A Study On Consumer Perception Towards Services Provided by VRL Logistics - LTD

A STUDY ON CONSUMER PERCEPTION TOWARDS SERVICES
PROVIDED BY VRL LOGISTICS.LTD

Dissertation to be submitted in partial fulfillment of the requirements for the
Award of the Degree of
MASTER OF BUSINESS ADMINISTRATION

Of
BANGALORE UNIVERSITY
By
UDAY C R
Register Number: 16DKCMD113
Under the Guidance of

VAISHALI NARAYAN
Assistant Professor
SIMS
SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES

C.A.Site No.26, YELAHANKA NEW TOWN,
BANGALORE– 560064
2017-2018
EXECUTIVE SUMMARY
TITLE: A Study on Consumer Perception towards services provided by VRL Logistics .Ltd.
Consumer perception is people to peoples different psychological behavioral every persons a

promoting origination in order to incorporate a consumers Impression, information as well as
cognizance about an association or its help. Consumer’s recognition is ordinarily misrepresented
by promoting, audits, advertising, online networking, individual experiences and other channel.
Consumer’s perceptions will changes an amount of the time changes on consumer’s mindset.
Consumer one to one needs, importance, and preference will change.
VRL Logistics Ltd was started in the year 1976 in Gadag, and the founder was Vijay
sankeshwar. Indian heterogeneous headquarters situated in Hubbali, Karnataka, India with
operates in approximately 23 states and 4 union territories in the throughout India, Company can
of VRL Logistics ltd. Group of company including road transportation, Logistic company and
publication ,Etc The business is connecting in the company of as extended at the same time as
goods and customer transport service. It offer services for the transporting of cargo throughout
India with a variety of road transport solution toward consumers, together with a lesser amount
of than truck load (LTL), full truck load (FTL) and put across cargo service.
The research is aimed to focus on consumer perception towards services provided by VRL
Logistics Ltd. The primary data is collected through questionnaires from 100 respondents and
secondary data is been collected through company website, magazines, articles etc. Tables and
Graphs are used to for data analysis.
Key words: Consumer, Perception, Logistics, Goods and Services

DECLARATION
I, Mr. UDAY C R, hereby declare that the dissertation project

report entitled “A STUDY ON CONSUMER PERCEPTION
TOWARDS SERVICES PROVIDED BY VRL LOGISTICS.LTD”
submitted to Bangalore University, Bangalore, in partial fulfillment of the
requirements for the award of the degree of MASTER OF BUSINESS
ADMINISTRATION is an original record of Studies and research carried
out by me under the guidance of Assistant Professor, VAISHALI
NARAYAN, It has not been previously submitted elsewhere for the award
of any degree, diploma, and the like. Moreover, I assure that I have not
transferred either whole or part of the report to anyone for the award of any
other degree, diploma and the like.
Place: Bangalore
Date: UDAY C R
Reg. No: 16DKCMD113
ACKNOWLEDGEMENT
At the successful completion of my project I would like to extend my

gratitude to all those, without whose valuable guidance and support it
would have not been Possible .
I would like to thank VRL LOGISTICS .LTD for supporting and

encouraging me during my internship.
I would like to thank Dr.VATSALA G Director MBA Program ,

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES
for his support and encouragement in carrying out this project.
I would like to thank my internal guide Assistant Professor, VAISHALI

NARAYAN for his support and encouragement in carrying out this
project.
Above all, I would like to thank god and my parents for their blessings
without which my efforts would not have taken its form. I would also like
to thank all my friends who were instrumental in the successful
completion of this report.
Place : Bangalore
Date: UDAY C R
Reg No.16DKCMD113
TABLE OF CONTENT
CHAPTER CHAPTER NAME PAGE

NUMBER NUMBER
1 INTRODUCTION 1-19
2 REVIEW OF LITERATURE AND 20-23

RESEARCH DESIGN
3 PROFILE OF THE COMPANY 27–40
4 DATA ANALYSIS AND INTERPRETATION 41-78
5 FINDINGS, SUGGESTIONS AND 79-82

CONCLUSIONS
BIBILIOGRAPHY
ANNEXURE
LIST OF TABLES
TABLE LIST OF TABLE PAGE

NUMBER NUMBER
4.1 Table showing the age of the consumers 41
4.2 Table showing the Gender of consumers 43
4.3 Table showing the Qualification of 45
respondents
4.4 Table showing the Occupation of the 47
respondents
4.5 Table showing the Often you travel VRL 49
Logistics.
4.6 Table showing the Often Travel during 51
Last 12 Months
4.7 Table showing the Level of satisfaction of 53
VRL all services
4.8 Table showing the about VRL Logistics 55
Ltd Needs to enhance
4.9 Table showing the preference other 57
services for the same service instead of
VRL Logistics
4.10 Table showing the recommend VRL 59
Logistics to your Peers
4.11 Table showing the Level of satisfaction of 61
VRL Logistics
4.12 Table showing the Booking conformation 63
in Accurate and Timely manner
4.13 Table showing the Assesses the level of 65
consumer services
4.14 Table showing the satisfactory 67
cooperation with VRL Logistics
4.15 Table showing the know about VRL 69
Logistics
4.16 Table showing the prefer amongst the 71
available alternatives
4.17 Table showing the satisfied services given 73
by VRL Logistics. Ltd.
4.18 Table showing the facilities to receive at 75
the time during journey in VRL Logistics.
Ltd
4.19 Table showing the Recommend VRL 77
Logistics Ltd
LIST OF CHARTS
CHART LIST OF CHARTS PAGE

NUMBER NUMBER
4.1 Graph showing the age of the consumers 42
4.2 Graph showing the Gender of consumers 44
4.3 Graph showing the Qualification of 46
respondents
4.4 Graph showing the Occupation of the 48
respondents
4.5 Graph showing the Often you travel VRL 50
Logistics.
4.6 Graph showing the Often Travel during 52
Last 12 Months
4.7 Graph showing the Level of satisfaction of 54
VRL all services
4.8 Graph showing the about VRL Logistics 56
Ltd Needs to enhance
4.9 Graph showing the preference other 58
services for the same service instead of
VRL Logistics
4.10 Graph showing the recommend VRL 60
Logistics to your Peers
4.11 Graph showing the Level of satisfaction of 62
VRL Logistics
4.12 Graph showing the Booking conformation 64
in Accurate and Timely manner
4.13 Graph showing the Assesses the level of 66
consumer services
4.14 Graph showing the satisfactory 68
cooperation with VRL Logistics
4.15 Graph showing the know about VRL 70
Logistics
4.16 Graph showing the prefer amongst the 72
available alternatives
4.17 Graph showing the satisfied services given 74
by VRL Logistics. Ltd.
4.18 Graph showing the facilities to receive at 76
the time during journey in VRL Logistics.
Ltd
4.19 Graph showing the Recommend VRL 78
Logistics Ltd
“A STUDY ON CONSUMER PERCEPTION TOWARDS SERVICES
PROVIDED BY VRL LOGISTICS.LTD”
CHAPTER 1
INTRODUCTION:
The beginning of Logistics can be follow support to an the battle times of Greek and
Roman realm while armed officer, patrician as 'Logistikas', be as saying the obligation of
openhanded administration well-known with supplying and distributing of material
goods. Amid of the World War II logistics gained up significance in armed force tasks,
covering the development of provisions, men and gear crosswise over outskirt. In the
United States of America, the armed force formally utilized the word, Logistics,
MEANING:
Logistics is typically the exhaustive affiliation and execution of a compound strategy

inside a colossal Of organization sense, logistics be the organization of the course of
thing linking the situation of resources and the use of spending in sort out toward
assemble necessities of consumers or company. The resource oversee in logistics know
how to contain significant things, for example, sustenance, materials, creatures, hardware,
and fluid merchandise; as sparkling as reasonable things, for example, time and in order.
The logistics of aimed things oftentimes include the integration of keeping in order
flowing, materials dealing with, generation, bundling, stock, transportation, warehousing,
and regularly security.
DEFINITIONS:
Several of definitions are certain for "logistics" .at this point are some. "Logistics is…
 Deliberating business by way of the acquisition and growth of commodities and

competence of accumulation an each and every structure.
 The course of action of intentionally to business through of the obtainment,
improvement moreover capability of substance, part and accomplished stock (along
SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 1

with the linked figures stream) throughout the relationship and its promoting divert
such that there benefit be extended throughout the cost – successful liking of the
needs.
 The study and administration of merchandise and administration streams and related
data that set the movement.
There are explanation provide the possibility of the extensive variety of capacities so
as to logistics cover. A basic explanation is conveyance of the requisite place, at
essential time, in requisite … .proficiently"
Gulf warfare:
What Logistics is, as of the path with the aim of, within 1991 Gulf Warfare, the US and
the accomplices transported an extensive bit of a lakhs of people and over a substantial
bit of a lakhs tones of materials in excess of 12,000 km and moved additional 23 lakhs of
utensils by means of sea, in a lesser time period of diagram .The facilitate kind of
advancement is higher than substantial handle .That is logistics.
Reverse Logistics:
A further perspective to logistics is ‘reverse Logistics’ (Rev log).Goods section as of the

buyers position of the first as well as deliver point, on behalf of a variety of reason
.Awful transport, over-supply, hurt, termination, termination taking out missing the mark
examination tests at the customers position, supplies unsold et cetera.., be a number of
event wherever the resources transverses back. That is Reverse Logistics. The substance
that necessities to come back to the new position, or to the primary provider. Have
moreover to deal with really and capably. 'Keep up a Rev Log' framework.
History of logistics:
Logistics know how to be portrayed at the same time as given that the sort of things and
additionally organizations at the exact esteem, time and in the accurate circumstance.

