CERTIFICATE

PROGRAMME IN
HR ANALYTICS
3.5 MONTHS ONLINE COURSE
6th Batch
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 INDIAN INSTITUTE OF MANAGEMENT- ROHTAK
In continuance of the Government’s vision of promoting excellence in managerial education, the 8th Indian
Institute of Management was established in Rohtak (Delhi/NCR) on November 16, 2009. It aspires to impart
knowledge of business disciplines with a unique cross-functional perspective to prepare ethical and
innovative leaders for the betterment of the world. The Institute seeks to build in its students advanced
leadership skills, an appreciation for the impact of management systems on the working of organizations, and
an understanding of the strategic, economic and operating significance of even the smallest of events in the
current and foreseeable socio-economic scenario.
 INDIAN INSTITUTE OF MANAGEMENT- ROHTAK
Executive Certificate Programme in HR Analytics is an exclusively designed course from IIM- Rohtak to train
you on analytic techniques and reveal data-driven insights that will prepare you for HR Leadership roles in the
global market. Today, the role of human resources function has moved much beyond the traditional
boundaries from a predominantly administrative function to a more advantageously focused entity, from a
transaction oriented cost centre to a value-added business partnership approach. Analytics has played a
critical role in this voyage of HR transformation from being just a subsidiary division of a business to being a
strong pillar of support behind the success of a business enterprise. Informed HR professionals maximize
productivity and drive to achieve strategic business goals.

This programme will specifically focus on the applied methods and techniques with an output orientation for
improving the human resource functions in small to large scale organizations. The frameworks, models, and
hands-on analytical approaches will equip the participants with developing the SMART (specific, measurable,
attainable, reliable, and time bound) targets and identifying business contributions of the HR function in their
respective organizations.

PROGRAMME OBJECTIVES
To be able to take strategic decisions using predictive
analytics in HR

To improve organisational performance through high

quality talent related decisions

To expose HR fraternity to critical HR issues associated

with Business
 To be able to take strategic decisions using predictive
analytics in HR

To improve organisational performance through high

quality talent related decisions

INDIAN INSTITUTE OF MANAGEMENT- ROHTAK

Managers in multinationals, Indian business firms, public sector enterprises, start-ups and
 entrepreneurial ventures, service and individual consultants who are directly or indirectly
involved with managing human resource functions.

 Candidates from Recruitment background who wish to move into a generalist profile.

 HR executives, Managers, Heads of companies who wish to advance their HR analytical skills and
move into more strategic roles.

 Fresh HR Graduates who wish to learn advanced HR systems, processes and analytics.

 HR Business partners.
 PROGRAMME HIGHLIGHTS

 Executive Certificate programe in HR Analytics from IIM Rohtak.

Course content and structure designed entirely by IIM Rohtak who bring to you what is relevant to you, to
 your business and the market that you operate in.

 Practical sessions with caselet based discussions.

Opportunity to present the project to IIM faculty in a face to face session at the campus. 2 days workshop
 shall be conducted at the end of the course for project submission.

 Lectures imparted by eminent faculty from IIM Rohtak and senior HR leaders from the industry.

Fully Online Courses with LIVE lectures that provide a “real” campus experience on a digital
 environment.

 HR Advisory Panel from Nulearn for assistance on routine HR issues.

 One-to-one session in the end with HR leaders.

 Plug and Play from home/office.

 User friendly and easy to use technology interface. No Installation required, ready to plug and play.
 PROGRAMME HIGHLIGHTS

 A platform that allows for active interactions with other fellow students and faculty.

Seamless technology that can transmit lecture videos effectively at home broadband connection and
 can run @ 3G/4G speed.

Classroom Interaction - Virtual classrooms that allow for active interactions with other fellow
 students and faculty.

 Convenient weekend schedule.

