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Charntell Joubert

203-257-1778 ǀ cjoubert@luc.edu | www.linkedin.com/in/charntelljoubert | ePortfolio

Loyola University Chicago, Quinlan School of Business Expected Graduation May 2019
Bachelor of Business Administration in Marketing, Minor Information Systems
Cumulative GPA: 3.87, Dean’s List
Honors and Recognition:
• Transfer Presidential Scholarship - Awarded to transfer students with high academic performances
• Alpha Sigma Nu Honor Society - Was nominated by the Assistant Dean of Quinlan School of Business to
join Alpha Sigma Nu (AΣN), only 4% of students in the top 15% of their class are inducted
• Beta Gamma Sigma Honor Society Member - The highest recognition a business student can receive in a
baccalaureate or post-baccalaureate program accredited by the AACSB
• Women in Business Member
• MS Office, Tableau, Google AdWords & Analytics, Social Media, SPSS, R Language, NVivo, Qualtrics, Canva
• Language: Afrikaans (Native Speaker)
Home Run Inn - Chicago IL January 2019 – April 2019
Student Marketer
• Developed a strategic marketing plan to launch HRI in select target markets for corporate expansion
• Created an integrated marketing communications campaign for a 12-month period to help increase brand
awareness, build brand loyalty and increase market share
• Conducted primary research with the target audience to asses brand loyalty, equity and perception
Chicago Fair Trade – Chicago, IL September 2018 – December 2018
Student Researcher
• Created research objectives and initiatives to attain meaningful results to understand consumers
perception of the term Fair Trade and Fair-Trade products
• Conducted primary research to collect unique qualitative data through Qualtrics and focus groups, and
reached more than 100 responses
• Analyzed the data collected by utilizing NVivo and SPSS to find meaningful data and patterns
CycleBar – Evanston, IL January 2018 – April 2018
Student Marketer
• Developed a research-driven 3-month integrated marketing communications campaign
• Created a social media plan to help increase brand awareness and gain/retain new customers
• Conducted primary and secondary research by utilizing tools such as Qualtrics, Mintel and Statista
• Provided a detailed budget including vendors and price quotes for all promotions
Vanity Studio – Stamford, CT January 2017 – April 2017
Marketing Intern
• Developed promotional marketing materials utilizing Canva to promote four special events on social media
• Conducted market research to identify local hospitals and oncology offices to partner with to promote
human hair wigs for cancer patients and designed brochures that advertised these wigs
Vivit Hair – Lephalale, South Africa December 2011 – February 2013
• Brainstormed and created market strategies and promotional sales for monthly events
• Administered end of the day cash-up and salon stock, and developed meaningful relationships with
customers to ensure customer satisfaction
Phi Theta Kappa Honor Society - Fairfield, CT September 2016 – May 2017
BlackRock Church – Fairfield, CT September 2015 – May 2017