A rapid take a gander at various logistics olden times possibly will exhibit astoundingly
instructive.
The presentation of Logistics be there able to be taken after back to old warfare period of
Geek and Roman domains when military officers patrician as " logistics" be consign the
commitments of openhanded organizations correlated toward provide and dissemination
of possessions .This be through to engage the troopers toward progress as of their
foundation point to one more further point ability, which can be significant factor is
choosing consequence of wars. This other than included exact harms to the supply
regions of the foe and assurance one's own particular supply territories. Along these lines,
prompt the progression of another structure which is able toward be related to the present
day arrangement of “logistics” organization.
Amid the Second World War (1939-1945), Logistics progressed remarkably .The
furnished power logistics of United States and partner ended up being extra of the
German outfitted power might be hold. The supply territories of German military were
conveyed with genuine harm and Germany be not prepared to do the unchanged on its
adversary .The bound together states military guarantee so as to the organizations
Logistics have at the present created itself while craftsmanship and science .However .it
insincerity be name at the same time as a right workmanship. Logistics do not obtain after
a portray understanding of tables nor it base on aptitude acquired as of beginning. A
logistics chief the stage out his commitment and obligation within light of his
enlightening experience as well as comprehension. These abilities are maintained by
means of him for improvement of his affiliation. The logistics manager ensures that the
association is benefitted by an intense and capable course of action of key organization
.He moreover requirements toward make certain so as to the exactly manner of things
along with organizations are particular on the perfect instant and by the side of a correct
expenditure,

Logistics market:
Indian's railways convey every day a normal of 2 crores of travelers and more than a
Lakhs of tones of fright traffic on a system spread more than 62,725 km ,covering 7,068
stations .It works on 3 gages “exampli gratia”.of the Broad gauge (1676 mm),meter
gauge (1000mm),and narrow gauge(762 and 610mm).Although broad gauge forms just
64.5%of the route, It produced 96%of fright output and 89.6% of the traveler output
during 2007-08.
In the same time, add up to traveler travel was 40.18 Crores.19.5 %(12,306 km )of the
aggregate network and 30% of the wide measure organize is charged .The railways are
the biggest employees in the nation ,with more than 1.6 million workers. Working
operating in 2007-08 was around 37 crores .
The 6000 km long Indian coastal line has 11 chief ports (oversaw by the port trust of
India under the central govt ward) and the 163intermediate ports (under the expert of
their specific state govt) regardless, as regard farthest point, gainfulness and profitability
Indian ports don't differentiate well and a part of the worldwide ports.
In 2007-08, of the aggregate freight took handle of at foremost Indian ports was
25,13,90,000 crores tones ,and developing interest has implied that the normal ship rotate
time at these ports is expanding . dry and liquid mass record represent around 80%of the
port trafficking in capacity ,while general payload comprise whatever is left of the
movement.
The Indian road network of just about thirty lakes of kilometer is one of the biggest on
the world .through the amazing increment in the motor vehicle in the recent decades, the
Indian govt perceived the pressing need to create satisfactory road transportation
throughout the nation over, and has presented a progression of broad procedures
speculation in the arrangement.
The decrease of trade barrier, both on the domestic and the additionally worldwide face,
have lead to a quick development of the logistics marketplace all through the world. I
terms, for example, Swiss cheddar, Chinese devices and the Italian fashion of goods that
were prior constrained just toward the position of fabricate includes at present cross the
topographical limits to have their spot in the universal marketplace .This have in the fact
globalized the zone of activities and have the profited a few money matters.
How that is made this conceivable .The boundaries have been limited because of
advances in the methods of transportation .Logistics not just manages conveyance of
merchandise at the correct time, for ideal place ,and in right circumstance, yet in addition
have broaden its part in globalizing the specialty of the goods and services .
In the development is to be prominent in the Asian – conciliatory locale among china

rising since a worldwide economical supremacy with a seismic consequences for the
worldwide marketplace of logistics. India is relentlessly subsequent china's impressions
with steady walking into the field of logistics for the reason that of good marketplace
patterns, outsourcing and govt strategy.
Development country like the United Kingdom and the unified states as of the now have
well-built logistics approaches and the extraordinary to subcontract as of the china, India
furthermore Asian-pacific because of the price aspect.
During the present industry situation, there are the plentiful openings for work for the
individuals in the field of logistics and the gradually and consistently was the territory
and the extent of logistics is on the rise .within the expansion sought after for the logistics
experts, logistics associations are the raise their range of the authority to the unparallel
statures. This development and the improvement saw in the logistics area are probably
going to fuel advance development for some, extra years to approach.
In this manner it is all in all correct to infer that the logistics market place at long last has
its due offer with bounty openings for work accessible and logistics being considered as
an integral part of most know-how associations.
SIGNIFICANT GROWTH OPPORTUNITIES IN INDIA:
Through its management circumstance in the inter-state transportation industry within the
southern India, VRL LOGISTICS LTD anticipate to the widen its dominance in the
southern province through breach new source of India. VRL LOGISTICS LTD realizes
so as to outer limits dramatis persona whose be in charge of is on the downward move
backward and forward dominance the inter-state transport marketplace in other southern
states. specified its transport and brand name impartiality in these market VRL
LOGISTICS LTD believe so as to completely to be found to fill up these could do with
gap ,the business is in the procedure of rising its makes them to new system in Kerala,
Andra Pradesha and Tamilandu to the facilities its throughway transportation of freight
and services.
IMPORTANCE OF LOGISTICS ADMINISTRATION IN INDIA:
 Liberalization as well as the operating our way to door competition.

 Worldwide business has been broadened supply and assignment position.
 Change Indian consumers, sensitive, testing and less brand loyalty.
 Opposition guarantees that item isolation as far as quality is complexity.
 Product life cycles are decrease.
 Logistic marketplace is evolving from 'venders to purchasers'.
 Many consumers’ items are moving into merchandise marketplace.
 India is a big nation. Vast separation isolates invention and consumption focus.
Essential substance need to set out from the organization allocation center to
consumers throughout the PDS.
 Logistics execution hasn’t been remarkable.
 Fruits and vegetables are the undeniable at the different places however despise
cross over toward market.

Role of logistics are as follows:
A supply chain network arrange alludes to the method that materials travel during
different links, begin through unrefined materials as well as conclusion by means of
completed things convey to an authoritative purchasers .inventory network administration
be able to be viewed as a pipelines or instrument for effective and fruitful stream of
items, administrations, data from providers throughout the unusual moderate business out
to the clients .Thus coordination assumes vital part in production network administration.
Role of logistics in the Economy:

It is essential since
 It’s crucial spending of organizations.
 Its backings progress and stream of various budgetary exchanges. Coordination
incorporates an incentive by setting aside a few minutes’ convenience and place
utility. For the most part it underpins the time and place utility .Time utility is the
regard included by has a thing while it is required, while put utility is having the
thing or administrations open where it’s required.
Role of Logistics in the Organization:
As in ongoing decades, suitable logistics administration have be seen when a key open
entryway intended for the difference in cooperation the efficiency and power of the
association .since of the hugeness of buyers benefits, various associations are grasping it
and are making their as shoppers had There is a strong association among Logistics and
the three essential thoughts of promoting i.e .the purchaser unwaveringness, Integrated
Efforts an Adequate Corporate advantage.

Importance of Logistics:
Logistics is the one of the practical territory in the industry nowadays. No advertising
created or task implementation can win without Logistics cost .For associations, 10% to
35% of gross deals are Logistics taken a value, dependent upon the industry, geology and
weight/regard extent.
Logistics is generally another term, anyway not the activity. Logistics has existed since
the beginning of human advance. Crude material and complete things had constantly to
be moved; through on a little scale .Things starts with changing the advance in
transportation. Populace began moving from provincial zone to urban regions and to
business focuses. Never again people live close production centers, nor did generation
happen close nearby habitation centers.
The biological separation between the manufacturer point and use point increment.
What's more, logistics gained up significance. Another factor has become possibly the
most important factor as of recently. Since the before 1990's, the business prospect has
been changed. The globalization, the free market and the contender has required that the
customers gets the conflict material, at the opportune time, at the correct point and in the
correct condition….And no more limiting of cost.
 Logistics is the divan move up and down of trade and business, without sell and buy
there be able to be no trading what's more, business .Buying and offering take
transfer basically when cargo are really empowered into and far from the
marketplace. Capture the logistics sustain trade and business will collapsing down.
 Lead toward consumer’s fulfillment throughout better-quality of services given
consumer. Organizational objectives of P ( productivity), Q(Quality), C(Cost),
D(Delivery),E(Employeemorale),F(Flexibility),S(Safety),H(Health),E(environment)

are set to meet consumer expert. It lead toward fulfillment through greater
consumers services
 Integrates logistics exercises in an anticipated management condition, different
activities of logistics work are quiet under various administration capacities. Each
pocket endeavoring to sub improves its destinations at the cost of general managerial
targets .obtaining attempting to buy at least cost at the cost of what is required by
activities deliver huge amounts at least cost of establishment cost disregarding
request prompting providence of range. Logistics capacity of management brings
every single such capacity under one umbrella draw down inter departmental
impediment
Competitive edge:
 It is acutely aggressive competitive condition logistics gives the edge .because of
innovative disruption a large portion of the products are moving into product markets.
In an item advertises where cost is controlled by rivalry, where there is no item
separation as far as quality parameters like execution and unwavering quality, where
marks relatively irrelevant, aggressive edge is that of accessibility of products and
services as far as time, cost and amount.
 Logistics wins or loses wars; British lost American of flexibility on account of poor
Logistics Rommel was beaten in the desert by unrivaled Logistics of Allies. Bolster
basic advantageous like movement and promoting intense Logistics supporting
engage an organization to move towards JUST IN TIME making framework for
survival in a extremely focused market.

A BRIEF INTRODUCTON TO THE SUBJECT BACKGROUND:
LOGISTICS:
An across the board thought wins that Logistics is advancement of stock. That is a
thin thoughts .Logistics is increasingly and essentially more broad and
straightforward physical treatment of items .Logistics incorporates a couple of
various limits, for instance, acquiring plant territory ,plant outline et cetera and
even the superfluous of wastes. it covers typically shifted proficient orders,
They are:
 competence layout
 development
 Forecasting and the order organization
 Stock managing: all inventory
 Warehousing
 Protecting covering
 In order ; continuance & flow
DEFINITION:
The procedure of deliberately supervision the obtainment, premium gathering and limit of
substance, parts and finished stock (and related information streams) through the
affiliation and its advancing coordinates with the end goal that present and future profit
are enlarged through the monetarily effectual execution of information.

