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NATIVIDAD DISTRICT

SAN MAXIMO ELEMENTARY SCHOOL

Lesson Plan in MAPEH (Health) 6


PROPAGANDA TECHNIQUES IN ADVERTISING HEALTH PRODUCTS

Feb. 27, 2019


2:10-2:50PM
I. Objectives:
-The learners understand the concepts and principles of selecting and using consumer
health products.
-The learner consistently demonstrates critical thinking skills in the health products.
-Identifies the common propaganda techniques used in advertising.
II. Subject Matter: Propaganda Techniques in Advertising Health Products
Materials: Real objects, pictures, video clip, power point presentation
References: CG, https://www.youtube.com/watch?
III. Learning Procedure:
A. 1. Drill
Let’s play!
- WORD HUNT(Integration of Vocabulary Skills)
Direction: Find the words related to the health products commonly used by
consumers.
A P E R S O N A L
C L E A N I N G C
M E D I C I N E A
A D V O L I O N R
P F L I O B S T E
A D V O L F O S T
2. Review
-What are health products commonly used by consumers?
-Give examples of each health product.
3. Motivation
-Show a video clip about Funniest Philippine Commercials/Advertisement
(https://www.youtube.com/watch?v=ijabEanz2Uc)
-What is the video clip all about?
-What are the products being advertise?
B. Developmental Activities
-Discuss the different propaganda techniques
1. Testimonials- a well known person endorses the product or service
Ex:Watch(green cross soap)dalawa;https://www.youtube.com/warch?v=zLHWkmsD5cE

2. Bandwagon - asks people to join the crowd and take action because everyone is
doing it. Ex.Watch Coca-Cola Commercial Parody;
https://www.youtube.com/watch?v=9Es3CFwWeQ

3. Rewards - gives promo or free item when you buy the product. Reward Appeal;
https://www.youtube.com/watch?v=x-XVnTVJxoU

4. Transfer - associate positive quality of the person because he/she is using the product
Promil Kid Commercial Parody-Bahay Kubo version;
https://www.youtube.com/watch?v=mptsEY1L5gI
5. Plain folk - uses common/regular people to sell a product
Nestle Philippines TV Commercial Ice Cream Serbis;
https://www.youtube.com/watch?v=g9pj4Oo-DCM

6. Glittering Generalities – uses appealing words to stir up positive feelings in the


consumers. 1300 Domex Philippines TVC 2017 15s;
https://www.youtube.com/watch?v=qth2O0dmPg

C. Practice Exercises: (Group Work)


-Form 4 groups.
Each group will perform a propaganda of a health product.
Group 1- Food
Group 2- Medicine
Group 3- Cleaning Agents
Group 4- Personal Health Care

RUBRICS IN GROUP WORK


CRITERIA Group 1 Group 2 Group 3 Group 4

Group Participation (2pts.)


Presentation (2pts.)
Content (2pts.)
Discipline (2pts.)
Timeliness (2pts.)
Total (10pts)

-Group Presentation/ Reporting


-Assessment of the Group Activity

D. Generalization:
-What is propaganda?
-What are the different techniques in propaganda?

E. Application:
-Are you going to believe in all the propaganda that we see or hear?
Why?/Why not?
-Is it important to read the label/contents of the product before buying it?
Why?
-If you read the content of a certain product and you know that it is bad to your
health, will you still buy the product?
-If two products of different brands have the same content but the other one is
cheaper, which one will you buy?

IV. Evaluation:
Look at the poster and understand the propaganda. Write the technique used.

1.
2.

3.
Watch the video clip and analyze the propaganda technique used.
4. Enervon Adventurers; https://www.youtube.com/watch?v=UoDqN-dpOYk
5. Funny Bingo Philippines Commercial 2011 Aling Doring English Funny Commercial
glee; https://www.youtube.com/watch?v=vFdNOVjODgA

V. Assignment
Interview the mothers in your neighbourhood. What tips can they share on how to
be wise in buying health products. Be ready to Share & Tell in class the result of your
interview.

Prepared by:
DONABELLA N. NABOA
Teacher III Checked by:
LIGAYA L. LEAL, MT II
OIC, Office of the Principal