One Way Messenger

Connect Your Customer with your Private Digital Channel

Presentation for :

By : PT. Semesta Teknologi Mandiri

 Our Profile

Through our existing product,

You can :
 Manage Your IT Asset Investment
 Connect your all IT Infrastructure easily and secure
 Communicate massively to your Team & Customer
 Create your private channel touchpoint for Ads
 Analyze your customer sentiment
 … We are offering
2 ( Two ) Great opportunities to grow your business

 Cost Saving in Your Messages Notification

• Debit / Credit SMS Cost
• Campaign & Promotion

 Digital Transformation for your Business Growth

• Rich content KYC ( Know Your Customer ) data
• Effective Acquisition to increate your new Customer Account
• Attracted at the right customer, right time, and right offer for your Campaign
& Promotion
Where, The way of communication takes Important lead to
The business growth

Information

Private Non Private

• Right Message for the Right Person
• Manageable to learn the customer
behavior
• In Digital Way, absolutely can be done
with low cost
Take the benefit of private channel
communication…
• Possible annoying the non targeted
customers
• Very high level content to grab massive
acquisition
• Subscriber acquisition cost at the end is
too High
 The Way is…
Channel Transformation to Digital Platform
How ? - What are the keys ?

IoT Ready
Digital Platform Performance

With this, you can get a lot of Lead the right Content, for the Play to promote your business
insight into customer right customers, at the right through existing Digital
preferences, and influences time Platform. More Channels
their buying patterns means more opportunity

At then end, it will be cost
effective than traditional
marketing. Takes the
advantages of Digital to
substantial extend
The Key is to take prompt
actions, utilize the generated
leads and improve conversion
rate with better CPL ( Cost per
Lead )
More Engaging, in providing
swift response to the relevant
queries and feedbacks to
connect with your customers
worldwide
Use Case 1. SMS to Digital Platform ( Mobile Application )
The antidotes of current SMS Notification
For Your Customers For Your organization

Convenient
No login required
No worries of loosing of
transaction
No meshed up with other
current SMS notification End to End Seamless Single Manageable
Notification • No constraint to Platform Cost
Lifecyle telco operators • Only single The cost is only
• Visibility on all /devices etc platform based on the
Attractive end to end • No Settlement required either license , not
message / required (for eg for your internal based on the
No more notification flow : if you already – external transaction
boring flat text , creation, sent , purchase X SMS • Single platform
~ Rich Content delivery, quota with your to leverage your
Trustworthy Low Cost receive, read , SMS provider) knowledge
deletion • Control is Yours about your
Secure & Private It is only requiring your
• Effectiveness is customers
No SPAMs internet KB’s instead of measurable
your Rp’s of your cell phone
 Penggunaan SMS berdasarkan Profile per Bulan
Let’s see Use Case 1 Data Bank
Bank Name BJB
Remarks
Sample

How we can help to save your Cost ? Jumlah Pegawai

Jumlah Management
1000
100
sample
Sample
Jumlah non Management 900 Sample
Jumlah Task Force/Group 10 Sample
Others 0
Jumlah Kantor (HQ and Branch) 15 Sample
Data Nasabah Remarks
Nasabah Reguler ( Aktif ) 1,000,000 sample
Nasabah Kartu Kredit (Aktif) 500,000 sample
Nasabah Deposito 300,000 sample
Nasabah Pinjaman/Kredit 123,000 sample
Nasabah Korporasi 12 sample
Using Assumption data on : Others - sample
- # of Employees & Management Total Nasabah 1,923,012
- # of Customers account Promotion per Bulan (SMS sent) Remarks
Nasabah Reguler 2 sample
- # of Credit Card Account Nasabah Kartu Kredit 2 sample
Nasabah Deposito - sample
Nasabah Pinjaman/Kredit - sample
Note : Nasabah Korporasi - sample
Others - sample
Traffic divided into 3 types :
Total Promo 4
- SMS Promo, Notifikasi per Bulan (SMS) Remarks
- Notification Nasabah Reguler 2 sample
Nasabah Kartu Kredit 4 sample
- and Internal Employees Notification Nasabah Deposito - sample
Nasabah Pinjaman/Kredit - sample
Nasabah Korporasi - sample
Others - sample
Total Notif 6
Your Current SMS Cost : Total Penggunaan SMS per Bulan
~ 2 Billion Rupiah SMS Promo
Nasabah Reguler 2,000,000
Biaya per SMSTotal Biaya SMS per Month
300 600,000,000
Nasabah Kartu Kredit 1,000,000 300 300,000,000
Nasabah Deposito - 300 -
Nasabah Pinjaman/Kredit - 300 -
Nasabah Korporasi - 300 -