STATEMENT OF PROBLEM:
Logistics involve a basic part in the advertising of an item well-mannered Logistics

perseveres through the nature of the item is shielded and the item is conveyed at the ideal
time, correct place and to the objective clients.
This task is comprehend to examine the significance of Logistics as a piece of promoting

system and to discover the contenders benefits that are having a more prominent level of
benefit in the market, in which Logistics will give the merchandise administrations and
intend to know their procedures with the goal that the organization can focus on those
concerned territories and can obtain a more prominent market in the field of Logistics
administrations.
THEORITICAL BACKGROUND OF THE STUDY:
MEANING:
A promoting origination in order to incorporate a consumers Impression, information as

well as cognizance about an association or its help. Consumer’s recognition is ordinarily
misrepresented by promoting, audits, advertising, online networking, individual
experiences and other channel
Consumers intend to construct their arrangements by making sense of what drives their
customers' purchase decisions. Purchaser perception theory attempts to clear up client
lead by looking at motivations for acquiring - or not obtaining - particular things. Three
locales of client acknowledgment speculation relate to customer perception theory: self
wisdom, esteem insight and impression of favorable position to individual fulfillment.

In consumers lead, regardless, insight implies significantly more than basically the life of
usage .It consolidates the way jars are interfaced and facilitated by the purchaser.
Notwithstanding the way that there are visit definitions in composing illuminating
perception from a customer lead perspective, gives The entire methodology by which an
individual winds up aware of the earth and decode it with the objective that it will fit into
his or her packaging of position.
Definition:
Consumer perception applies the idea of tangible discernment to promoting and

publicizing. Similarly as tactile observation identifies with how people see and process
tangible jolt through their five detects, purchaser discernment relates to how people frame
assessment about organizations and the stock they offer through the buys they make.
Dealers apply buyer observation hypothesis to discover how their clients see them. They
likewise utilize buyer discernment hypothesis to build showcasing and publicizing
methodology expected to hold current customers -- and be a focus for new ones.
CONSUMER PERCEPTION THEORY:
By figuring out what drives their consumers buy choices dealers plan to build their
deals. Buyer discernment clarifies purchaser conduct by breaking down inspirations for
purchasing - or not purchasing - specific things. Three regions of shopper recognition
hypothesis identify with purchaser discernment hypothesis: self observation, value
observation and view of an advantage to personal satisfaction. To promoting and
publicizing buyer discernment applies the idea of tangible observation. Similarly as
tangible observation identifies with how people see and process tactile jolts through their
five detects, purchaser discernment relates to how people frame suppositions about
organizations and the stock they offer through the buys they make. To decide how their
clients see them vendors apply purchaser discernment hypothesis. They additionally
utilize shopper discernment hypothesis to create promoting and publicizing procedures
planned to hold current clients - and pull in new ones.
 Self Perception:
To clarify how people build up a comprehension of the inspirations driving their own
particular conduct self discernment hypothesis is made. Self discernment by clients
identifies with qualities and inspirations that drive purchasing conduct. How self
discernment formed purchasers' purchasing conduct is tended to by an examination done
by specialists at the University of Massachusetts at Amherst. The investigation
considered the inquiry on issues, for example, natural effect of whether shoppers trusted
their purchasing choices had a genuine impact. The scientists reasoned that in regardless
of whether they put a need occurring socially cognizant buy and utilization rehearses
buyers' self recognition was a driving component. When settling on purchasing choices
than shoppers who did not hold comparative perspectives of themselves buyers who saw
themselves as socially cognizant tended to put more effect on issues, for example,
natural effect.
 Price Perception :
Upscale merchants attempt to emphasize quality and value for money to appeal to
potential customers while mass merchandisers such as all competitors service oriented
company is low prices as an inherent virtue. Researchers considered several factors, in
determining whether online booking would make repeat purchases through the same
website including price perception -- whether consumers believed they were being
charged fair prices. The researchers concluded that price perception strongly influenced
whether the customers were satisfied with their purchases and whether they would make
future purchases. The perceived quality of the merchandise and price comparisons with
merchants offering similar merchandise, are the two factors that shaped price perception.

 Benefit Perception:
Numerous purchasers know about the expression "It's great, and it's beneficial for you"
which is every now and again related decide how benefits respected to related with
discernment helpful to customer esteem scientists saw as undesirable buyers tend to
dismiss general, unsupported cases of upgraded benefit About the consumer perception
consumers would demonstrate bring services to given him satisfactory fulfillment of
needs of consumer benefits claims and would demand more specific in order
FACTORS INFLUENCING CONSUMER PERCEPTIONS OF A LOGISTICS
Factors Influencing Perceptions says that perception is a process through which data is
gotten, chosen, sorted out and translated by a person. Elements that impact shopper view
of a Logistics are:
 Quality:
This is one of the elements which shoppers consider when settling on their decision of
logistics. An integrals part of assortment character is quality.
 Price:
Cost can be utilized for assortment decision in two different ways: either by going at
the most minimal cost to escape money related hazard or by going at the most
astounding cost to accomplish
 Service Quality:
Certainly, even on account of merchandise that show various imperfections, brilliant
administration quality can frequently dominate a negative involvement with the item
itself. In the event that a customer feels that he gets uncommon consideration while
experiencing an issue with an item, that buyer is to some degree more prone to

believe the brand or item realizing that the producer or retailer gives an insight and
compelling reaction to issues. People are social creatures and their shopper conduct
is frequently dictated by the social connections between them to encompass an item,
incorporating communications with consumer’s assistance to delegate.
 Convenience :
Consumer and easy access to services when services need low involvement
Consumer convenience of a kind has a significant effect.
 Reputation:
Service diligence notoriety is developed over the long haul and is normally a mix
of genuine encounter with the administration respected when encounter, informal
proposals and promoting efforts that endeavor to set up a status or shared
perspective of the item or brand. A shopper's impression of an item's notoriety,
in chain of conveyance. Regardless of whether a dedication of customer trustees,
For the instance, that purchaser may alter his opinion about the item after
observing it accessible in a retailer he connects with modest, faulty items.

Consumer perception process:
Exposures
Attention
Organization
Interpretation
Retention
Consumer decision
Exposures:
Presentation, the primary pace of the examining course of action, happen while a shock
comes quite shut to our tactile receptor anxiety, i.e when boosts come extremely close to
one of our faculties. Presentation is in this manner essentially the base necessity of
observation. Regardless of how extraordinary a message is, it won't be seen unless a man
is presented to the push. Deliberate presentation happens when an individual is presented
to data as his very own result purposeful, object corresponding conduct, i.e it mirrors a
man's advantages, peruse propensity, data requirements and mode of time.

Attention:
An entity is revealed, in spite of of whether intentionally or coincidentally, to a great

many distinctive showcasing boosts amid a typical living day going from a large number
of various reap as of a position of observation consideration is of major consequence,
from the time when despite the consequences of how frequently a customer is accessible
to advertise jolt, I f no deliberation occur, the significance is of no deployment.
Organization:
The organization of unlike in order so that it can be comprehend and retain that
individuals don't encounter the few jolt they select from nature as partitioned and discrete
sensations. They fairly have a tendency to arrange them into gatherings and see them as
brought together wholes. The apparent character of even the least difficult boost is along
these lines saw as a component of the entire to which the jolt seems to have a place.
Interpretation:
"A process whereby people draw upon their occurrence, memory, and expectations to
interpret and attach meaning to a stimulus." that the understanding phase is uniquely
individual, since it is based upon what individuals expect to see in the light of their
previous experience, on the number of plausible explanations they can envision, and on
their interests and motives at the time perception occurs.
Retention:
If the total perception process was doing well it fills no need if the individual can't
review the data when he is required to follow up on it. The message has fizzled if a man

can't recall its substance. Here and now memory is the dynamic segment, it manages
critical thinking by utilizing recently obtained data.
Consumer decisions:
In consumer perception to decisions to make them consumer point of view to consumer

perspective different to different people to perception is difficult to understand by them
decision perception what are needs by them consumers deals to decision before and after
behavioral changes .
Importance of consumer perception:
 To define and understand essentials of the perception process.

 To examine apparatus of the individual sensory system.
 To put on imminent into the process of perceptual selectivity.
 To know the impact of stimulus, being, and situational variables on perception.
 To become recognizable with the Gestalt view of perception.
 To understand the process of perceptual classification and implication
 To take hold of the relationship between descriptions and consumer perception.
Need of consumer perception:
 It helps to study the plan, implement and effective needs of consumer’s in their
point of view
 To achieve business objectives such as organizational success, profitability, and
growth, as well as to survive competition,
 To understand the market characteristics of both home and future target markets.
 It helps to related data between the purpose of beginning and the purpose of
utilization to meet client's prerequisites.

 It helps formulate the right strategic decision, for which information on general
market developments, customers, and competitors is certain.
 It helps to predict their behavior in the changed circumstances by understanding
their current and moreover perception of the environment.

CHAPTER 2:
REVIEW OF LITERATURE AND RESEARCH DESIGN:
Review of related writing gives a reason for any examination. Undesirably, there are very
little examinations directed in this field of Logistics Management.
Following are the accessible related examinations experienced in the field of Logistics.
Ron Cain, by Delivering in a Tough economy (2008):
The effective supply chain begins with studying about companies present logistics by
analyzing these company can use third party logistics which is cost saving and
efficiencies to reduce the cost at every point 3PL can be used after a detail analysis of
current supply chain from reviewing current trucking cost of time spent transit will be
reviewed in the company logistic operation after analyzing where cost reduction will
done 3PL can enter to supply chain .the company’s bottom line is magnified by impact of
3PL nearly around 20% of cost reduction data 3PL can do and make the real defenses in
the financial statement.
Chang-Ing and I-Jin (1999)
In the article appeared in the connection between use of the administration gave by
coordination its interrelationship towards the between to normal coordination, buyer ask
for and the interrelationship between them are examined. Things are passed on through a
stop clearly or through single widely appealing terminal to various establishments.
Restricting typical coordination cost, or increasing total supply subject to the demand
supply adjust chooses the perfect thickness of establishments and neighborhood

terminals. The envelope twists for the perfect setup approaches contrasting with different
estimations of total market zone and terminal cost are determined.
Neil and Jim (2001)
In the article shows at the creating issues in reverse coordination's structure. There is a
critical move in organization commitment from the private waste association industry and
neighborhood governments towards makers, Logistics. In the constant years the
commitment of makers has been stretched out to cover the whole nearness of specific
things. The endorsement of standard organization winds up being more stringent and a
developing number of clients are requesting to recoup of their old things. Affiliations are
starting to base on conceivable stream channels for the arrival of their things i.e. Switch
coordination's. This separate the making issues backward coordination's, especially the
data necessities for rotate coordination's inside the broadened attempts. An examination
of end-of-life vehicles (ELVs) addresses the particular data stream between the key
players inside the auto business. This examination watches out for the concealed progress
of conceivable dispersal channels, their key operational choices and supporting data
frameworks for the reusing of end of life thing.
Alan and Van Remko (2003)
In the article shown in the Acquired a calculated improvements coordination's and stock
system organization in Logistics "lean thinking" and "deftness, Canfield School of
Management has been at the bleeding edge of these changes and has benefitted colossally
from the groundbreaking work in this field.

