Event Plan

13TH February (Wednesday)

Radio Station visit by 2 stars (evening drive)

14TH February 2019 (Thursday)

Radio Station visit by 2 stars (morning drive)

Store / Outlet Visit Promotion – 5pm
Road Show / Mall Promotion – 7pm
Dine With Stars – 9pm

15TH February 2019 (Friday)

Mega Event
Radio Partner
Digital Media Promotions

Digital / Social Media Promotions:

• Facebook paid campaigns
• Instagram paid campaigns
• Youtube promotions
• Online Contests
• Email marketing
• Facebook & Instagram Live links with artists
Reach:
Targeted Audience: 1.5 million
Property 1 : Mall Visit
Deliverables
A visit will be organized to a leading mall in UAE, wherein the main event
star cast will be present for 20 to 30 minutes on stage interacting with the
audience. The show will be anchored by the official Radio Partners RJ’s who
will be entertaining the crowd with interactive games, music, contests, gifts,
prizes etc and stars also speaking to audience / fans in attendance.

• Hype will be created on radio, social media, emailers & sms shots to drive
the fans to the mall.

• Radio Jock to host the event & create a hype for the stars to come on
stage with action packed dance performances based on the valentine theme
of the event (14th Feb).

• Winner of draw will get prize from sponsor & stars.

• Coverage on print, digital & electronic media.

Property 2 : Outlet / Store Visit

Deliverables

A visit will be organized to a leading store / client outlet in the

UAE, wherein the main event star cast will be present for 20 to 30
minutes & in the presence of the invited media, outlet special
guests and its valuable customers. The outlet brand can run
promotions / competitions on its social media and 2 or 3 selected
winners will receive prizes from the brand which can be handed
over by our leading celebrity stars.

• Hype will be created on FM radio, social media, emailers & sms

shots to drive the fans to the store.

• Coverage on print, digital & electronic media.

Property 3 : Valentines Treat - Dine with Stars
Deliverables
• A Special Valentine Dinner /Meet & Greet with the Stars will be
organized at a restaurant in the Dubai, where the entire main event
star cast will be present for 1 to 1 ½ hours in the presence of the
outlets special guests, invited media, radio contest winner couples
(10 no’s), official radio partner team & invited guests. This property
will be promoted on FM station through a competition for selecting
10 to 15 couples to Dine with the stars event thereby creating a
buzz among the listeners and promoting the Restaurant Partner.

• Hype will be created on radio (promos / contests etc.), social

media, emailers & sms shots to drive the fans to the store.

• Coverage on print, digital & electronic media.

• Restaurant Partner will have the privilege for venue food sales
Digital Media Promotions

• Online Promotions on Arangu Social Media

• Online Promotions on CLUB 99.6 FM
• PR write up on Mathrubhumi.com
Social Media Promotions:
• Facebook Promotions
• Facebook live by Radio RJ’s from the venue
• Facebook Posters Flyers for the event
• Facebook Contests
• Facebook live with artists
• Instagram Promotions
TV
TV&&Radio
RadioPromotions
Promotions

Club 99.6 FM
• Teasers of the program with tag
• Promos of the program with tag
• RJ mentions
• Contests
• Super Sweeper with tag
• On-Air promotion of the artist
• Live link of the program

Print
•PR write up on Mathrubhumi Daily
Mega Event Deliverables

• Client logo on the backdrop on the stage

• Space for roll ups inside the ballroom
• Verbal Acknowledgement of the client by EMCEE / HOST
• Opportunity of logo unveiling inside the ballroom
• Opportunity for launches inside the ballroom
• Client Representative felicitation by film artists in front of the
audience
• A certain number of event Invites / tickets to be given to
clients as per participation category
• Venue Promotion / Stall space / Branding Activity for clients
• Client TVC’s to be played at the venue
On Ground Exposures

Display Banner
(Max 8ft by 3ft)
at the venue.
BRANDING
Display of roll-ups
at the venue AT THE
Opportunity to interact with VENUE
the audience / data capture.
AND BTL
Flier / Brochure distribution
sponsor tags to be played
on the projector screens
during show breaks.
Post Event Promotions

• Post event coverage in Mathrubhumi News

• Post event mentions in Club 99.6 FM

• PR write up on Mathrubhumi.com

• PR write up on Mathrubhumi Daily

• Post event telecast (minimum 2 hrs content) – Yet

to be finalized segment
Investment

PRESENTING SPONSOR AED 75,000.00

TITLE SPONSOR AED 50,000.00

BROUGHT TO YOU BY AED 30,000.00

POWERED BY AED 25,000.00

CO-SPONSOR AED 20,000.00

IN ASSOCIATION WITH AED 10,000.00

SUPPORT SPONSOR AED 5,000.00

 Investment

MALL VISIT / PROMOTION / ROADSHOW AED 25,000.00

CLIENT OUTLET / STORE VISIT AED 25,000.00

DINE WITH STARS – VALENTINES DINNER AED 25,000.00