Basic HR Processes and HR
 Overview of HR
 Concept of human capital
 Challenges in HR domain
HRM in Changing Context
 Transition from transaction
orientation to analytics
orientation
 COURSE CONTENT
People Capabality Maturity
Model (PCMM)
 Basic model and levels of
maturity
 Assessing the maturity in HR
processes of the organization
 CARE Approach
HR Audit and Benchmarking
 The audit process
 Recruitment and selection
process audit
 Employee administration
process audit
 Computer based data
management system audit
 Statutory compliance audit
 HR audit measures
 Human Resource Auditing as a
Tool of Human Resource
Valuation

Competency Mapping
 Meaning and types of
competencies
 Steps in competency mapping
 Methods and techniques
 Introduction to Assessment
centre
 Person-position fit criteria
 Decision making for selection
and succession planning
Basics of Competency based
Interview
 Basic prerequisites
 Profiling of interviewers
 Competency based behavioural
questions
 Current practices
Competency based Interview
Models
 STAR
 PAR
 CARL
 COURSE CONTENT
LAMP Framework
 What is LAMP?
 Relation with Human Capital
Bridge framework
 Hierarchical analysis of
employee data for business
decisions
HCM 21 Framework
 Scan
 Plan
 Produce
 Predict
Talent Analytics Maturity Model
 Reactive analytics
 Proactive analytics
 Strategic analytics
 Predictive analytics
Recruitment Planning
 Hiring estimates
 Sources and channels
 Time and cost effectiveness
 Recruitment outsourcing
Recruitment Metrics
 Fill-up ratio, Time to hire, Cost
per hire
 Early turnover, Termination
during probation
 Channel efficiency mix in terms
of Direct hires, Employee
referral hires, Agency hires &
Lateral hires
 Offer reject and renege,
Fulfilment ratio, Quality of hire
 Recruitment to HR cost
Diversity Metrics
 Workforce diversity index
 Gender mix
 Differently abled index
 Implementation challenges
Talent Retention Metrics
 Retention index
 Voluntary and involuntary
turnover
 Turnover by department,
grades, performance, and
service tenure
 Internal hired index

Training & Development Plans
 Training need identification
 Make or Buy Model
 Training effectiveness
evaluation
Training & Development Metrics
 Percentage of employee trained
 Internally and externally trained
 Training hours and cost per
employee, ROI calculation
Career Progression Metrics
 Promotion index
 Rotation index
 Career path index
 Level wise succession readiness
index
Workforce Deployment Metrics
 Employees per manager
 Employee service profiling
 Workforce age profiling
 Workforce service profiling
 Churnover index
 Separation clearance time
 COURSE CONTENT
HR Cost Benefit Metrics
 Revenue per employee
 Operating cost per employee
 PBT per employee
 HR cost per employee
 HR to operating cost
 Compensation to HR cost
 HR budget variance
 HR ROI
HR Metrics Dashboard
 Process of development
 Essential criteria
 Identifying the metrics
 Leading and lagging indicators
 Selection of appropriate metrics
 Sources of data
 Types of design: post only, both
pre and post measures,
 Time series
 Measures with a comparison
group, measures with a
comparison standard
KPI Dashboard
 Criteria of creating KPI
Dashboard
 Characteristics of the metrics
 Creating a sales KPI Dashboard
 Creating a sales KPI Dashboard
through 9 Box Grid
HR KPI Scorecard
 Calculating HR KPI
 Scorecard based on recruitment,
training and development
 Calculating HR KPI
 Scorecard based on employee
retention, and turnover
HR Alignment with Strategy and
Stakeholders
 Corporate strategy versus HR
strategy
 Identifying HR stakeholders
 Meeting expectations of HR
stakeholders
 Corporate branding through HR