Sajed and Gunilla (2004)

In the article shown Portray the 'effect of coordination’s on condition'. Biological
implications of coordination's systems are one without limits troubles to logisticians. This
paper explores the coordination and stock system organization (SCM) prepares to see
how settled scientists handle this test. The preliminary composition has revealed that
there are weak ties between the coordination prepare and the normal educate. The
examination demonstrates that the written work is from every angle unequal: finding out
about looking over 'impact of coordination on condition' is missing, and most
complement is on 'impact of condition on coordination'. From the pivot coordination
composing finding out about use has been drawn, the same has been depicted by
scientists as useful and long winded. Exactly when differentiating the subject
coordination/generation organize organization and condition with various subjects in the
coordination composing; less thought has been paid to "Logistics".
Clark and Goldsmith, 2006.
In this way, it is extremely exceptionally hard to give an sufficient idea of consumer

recognition. It has been seen by the different perception one to one another that the
accomplishment or disillusionment of the thing or organization is clearly related to the
human personality and their slant consumer perception is relates in the consumer mind
set in service oriented in logistics .
Peter and Donnelly, 2002.

In the article shows in Consumers before and after perception it shows to organizational
behalf of the base of the business of the business organizations. All the consumers are
not each and every time different opinion about the service rendered by consumers
similar with each other according to their perception and manners of consumers difficult
to understanding behavioral aspect of consumers.

In the words of Foxall (1998),

Consumer point of view is the study of intrinsic qualities of consumers, such as,
motivators, perceptions, personality and learning patterns. According to various article
shows in it is the branch of knowledge, which studies behavior of an individual and its
mental state ,needs ,importance psychological feelings of consumer assured in the time,
to right time right place the consumer will enhance perception of consumer depend upon
the situation.
Sheth and Parvatiyar (1995),
In the article shown in the consumers are strength of every business without consumers
are no more in service industry assessment of different variables identified with the
shopper discernment and conduct permits the business firms to reinforce the Great
Relationship amongst business and shoppers. There are numerous elements which control
the impression of an individual and the procedure, which basically starts from early
adolescence, stays through the high scholar years and grown-up life too to consumer need
to business towards on service motive of consumers being perception basis qualitative,
quantities service along with consumers.
Lal et al, (1996).

In the article I observe evaluation of perception comprise lots of factor to identify with
the psychological thoughts of consumers. These factors belong to way of life, ethics,
relations with the social order, way of thinking, mind-set qualities, etc.
These factor moreover shift from buyer to purchaser and shape their conduct angles.
Relationship between execution know-how to achieve and impression of shopper can
assist an association with understanding continuously come back again with clients truly
think, involvement and do.

It affirmed:
Performance + Perception +occurrence= the entire actual status of consumers
Meyer-Waarden, (2008)
In the article showing the communication is valuable barrier of coordination and

Inventive in order apparatus by way of the consumers, is a doing well business model to
hold on to them In arrange to set up and keep up a long term
Connection with the consumers, companies develop cooperative contact with consumers
and currently it has become multi side communication between consumers. It has been to
useful to exchange of thought, way of thinking and response of consumers with the
company.
Companies should provide services according to their consumer need and
Facility these in order apparatus and statement procedure to customer enables the to
sharing their contemplations, assessments, and open-completed request with respect to
his/her family establishment, inclinations, social characteristics, work, goals and tastes
From this database of data about Consumers, associations make a long haul connections
and make benefits from There retain the consumers.
Chong Wei by A logistic regression model with a hierarchical random for utilization
of transport:
Understanding the use of public transport is the main thing for policy design and urban
traffic planning from the behavioral perspective of behavioral such utilization can be
analyze in the form of binary choice problem in this the consumer may choose public
transit and the private mode of transport regression models are use to predicts the choice
of probability and to evaluate effect of different attitudes towards transport. Through the
parameters of regressions model the travel cost, travel time effect of demography can be
analyzed.

The main use of logistic regressions model is to analyze the utilization of mode of
transport is that it can consider the combined effect of attributes through to linear
combination and even it easily evaluate the contribution several attributes to such
utilization
Statement of the Problem:
Logistics possess an essential part in the showcasing of an item decent Logistics

guarantee the nature of the item is defended and item is conveyed at the opportune time,
perfect place and to the objective clients.
This task is attempted to discover the contender’s benefits that are having a more
noteworthy level of benefit in the market.
Customers are king in the market that instance customers perspective is different to
person to person different needs and importance to services needed by them, difficult to
understanding customer taste and preferences.
VRL Logistics is known for its best quality service provider in logistics industry in India.
It’s at present the faster growing industry in India as VRL logistics with quality service
and brand name in the market .the present study is contributed to know the consumer
perception towards VRL logistics.
Objectives of Study:
1. To identify the customer’s preference towards VRL Logistics .Ltd
2. To evaluate the relationship between customers and VRL Logistics. Ltd.
3. To analyze the customer perception on service schemes of VRL Logistics .Ltd
Sampling:
In sampling to take randomly to take 100 random sampling is effective in getting the
information sampling size taking on research to consumers detail study on consumer’s
perception person to person to identify randomly pick sample size.

TOOLS FOR DATA COLLECTION:
Primary data:
The primary data will be composed throughout Questionnaires to customers to select

sample size objective type of Questionnaires previous to it was administer.
Secondary data:
The secondary data for the study and necessary data will be collected from website,
magazines, journals, reference books, newspapers and internet.
Tools for data collection:
Observational field ponders require accumulation of first data on information relating to

the unit of concentrate from the field, Essential information and Secondary information
which has been required for the investigation by the examination.
Plan of Analysis
The in order gathers to will be analyzed using statistical tools. Graphs,Tables and
Percentages of the data.
LIMITATIONS OF THE STUDY:
 Limited sample size

 Biased perception of customers
 Literacy level of consumer is a constraint
 Limited time period
 The opinion restricts only on the VRL logistics only
 On the whole customers were satisfied

CHAPTER 3:
PROFILE OF THE COMPANY:
VRL Group (Vijayanand Roadlines Limited)
Indian heterogeneous headquarters situated in Hubbali, Karnataka, India with operates in

approximately 23 states and 4 union territories in the throughout India, Company can of
VRL Logistics ltd. Group of company including road transportation, Logistic company
and publication ,Etc
VRL logistic company is individual of the big logistics and transport company in India
(Includes .4007 goods transport vehicle, comprise and 396 passenger vehicle).
" Limca Book of Records, said it as the single biggest armada proprietor of business
vehicles in the nation's private part”.
"VRL's company started new started print media Vijayavani is credited with have the
widespread circulating newspaper in Karnataka.VRL Logistics Limited was
found within 1976 by Mr. Vijay Sankeshwar in the Gadaga, an little municipality started
in Northern Karnataka with a one vehicle and a revelation with the purpose of was
manner ahead of its time. It extended its service to Bangalore, Hublli and Belgavi.
origination this inconspicuous commencing, VRL logistics.ltd has full-grown into the a
nationwide well-known in logistics and transportation company which has been at
present and the biggest fleet proprietor into India through a fleet of 2691 vehicle (Include
196 hi–tech traveler buses and 2495 truck) as of 15th August 2008 as available in the
Limca Books of report. More than in the days VRL logistics has pioneer in the provided
that a safety and trustworthy deliverance set of the connections in the field of the package
services. It has been extend its operation to messenger services, fast cargo services and

aviation sector to get together the on the increase stipulate of the up-and-coming
customers support.
Business profile:
The business is connecting in the company of as extended at the same time as goods and
customer transport service. It offer services for the transporting of cargo throughout India
with a variety of road transport solution toward consumers, together with a lesser amount
of than truck load (LTL), full truck load (FTL) and put across cargo service. The business
is as well individual entity of the confidential bus operative inside the throughout the
Karnataka, Maharashtra and Goa and through a fleet of more than 256 owned traveler
buses. It carries in the order of 1.56 crores passenger in financial 2010 and 1.03 crores
passenger in the 6–month time broken September 30th 2010. As of September 30th 2010,
the company fleet of the vehicle for the goods and being along meant for the travels
transport business consist of 2,829 owned vehicle.
Business segment:
 cargo transportation
 Air rental Service
 Courier Service
 Bus Operation
 Sale of established emission
Group companies:
 VRL Cements Limited

 VRL Media Limited
 VRL Securities Limited

Cargo and Courier:

A backup of VRL Group, VRL General Cargo began its business benefit as transportation
amongst Hubli and Gadaga, and later has augmented crosswise over Bangalore and
Belagam. It have exhaustive into messenger benefit and arrange crosswise over load,
which are currently operational in twenty third states, handle more 2.16 Crores of
cargos/year, individual one of the huge set of connections within the country. Its courier’s
service is operating on behalf of parcel range as of short to enormous of services provided
by VRL Logistics.Ltd.
Travel:
VRL Logistics Ltd. open visit business is working through its segment of VRLTravels.
Through have more than 80 branches all finished India, and make do with 1200+
operator, it's the greatest in surpass through in the supporters of industry benefits in
Karnataka, and Maharashtra. It possess transports (Including.51 Volvo transports of
9400XL and 9400PX multi-hub models), cover 6 states, blending crossways 350+ course
inside the India.
Aviation sector:
VRL Logistics Ltd. In the 2008, ongoing of functioning in the Indian Air Lines business,
in service under the Indian Air operative permit (for traveler charter). In the primary
stage of its company, it own a Beech expertise, an jet, put on by dealer Beech craft
Includes, USA, while in the 2013 it is purchase an extra. It offer Jet aircraft charter
toward sector like commercial, vacation and the tourist, unusual mission, event
supervision, announcement agency and for flight (VIP class).

