decreases their competitiveness. Symphony

Environmental Ltd, is supplying this answer and this solution in more than 89 countries around

the globe and Business Dynamics (Pvt) Ltd, Pakistan have partnered with Symphony to bring

forward “the top solution to plastic pollution” in Pakistan.

HOW DOES IT WORK?

The process of degradation occurs at the time when the polypropylene or polyethylene is forced

out by the insertion of a small quantity of d2w additive, which breaks down the carbon to carbon

bonds in the plastic compound to a diminishing of the molecular weight and ultimately to a

decrease in strength and additional properties. A adequately extended beneficial life span is

provided for every detailed application by stabilizers that are present. For example, a litter sack

may require a suitable life of let’s say 18 months until it begins to lose its bonds whereas a bread

container might only need a few weeks.

Significantly, to start degrading, the d2w series does not need a organically active atmosphere -

this happens even when the plastic is thrown away in open air or even in sea! If we are to refer to

these important litter problems this is really significant. Because of this in particular, ‘oxo-bio’

compounds are preferred to ‘hydro-degradable’ e.g. starch-based plastic, which requires an

active bio-environment before degradation will work.

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VISION AND MISSION OF THE ORGANIZATION:

VISION STATEMENT:

“Our vision is to achieve sustainable, quality growth. Creating value and making a difference in

the industry. To be recognized as a prime distributor of bio-degradable products locally,

maintaining our leading status in the local market and expanding our market share in the nearby

markets utilizing our state of the art infrastructure and product reliability.”

MISSION STATEMENT:

“Our mission is to preserve all the natural resources in the most cost effective manner. Helping

others to protect the environment for future generations to live in a safe, green, healthy and

productive environment. Business Dynamics provides the best solution to plastic pollution. We

believe in developing environmentally sustainable business practices, increasing its competitive

advantage, and preparing for inevitable government regulations. We, Business Dynamics, are

committed in achieving higher level of society's trust and employee pride. We consider the

environment and health and safety matters to be integral and important part of all our business

activities, as we work towards a sustainable society.”

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CHALLENGES FACED BY BUSINESS DYNAMICS:
One of the major challenges business dynamics had to face while working the Pakistani market

were the adverse economic situation of Pakistan. Due to increasing dollar rates it and heavy

import duties it was getting difficult for Business Dynamics to import the plastic resin from

Symphony Environmental UK. Moreover, since bio-degradable was a new concept to the

Pakistani market, there was very less awareness about the product. It took a lot of marketing and

various seminars so that people are aware of the prevailing plastic pollution and its adverse

effects on the environment and then switch to a green initiative.

INTEGRATION – THE WHAT AND THE WHY?

The primary goal of an organization is to save maximize its profits and to minimize its costs. In

order to achieve this goal it needs to integrate and co-ordinate cross functional practices on an

organization wide basis. This integration allows the organization to undertake multiple projects

at a time and eventually maximize the margins for profits. This makes integration within the

departments of the organization immensely important. For any organization a successful project

in when the entire team of the project is on the same page, everyone has the idea of what is going

on and what’s not and who to talk to and reach in times of needs and mess. Good coordination in

a company reflects the ability of the decision makers to lead the employees.

Organizations that lack the element of integration lose their competitive advantage in the market

sooner or later and marked as less productive than the industry. Every department and most

importantly every employee should be updated with the latest information and the management

should make sure that the individual goals of the employees are in line with the strategic

organizational goals.

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In order to know what kind of integration is required for Business Dynamics to enhance its

operations productivity, it is necessary to know the problems an organization can face without

having an integration of functions. One of the major concerns relates to the relay of information

within an organization and its stakeholders.

Within any organization there are multiple departments which deal with day to day activities.

These activities are co-related to one another and can either reduce or increase time efficiency of

a business. A contract is a way of getting business for an organization especially distribution

firms, which results in increasing productivity and ultimately profits of the company itself.

However, a contract requires a detailed assessment from different departments of the company

depending upon the type of contract being acquired. In case of Business Dynamics, quality

control and business development are the two most important departments which decide whether

or not to work on a contract.

The relay of information refers towards the flow of data from the business development

department, to the quality control department and vice versa. In case of Business Dynamics,

quality control and business development are the two most important departments which decide

whether or not to work on a contract.

