Fundamentals of Marketing

Assignment Number 3
Submitted By:
TAYYABA AMJAD L1F16MBAM0221
MUHAMMAD KIBRIYA BUTT L1S17MBAM0141
SALMAN ABDULLAH L1F17MBAM0011

Submitted To:
Prof. SAQUIB BHATTI.
 Internal Analysis of Mops
1. Strengths

 In Pakistan only few manufacture of mops are available, and mostly from them also
producing it only for import purpose not for selling in domestic market.

 Best textile firm is only manufacturing mops right now so it will be easy to launch our
product in the domestic market.

 Mops have a big volume business in the world. And it is also a good price taker product.

2. Weaknesses

 Mops are handmade product and little labor manufacture is available for this product.

 Low cost product and due to less labor available it is also time consuming product.

 Import of mops is badly affected by Government rules like high duty and high taxes on
exporter, which discourages exporters.

3. Opportunity

 The usage of mops can be increase among people by create awareness among them in
Pakistan.

 Make some good policies like sell mops on low prices first than increase its prices.

 We don’t have too many competitors in the market so it will make easy for us to sell
in the market.

4. Threats

 The biggest threat for us in this business is that its failure chances are very high.
Because in Pakistan house hold women are using old cloths for cleaning and dusting
etc. they are not aware of this product so it is very risky to change their preferences.
 SWOT MATRIX
Strength with opportunity
1. Our competitors has big market share
2. We have our own cotton production unit
So we have the opportunity that we can easily
increase our production because we have our
cotton production unit and our product market
share will be increase when our product is widely
available in the domestic market.
SWOT
Strength with Threats MATRIX
1. Our competitors has big market share than us.
2. Our Strength in manufacturing mops and we
have our own cotton production unit.
Threats are failure in domestic can be happen
because we are new entrants in the market. Market
before launching it in domestic market, camping,
advertisement should be done.
We are new entrants so consumers want our
product on fewer prices and we already sell on low
prices so this is also a threat so for this we have to
make proper policies.
Weakness with opportunity
1. Our competitors has big market share than
us but they don’t have their own cotton
production unit because for producing
Mops first necessity is cotton so in this
section they are weak.
2. We have our own production unit. So we
can increase our production and also we
can sell our product on low prices than our
competitor.
Weakness with Threats
1. Mop is a handmade product and time
consuming product
So threat is we cannot make changes at a short
time on consumer complains. Because consumers
suggestions and compliant are very important but
we have to work on it’s a long term procedure so
for surviving in the market we have to improve
our efficiency, otherwise our product will be fail
in the market.