Jet details are:
Owner Aircraft Type Number Registration
VRL Group Beech craft Premier 1A 1 VT-VRL
VRL Group Beech craft Premier 1 1 VT-ANF
Media:
VRL Group's flagship body, Vijayavani print media was ongoing on the 01 April 2011,
which is at the present the leading distributer newspaper within Karnataka.VRL Group's
auxiliary group of business VRL Media Ltd., prints Vijayavani and is published in 9
cities all over the circumstances.
Vijayavani’s lead editor of its editorial division is Channegowda K N. Karnataka

subsequent leading dispersed broadsheet Vijaya Karnataka, be ongoing by means of
Vijay Sankeshwar (of VRL Group) in October 2000, and be sell toward the period
assembly on the June 16 2006.
In April 2017, VRL Media Ltd. ongoing Digvijaya News 24x7, Kannada television news
channels ongoing Vijay Sankeshwar.
VRL LOGISTICS .LTD
Promoter & Founder: Shri. Vijay Sankeshwar
Year of establishment: 1976
Place of establishment: Hubbali

NATURE OF THE BUSINESS:
VRL Logistics is keen on the industry of transport and the logistics examination of cargo
and the transport of passenger through road. They include an lengthy in service roadway
confirmation of more than two decades within the company. The chairmen Mr. Vijay
Sankeshwar have more than three decade of occurrence into the transportation business.
They include moreover during current period forayed hooked on storm power generation
and air license business.
VISION, MISSION AND OBJECTIVES:
VISION:
“To become the prime company in transport of goods, parcels, passengers’ and print
media in the country”.
MISSION:
To give the most noteworthy quality support of our clients by clients by consistently
expanding cost proficiency and keeping up conveyance due dates. To support our
representatives/workforce to make progress toward quality and perfection in all that they
do. To advance collaboration and make a workplace that deals with ability and draws out
the best in our representatives. To increasing the quality operation in the organization and
reduce the cost and increase the profit timely adopt the new techniques and ideas in the
operation management.

VRL Strategy:
 Civilizing in service effectiveness.

 A lesser amount of reliance going on hires the Trucks.
 Extension of consignment transport into Eastern and North Eastern States India.
 Continues our assurance toward instant bound deliverance.
 Rent out gap on vehicles toward corporate for advertisement.
 Information technology.
 Vehicle Maintenance Tracker.
 Vehicle Tracking Application.
 Consigns deliverance Application.
THE VALUES:
“PUNCTUALITY, INTEGRITY, HONESTY, LOYALTY AND CREDIBILITY”
OBJECTIVES OF THES COMPANY:
 The main objective of the company is toward make available goods service to
consumers through the sensible rates and provide quickly, without delay and safes
service.
 To extend the transport company within the states like Maharashtra, Andra
Pradesh, Tamilnadu and Kerala.
 To have fixed-assets mainly own storehouse in big cities like Davanagere,

Gulbarga, Bangalore etc.
 To have an independent individual build among print machinery and computer for
each and every districts.

 Training for all those staff.
 Speedy and safe services given to consumers.
 Consumer satisfaction.
 Competitive pricing
 Accomplish market leader.
THE QUALITY POLICY:

VRL Logistics Ltd. Is loyal to consumers to provide quality logistics services constantly
at sensible cost and toward constantly improving the similar to accomplishment of
consumers delight going on a sustainable base.
ISO Certified 9001:2000
The company has loyal to better services provides safety and price effectual service get-
together appropriate statutory and regulatory necessities. The business strives for
safeguard environment created to the customers, services superiority and enrichment of
consumer’s satisfaction during the use of an efficient Quality Management System and
continuous enhancement.
Quality objectives
 Develop the standard of services.

 Diminution in operating costs.
 Decrease of the accident.
 Avoidance of pollution.
 Rapid and in safe hands services.

Service profile of VRL logistics
1. Goods Transportation
a. Full truck stack
b. Less than full truck stack (allocate)
a. General divide
b. Express load
c. Courier
d. Passenger Travels
2. Wind power age
3. Air sanction business
4. Print medium
5. Warehousing & 3PSL Solution
OWNERSHIP PATTERN AND MANAGEMENT:
The organization has been changed over into an undeniable public ltd .Organization since
14-20-1997. The issued bought in and paid up share capital of the organization as on date
31.03.2013 is 7.07 Crores (7.07 Crores value offer of Rs.10 each). To increase asset for
its future infrastructure advancement, the organization is imagining an public deposit
scheme for since framework improvement, for example, buy a building, go-downs, and
so forth., at different spots where the organization has set up its activities.

BASED UP ON VARITIES OF VRL LOGISTICS:

VRL AIRWAYS:
VRL LOGISTICS BUSES:

VRL LOGISTICS CORGO VEHICLES:
VRL CARGO VEHICLES:

Competitors of VRL logistics:
 Aegis logistics
 Allcargo logistics ltd
 Aqua logistics ltd
 Arshiya ltd
 Aris logistics ltd
 AVG logistics ltd
Local competitors of VRL logistics LTD:
 SRS travels
 Canara pinto travels
 National travels
 Orange travels
 Sharma travels
 Polo travels
 KSRTC
 KPN travels
 Sea bird travels
Bus operation:
The company operates its move base upon subsequent of two segment .they are
 Fixed bus operation :

Under the fixed bus operations the business make its operation without some
alternative i.e. buses be manage as per pre determinate schedule at permanent

routes, however are altered simply while here is no demand for buses in these
routes or unsure thing so as to could arise while common course of business.
 Casual bus operation:

Under the casual bus operations the company gives buses for lease to satisfactory
consumer’s needs like marriage functions, trip and other occasion.
SWOT ANAYSIS:
Strengths:
 There is determined employees enlarge in the enlargement of their return
 They offer high-quality of examine that leads to consumer fulfillment
 The business is suggested by an Indian book of organization Mumbai
 They give guidance to competence
 They comprise superior brand name icon
 They offer employ opportunities of the people
 They do not endure any shut out ,clout etc
 They cover their own in house body construction of vehicle
 They have latest courier service called “CARGO EXPRESS” which refers to the
24 *7 of service.
 The business is have broad set of connections of undergrowth of all Karnataka,
Andhra Pradesh, Maharashtra and Delhi.
WEAKNESS:
 The garage is central all the means of transportation must have to be come up to
for repairs and continuance
 They are very much depend upon financially viable circumstances

 They no more than give attention to on wealthy group of populace

 They is serious exertion consignment
 The communication arrangement of the agent is less than the compared to the
paid by further competitor
 The VRL buses will delay departure in some traffic problems in main cities
Opportunities:
 They know how to spread out their garage and place of work
 They be capable of give attention to on inaccessible rural area
 They know how to go into into worldwide dispatch rider and cargo utter service
 They can extend their services to northern India
Threats:
 undecided policy of the government

 opposition
 New know-how money-making hold up
 continuance
 A go up in fuel price would unfavorably have an effect on their operation and
effectiveness

CHAPTER -4:
DATA ANALYSIS:
1. Age of the consumers:
Age Number of consumers Percentage (%)
18-25 21 21%
25-35 35 35%
35- 45 26 26%
Above 45 18 18%
Total 100 100%
ANALYSIS:
The total respondents were 100% in that 21% respondents are between 18 to 25age,35%
respondents are between 25 to 35 years of age .26% respondents are between 35 to 45
years and remaining 18% respondents are above 45 age group .

THE GRAPHICAL ILLUSTRATION OF RESPONDENDS:
120
100
PERCENTAGE
80
60
40 Number of consumers
20
0
18-25 25-35 35- 45 Above Total
45
AGE
INTERPRETATION:
So from above data we can conclude that the most of VRL Logistics consumers are
young adult group of people i.e. between 25 to 35 age.

2. GENDER:
Gender Number of respondents Percentage (%)
Male 62 62%
Female 38 38%
Total 100 100%
ANALYSIS:
The total respondents were 100% in that 62% respondents are between male respondents
.38% respondents are between female in the survey on the respondents towards VRL
LOGISTICS.

GRAPHICAL REPRENTATION OF RESPONDENTS:
100
90
80
PERCENTAGE
70
60
50
40 Number of respondents
30
20
10
0
Male Female Total
GENDER
INTERPRETATION:
So from above data we can conclude that the most of VRL Logistics consumers are male
respondents are consumer’s more than female consumers i.e. male.

3. QUALIFICATION OF THE RESPONDENTS:
QUALIFICATION No of respondents Percentage
Less than 12 12 12%
Diploma 20 20%
Graduation 33 33%
Profession 28 28%
Others 7 7%
Total 100 100%
ANALYSIS:
In the above table I observe the less than 12 qualification of persons are 22%,
respondents, diploma persons 28% respondents, Graduation are 18% respondents,
professions are 20% respondents and others are 12%.

THE GRAPHICAL REPRESENTATION OF RESPONDENTS:
No of respondents
100
80
PERCENTAGE
60
40
20
0 No of respondents
QUALIFICATION OF RESPONDENTS
INTERPRETATION:
In the interpretation so has diploma peoples are highly respondents of the are 28%to more
qualified customers are respondents to more than all qualified persons to more qualified
customers are responded to more than all qualified persons towards the VRL
LOGISTICS LTD.

4. THE TABLE SHOWING THE OCCUPATION OF THE RESPONDENTS
OCCUPATION No of respondents Percentage (%)
Govt employees 25 25%
Profession 28 28%
Workers/employees 15 15%
Farmers 3 3%
Students 18 18%
Other specification 11 11%
Total 100 100%
ANALYSIS:
In the above graph showing the occupation in number of government employees are 25%,
profession are28%,profession are 28%,workers/employees are 15%, respondents farmers
are 3% respondents, students are 18% respondents, others specified are 11% respondents.

