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One of Sony¶s greatest strengths is their ability to produce innovative, quality products. Sony¶s web page
states ³Sony innovations have become part of mainstream culture, including: the first magnetic tape and
tape recorder in 1950; the transistor radio in 1955; the world¶s first all-transistor TV set in 1960; the world¶s
first color video cassette recorder in 1971; the Walkman personal stereo in 1979; the Compact Disc (CD) in
1982; the first 8mm camcorder in 1985; the Minidisk (MD) player in 1992; the PlayStation game system in
1995; Digital Mavica camera in 1997; Digital Versatile Disc (DVD) player in 1998; and the Network Walkman
PC World published The 20 Most Innovative Products for the Year 2006. Sony¶s Reader was listed as number
six and Sony¶s PlayStation was listed as number sixteen. Sony Corporation has managed to be competitive
and stay a powerful organization by learning from past failures. Sony states the following: ³Sony has learnt
much from previous unsuccessful products. The Sony MSX home computer, for example, did not attain a
satisfactory level of success. But it did teach Sony development engineers valuable know-how that would be
applied in later years. In effect, these engineers became living resources, representing latent power within
Another strength of Sony is their ability to be successful in several different markets. They have made an
impact in the video game market, the PC market, and especially the television market and there are still
numerous others.
Sony¶s biggest and most recent weakness is their lack of innovation with PS3. Sony focused on digital
technology when building the PS3 and it has the ability to export video in high-definition. But this
technology can only be viewed on a high definition TV so a lot of people will not even be able to see the full
potential it has to offer. Another downfall to the PS3 is the price, which Sony has recently lowered by $100.
Yet the weakness of the PS3 is even deeper when considering the range of video game selections. The
majority of games available are all first-person shooter games, which appeal to a particular market. There
are few games that appeal to a different section of video gamers. Sony executives made it clear that they
know they need to do more than lower prices to woo consumers back to its flagging video game brand.
Sony seeks a lot of opportunities that utilize their strengths of innovation. At Sony Ericsson, design is about
more than just a good looking product: it is integrated into every step of the process ± intelligent features,
user-friendly applications, innovative materials and, of course, attractive visual appearance. Design is the
Sony's Reader, a device the consumer-electronics giant hopes is an early draft of how the world will read
books in the future, is another innovation that Sony is using as an opportunity to enter a new market. The
downloaded books generally cost 20 to 30 percent less than their dead-tree counterparts, which is also
setting a standard on what is expected in regards to new products that encourage environmentally friendly
devices.
One of the other CSL projects most likely to succeed was a nifty little piece of graphics software for cell
phones by Ivan Poupyrev. It might not sound like much, but the ability to draw realistic icons and avatars
directly on a standard (non-touchscreen) phone is sure to add appeal to users of mobile social-networking
sites.
Although there was far too much on display today to cover in depth here, there was a clear emphasis on
what many predict will be the boom technology of the next few years ± social networking in all its forms.
A common threat facing any company in sales is competition. Sony¶s Vaio is its newest innovation in
notebook computers. The various models range in price from $845 - $2300. However, Dell has a great
reputation when it comes to laptops similar to the Vaio and has a broader range of notebooks to choose
from, not to mention that Dell has also been a top seller when it comes to desktop computers. Additionally,
the cost of a Dell notebook computer seems to have a lower price tag than many of Sony¶s Vaio models.
Sony¶s top competitors in the gaming industry are Nintendo and Microsoft. The PlayStation 3 sales have
fallen behind recently. In 2007, 82,000 PS3s have sold and 360,000 Nintendo Wiis.
In the LCD television market, Sony excels but still faces some strong competition, including Samsung,
Sharp, Panasonic and more. Many of these same brands appear in the DVD player market that Sony has to
compete with.
Competition isn't the only threat Sony is facing. Sony most recently had to make a public apology
concerning the use of a backdrop in a violent video game, "Resistance: Fall of Man." Sony used the
Manchester Cathedral in northwest England in this video game, which features a bloody gun battle scene
between American soldiers and aliens. Sony made a formal, public apology on July 6, 2007. However, when
asked to withdraw the game or make donations to community groups, they have refused.
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http://www.gamesindustry.biz/content_page.php?aid=25104
http://reviews.cnet.com/4511-5_7-4.html?qt=delldhsnotebookseditorsratingtab&do=1&ds=1
http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&l
angId=-1&categoryId=16154&parentCategoryId=16154&XID=O:sony%20vaio:dg_vinb_gglsrch
http://au.christiantoday.com/article/sony-apologizes-for-games-bloody-church-shootout-refuses-
demands/2929.htm
http://www.forbes.com/leadership/2007/08/01/sony-games-innovation-lead-cz_cc_0802christensen.html
http://news.sel.sony.com/en/corporate_information/sony_brand
http://www.pcworld.com/article/id,128176-page,6-
c,electronics/article.htmlhttp://www.sony.com/SCA/index.shtml
http://www.sony.com/SCA/index.shtml
http://www.sony.net/Fun/SH/1-37/h2.html