COURSE SYNOPSIS

Entrepreneurship has become a major force in the global economy.

UNIVERSITI SAINS MALAYSIA
School of Management
Semester 2, Academic Session 2018/2019
It is recognized that the economic growth and prosperity lie
in the hands of the entrepreneurs—the dynamic, driven
individuals who are committed to achieving success by
creating and transforming innovative ideas into marketable
products/services. Realizing its importance, this course seeks
to introduce the concept of entrepreneurship and guide
student through the process of creating a successful new
venture. The course will also introduce the concept of “green
entrepreneurship” that reflects efforts to transform a sector of
the economy towards sustainability.

COURSE OBJECTIVES
The objectives of this course are:
Bachelor of Management 1. to expose students to the concepts of sustainable
entrepreneurship
2. to furnish students with both theoretical and practical
knowledge in developing and sustaining a venture; and
COURSE OUTLINE 3. to assist students in attaining entrepreneurial competencies
which can be applied in their work life.

ATW401 – ENTREPRENEURSHIP LEARNING OUTCOMES

At the end of this course, successful students will be able to:
1. explain the process of creating a new sustainable venture
2. conduct feasibility analysis to evaluate potential opportunities
Lecturers: in the marketplace.
Prof Dr. Noor Hazlina Ahmad (BT 141) 3. apply the entrepreneurial competencies and skills required in
Dr Mohd Anuar Arshad (DK R) managing a successful and sustainable venture.
Time:
11.00am – 1.00pm COURSE EVALUATION
Coursework 50%
Mid Term Examination 15%
Essay Writing (in collaboration
with Malaysia Productivity Council) 10%
Ideas Drill Project 25%
Final Examination 50 %
TOTAL 100 %

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 Activities  Revision 14
 Preparation for Assessment 14
ASSESSMENT COURSE LEARNING *LEVELS OF Formal  Continuous Assessment 4
O O LE Assessment (Mid-term/Quiz/Test)
B U AR  Final Exam 3
J T NI TOTAL 120
E C NG
C O
T M
I E
V S This course is divided into 4 components as follows:
E
S 1) Mid-semester Exam (15%)
 The chapters to be covered will be determined later.
MID-SEM 1, 2, 3 1, 2,3 K, C, AP
EX 2) Essay (10%)
A  2 pages essay writing on productivity, entrepreneurship and the
M Industry 4.0 in collaboration with Malaysia Productivity
Council.
ASSIGNMENT 1, 2, 3 1, 2,3 K, C, AP, AN, S,
E 3) Ideas Drill Exercise (IDEX presentation) (10%)
 A maximum of 5 students in a group.
FINAL EXAM 1, 2, 3 1, 2, 3 K, C, AP, S, E  Students are required to prepare and present a written report on
the IDEAS DRILL as stipulated in the course content.
* Levels of Learning:
4) Ideas Drill Final Report (IDEX report) (15%)
 Knowledge (K)
 Based on the Ideas Drill exercise and presentation, each group is
 Comprehension (C)
required to submit a full report for the Ideas Drill that is to be
 Application (AP)
submitted on Week 12.
 Analysis (AN)
 Synthesis (S) 5) Final exam (50%)
 Evaluation (E) The final exam portion for this course entails the following:
A 2-hour exam paper consisting of essay questions. The
SLT Descriptions Hours examination paper will be presented in both Bahasa Malaysia
Face to face  Lecture 28 and English.
Activities  Tutorial 10
 Consultation 14 MAIN TEXT BOOK
Self-Learning  Independent Learning 33
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Barringer, B.R. & Ireland, R.D. (2015). Entrepreneurship:
Successfully Launching New Ventures, 5th Edition, Pearson
Education Ltd, Edinburgh Gate, UK.