THE GRAPHICAL REPRATATION OF RESPONDENTS:
120
100
PERCENTAGE
80
60
40
20 No of respondents
OCCUPATION
INTERPRETATION:
In the interpretation would have to the respondents are to profession is the 28% is more
than all occupational employees ,so has to profession is more responds of VRL
LOGISTICS LTD.

5. THE TABLE SHOWING THE OFTEN YOU TRAVEL VRL LOGISTICS:
Often travel No .of respondents Percentage (%)
Weekly 20 20%
Fortnightly 24 24%
Once a month 30 30%
Occasion 26 26%
Total 100 100%
ANALYSIS:
In the above data often travel VRL logistics are 20% of respondents are weekly,
24% of respondents are fortnightly,30% of respondents are once a month, 26% of
respondents are occasional often to travel VRL Logistics.
THE GRAPHICAL REPRESENTATION OF RESPONDENDS:

100 100
80
percentage
60
40
20 24 30
20 26
0
Weekly
Fortnightly
Once a month
Occasion
Total
No .of respondents
INTERPRETATION:
In above analysis of data once a month travel respondents are more than all respondents
are high in the scene of often to travel.

6. TABLE SHOWING THE OFTEN TRAVEL DURING LAST 12 MONTHS:
Travel in VRL logistics in No .of respondents Percentage (%)

during last 12months
1-2 months 48 48%
3-5months 28 28%
6-10months 10 10%
More than 10 14 14%
Total 100 100%
ANALYSIS:
In above representation of data to shown in 48% of respondents are 1-2 months, 28% of
respondents are 3-5 months travel in VRL buses,10 respondents are 6-10months once to
travel respondents,14% of respondents are more than 10 months are travel in VRL during
last 12months.

GRAPHICAL REPRESENTATION OF RESPONDENTS:
No .of respondents
14%
10%
48%
1-2 months
3-5months
6-10months
28%
More than 10
INTERPRETATION:
In above analysis the data shows respondents are 1-2 months are more than all
respondents .so has to 1 to 2 months respondents are travel during last 12 months.

7. THE TABLE SHOWING LEVEL OF SATISFACTION OF VRL ALL

SERVICES:
Level of satisfaction No. of respondents Percentage (%)
Very Good 35 35%
Good 43 43%
Average 14 14%
Poor 8 8%
Total 100 100%
ANALYSIS:
In the above graph showing the satisfaction level of VRL Logistics overall services are
35% of respondents are very good ,43% of respondents are very good ,14% of
respondents are average ,8% of respondents are poor.

THE GRAPH SHOWING THE SATISFACTION OF VRL LOGISTICS ALL

SERVICES:
No. of respondents
120
100
80
PERCENTAGE
60
No. of respondents
40
20
0
Very Good Good Average Poor Total
SATISFACTION LEVEL
INTERPRETATION:
In the interpretation would have to analyze the respondents are to good is the 43% is
more than all very good, average and poor is less than the all respondents are high in
good overall services of VRL LOGISTICS LTD.

8. THE TABLE SHOWING THE ABOUT VRL LOGISTICS LTD NEEDS TO

ENHANCE:
ABOUT VRL No of respondents Percentage (%)

LOGISTICS LTD
NEEDS TO ENHANCE
Telephone answering 32 32%
Invoicing 18 18%
Response 24*7 40 40%
Others 10 10%
Total 100 100%
ANALYSIS:
The total respondents were 100% , in that 32% of respondents are telephone answering
.18% of respondents are invoicing .40% of respondents are response 24*7,and others
respondents are 10% of respondents .

THE GRAGHICAL REPRESENTATION OF RESPONDENTS:
P
E 100
R
C 50
E
N
0
T No of respondents
No of respondents
A
G
E
VRL LOGISTICS NEED TO ENHANCE
INTERPRETATION:
In the above data the total respondents are 100% and 40% of respondents are 24*7
response is more than all those respondents are .so has to response 24*7 services needed
by respondents.

9. THE TABLE SHOWING PREFERENCE OTHER SERVICES FOR THE

SAME SERVICE INSTEAD OF VRL LOGISTICS:
PREFERENCE No of respondents Percentage (%)
Sometimes 25 25%
Never 75 75%
Total 100 100%
ANALYSIS :
In above data showing the respondents are 25% of respondents are sometimes ofern
services rendared by VRL Logistics,and 75% of loyalty consumers are never to
respondents.

THE GRAPHICAL REPRESENTATION RESPONDENTS:
120
100
80
PERECNTAGE
60
No of respondents
40
20
0
Sometimes Never Total
PREFERENCES
INTERPRETATION:
In all above table and graphical represantation of data the all over respondents are never
to says the respondents are morethan the sometimes respondents is prefer to never.

10. THE TABLE SHOWING RECOMAND VRL LOGISTICS TO YOUR PEERS:
RECOMMENDIONS No. of respondents Percentage (%)
AGREE 78 78%
DISAGREE 28 28%
Total 100 100%
ANALYSIS:
In the above information all the respondents are 78% of respondents are agree the vrl
logistics peers and 28% of respondents are disagree of respondents are observed in
information.

THE GRAPHICAL REPRESENTATION ABOVE THE DATA:
120
100
80
PERCENTAGE
60
No. of respondents
40
20
0
AGREE DISAGREE Total
RECOMMENDS
INTERPRETATION:
In table and graphical representation of respondents are agree to recommend VRL

logistics services is more than all respondents disagree the less than.

11. THE TABLE SHOWING LEVEL OF SATISFACTION OF VRL LOGISTICS:
Satisfaction level of No. of respondents Percentage (%)

respondents
Superior 22 22%
Satisfactory 34 34%
Average 16 16%
Unsatisfactory 20 20%
Poor 8 8%
Total 100 100%
ANALYSIS:
In above graphical representation shows to the superior level of satisfaction are 22% of
respondents, satisfactory level of satisfaction are 34%, average level of satisfaction are
16% of respondents , unsatisfactory level of satisfaction are 20%, and 8% of satisfaction
with respect to latest experience with VRL LOGISTICS ltd is poor.

THE GRAPHICAL REPRENATION OF RESPONDENTS:
No. of respondents
Poor
8%
Superior
22%
Unsatisfactory
20%
Satisfactory
Average
34%
16%
INTERPRETATION:
In above data satisfactory level of satisfaction with respect of latest experience with VRL
LOGISTICS LTD is more than all superior, average, unsatisfactory and poor is lower
than the satisfactory level of satisfaction.

12. TABLE SHOWING THE BOOKING CONFORMATION IN ACCURATE

AND TIMELY MANNER:
Confirmation services No. of respondents Percentage (%)
Agree 73 73%
Disagree 27 27%
Total 100 100%
ANALYSIS:
In graphical representation shows the 73% of respondents are agree the booking
conformation In accurate and tine manner and 27% of respondents are disagree the
services rendered by VRL LOGISTICS LTD.

THE GRAPHICAL REPRESATION OF RESPONDENTS:
No.of respondents
Agree Disagree
27%
73%
INTERPRETATION:
In above analysis of graphical and table represents is 73% of respondents are agree is
more than the disagree services of VRL LOGISTICS

13. TABLE SHOWING ASSESSES THE LEVEL OF CUSOMER SERVICE:
Level of customer service No .of respondents Percentage (%)
Very well 38 38%
Average 48 48%
Poor 10 10%
Very poor 4 4%
Total 100 100%
ANLYSIS:
In above tables and graphical representation shows the 38% of very well respondents,
average level of customer satisfaction of respondents are 48%, poor level of satisfaction
are 10% and very poor level satisfaction of respondents are 4%,

No .of respondents
Total
Very poor
Poor
No .of respondents
Average
Very well
0 20 40 60 80 100
PERCENTAGE
INTERPRETATION:
In analysis shows the average level of satisfaction is more than the very well ,poor ,very
poor of level of satisfaction level of customer satisfaction of VRL LOGISTICS LTD.

14. THE TABLE SHOWING SATIFACTORY THE COOPERATION WITH VRL

LOGISTICS:
Satisfied with the No .of respondents Percentage(%)

cooperation
Yes 25 25%
Mostly yes 34 34%
Hardly yes 24 24%
Mostly no 12 12%
No 5 5%
Total 100 100%
ANALYSIS:
In above data 25% of respondents are yes satisfied with the cooperation with VRL
company ,and 34% of respondents mostly yes, 24% of respondents are Hardly yes ,12%
of respondents are Mostly no,5% of respondents are No.

No .of respondents
No
Mostly no Yes
5%
12% 25%
Hardly yes
24%
Mostly yes
34%
INTERPRETATION:
In the analysis Mostly of respondents to satisfied with the cooperation of more than all
respondents of yes, Hardly yes, Mostly no ,and No is less than respondents to the
cooperation with VRL company.

15. TABLE SHOWING THE KNOW ABOUT VRL LOGISTICS:
Know about VRL logistics No .of respondents Percentage (%)
TV advertisement 25 25%
Paper advertisement 30 30%
Internet 35 35%
Others 10 10%
Total 100 100%
ANALYSIS:
In the above data TV advertisement is 25% of respondents to know about the VRL
Logistics , 30% paper advertisement are know about VRL logistics,35% of respondents
are Internet, and 10% of respondents are know about VRL Logistics.

THE GRAPHICAL REPRESENTATION OF THE RESPONDENTS:
Total
Others
Internet
No .of respondents
Paper advertisement
TV advertisement
0 20 40 60 80 100
PERCENTAGE
INTERPRETATION:
In all analysis be shown in to the more than of respondents are come to know about the
through Internet ,so has to paper advertisement, TV Advertisement ,Paper advertisement
and others are respondents are less than .

16. THE TABLE SHOWING PREFER AMONGST THE AVAILABLE

ALTERNATIVES:
Available alternatives No. of respondents Percentage(%)
National travels 15 15%
VRL logistics Ltd 48 48%
SRS Travels 16 16%
Orange Travels 13 13%
Others 8 8%
Total 100 100%
ANALYSIS:
In above data analyzing table and graphical representation of data 15%of respondents are
National travels prefer the alternatives ,48% of respondents are VRL Logistics Ltd prefer
amongst the available alternatives ,16% of respondents are SRS travels prefer, 13% of
respondents are prefer alternatives to Orange travels , and 8% of respondents are Other
travels to prefer alternatives.

