CHCCOM003

Develop workplace communication strategies

Section 1
 Objectives

Discover how to develop communication strategies

Know how to establish communication protocols

Learn how to promote the use of communication strategies

Understand how to review communication practices

Gain the skills and knowledge required for this unit

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

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 Develop communication strategies

1.1 Identify internal and

external information needs

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

PPSlides Section One Version:4 03/2017
Identify information needs

Information often
needs to be Information
communicated to needs may be
stakeholders both internal, such
within inside and as
outside of
organisations. To communicatin
ensure this happens g business and
consistently, strategic plans,
organisations develop or external
communication
strategies. This is the such as
basic principles of improving
what is public
communicated, how relations.
and why.

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

PPSlides Section One Version:4 03/2017
 Communication channels

Communication
channels may be:

Traditional media,
such as television, Notice boards,
radio, newspapers signs or posters
or magazines

Internal or
Reports
external emails

Employee meetings Newsletters

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

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 SWOT
Analyse your organisation’s strengths, weakness, opportunities and threats.

Helpful Harmful
Strengths : Weakness:

➢ Strong, loyal client base ➢ Poor safety record

Internal
➢ Employees are invested in ➢ Employees are stressed by long
their work hours

Opportunities: Threats:

➢ Product sector is growing in ➢ Few people in the job market

popularity have the required skills to work
External here
➢ Several innovative products
in the works ➢ We don’t market the features of
new products well

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

PPSlides Section One Version:4 03/2017
 Develop communication strategies

1.2 Identify competing or

conflicting interests

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

PPSlides Section One Version:4 03/2017
 Conflicting interests

A conflict of interests is when an organisation or people within it have multiple

interests. This could encourage people to act unethically or illegally.

Conflicting interests may include:

 Investments or ownership of other

companies

 Multiple contracts

 Taking undisclosed commissions.

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

PPSlides Section One Version:4 03/2017
 Develop communication strategies

1.3 Develop a range of

communication strategies to
meet organisation needs and
goals

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

PPSlides Section One Version:4 03/2017
 Communication strategies

A communication strategy is a broad overview of how, when and why you will
communicate. At this stage, you may need to break down your strategies into a range
of smaller targets.

Targets should be SMART:

➢ Specific – Detailed and easy to measure

➢ Measurable – Progress toward the goal can be tracked

➢ Attractive – Positive for the client

➢ Realistic – Your goal is attainable within schedule

➢ Time-framed – Linked to explicit time measures.

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

PPSlides Section One Version:4 03/2017
 Communication barriers

The organisation is likely to meet various barriers and challenges that will
make it more difficult to complete their goals. They should take these into
account when planning.

Communication barriers may include:

 Language barriers

 Lack of access to media

 Lack of budget or time

 Geographically diverse workplaces

 Organisational requirements.

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

PPSlides Section One Version:4 03/2017
 Develop communication strategies

1.4 Develop a
communication plan

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PPSlides Section One Version:4 03/2017
 Develop a communication plan

You should
communicate a plan to
reach your stakeholders.
• Stakeholders may include:
• Owners
• Employees
• Customers
• Suppliers
• Creditors
• The surrounding community.

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

PPSlides Section One Version:4 03/2017
 Communication hierarchy

You should be aware of how information flows through the organisation:-

 downwards (CEO to manager)

 upwards (employee to team leader)

 horizontally (peer to peer)

All types are important should be

taken into account.

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 Budgeting

You should ensure that your communication plan is possible

within the financial limitations of the organisation.

Platform Time allocated Money allocated

Social media 10 hours $50

Website updates 8 hours $150

Leaflets and brochures 20 hours $240

Briefings 5 hours $0

©TrainSmart Australia CHCCOM003 Develop workplace communication strategies

PPSlides Section One Version:4 03/2017
 Communication plan
Communication
Stakeholders Information Date
channel
Reminders of basic safety
All Safety signs in
rules (e.g. don’t run, wear a October
employees all areas
helmet)
Explanation of how to
Managers maximise safety in their Team meetings October
areas
Coming up with ideas on how Brain storming
Managers November
to make the factory safer session
Managers explain to line
Line
managers how to implement Workshops November
managers
new safety procedures
All Asking how safety could be
Questionnaire November
employees improved
©TrainSmart Australia CHCCOM003 Develop workplace communication strategies
PPSlides Section One Version:4 03/2017