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Results
Some students cited social norms as a reason that it was not a problem
Large Greek Life population did not perceive it as a problem
Some students found it to be a problem
All students believe the “typical college student” drinks more than they do.
Perceive the average college student to drink 5.9 drinks per session
Number of drinks consumed and frequency of binge drinking exceeded the
standard used to measure in the experiment for multiple students
Peer pressure also played a large role in engaging in binge drinking
Believe binge drinking impacts health, academics, decision making abilities,
Conclusions
Students understand the role of peer pressure and social norms
Binge drinking is an accepted and expected behavior
Students may alter behavior and beliefs to match their friends
Almost everyone believes that everyone else drinks more than they do
Compare themselves to others to justify their behavior in binge drinking
Seen as an expectation for college, might as well participate.
Used mix of qualitative and quantitative data to investigate attitudes and behavior
more thoroughly
Strengths of the study
Data gathered anonymously
Use of quantitative and qualitative data
Looked at reasoning behind the answers
Utilized social perceptions and framed behavior through learning theory
Limitations of the study
Online survey did not allow for researchers to clarify or ask more in-depth
questions to their respondents
Focus groups or interviews could have provided better results
Wider variety of students from all across the country to increase generalizability
Enrollment in the health and wellness course could have impacted their answers
Participants exaggerated their responses
Data analyzed through Social Learning Theory; more research should be
conducted to provide further evidence
Wording and term uses within the document could have been clearer (need to
operationally define more elements)