No.of respondents
SRS Travels
16%
Others
8%
Other
VRL logistics Ltd 21%
48% Orange
Travels
National 13%
travels
15%
INTERPRETATION:
In above analysis to showing the VRL Logistics is more than the prefer alternatives to
National travels, SRS Travels, Orange travels , Other Travel are to respondents the
available alternative.

17. TABLE SHOWS THE SATISFIED SERVICES GIVEN BY VRL LOGISTICS

LTD:
Satisfaction level of No. of respondents Percentage (%)

services
Very Satisfied 30 30%
Satisfied 40 40%
Unsure 20 20%
Dissatisfied 8 8%
Very dissatisfied 2 2%
Total 100 100%
ANALYSIS:
In above data satisfied with service given by 30% of respondents are very satisfied ,40%
of respondents are satisfied , unsure of respondents are satisfied with the service given
20%, 8% of respondents are Dissatisfied ,2% of respondents are very dissatisfied with
the service given by VRL Logistics .Ltd.

THE GRAPHICIAL REPRESANTATION OF RESPONDENTS:
100
PERECNTAGE
80
60
40
20
0
No. of respondents
SATISFACTION LEVEL
INTERPRETATION:
In above analysis satisfied is more than all respondents are very satisfied, Unsure,
Dissatisfied, very dissatisfied, so has to Satisfy level is more than all respondents .i.e.
respondents are over all data is satisfied level

18. THE TABLE SHOWING FACILITIES TO RECEIVE AT THE TIME

DURING JOURNEY IN VRL LOGISTICS:
Facilities received in No .of respondents Percentage (%)

journey time
Price discount 20 20%
Insurance 16 16%
Safety 40 40%
Women only seat 20 20%
Wi-Fi 4 4%
Total 100 100%
ANALYSIS:
In above information 20%of respondents facilities to the time during journey,16% of

respondents are insurance, 40% of respondents are safety to prefer during the
journey,20% of respondents are women only seat preferred ,4% of respondents are Wi-Fi
facilities to prefer to journey time.

No .of respondents
Wi-Fi
Price discount
Women only seat
Insurance
Safety
INTERPRETATION:
In above analysis are safety preference to highly preferred during journey is more
respondents, in price discount, Insurance, Women only seat, and Wi-Fi is less than
consumers preferred to during journey time.

19. TABLE SHOWING THE RECOMMANDED VRL LOGISTICS LTD:
Recommend VRL No .of respondents Percentage (%)

logistics
Always 40 40%
Often 30 30%
Sometimes 15 15%
Never 15 15%
Total 100 100%
ANALYSIS:
In above data 40% of respondents are always, 30% of respondents are often ,15% of
respondents are sometimes, and 15% of respondents are never ,recommend VRL
Logistics

Total
Never
Sometimes
No .of respondents
Often
Always
0 20 40 60 80 100
PERCENTAGE
INTERPRETATION:
In above analysis recommended respondents are VRL Logistics Ltd are always is more
than all respondents .i.e so has to always recommended VRL logistics.

CHAPTER -5:
FINDINGS:
The findings of the study are as follow.
 VRL Logistics is service oriented intention of organization.
 Various department be not automated but finance department is automated.
 VRL travels uphold its day to day business deal on the books record manually that
influence its company actions.
 Communicate be made by all the way through phone call and internet services.
 After the analyzing to collecting the data it shows it can be interpret that the
organization traditions is formed by interior factor towards behalf of company .
 From the survey it was found that majority of respondents are young adult group
of peoples to preferred VRL Logistics Ltd.
 In the research that represents the respondents are inconvenient price obtainable
by the VRL Logistics Ltd.
 In the analysis of data most of respondents are preferred is safety aspect of VRL
freight services of their packages .
 Customer point of VRL services are speedy and in safe hands.
 Throughout the inspection I found that the VRL logistics ltd book point are near by
the respondent in found in Gandhinagr. Chamaraj pete and other
 Although analyze respondents are I identify that handle the consumers troubles and
complaint in VRL administrative center is response is very good.

 In survey I found to be that VRL Logistics is pricing is slight more than comparing
to other travels.
 In study the consumer perception I bring into being to VRL staff more interacting
among consumer is very good.
 I was originating during the analysis VRL take the a lesser amount of time to
remedy to be misplaced of the packages.
 VRL travels is Convenient to travelling routes all over India.
 In the survey of respondents are in proper women only seat facilities in VRL
logistics is only in company to preference women safety.
RECOMMENDATIONS / SUGGESTIONS:
The recommendations /suggestions are as follows:
 The VRL is have got to be there get better its present service conveniences.
 The VRL is have got to bring in some new buses, seeing that here buses are not so
to a large extent of advance technology will adopted.
 VRL should be introducing its services in newly to rout moreover.
 To maintain the workers through provided that the incentive as well as to
stimulate and give confidence for their involvement.

 A correct combine of quality, time of work as glowing as close relationship
between person to person must explanations in favor the consideration of
structure as all of them is in the same way of importance.
 Give slight further consideration and to customers complaint.
 Keep the price charge by VRL be supposed to be aggressive
 Most of respondents are suggestion provide a little reduce to the habitual
customers and some offers to give consumers to good scheme.
 In the analysis of data women passenger are to suggest to extra facilities to
women passengers in the VRL buses.
 VRL Logistics ltd ought to maintain contact with the Consumers later than the
once-over so that it help in identify the difficulty face through the regulars and the
outcome help to the business
 In data respondents are to suggest to in metropolitan cities to extend some of
pickup points to VRL Logistics ltd.

CONCLUSION:
VRL Logistics ltd. is a well-known, structured have organization communications,

quality initiative and find point out in the “ Limca Book of Records” as the biggest
creature proprietor of transportation service vehicles in India and as well ISO 9001-2000
Certified company.
Today companies are facing their toughest competitors in the service oriented company.
Service industry is customer oriented companies are adopting at building customers, the
company should be more conscious in providing better
After the research the on the whole study of the business the fiscal situation of the
organization is very high.VRL Logistics is having the great brand representation to build
in customer perspective. And it to be market it services renowned by the name of “VRL”.
Therefore organization performs extremely satisfactorily as of its origin.
“CUSTOMER IS KING” Of each and every firm without customer we did not make any
thing, consumers are needs, Importance of different consumers is difficult to understand
consumer perception in an organization, the firm is to maintain well and proficient
division in the administration. It's all segments are working effective. The general
capacity of all divisions is glowing organized.
Throughout consider It involve not no more than obtain speculative understanding and
moreover convenient information in this compact .I conclude with the purpose of all the
department function be supposed to contain present technique towards further
department.


BIBLIOGRAPHY:
 Anirban Sengupta : Emerging of consumer perceptive : A historical Perception ,July

2008,
 Frank Trentmann : The making of the consumer –Knowledge, Power, and identify in the
modern world ,January 2019
 C. N. Sontakki :Principles of marketing
 Logistics 2008: Delivering in a tough Economy
 Ellis, W.D (1938): A source book of Gestalt psychology.
 Wikipedia
Websites:
 www.vrllogistics.com
 sbcmo@vrllogistics.com
QUESTIONNAIRES:
Dear sir/ madam,

I am UDAY C R studying in 4rt Semester MBA in SESHADRIPURAM INSTITUTE OF
MANAGEMENT STUDIES. I request you to spend your valuable time for answering the
questions for my project on “A STUDY CONSUMER PERCEPTION TOWARDS SERVICES
PROVIDED BY VRL LOGISTICS.LTD”.The data given by you is used only for academic
purpose.
General Information:
1 Name:
2. Age
A. 18 to 25
B. 25 to 35
C. 35 to 45
D. Above45
3. Gender
A. Male
B. Female
4. Qualification
A. Less than 12
B. Diploma
C. Graduation
D. Profession
E. Others
5. Occupation
A. Govt. employee
B. Profession
C. Workers/employers
D. Students
E. Others specified
6. How often you travel VRL Logistics?
A. Weekly
B. Fortnightly
C. Once a month
D. Occasion
7. How often you traveled in VRL Logistics during last 12 Months?
A.1-2 Months
B.3-5 Months
C.6-10 Months
D. More than 10 Months

8. Overall level of satisfaction of VRL logistics all services?
A. Very Good
B. Good
C. Poor
D .Very Poor
9. In which areas do you think about VRL logistics ltd needs to Enhance?
A. Telephone answering
B. Invoicing
C. Response 24*7
D. Others
10. Do you preference other companies for the same services instead of VRL logistics ltd?
A. sometimes
B. Never
11. Would you recommend VRL logistics to your peers?

A. Agree
B. Disagree
12. What be the level of satisfaction with respect to your latest experience with vrl logistics ltd?
A. Superior
B. Satisfactory
C. Average
D. Unsatisfactory
E. Poor
13. Did you receive your booking confirmation in an accurate and timely manner?
A. Agree
B. Disagree
14. How do you assess the level of customer service (kindness, interest in solving problems)
A. Very well
B. Average
C. Poor
D. Very Poor
15. Are you satisfied with the cooperation with VRL Logistics?
A. Yes
B. Mostly Yes
C. Hardly Yes
D. Mostly No
E. No
16. How did you know about VRL Logistics Company?
A. TV advertisement
B .Paper advertisement
C. Internet
D. Others
17. Which company do you prefer amongst the available alternatives?
A. National Travels
B. VRL logistics.ltd
C. SRS Travels
D. Orange Travels
E. Others
18. Are you satisfied with the service given by VRL logistics .ltd?
A. Very satisfied
B. Satisfied
C. Unsure
D .Dissatisfied
E. Very dissatisfied
19. Which of the following facilities you received at the time during journey in VRL logistics.
Ltd?
A. Price discount
B. Insurance
C. Safety
D. Women only seat
E. Wi-fi
20. Will you Recommend VRL logistics Ltd?
A. Always
B. Often
C .Sometimes
D. Never
21. Any suggestions to improve the Services VRL logistics .Ltd?

