Presentation on

Public Relation
(PR)
By: babaservers.com
INRODUCTION

Public relations (PR) is the practice of managing the spread

of information between an individual or an organization (such as a
business, government agency, or a nonprofit organization) and the public.
Public relations may include an organization
or individual gaining exposure to their audiences using topics of public
interest and news items that do not require direct payment. This
differentiates it from advertising as a form of marketing communications.
The aim of public relations is to inform the public, prospective customers,
investors, partners, employees, and other stakeholders and ultimately
persuade them to maintain a certain view about the organization,
its leadership, products, or of political decisions
 MEANING
It is planned effort by an organisation to influence the
attitudes and opinions of a specific group by developing
a long term relationship.

DEFINITION
By IPR , USA:"public relation is the deliberate,planned and
sustained effort to establish and maintain mutual understanding
between organisation and its publics "

By Herbert M.Baus:"Public relation is a combination of

philosphy,sociology,economics,language,psychology,
journalism,communication,and other knowledge into a system of
human understandings"
Role of Public Relations Management

1. Communication Management
2. Crisis Management
3. Issues Management
4. Relationship Management
5. Reputation or Image Management
6. Resource Management
7. Risk Management
8. Strategic Management
Importance of public relations
material

1. Corporate positioning
2. Reputation management
3. Employee communication
4. Community relations
5. Media relations
6. Crisis communication
Ethics in Public Relations Management

The practice of public relations can present unique

and challenging ethical issues. Protecting integrity
and the public trust are fundamental to the
profession's role and reputation. Successful public
relations hinges on the ethics of its practioners.
Every public relations organisation has a code of
ethics which the members are expected to abide.
The primary objective of this code of ethics is to
form guidelines to educate members on how they
should conduct themselves in their professional
lives.
 Code of ethics in public relations management
Members of the institute of public relations agree to :
• Maintain the highest standards of professional endeavour, integrity, confidentiality, financial propriety and personal conduct

• Deal honestly and fairly in business with employers, employees, clients, fellow professionals, other professions and the public

• Respect the customs, practices and codes of clients, employers, colleagues etc

• Take all reasonable care to ensure employment best practice including giving no cause for complaint of unfair discrimination on
any grounds

• Work within the legal and regulatory frameworks affecting the practice of public relations in all countries where they practice

• Encourage professional training and development among members of the profession

• Respect and abide by the Code and related Notes of Guidance issued by the Institute of Public Relations and encourage others to
do the same.
DO’S

• Communicate Directly with Audience

• Remember Employee are Critical Audience
• Consider option of Informing key audience
• Consider becoming own publisher using internet to post your issue
• Establish internal & and external rumour system to short circuit
rumour early before too much damage
DONT’S OF PR

• Dont over reassure

• Dont aim for zero fear
• Dont ridicule the public emotion
• Dont make the media ur primary mean
• Dont comment if u dnt have a one
• Dont attack the media ever
• Dont judge the impact of media coverage
Principle of Good public
relations practice

• Integrity
• Completence
• Confidentiality
 Created And Presented By:-

Santram Verma Ajay Kumar ZebaRajan

Ankit Shukla Arjinder Sonu Kumari
Moshin Khan Preeti Gaudhami
Mamta