Designing HR Balanced
Scorecard
 Strategic perspective
 Customer perspective
 Operation perspective
 Financial perspective
Implementing HR Balanced
Scorecard
 Case study: Verizon
 Communications:
 Implementing Human
 Resources Balanced Scorecard
Employee Gamification as a
Recruitment Technique
 What is gamification
 Why companies use gamification
 How gamification can help in
recruitment and selection
 COURSE CONTENT
Employee Gamification as an
Employee Engagement
Technique
 What is employee engagement
 Employee engagement survey
 Use of gamification in employee
engagement
Developing a HR Analytics Unit
 Go to market model
 Developmental model
 Structure, team,
ponsor/champion
 Analytics culture
 Working with
consultant/coaches
Analytics for Decision Making
 Regional and country level
differences in turnover data
 Predicting individual and team
turnovers
 Turnover costs for business
implications
 Selection decisions from
previous performance data
 Predictive modelling of
individual and team
performance
 Identifying flight-risk candidates
 Process of report generation
Group Presentation by
Participants
 At the IIM-R Campus
 EMINENT FACULTY PANEL

Dr. Koustab Ghosh is a Faculty in the Area of HRM at IIM Rohtak. He

has earned his Ph.D. degree from Vinod Gupta School of
Management (VGSOM), Indian Institute of Technology Kharagpur.
He has attended Faculty Development Programmes from IIM
Calcutta and completed his MBA from Bengal Engineering and
Science University (BESU), Howrah, West Bengal. He has worked on
various academic assignments and industrial projects with a
number of reputed organizations.
Dr. Koustab Ghosh
Ph.D. (VGSOM, IIT Kharagpur)

Dr. Rama Shankar Yadav is a faculty in the area of Human Resource

Management at Indian Institute of Management Rohtak. He has
completed Fellow Program in Management (FPM) from Indian
Institute of Management Ahmedabad. He worked as an HR Manager
with Tata Motors for two years before joining his doctoral studies.
Prior to IIM Rohtak he was teaching at Banaras Hindu University,
Varanasi. Dr. Yadav is also serving as an Associate Editor for Indian
Journal of Human Relations and Indian Journal of Social Science
Researches.
Dr. Rama Shankar Yadav
Fellow, Indian Institute of Management Ahmedabad
 COURSE DELIVERY
Duration: 3.5 months blended
Delivery mode: Nulearn Plug n Learn
Frequency: Once in a week
COURSE PEDAGOGY
The form of delivery will be Blended
(Campus, Self pace and Online), with 2 days
workshop at the end of the course for
project submission. All other sessions will
be through digital platform & delivered
LIVE by the eminent faculty of IIM-R.
Students will have access to Self Service
Learning through which they may access
Webinars, past projects, assessments,
notes, Alumni testimonials etc
ELIGIBILITY
 Graduation or equivalent degree from
any recognized University or Institute.
 Working professionals.
 Corporate Nominated (graduation
criteria may be considered for
exemption in cases where participants
have some prior experience in HR
domain.
PAYMENT MODE
Online payment or DD in favor of “Human
Racers Advisory Private Limited” payable
at “New Delhi”.
COURSE SCHEDULE
2.5 hrs on Saturday/ Sunday
Total Numbers of Online Hours: 47.5 Hours
Total Number of Offline Hours: 10 Hours.
Course Commencement Date: 04th August, 2019
ASSESSMENT
Periodic evaluations have been built in throughout the duration of
the course in the form of quiz, assignment, project, case studies
and other objective/subjective assessments. The evaluations are
designed to ensure continuous student engagement and to
encourage learning. Students who successfully clear the same
along with the requisite attendance criteria will be awarded a
Certificate from IIM Rohtak.
No separate grade sheet will be shared with the participants.
HOW TO APPLY
To apply, students and working professionals can register at
http://nulearn.in or call at +918882720101 (Toll Free)
Payment Structure
Total Course Fee INR 60,000 + GST
USD 1450
For Indian Students
Application Fee: INR 20000 + GST
Instalment 1 : INR 20000 + GST
Instalment 2 : INR 20000 + GST

For International Students

Application Fee: USD 500
Instalment 1 : USD 500
Instalment 2 : USD 450
ADDRESS
Co-Offiz, B1/630, First Floor,
Above Maruti Suzuki Showroom,
Janak Puri, New Delhi-110058
Email: connect@nulearn.in
Website: www.nulearn.in
phone number: 08882720101