Different contracts have different costs and specifications within them; hence it is safe to say that

the quality of the job will be dependent upon the cost of the contract itself. With high cost comes

high quality and vice versa. Hence when making a contract, it is essential for the quality control

department to judge on the basis of current customer need, the amount of time it would take for

the business to complete the prospective task without jeopardizing quality. In another case, the

same quality control department would also provide insight on what kind of changes can be

made to the quality of work itself such that it does not affect the overall project in a larger

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scenario and can also save costs. In return to this information, the business development

department would modify the proposal on terms of the quality control’s insight, resulting in a

proper contract being made and sent to a customer for a prospective job. This situation is ideal;

however the problem is that the ease of communication does not exist if there is no ERP system

to support it. Lack of such system results in disoriented exchange of information which leads to

errors in the assessment phase of the contract. These errors are then rectified once found out,

resulting in further modification of the contract, and by the time it is completed with all

departments agreeing on the contract, the date of submitting a contract is long gone resulting in a

total loss for the company.

Exchange of information in a timely manner is another issue faced by companies, specifically

Business Dynamics. A company’s organizational structure consists of different layers of

management. In Business Dynamic, the layers start with the lowest level which is a sales

executive, followed by a person in charge of the sales executive, followed by a manager of the

whole sales department, who is then overlooked by a general manager who is overlooked by the

CEO himself. So in terms of layers of management, there are primarily 5 layers. The problem

occurs when information between these layers needs to be exchanged, either within the same

department or within multiple departments. What generally happens is that for instance, if the

sales department needs to sell a specific good, it would send its sales executive to the client and

pitch in the sale and convince him to buy the product. Once the executive visits the client to sell

the product and if the client requests for some sort of special discounts, the executive since has to

close the deal on the sale, has to either give the client a special discount or he has to postpone the

sale and ask it’s manager to carry out the request or not. This process as simple as it sounds

usually consumes a lot of time. This time gap can be reduced via setting up policies and

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regarding pricing and the limits to which the executive can be allowed to offer discounts and

these policies and limits can only be set up by coordinating with other departments such as

marketing, segment or strategy department so that everyone can be on the same page.

HRM OBJECTIVES AT BUSINESS DYNAMICS

Business Dynamics develops a leading master plan determining how it will achieve its aim,

corporate mission and objectives. It gains competitive advantages by maximizing it and reducing

competitive disadvantages. Business Dynamics follows a strategy of growing internally through

strategic alliances in order to expand its business operations. Its emphasis is on differentiating

products from its competitors through providing high quality bio-degradable plastic resin and

enhanced services. Its commitment to deliver excellence is by focusing on benefiting its

stakeholders, meeting the customer demands and requirements, maximizing the margins,

realizing the potential of its people. It also focuses on cost reductions through deploying latest

technologies and sustains a robust management system.

The HR department of Business Dynamics has collaborative goals in which the entire human

capital contributes in order to achieve its business objectives.

GOALS OF BUSINESS DYNAMICS HRM:

RECRUITMENT AND SELECTION TRAINING AND DEVELOPMENT

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PERFORMANCE MANAGEMENT COMPENSATION AND BENEFITS
RECRUITMENT AND SELECTION

Recruitment and Selection for any organization makes up the major part on how the organization

strategizes its strategies for resourcing which in turn helps to identify the right person for the

right job in the organization, which is must have in order to survive In a competitive

environment in the short term and in the long term (Joy O. Ekwoaba, Ugochukwu .U. Ikeije,

2015). A company needs to decide on the selection criteria and should have strong screening

process. Reviewing the process and make changes on daily basis is necessary. The employees

would give good quality of the performances and the services which are offered to the customers.

Business Dynamics use its employee’s best talent in order to achieve the desired results and

enhance performance. Business Dynamics provides various opportunities on working

environment for its employee in order help them develop skills and talent. They focus on the

strengths of the employees and their achievements as their working experiences. They assess

their achievements and see how the candidates have tackled the challenges in their past and if it

would add to the organization’s performance and its values. Being a distribution firm, the major

focus of the organization is to provide their employees with the best working environment

possible. They make sure that the people they select understand the goals and values at Business

Dynamics.

PERFORMANCE MANAGEMENT

For an organization to achieve higher performance, it needs to have a distinction based system of

performance check. Another core function in performance management is succession planning

and system for career development. Organizations need to make improvements in the

performance to survive and compete in the high competitive environment. Performance

managements relates to the organizational improvement and progress of the individuals towards

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the achievement of the goals. It makes sure that the work goals and the jobs are designed and

carried out properly. Qualified people are hired and proper training is provided to them. Business

Dynamics has a good reward system and it motivates its employees to achieve the business

objectives at Business Dynamics as well as the strategies. The performance management system

is a significant part at Business Dynamics and the evaluations are done by the succession

committee members, the chairman of Business Dynamics. The evaluation process includes the

questionnaires results which are used to make reports for further discussions at the meeting.

