Idea (​This Independence day, spar wanted to make its customers

happy)

(And what makes us indians happy?)

(Surprises, lots of surprises)

(We did this via Entertainment and Unique Offers .)

Present these two elements

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Price Surprise (​Here we wanted our customers to enjoy the Freedom of
shopping Through the price surprise. )

Preparation A special offers were made , A dedicated offer screen was set up
at each store & price surprise was scheduled for 4 slots.

Heres how-

Action Normal atmosphere at the store

Suddenly the announcement takes place
On hearing the offer , people rushed to the offer rack
Picked the Product from the offer rack
Rushed to the billing counters.
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Entertainment Surprise (express yourself now that you are free. )

Preparation A special team folk dance with customers placed at each SPAR
Store and the PA system was connected with folk music.

Action Regular
Artist Appears + Songs get played + customer reactions to
surprise.

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Conclusion (​Independence is all about freedom of life & our expressions.

Via this Surprise campaign , SPAR india was able to achieve
Thousands of smiles for its customers ,)
 (Though this small initiative , we were also able to bring
people together to cheer the moment of joy. )

(Together we can build India as the best nation of the world.

Jai Hind !!!! )​Background Flag )

Scenes

1. Opening line of what the campaign is- celebrating 72nd Independence day

2. PRICE SURPRISE

Pre-event
 - Rate of the product before price surprise
- Crowd before the price surprise

Event
- Price of product during price surprise
- The rush during the 15 min price surprise deal
- The rush at the billing counter

3. INDEPENDENCE DAY CELEBRATION-

“Celebrate 72nd Independence Day with Spar”
Spar wanted to mark the 72nd independence day by showing the rich culture and heritage of
india, its unity and diversity through dance.
Celebrate India and Indianness through regional/ folk dances

4. HOW
All over India, different cultures and dance forms are popular within each state. The different
kinds of regional dances were performed.

Showcase glimpses of different dance styles, reflect on the costumes that represent the dance,
the expressions of the dancers, the patriotic spirit, shots where the indian flag was held.

5. IMPACT
The massive crowd that was watching enthusiastically, the reaction of the crowd, the crowd
taking pictures of the dance performance.

6. FINAL CONCLUSION- Wishing all indians a happy independence day

7. By spar india

8. Chotupainter logo