Hershey J.

Reyes
BSA 1-A

GLOBALIZATION

Globalization is the spread of products, technology, information, and jobs across national borders
and cultures. In economic terms, it describes an interdependence of nations around the globe
fostered through free trade. On the upside, it can raise the standard of living in poor and less
developed countries by providing job opportunity, modernization, and improved access to goods
and services. On the downside, it can destroy job opportunities in more developed and high-wage
countries as the production of goods moves across borders.

Globalization Explained

Corporations gain a competitive advantage on multiple fronts through globalization.

Globalization is a social, cultural, political, and legal phenomenon.
Socially, It leads to greater interaction among various populations.
Culturally, globalization represents the exchange of ideas, values, and artistic expression among
cultures.
Globalization also represents a trend toward the development of single world culture.
Politically, globalization has shifted attention to intergovernmental organizations like the United
Nations (UN) and the World Trade Organization (WTO).
Legally, globalization has altered how international law is created and enforced.

Positive Effects of Globalization:

1. Global Market
The impact of globalization on business management is seen by the sudden increase of
number of transactions across the borders. In protecting yields and maintaining
competitiveness, businesses are continuing to develop a wide range of their footprint as it
lowers cost and enjoys economies of scale (Shah A.,2009)
2. Foreign Trade
Globalization has created and expanded foreign trade in the world.
3. Resource Imperative
Growing interdependence of nations and their activities on one another fostered by the
depletion of natural resources; as well as overpopulation (Harris P.R.,2002)
4. Competition
One of the most visible positive effects of globalization is the improved quality of products
due to globe competition.
5. Culture
People of one culture, if receptive, tend to see the flaws in their culture and pick up the
culture which is more correct or in tune with the times. Societies have become larger as
they have welcomed people of other civilizations and backgrounds and created a whole
new culture of their own.
ETHICAL COMMUNICATION

Ethics is the study of values and morals of what is right and wrong. To be an ethical communicator
means to practice being truthful, honest and accurate in communications. Ethical communication
entails the accepting and understanding of three key elements: "What one hopes to achieve
through the communication (the ends), how one chooses to communicate (the means), and the
“real-world” outcomes (the consequences) of communication are particularly important features of
ethical communication"

Ten Basics of Ethical Communication

1. Seek to “elicit the best” in communications and interactions with other group members.
2. Listen when others speak.
3. Speak non-judgmentally.
4. Speak from your own experience and perspective, expressing your own thoughts, needs, and
feelings.
5. Seek to understand others (rather than to be “right” or “more ethical than thou”).
6. Avoid speaking for others, for example by characterizing what others have said without checking
your understanding, or by universalizing your opinions, beliefs, values, and conclusions, assuming
everyone shares them.
7. Manage your own personal boundaries: share only what you are comfortable sharing.
8. Respect the personal boundaries of others.
9. Avoid interrupting and side conversations.
10. Make sure that everyone has time to speak, that all members have relatively equal “air time” if they
want it.

Importance of Ethical Communication

In communication, ethics work to enhance credibility, improve the decision-making process

and allow for trust between the two parties. Ethics provide the groundwork for right and
wrong, allowing two parties to communicate with a basic understanding of what is
expected.

Purpose of Ethical Communication

The purpose of ethics is to avoid doing harm and this is vital in communication because it
works to build trust. This allows both parties to define what is acceptable to allow for better
relations between individuals and different departments, in the case of organizations. The
same level and understanding of ethics applies to all forms of communication, including
verbal, written and digital.
MODERN COMMUNICATION

Easier and swifter ways of communicating among people not limited by geographical location or
time barrier.
Modern communications are important and indispensable where became an essential part of all life
fields. Modern communications have made communication and information transmission easier,
faster, less expensive and more efficient. Let us also remember electronic crimes and the health
risks associated with the use of such means.

The use of technology is increasing day by day, we all depend on technology and we use various
technologies to accomplish specific tasks in our lives. Today we have various emerging
technologies which impact our lives in different ways. Technology is being implemented in almost
every section of our lives and business structures. It does not matter which industry you’re
dealing in, technology will be of use in a certain manner. So embracing it and learning how to use
technology in what ever we do is very important and recommended. As the world keeps on
developing, technology will be changed, what is working today might not work not be efficient
tomorrow. So it is better to stay up-to-date with new emerging technologies and learn how to
embrace and use them in your daily life.

Importance of Modern Communication

With modern communication, you can communicate with family and friends without all the
complexities that come with date rates, by either audio/video calls, or sending text messages,
images, video, user location and audio media messages from one smart phone to another instantly
regardless of what data plan the two people have. You can also broadcast single messages to
multiple persons at a time.