Proper feedback is given and agendas are made in order to fulfill them through various

processes. Business Dynamics’s foundations consist of its objectives, principles and strategies

that help improves the performance of overall organization. The aim of performance

management system is to improve the overall functionality of the organization and performance

of the employees individually. The second aim is to identify the areas where the improvements

are required and develop new objectives of performance in order to convert the refined

performances into benefits. Business Dynamic’s system of performance management is regularly

monitored by the general manager. There are certain tools designed to manage risk and help

eliminating those risks to avoid failure and achieve desired business objectives.

COMPENSATION AND BENEFITS

The compensation and benefits includes the reward policies that are aligned with the strategic

goal of the organization and are competitive in lieu of other companies in the industry in order

for Business Dynamics to compete for the high expertise and talented resources. The employees

are provided with benefits and rewards on various grounds listed below:

Competitive salary: Employees are provided with competitive salaries which is based on the

current market conditions and on the experience level and skills of employees. Employees with

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higher skills are paid high of course. Employees are also given annual leaves which they can

either avail with salary deduction or get them encash at year end.

Performance related salary and bonuses: Employees are rewarded on the accomplishment on

their goals and rewards with increase in the pay and bonuses.

Flexible environment and work practices: Business Dynamics makes sure that employees feel

comfortable working in Business Dynamics and feel secure.

Long service awards: Employees with longer employment durations are given extraneous

rewards. Minimum employment duration for such rewards is 10 years.

LEADERSHIP INITIATIVES AT BUSINESS DYNAMICS:

One of the main objectives of having a leadership program is to enhance the skills, expertise and

the insights of your employees. The practicality of this program helps to cover almost all of the

real life problems that the employees might face during their work and especially for those

employees who are directly dealing with clients are working in the field. Leadership program not

only helps to sharpen the existing employees, but also helps to evaluate and identify future

leaders also. New recruits are evaluated on the basis of their performance and based on that

performances they are either get considered for promotions or not. Business Dynamics also

provides on job training to employees by making them work closely with senior managers and

clients, the process works both ways and it helps the management to develop certain skills they

are looking for in that particular employee and based on their different leadership style, the

employee is then considered for a managerial post for the future. The effectiveness is evaluated

after the completion of this program. These programs are offered to the new employees of

Business Dynamics in order to help them having a clear understanding of the vision and mission

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of the organization. Business Dynamics expects its employees to follow the principles in

performing their task regularly.

CASCADE MODEL

Business Strategy
This refers to strategic
goals of the business

Workforce Requirements
This refers to HR
deliverables that what is
needed from HR in order to
achieve business goals

HR Strategic Focus
Conversion of HR
deliverables into strategies
is catered in this level

Detailed Measure
Measurement tools to
evaluate the strategies

Business Dynamic’s priority should be to provide their employees recreational activities so that

they can blow off their steam so they get a chance to detangle themselves from the tedious

routines and regain their energy.

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To get the best out of their workforce, business dynamics should provide them a comfortable

working environment and should praise them for their hard work often which will motivate them

to do more and better than before. For any firm trusting employees and making efforts to gain

their trust is essential. This will not only in return improve communication between the

workforce and higher officials, it will also make it easy for everyone to suggest improvements

and actually work on them.

Business Dynamics should have a strong HR department that brings onboard capable people and

applies studies their people’s efficiencies and their learning curves to make sure that they are

placing the right person for the right job according to his or her best capabilities.

Moreover Business Dynamics HR department should take frequent feedback from their

customers and take important measures to make the essential improvements.

BUSINESS STRATEGY

Business Dynamics should continuously work on improving their work environment and its

practices so that it can maintain and work ahead for the its competitive edge. It will have to

refine its working practices to prove itself as the best in terms of providing greatest value to their

customers by offering them lowest prices and best after sale solutions and keep a consistent

corporate social responsibility to play its part in a greener and brighter future. Business

Dynamics will have to show that why they should be the first choice for its customers and

differentiate them from their competitors who offer the same services.

Business Dynamics’s business objective is to have an integrated organization wide system where

all of the functions across the organization are in sync with each other and are working in the

direction which is eventually going to help the company to achieve its vision of becoming the

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sole distributor of the bio-degradable plastic resin and create higher value and make a difference

in the industry. In order to achieve they have to work with commitment and continuously

innovate in terms of their processes and work on maintaining their competitive edge by keeping

the trust of their customers and create value for them.

Refine
business
practices

Commitment
and
Business Become Sole
Distributor of
Determination
Strategy D2W

Create highest
value for
customers

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WORKFORCE REQUIREMENT

There should be common accountability between the employees, what is meant by this is that all

responsible departments should take care of the responsibilities within the necessary schedule

assigned to them in order to shun delays. Employee accountability should be prioritized and they

should take responsibility of their actions. They need to make their personal goals and company

goals in common grounds, in order to attain better results.

