Dove Cleaners Digital Marketing Strategy

Digital Marketing Manager: Alejandro Mina

Graphic Designer: Arturo Arriola
Digital Content Editor: Monica Valencia (Dove Cleaners)
 Status:
Schedule per Platform
Ready to publish
In process
Awaiting approval
Instagram On hold

Monday- Video (Dove history and practices, fashion, personal image)

Wednesday- Image (Services, garment care, alterations)

Friday- Animation (Problem → solution)

Twitter

Garment industry (fabric technology, garment care advice, news)

LinkedIn (Account hasn’t been activated- awaiting Dove’s representative response)

Extracts from www.dovecleaners.com

Extracts from Canadian Fabricare Association (www.fabricare.org)
Garment industry (fabric technology, garment care advice, news)
Topic per WEEK per Platform

→
 Week 1.A Oct 1-5
State of the art garment care at your door

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

#doyoudoveyourclothes
#torontolife #lifestyle #style #bestoftoronto

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto #redwine

State of the art garment care services at your door

#doyouDoveyourclothes?
#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto
 Week 2.B Oct 8-12

Professional dry cleaning is about making your life easier .

With no minimum order requirements, ordering is easy by
calling us or visiting our website.

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

Pilling happens when short fibres twist around themselves due

to friction. Although this is an inevitable phenomenon, removal
of these pills is one of the steps we take at Dove when we care
for your garments.

#doyoudoveyourclothes
#style

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto
 Week 3.C Oct 15-20

Fine shirts that reflect your personal taste and professional

image, from ready-to-wear luxury brands to bespoke
garments, are treated with the utmost reverence at Dove
Cleaners.

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

Handwoven throws add instant warmth to a room.

Dove Cleaners carefully cleans and presses them without
shrinkage or residual odour, preserving the fine attributes of
every delicate fibre.

#doyoudoveyourhome

#doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto
 Week 4.D Oct 22-26

From the time a garment enters our facility, it is inspected no

less than five times during our patented 5-step process to
ensure that nothing is overlooked. Do you Dove your clothes?

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

A garment is an investment made that reflects the character of

its owner. When it is brought to us to be cleaned, it is treated
with the expertise and knowledge of an industry leader.

#doyoudoveyourclothes
#style

#doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto
 Week 5.A Oct 29-Nov2

BEST DRY CLEANERS

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

#doyoudoveyourclothes
#style

Food accidents
causing stains
(relatable) #doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto
 Week 6.B Nov 5-9

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

#doyoudoveyourclothes
#style

#doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto
 Week 7.C Nov 12-16

The world’s first and only dry cleaner certified with ISO 9001
Processes: Quality Registration for environmentally responsible
equipment and processes that exceed all global regulations.
ISO 9001

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

#doyoudoveyourclothes
#style

Premium exotic rugs are timeless works of art and the

professionals at Dove Cleaners are passionately committed to
protecting their character, precious beauty and value.

#doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto
 Week 8.D Nov 19-23

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

?
→

#doyoudoveyourclothes
#style

#doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto
 Week 9.A Nov 26-30

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

?
→

#doyoudoveyourclothes
#style

#doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto
 Week 10.B Dec 3-7

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

#doyoudoveyourclothes
#style

#doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto
 Week 11.C Dec 10-14

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

?
→

#doyoudoveyourclothes
#style

#doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto
 Week 12.D Dec 17-21

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

?
→

#doyoudoveyourclothes
#style

#doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto
 Week 13.A Dec 24-28

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

?
→

#doyoudoveyourclothes
#style

#doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto
 Week 14.B Dec 30-Jan 4

#doyoudoveyourclothes
#torontolife #lifestyle #bestoftoronto

?
→

#doyoudoveyourclothes
#style

#doyoudoveyourhome
#torontolife #lifestyle #bestoftoronto