Registration Form
1. Name of the Student : UDAY C R

2. Name of the Organization : VRL Logistics. Ltd
3. Name and details of Co Guide in the Organization : VAISHALI NARAYAN
ASSISTANT PROFESSOR
SIMS
4. Proposed dissertation Area : Marketing
5. Title of the Project : A STUDY ON CONSUMER PERCEPTION
TOWARDS SERVICES PROVIDED BY
VRL LOGISTICS.LTD
6. Brief note on topic:
Consumer perception is people to peoples different psychological behavioral every persons a promoting
origination in order to incorporate a consumers Impression, information as well as cognizance about an
association or its help. Consumer’s recognition is ordinarily misrepresented by promoting, audits,
advertising, online networking, individual experiences and other channel. Consumer’s perceptions will
changes an amount of the time changes on consumer’s mindset. Consumer one to one needs, importance,
and preference will change.
VRL Logistics Ltd was started in the year 1976 in Gadag, and the founder was Vijay sankeshwar. Indian
heterogeneous headquarters situated in Hubbali, Karnataka, India with operates in approximately 23 states
and 4 union territories in the throughout India, Company can of VRL Logistics ltd. Group of company
including road transportation.
The research is aimed to focus on consumer perception towards services provided by VRL Logistics Ltd.
The primary data is collected through questionnaires from 100 respondents and secondary data is been
collected through company website, magazines, articles etc. Tables and Graphs are used to for data analysis.
Student’s Signature:
Approved Or Disapproved If it is disapproved ,the reasons for revision
----------------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------------------------
Faculty Guide’s Signature with date

6/19/18 Gmail - C R UDAY(16DKCMD113)
Uday C R <udaycrevanasiddappa@gmail.com>
C R UDAY(16DKCMD113)
Uday C R <udaycrevanasiddappa@gmail.com> SAT, May 26, 2018 at 10:20 AM
To: directordissertation <directordissertation@gmail.com>, directorcbsms@gmail.com
MBA Dissertation
Progress Report -1
Sl.No Particulars
1 Name of student Uday.C R
2 Registration Number 16DKCMD113
3 Name of college Guide Vaishali Narayan

Assistant Professor
4 Name and contact no of the co- Pushpa .V Jadav
Guide/External Guide (corporate) Manager (Administrator)
9342392354
5 Title of Dissertation “A STUDY ON CONSUMER PERCEPTION
TOWARDS SERVICES PROVIDED BY VRL
LOGISTICS .LTD”
6 Name and address of the VRL LOGISTICS. LTD.
th
company/Organization where No.24 Sri Sairam Towers 4 Floor
th
dissertation with Date of Starting K.P .Puttannachetty Road 5 Main Chamarajpet,
Dissertation Bengaluru-560018,Karnataka
27/04/2014
7 Progress report: A brief note -Number of meeting with college guide is 4.
reflecting, Number of meeting with -Number of meetings with external guide is 5.
Guides ,places visited, books -Library visited at SIMS.
referred, meeting with persons, -Library /computer lab ,Information collected from Internet
activities taken up ,preparation done .
for collection and analysis of data -Completed with Synopsis.
etc..,) -Regularly visiting the company and Data collection In
process.
Date:10/05/2018
https://mail.google.com/mail/ca/u/0/h/9d2ddkcmrzan/?&msg=163b6092734345b3&th=163b613d9e6a57… 1/3
Signature of the Student Signature of the College Guide
https://mail.google.com/mail/ca/u/0/h/9d2ddkcmrzan/?&msg=163b6092734345b3&th=163b613d9e6a57… 3/3
Uday C R <udaycrevanasiddappa@gmail.com>
C R UDAY(16DKCMD113)
Uday C R <udaycrevanasiddappa@gmail.com> SAT, May 26, 2018 at 10:25 AM
To: directordissertation <directordissertation@gmail.com>, directorcbsms@gmail.com
Cc: Vaishali N <vaishali1479@gmail.com>
MBA Dissertation
Progress Report -2
Sl.No Particulars
1 Name of student Uday.C R
2 Registration Number 16DKCMD113
3 Name of college Guide Vaishali Narayan

Assistant Professor
4 Name and contact no of the co- Pushpa .V Jadav
Guide/External Guide (corporate) Manager (Administrator)
9342392354
5 Title of Dissertation “A STUDY ON CONSUMER PERCEPTION
TOWARDS SERVICES PROVIDED BY VRL
LOGISTICS .LTD”
6 Name and address of the VRL LOGISTICS. LTD.
th
company/Organization where No.24 Sri Sairam Towers 4 Floor
th
dissertation with Date of Starting K.P .Puttannachetty Road 5 Main Chamarajpet,
Dissertation Bengaluru-560018,Karnataka
27/04/2014
7 Progress report: A brief note -Number of meeting with college guide is 3
reflecting, Number of meeting with -Number of meetings with external guide is 5.
Guides ,places visited, books -Library /computer lab ,Information collected from Internet
referred, meeting with persons, .
activities taken up ,preparation done -Completed with data collection
for collection and analysis of data -In visiting company to understanding the consumer
etc..,) perception and to given the questionnaires to consumers
-Regularly visiting the company and Data collection In
process.
https://mail.google.com/mail/ca/u/0/h/16lviwf0amnfy/?&msg=163b6126b255d8e3&th=163b613d9e6a57… 1/2
Gmail - C R UDAY(16DKCMD113)
Date:26/05/2018
Signature of the Student Signature of the College Guide
https://mail.google.com/mail/ca/u/0/h/16lviwf0amnfy/?&msg=163b6126b255d8e3&th=163b613d9e6a57… 2/2
DrillBit Anti-Plagiarism Report
16DKCMD113
By
16DKCMD113
Note: * If minimum of 5 consecutive words are copied, it is considered as 'Plagiarism'.
* For Similarity check, Registered University's repository is given first priority.
Document : 16DKCMD113_DB.pdf (1138 KB)
Submission Id : 180612022547
Submitted Date : 12-Jun-2018 02:25:58

SIMILARITY REFERENCE
S-Good
A-Satisfactory
0 2 0 S
B-Upgrade
C-Poor
SIMILARITY % MATCHED FILESERRONEOUS WORDS GRADE
Sl.No LOCATION PRIMARY SOURCE %
1 1 Introducing the process improvement in Higher
<1
Education Institutions
Student Paper Published in ieee.org
2 2 Bharathiar University Article published in -
<1
www.inflibnet.com
Publication
Report & Checker Details
Total Number of: [ Pages ] [ 78 ]
[ Words ] , [ Characters ] , [ Image Count ] [ 11212 ] , [ 60379 ] , [ 21 ]
Report: [ Data Scanned ] [ 100 % ]
[ Similarity Data ] , [ Own Worked Data ] [ 0 % ] , [100 % ]
Checker Switches: [ Erroneous Words ] [ ON ]
[ Ignore Case Sensitive ] , [ RGB Selector ] [ ON ] , [ ON ]
[ Include Quotes ] , [ Include Bibliography ] [ OFF ] , [ OFF ]
[ Direct Link Reference ] , [ Plagiarism Rule ] [ ON ] , [ Minimum Five Consecutive Word -> ON ]
CHAPTER -1
INTRODUCTION
CHAPTER -2
REVIEW OF LITERATURE
AND RESEARCH DESIGN
CHAPTER -3
PROFILE OF COMPANY
CHAPTER -4
DATA ANALYSIS AND
INTERPRETATION
CHAPTER -5
FINDINGS, CONCLUSIONS
S AND RECOMANDATIONS
BIBLIOGRAPHY
ANNEXURES

A Study On Consumer Perception Towards Services Provided by VRL Logistics - LTD

Transféré par

Informations du document

Titre original

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

A Study On Consumer Perception Towards Services Provided by VRL Logistics - LTD

Transféré par

Droits d'auteur :

Formats disponibles

A STUDY ON CONSUMER PERCEPTION TOWARDS SERVICES

PROVIDED BY VRL LOGISTICS.LTD

MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES

Consumer perception is people to peoples different psychological behavioral every persons a

Key words: Consumer, Perception, Logistics, Goods and Services

I, Mr. UDAY C R, hereby declare that the dissertation project

At the successful completion of my project I would like to extend my

I would like to thank VRL LOGISTICS .LTD for supporting and

I would like to thank Dr.VATSALA G Director MBA Program ,

I would like to thank my internal guide Assistant Professor, VAISHALI

CHAPTER CHAPTER NAME PAGE

2 REVIEW OF LITERATURE AND 20-23

3 PROFILE OF THE COMPANY 27–40

4 DATA ANALYSIS AND INTERPRETATION 41-78

5 FINDINGS, SUGGESTIONS AND 79-82

TABLE LIST OF TABLE PAGE

CHART LIST OF CHARTS PAGE

Logistics is typically the exhaustive affiliation and execution of a compound strategy

 Deliberating business by way of the acquisition and growth of commodities and

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 1

A further perspective to logistics is ‘reverse Logistics’ (Rev log).Goods section as of the

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 2

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 3

In the development is to be prominent in the Asian – conciliatory locale among china

SIGNIFICANT GROWTH OPPORTUNITIES IN INDIA:

IMPORTANCE OF LOGISTICS ADMINISTRATION IN INDIA:

 Liberalization as well as the operating our way to door competition.

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 6

Role of logistics are as follows:

Role of logistics in the Economy:

Role of Logistics in the Organization:

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 7

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 8

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 9

A BRIEF INTRODUCTON TO THE SUBJECT BACKGROUND:

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 10

Logistics involve a basic part in the advertising of an item well-mannered Logistics

This task is comprehend to examine the significance of Logistics as a piece of promoting

THEORITICAL BACKGROUND OF THE STUDY:

A promoting origination in order to incorporate a consumers Impression, information as

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 11

Consumer perception applies the idea of tangible discernment to promoting and

CONSUMER PERCEPTION THEORY:

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 13

FACTORS INFLUENCING CONSUMER PERCEPTIONS OF A LOGISTICS

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 14

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 15

Consumer perception process:

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 16

An entity is revealed, in spite of of whether intentionally or coincidentally, to a great

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 17

In consumer perception to decisions to make them consumer point of view to consumer

Importance of consumer perception:

 To define and understand essentials of the perception process.

Need of consumer perception:

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 18

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 19

REVIEW OF LITERATURE AND RESEARCH DESIGN:

Ron Cain, by Delivering in a Tough economy (2008):

Chang-Ing and I-Jin (1999)

SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES Page 20