People argue that social media and all the advances in technology hurt us and help us at the same time.

Positive Effects of Modern Communication

We are now able to interact with people all over the world more quickly and conveniently than
before. We can have wider audiences and advertise to a greater number of people.

Negative Effects of Modern Communication

On the other side, we can easily say things without a filter and lacking any emotion. You can't always
tell what a text or email may really mean to say or if somebody is joking or not. You can’t send
feelings through a text or a post on social media. There are other negative issues that can arise from
these types of interactions such as cyberbullying, online predators, and cybercrime.
CULTURAL AWARENESS

Cultural Awareness is the foundation of communication and it involves the ability of standing back from
ourselves and becoming aware of our cultural values, beliefs and perceptions.

Cultural awareness is arguably best described as another way of being considerate. It’s like you wouldn’t
stand in the way of a wheelchair user trying to get into the elevator. You wouldn’t bully someone who’s
clearly going through a bout of mental illness. Cultural awareness is about not making judgments based on
someone’s racial or cultural background.

In other words, it’s about treating other cultures like normal human beings, whilst being aware that they
may have different needs. For example, a business with a high number of Muslim employees may decide
to serve halal meat in the cafeteria. That’s being culturally aware.

Becoming aware of our cultural dynamics is a difficult task because culture is not conscious to us. Since we
are born we have learned to see and do things at an unconscious level. Our experiences, our values and
our cultural background lead us to see and do things in a certain way. Sometimes we have to step outside
of our cultural boundaries in order to realize the impact that our culture has on our behavior. It is very
helpful to gather feedback from foreign colleagues on our behavior to get more clarity on our cultural traits.

How to build Cultural Awareness?

1. Start with learning about it - The best thing you can do to build cultural awareness is to listen to
people.

2. Treat People as Individuals - Cultural awareness isn’t about treating people from a different
background in a way that’s different to everyone else. They don’t want special treatment. They
want to be treated in exactly the same way as anyone else. Never make assumptions based on
someone’s cultural background. That’s racism and it’s not going to help morale in a working
environment.

3. Leave Assumptions- Forget what you’ve heard about certain groups of people in the news or the
experiences that you’ve had with certain people in the past. Reset your assumptions with each new
person you meet and judge someone based on their decisions and actions.

4. Relaying Knowledge of Cultural Awareness to Others - Cultural training concentrates on more than
the self. You’re an individual, but as an individual it’s important that you transfer your knowledge to
others. If someone else is being culturally unaware, talk to them about it.

An important learning point

Being culturally aware is not about compromising your own culture or sacrificing your values or identity for
‘another’s’.
It is simply about helping us understand how we can best adapt our approaches, thoughts and decisions to
ensure we create positive outcomes in cross-cultural interactions.
It is about respecting others’ cultures as well as our own.
COMMUNICATION STRATEGY

What Are Communication Strategies?

Communication is the exchange of information between a sender and a receiver. It used to be that
you only had to worry about the way you communicated face-to-face or on paper. Technology has
changed this completely. It is important for people to take into account every aspect of how they
are relaying information. This is where communication strategies come into play. Communication
strategies are the blueprints for how this information will be exchanged.

Types of Communication Strategies

Communication strategies can be verbal, nonverbal, or visual. Integrating all the strategies together
will allow you to see the most success. This allows a business to meet employee needs and
increase workplace knowledge.

1. Verbal communication strategies -can be broken down into the two categories of written and
oral communication. Written strategies consist of avenues such as e-mail, text, and chat.
Examples that fall into the oral category are phone calls, video chats, and face-to-face
conversation.

2. Nonverbal communication strategies consist of mostly visual cues, such as body language,
facial expressions, physical distance between communicators, or the tone of your voice. These
cues are typically not intended. However, it is important to realize the message you are
sending. Otherwise, you may be saying one thing, yet the receiver is hearing another.

3. Visual communication strategies can be seen through signs, webpages, and illustrations.
These strategies are used in the workplace to draw attention and provide documentation.
Human resources is required to post certain visuals throughout the workplace to comply with
safety laws.

How do you develop a plan for communication

One way to look at planning for communication is as an eight-step process.

The steps are:

1. Identify the purpose of your communication

2. Identify audience
3. Plan and design your message
4. Consider your resources
5. Plan for obstacles and emergencies
6. Strategize how you’ll connect with the media and others who can help you spread your message
7. Create an action plan
8. Decide how you’ll evaluate your plan and adjust it, based on the results of carrying it out