ADDITIONAL REFERENCES

Frederick, H.H. & Kuratko, D.F. (2010). Entrepreneurship. Theory,

Process, Practice. Vitoria: Cengage Learning Autralia Pty Ltd

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COURSE CONTENT
4 Chapter 3 : Feasibility Analysis IDEAS DRILL
WEEK CONTENT TUTORIAL  Product/Service Feasibility EXERCISE 2
 Industry/Target Market
Feasibility Point of
1 Course Introduction Group formation discussion :
 Organizational Feasibility
• Objectives and Learning and Course Briefing You Have a
Outcomes  Financial Feasibility
Business Idea?
• Tentative Schedule Great!
 Briefing on tutorial group - WHAT and
registration WHY
Chapter4: Developing an Effective
2 Chapter 1: Introduction to 5 Business Model IDEAS DRILL
Entrepreneurship Group formation • Business Models EXERCISE 3
 Introduction to and Discussion • Business Model Canvas In Group
Entrepreneurship and Green Component of Effective Discussion
Entrepreneurship Business Model [Library Search]
 Green Business and Green-
Green Business
 Changing Demographics of 6 Chapter 5 : Industry and IDEAS DRILL
Entrepreneurs Competitor Analysis EXERCISE 4
 Entrepreneurship’s  Industry Analysis
Importance  Competitor Analysis Point of
 The Entrepreneurial Process discussion :
Chapter 6: Writing a Business Plan Your Feasibility
3 Chapter 2: Recognizing IDEAS DRILL • The Business Plan Analysis?
Opportunities and Generating Ideas EXERCISE 1 Presenting the Business Plan
 Identifying and Recognizing to Investors
Opportunities In Group
 Finding Gaps in the Discussion 7 [MID TERM EXAM] Preparation for
Marketplace [Library Search] Chapters 1,2,3,4 and 5 mid- term
 Techniques for Generating
Ideas
 Encouraging and Protecting 8 MID SEMESTER BREAK
New Ideas [8/4/2019 – 14/4/2019]

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 Chapter 7: Preparing the Proper IDEAS DRILL
9 Ethical and Legal Foundation EXERCISE 5 12 Chapter 13: Preparing for and Finalising
Evaluating the Challenges of assignment
Chapter 9: Building a New Venture In Group Growth
Team Discussion • Preparing for Growth
 Creating a New Venture [Library Search] • Reasons for Growth
Team • Managing Growth
 Rounding out the Team  Challenges of Growth

9 Chapter 10: Getting Financing and IDEAS DRILL [IDEAS DRILL REPORT DUE]
Funding EXERCISE 6 Submission before 5.00pm
 The Importance of Getting
Financing and Funding Point of
 Sources of Equity Funding discussion : 13 Chapter 14: Strategies for Firm
 Sources of Debt Financing Growth
 Creative Sources of Your Business • Internal Growth Strategies
Financing and Funding Model Canvas • External Growth Strategies

10 Chapter 11: Unique Marketing IDEAS DRILL

Issues EXERCISE 7 14 Chapter 15: Franchising
 Selecting a Market and • What is Franchising and
Establishing a Position In Group How Does It Works?
 Branding Discussion • Establishing a Franchise
[Library Search] System
 The 4Ps of Marketing for
• Buying a Franchise
New Ventures
 Sales Process and Related
Issues
Wks FINAL EXAMINATION
11 Chapter 12: The Importance of IDEAS DRILL
15
Intellectual Property EXERCISE 8
 Patents
 Trademarks Point of
 Copyrights discussion :
 Trade Secrets Formulation of
strategies and
actions. HOW?

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IDEAS DRILL EXERCISE AND IDEAS DRILL REPORT (GROUP)
Kindly take note that USM and the School of Management will not
TITLE: UNLEASH THE ENTREPRENEUR IN YOU! tolerate any form of plagiarism by undergraduate students in their
term papers, projects, dissertation, or examination. The American
YOUR TASK: Psychological Association (APA) defines Plagiarism as representing
“portions of another’s work or data as [your] own, even if the other
[1] Form a group of 4 members work or data source is cited occasionally”
(http://www.apa.org/ethics/code2002.htm1#8_11). Students may be
[2] Each group is required to think of a business idea (an innovative one guilty of plagiarism if they use someone else’s work as their own
but feasible) without citing the source in their work (report, term paper,
dissertation, etc.). This includes direct copying, rephrasing,
[3] There are 4 major tasks required for the group to present and prepare a summarizing, taking someone else’s idea and putting it in different
written report which include: words, or directly quoting passages or ideas but citing the work as a
i. You Have a Business Idea? Great! (WHAT and WHY) general source. Please refer to the APA Publication Manual (2001) as
ii. Your Feasibility Analysis a guide in citing and referencing other people’s work to avoid being
iii. Your Business Canvas accused of plagiarism. The penalty for plagiarism is an F for the
iv. Formulation of strategies and actions (HOW) course, RM200 fine, and if found guilty by the University Disciplinary
Committee, is ground for suspension and academic dismissal
[4] Discuss and present during the tutorial slots.

[5] Compiled the report together with the logbook of the discussion and
library search and SUBMIT THE IDEAS DRILL REPORT as a group
assignment upon completion of Ideas Drill Exercise on Week 12.

STUDENTS’ RESPONSIBILITIES

1. Students are required to attend classes and tutorials regularly.

2. Students must read the relevant chapter/s that is/are listed in the
course outline prior to attending class.
3. Students must show satisfactory attendance in lectures and tutorials.
Those who fail to meet the minimum attendance requirements will be
barred from sitting the final examination.

PLAGIARISM