Now…, Others
Total
-
3,000,000
300 -
900,000,000
how do you know the SMS Notifikasi Biaya per SMSTotal Biaya SMS per Month
conversion of high cost Nasabah Reguler
Nasabah Kartu Kredit
2,000,000
2,000,000
300
300
600,000,000
600,000,000
marketing budget into Revenue Nasabah Deposito - 300 -
Nasabah Pinjaman/Kredit - 300 -
Generation ? Nasabah Korporasi - 300 -
Others - 300 -
Total 4,000,000 1,200,000,000
SMS Internal Biaya per SMSTotal Biaya SMS per Month
Level Manajemen 400 300 120,000
Semua Pegawai 7,200 300 2,160,000
Note : Task Force/Group 40 300 12,000
Real Market Price: Others - 300 -
- SMS Cost : Rp.300 @ sms Total 7,640 2,292,000
TOTAL Biaya SMS per Month 2,102,292,000
Can we save your Budget… and Get Better Cost Conversion ??
After 6 months of migration, your cost reduce up to 90% or become only +- 200 Mio Rupiah
OWN Solution for SMS Cost Reduction 25% 25% 25% 25%
List Biaya Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Total biaya SMS per Month 2,102,292,000 1,576,719,000 1,051,146,000 525,573,000 - -
Total biaya Akusisi 1,000,000,000 1,000,000,000 1,000,000,000 1,000,000,000 1,000,000,000 -
Total biaya OWM Platfrom per Month 100,000,000 150,000,000 200,000,000 200,000,000 200,000,000 200,000,000
Total 3,202,292,000 2,726,719,000 2,251,146,000 1,725,573,000 1,200,000,000 200,000,000
% of Reduction -52% -30% -7% 18% 43% 90%

Biaya Month-to-Month VS OWM Solution (TCO, termasuk Biaya Akusisi dan Development)
List Biaya Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Total Biaya per Month SMS 2,102,292,000 2,102,292,000 2,102,292,000 2,102,292,000 2,102,292,000 2,102,292,000
Total Biaya per Month OWM 3,202,292,000 2,726,719,000 2,251,146,000 1,725,573,000 1,200,000,000 200,000,000
% Penurunan Biaya per Month -52% -30% -7% 18% 43% 90%

Biaya Month-to-Month VS OWM % Penurunan Biaya per Month

Solution
(TCO, termasuk Biaya Akusisi dan
90%
Developer)
3,500,000,000
3,000,000,000
2,500,000,000 43%
2,000,000,000
1,500,000,000 18%
1,000,000,000 1 2 -7%
3 4 5 6
500,000,000 -30%
-
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 -52%
Total Biaya per Month SMS Total Biaya per Month OWM
We are eager to present more detail solution to
your management, soon…

• Name : Lazarus Bona S.
• Email :
Lazarus.bona@semestatm.c
om
• HP : 0817 – 883-799
• HP : 0812 – 234-53799
Contact Us :
• Name : Hendri Kurniawan W.
• Email :
Hendri@semestatm.com
• HP : 0811-942-5293
• Name : Hery Dwi A.
• Email :
HeryDA@semestatm.com
• HP : 0817 – 0907-595
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