ANNALIS CLINT

DYNAMIC, RESOURCEFUL DIGITAL BRANDING SPECIALIST, COPY-WRITER, AND CONTENT STRATEGIST 

 

 
C: 505 629 3975  W: A​nnalisC.com​ E: aclint@gmail.com 
 
 
CLIENTS 
Google • Disney Animation • BBC WorldWide • Disney Consumer Products • Fox Studios - The Simpsons • Nike  
 
HIGHLIGHTS 
• 10+ years of experience in content strategy, writing, community management, ambassador outreach, branding, research, 
data & analytics, events, CRM, ads, PR, social media, and SEO/SEM. 
• Skilled quantitative and qualitative liaison, with the ability to translate digital, media, and technical projects across technical 
and non-technical audiences. 
• Best-selling author of three books, with expertise in crafting compelling content.  
• Brings digital media plans from concept to fruition through establishing brand narrative, content pillars, tone guidelines, 
media mix, mood boards, and editorial calendar.  
• Strategizes and implements content rollouts including copy-writing, image curation, asset production, and design. 
• Proven relationship builder with track record of successfully engaging celebrities, influencers, internal stakeholders, and local 
communities to drive product development and brand adoption. 
• Gathers data insights from analytics and listening dashboards to compile into digestible visualizations and reports to 
establish benchmarks, measure progress, and supply critical insights for high level decisions. 
      
DETAILED EXPERIENCE 
Google via Adecco – Marketing Specialist (Contract), ​Jacquard by Google​, Mountain View, CA - ​May 2018 – Present 
• Strategized content and social OKRs, budget, and rollout schedule for B2B partner product releases and 2.0 launch.  
• Implemented ambassador content campaign, partnering with ​91​ digital influencers with 5K-100K following to generate ​391 
Instagram posts​, 118K+ engagements, 2M impressions, 3M reach, and following growth of 133%. Oversaw selection, seeding, 
surprise and delight unboxing experience, swag, shipment deadline calendar, sentiment analysis, tracking, and final reports.  
• Seized viral media opportunity by leveraging popular TV series brand mention into social content that acquired 1.3K likes, 190 
retweets, celebrity endorsement, and 12K+ organic engagements across Google and Netflix channels. 
• Collaborated with UX research team to distribute survey to gather anonymous feedback, testimonials, and aggregated insights 
including long and short term product usage, customer behavior and sentiment toward mobile app, garment, and hardware.  
 
O’Reilly Media – Sr. Social Media Manager / Community Manager, Sebastopol, CA - ​Nov 2013 – Aug 2017 
• Generated $300K in revenue for conference events in 2014 through development of brand ambassador program and community 
outreach sponsorship via Meetup.com. Studied ambassador onboarding experience from end-to-end, with the goal of optimizing 
and automating systems including FAQs page, digital and live giveaways, lead generation, product seeding, revenue attribution, 
and establishment of compelling incentives to visibly increase participation. 
• Hosted online events including Reddit AMAs, Facebook Live, and Twitter Takeovers featuring industry experts and thought leaders 
in IoT, bitcoin, and data science that resulted in press write-ups and organic hashtag trending, valued at $1M+ in Twitter advertising. 
• Compiled C-Level report to determine tactics and competitive direction for B2B enterprise lead gen paid ad campaign via LinkedIn. 
• Worked with Marketing Director to implement Instagram brand overhaul and Facebook Live video content campaign. Automated 
asset design process with digital tools including Canva. Designed creative assets including GIFs, video, talent headshots, & more.  
• Generated 60k leads, $21K+ rev, 21K email opt-ins, and 87K+ traffic hits via social content in 2016-2017. Grew @OReillyDesign 
Twitter following by 337.7% and increased click-through rate 130%+, engagement by 142.6%, and social referral traffic by 80%+. 
 
LightHouse for the Blind – Marketing & Web Coordinator, San Francisco, CA - ​Jan 2013 – July 2013 
• Managed marketing collateral including email campaigns, social media, website, blog, photography, fundraising events, donor 
outreach, and more.​ ​Crafted copy and designed visual branding for promotional materials such as logos, press packets, annual 
reports, presentations, pitches, and brochures. 
 
Walt Disney Animation Studios – Global Marketing Coordinator (Contract), Los Angeles, CA ​- Aug 2012 – Dec. 2012 
  
• Liaised between production, technical and creative teams to manage digital assets including transferring, renaming, attaching 
metadata, adjusting, backing up and uploading for productions including Wreck-It Ralph, Paperman, Frozen, & Big Hero 6. 
• Compiled artist materials & met deadlines for Animation Awards submissions, resulting in 10 nominations and 5 wins. 
 
Zest Promotions –Viral Marketing Architect (Work Visa), Melbourne, AU - ​Jan 2012– July 2012 
• Managed digital strategy and content for public relations firm, for clients including Pink Energy Drink. 
 
Disney Consumer Products – Social Media & Segment Producer (Contract), Los Angeles, CA - ​July 2011 – Sept 2011 
• Brainstormed and implemented creative digital promotions, film narrative, and onsite experiential marketing for D23 Fan Expo. 
• Hired and managed production team, binders, call schedule, shot list, and script for YouTube viral video content.  
 
CONSULTING​ -​ Sample Client List 
Hang Accessories​ – Brand Marketing Manager - ​hangaccessories.com​ 2017 – 2018 
Viscera - 3D Printed Jewelry + Shop – Content Strategist - shopviscera​.com  2017 – 2018 
Sweet Retreat​s - Circus Fitness Retreats – Brand Manager & Copywriter - ​sweetretreatsdr.com​ 2016 – 2017 
 
MANAGING DIRECTOR  
Creature Crowns - Cash flow positive handmade fashion apparel brand  2016 – Present 
FitQuick App - design, development, and marketing for fitness iOS app  2015 – 2017 
 
COMPUTER & SOFTWARE SKILLS   
• ADS + ANALYTICS: Dashboards for Google, Facebook, Instagram, LinkedIn, Twitter, etc. Tealium, ad placement tags & management 
systems, tracking pixels, UTM codes, SEO/ SEM, A/B Testing, Crazy Egg, Adobe Omniture, Crimson Hexagon, Lithium. 
• DIGITAL MEDIA: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Canva, Keynote, Final Cut Pro, Camtasia. 
• UX/ UI: Sketch, Figma, Wireframe, Balsamiq. WEB: Wordpress, Squarespace, Shopify, HTML, working knowledge of JavaScript, CSS. 
• CRM: Constant Contact, ConvertKit, MailChimp, AWeber, Pardot, HubSpot, Kissmetrics, Salesforce, Responsys, ZenDesk. 
• AUTOMATION: Marketo, Buffer, Hootsuite, Sprinklr, Sprout Social, Eloqua, Radian6.  
 
EDUCATION  
Emerson College, Boston, Massachusetts - B.S. in Marketing Communications, PR & Advertising May 2008 
*Graduated Cum Laude, Italy Semester abroad The American International University - Italian language & history 
UCSC, Santa Cruz, California ​- Film & Digital Media Production June 2006 
*Detailed coursework available upon request for conferences and continued education.   

 
“ANNALIS IS MASTERFUL AT TURNING IDEAS INTO REALITY; SHE HAS BOTH THE VISION AND THE SKILLS TO MAKE THINGS HAPPEN… 
ANY COMPANY WITH THE OPPORTUNITY TO HIRE ANNALIS SHOULD COUNT ITSELF LUCKY.” 
 

– JOSH SIMMONS - Open Source Community Strategist, GOOGLE 

 
C: 505 629 3975  ​lnkdin.me/annalisclint​ E: aclint@gmail.com