One other requirement of workforce required by Business Dynamics to acquire the company

objectives is that there should to be mutual dependability among departments. This refers to the

support of one department by another one and vice versa in a way that gap of one’s functions

doesn’t generate obstacles for the functions of others.

Accountability

Mutual Workforce Reponsibility

Dependability Requirement

Goals and
objectives

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HR STRATEGIC FOCUS

Here strategies should be created using the concepts mentioned above as a base that puts the

organization on a path in which the human resource has a direction that is in sync according to

mutual goals of everyone. To gain successful application, Business Dynamics should operate

towards diminishing conflict among the workforce; this can be done by producing a network link

to recognize why the employees are having a conflict or resistance.

Negative or threatening incentives have also been made by Business dynamics such as

threatening employees with negative outcomes if they refuse to accept and adjust to the change;

other than that Business Dynamics has also used positive reinforcement techniques like fringe

benefits and motivational rivalry among employees to amplify the output.

When applying changes and strategies, companies need to build layouts to predict the impact. As

stated before, it is a consistent process. The company should keep an eye of the effect on human

resource, operations and the firm itself.

Create
path to
achieve
goals

HR
Diminish
Consistent Strategic Conflicts
Processes between
Focus Workforce

Fringe 17
Benefits
HR MATRICES

A procedure that shows the time take for a task to complete from its starting phase to its ending

point is known as Cycle Time procedure. The time can be stated in terms of hours, days or even

months in which the task was completed to its final stage. The cycle time process primarily

indicates two things; 1- the time actually taken in individual processes and 2- the gap of time

between the process that shows the idle time between different stages of the process and

switching from one stage to the next one, for example a task with 6 stages would firstly be

divided into equal stages and each stage would have a separate completion time being noted

down and secondly the collective time will be noted that was taken for completing the whole

process. What this implies is that if for example a product that needs to be manufactured would

obviously require some raw materials, the whole process will be divided into two major

processes; procuring the raw materials and then manufacturing the product; in the case of

acquiring the raw material the time taken to purchase the raw material and then bringing them to

the facility would be the actual time taken for this particular stage, however after the

procurement of the raw material is completed and it enters the facility for processing, some delay

is expected and that delay can be for hours or even days, this particular delay time is recognized

as idle time in the cycle time procedure also referred to as operational inefficiency. By using this

concept Business Dynamics can identify which processes are taking more time to complete and

overcome their shortcomings. This in return would lead to an effective decision making in order

to ensure that the specific process that was making delays can run smoothly in the future.

Employee and customer satisfaction can also be proven to be another key performance indicator

which can indicate the success or failure of the implemented solutions by the management. Most

importantly employee satisfaction is a must have for every company at all times and at any cost

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as the employees are the ones that are running the company on daily basis. Moreover, the

employees of the company are the people who are on the front line of the organization and are

making sure that the orders are being fulfilled in time and value creation is in place which makes

them the fundamental part of the organization and are needed to satisfied with their working

environment and motivated to get the best of out of them. Employee satisfaction is principally

based on the fact that they are given more control over their rosters, atmosphere and or work

traditions. For example employers could offer alternative work schedules such as loosen up time

and outworking. Another method that business dynamics can use as employee satisfaction

indicator is to create employee focused competition such as sales competition. By doing this the

employees will be able to control and own their success and give them a sense of achievement.

Management at business dynamics should also arrange training seminars for their employees and

update them with the latest trends of the market. Mostly what most organizations do is they hire

pre-skilled labor which already possess the traits of what the organization is looking for, this

move although saves costs for the company but on the other hand creates an environment of

resentment among the old existing employees and in return decreasing their satisfaction. It is

always preferable and better for any organization is to train its existing staff rather than go

through the tedious process of hiring a new resource and hire a new resource only when it is

needed. Therefore although this metric is highly useful for judging the improved business

processes, to depend on it exclusively is not considered to be wise and it is suggested to consider

other factors too.

The achievement of the successful employee training itself is yet another important metric by

which improved business processes can be assessed. The efficiency would include an analysis of

the following:

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 Acquisiton of new skills, enhancing their self
esteem and contribution to the business

Opportunities for promotions within the

organization

Invest in them today to give them a sense of

belonging to the organization

In order to analyze the progress of the employees, management at business dynamics can see the

number of tasks completed by every employee. With this key performance indicator it can be

easily assessed the consistency of the HR practices and judged on how successful they are in

their implementation. Employee performance can also be monitored from this particular KPI and

be determined that whether or not the employees are completing the tasks they are assigned on

the given deadline by the management.

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