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General Information
American coffee company and coffeehouse chain. They’re primarily a part of the
Maxwell House and Folgers. The company is headquartered in Seattle, WA. Their customers
are primarily men and women between the ages of 25-40. These middle-high income level
men and women make up about 49% of Starbucks’ customers. Young adults between the
ages of 18-24 make up 40% of their customers. Teenagers between the ages of 13-17 make
up just 2% of Starbucks’ customers. Starbucks’ sales increase from year to year. Their
operating expenses decrease from year to year. Their net income also increases from year
to year. Starbucks annual revenue for 2018 was $24.72B, a 10.42% increase from 2017.
Any growth in their revenues would be driven by an improving economy and the expansion
of menu offerings within the industry. Over the years, Starbucks has achieved significant
Starbucks’ sales increase from year to year. Their operating expenses decrease from year to
year. Their net income also increases from year to year. Starbucks annual revenue for 2018
was $24.72B, a 10.42% increase from 2017. Any growth in their revenues would be driven
by an improving economy and the expansion of menu offerings within the industry. Over
the years, Starbucks has achieved significant economics with superior distribution and
supplier relationships. As of 2/25, the company’s stock price is $71.05. Starbucks’ stock
price is trending up. In March 2016, there was a decrease in their revenues because they
had to recall two products. Their sausage, egg, and cheddar breakfast sandwich and the
fruit bistro box. They were recalled because they posed threats of contamination and
allergens. Starbucks’ P/E ratio in 2017, was 18.43. Starbucks’ P/E ratio in 2018, was 28.47.
The P/E ratio for Starbucks in 2019, is 31.58. The P/E ratio determines the general future
earnings for Starbucks. The P/E ratio for Dunkin’ Donuts in 2017, was 16.57. The P/E ratio
for Dunkin’ Donuts in 2018, was 23.57. The P/E ratio for Dunkin’ Donuts in 2019, is 24.71.
Starbucks is a good company for investors because their profits and stock price are steadily
increasing. The earnings per share (EPS) for its common stock, in 2018, was $2.25. This
compares to the past years because it increased. This compares to their competitors
because Dunkin’ Donuts had an EPS of $2.72, in 2018. The Book Value of Equity per Share
Common Stock is $0.89. This means that if the company was to liquidate, the investors
would receive $0.89 for their Starbucks stock. No, it isn’t sufficient as an investor. This
compares to its competitors because it has a larger Book Value of Equity per Share
Evaluation
Yes, I would invest in Starbucks. Yes, I would recommend this company to my classmates.
Starbucks is a good company to invest in because their net income and stock price are
significantly increasing and their operating expenses are decreasing. Starbucks is also in
Alam, Afraz. “What Are The Different Target Audiences For Starbucks.” TECHFEE, Techfee, 9 Aug.
2018, techfee.com/different-target-audiences-for-starbucks/.
“DNKN : Summary for Dunkin' Brands Group, Inc.” Yahoo! Finance, Yahoo!, 25 Feb. 2019,
finance.yahoo.com/quote/DNKN?p=DNKN&.tsrc=fin-srch.
“Financial Data.” Starbucks Corporation - Starbucks Ceo Kevin Johnson Unveils Innovation Strategy to
Propel the Company's Next Decade of Growth at Starbucks 2018 Annual Meeting of Shareholders,
2019, investor.starbucks.com/financial-data/annual-reports/default.aspx.
Patton, Leslie, and Craig Giammona. “Starbucks (SBUX) Stock Falls Due to Slowing Growth in China.”
Bloomberg.com, Bloomberg, 13 Dec. 2018, www.bloomberg.com/news/articles/2018-12-
13/starbucks-falls-as-company-sees-modest-growth-in-chinese-market.
“Pros and Cons of Buying Starbucks Stock.” U.S. News & World Report, U.S. News & World Report,
2018, money.usnews.com/investing/stock-market-news/articles/2018-06-04/starbucks-
corporation-sbux-stock.
“SBUX : Summary for Starbucks Corporation.” Yahoo! Finance, Yahoo!, 25 Feb. 2019,
finance.yahoo.com/quote/SBUX?p=SBUX.