INTERNSHIP TRAINING REPORT INDIAMART

INTERMESH LTD.

Submitted in partial fulfillment for the award of the Degree

Of

MASTER OF BUSINESS ADMINISTRATION

by

AJITHKUMAR.G
Reg. No. 721517631002

NEHRU INSTITUTE OF INFORMATION TECHNOLOGY

AND MANAGEMENT
NEHRU GARDENS, T.M PALAYAM P.O
COIMBATORE – 641 105

ANNA UNIVERSITY: CHENNAI 600 025

October 2018
 ANNA UNIVERSITY: CHENNAI 600 025

BONAFIDE CERTIFICATE

Certified that this Internship Training Report in “INDIAMART INTERMESH LTD” is the

bonafide work of AJITHKUMAR.G, who carried out the report work under our supervisions.

SUPERVISOR HEAD OF THE DEPARTMENT

Mr. K.RAVIKUMAR Dr. K.RAVI KUMAR

HOD Professor
Department of Management Studies Department of Management Studies
Nehru Institute of IT & Management Nehru Institute of IT & Management
Nehru Gardens, Coimbatore -105 Nehru Gardens, Coimbatore -105

Submitted for the Project Viva-Voce examination held on ___________

------------------------ ------------------------
Internal Examiner External Examiner
 DECLARATION

I, affirm that the Internship Training report in “INDIAMART INTERMESH LTD”,

being submitted in partial fulfillment for the award of Master of Business Administration is the

original work carried out by me, which has not formed the part of any other internship work

submitted for the award of any degree or diploma, either in this or any other University.

AJITHKUMAR.G
Register No:721517631002

I certify that the declaration made above by the candidate is true.

Signature of the Guide

Company certificate attachment
 ACKNOWLEDGEMENT

First of all I thank “GOD ALMIGHTY” forever abiding kind blessings

I take this opportunity to express thanks and gratitude to one and all that rendered
necessary help to me in finalizing this Internship training report.

I express my whole hearted gratitude to CEO & Secretary of Nehru Group of Institutions
Dr.P.Krishnakumar, for giving me an opportunity to do this work successfully.

I am greatly indebted to Dr. R. Moses Daniel, Principal and Dr. K.Ravi Kumar, HOD,
Nehru Institute of IT and Management, Coimbatore for giving me an opportunity to undertake
this internship training report, which forms part of the curriculum.

I express my deep sense of gratitude and indebtedness to my project faculty guide

Mr.K.RAVIKUMAR,HOD, Department of Management Studies, Nehru Institute of IT and
Management, for his guidance and help at each and every step throughout this internship training
report.

I feel extremely lucky to have been given opportunity to study in such an organization like
INDIAMART INTERMESH LTD, COIMBATORE

I would like to express my sincere gratitude to company guide MR.JOHN GLADY,

Personal and Administration Manager, INDIAMART INTERMESH LTD and other employees
of INDIAMART INTERMESH LTD who has been given real help during the entire course of
my study and I am highly obliged to all for the valuable suggestions, appraisals and guidance.

Now I take my time to thank all the Faculty members of Department of Management
Studies for their support and encouragement to complete this internship training report.

I truly admire my parents and friends for their constant encouragement and enduring
support, which was inevitable for the success of my ventures.

AJITHKUMAR G
 TABLE OF CONTENTS
Executive Summary vi
Chapter
Title Page No.
No.

1 Introduction

2 Company and Industry Profile

3 Organization Chart and Departments

4 SWOT Analysis

Conclusion
5.1 Observations
5
5.2 Professional Skills Acquired
5.3 Summary

Bibiliography
1. INTRODUCTION
IndiaMART is India’s largest online marketplace, connecting buyers with suppliers. The online
channel focuses on providing a platform to Small & Medium Enterprises (SMEs), large
enterprises as well as individuals. Founded in 1996, the company’s mission is ‘to make doing
business easy’.
As of March 31’18, INDIAMART caters to:
5.98 Crore+ Buyers | 47 Lakh+ Suppliers | 5 Crore+ Products

IndiaMART for Buyers

– Convenience of connecting with sellers anytime, anywhere
– Wider marketplace with a range of products and suppliers
– One-stop- shop for all requirements
– Payment Protection Program

IndiaMART for Suppliers

– Enhanced business visibility
– Access to 2.5 Crore+ monthly buyer enquiries
– Increased credibility for your brand
– Lead Management System
– Instant payment gateway, Pay with INDIAMART
IndiaMART has over 3500 employees located across 80+ offices in the country.
IndiaMART announced its Series C funding in March 2016. Its existing investors include Intel
Capital, Amadeus Capital, WestBridge Capital &Quona Capital.
2. HISTORY OF THE ORGANIZATION
Through our strenuous efforts our company has reached many milestones in the recent years:
1996 -Exclusive distributor for Goot, Japan
1997 -Exclusive distributor for Plato Product Inc., USA
1998 -Branch office started in Bangalore to cater south India customers
2000 -Purchased Bangalore office premises
2000 -(August) Exclusive distributor for ASA Enterprise Corporation, Taiwan
2000 -(May) Exclusive distributor for solder paste of Interflux, Belgium
2000 -(December) Exclusive distributor for Piergiacomi, Italy
2002 -(June) Exclusive distributor for Paladin Tools (Connect Tools inc), USA
2003 -(June) Exclusive distributor for Engineer Inc, Japan (formerly Futaba Tool Mfg. Co. Ltd.
Japan Brand Engineer)
2004 -We started sourcing several products from various countries to enhance our capability of
supplying 'optimum price performance' tools under our own brand- “Advance Tech”
2006 -Entered into Exclusive distributorship for Sheshido Electric Company, Japan
2006 -Branch office started in Pune to cater west India customers
2007 -Won EFY Award for Soldering-Desoldering Category
2007 -Advance Tech Services registered as Advance Technology
3. AIM, VISION, MISSION

TEAMWORK

“Together we can achieve the impossible” is our belief. Our success is a result of our team work.
We have experts from the field of management, marketing, IT, arts, content & various other
disciplines who work cordially as a team on every project, every endeavour. Dedication and
passion are the true means to our mission fulfillment.

RESPONSIBLE

Responsible, not just for quality work but for continuous self-development, of our decisions and
of our actions. This helps us think rationally and provides a sense of accountability to ourselves,
our commitment to customers and to our colleagues.

INTEGRITY

We realize the importance of the job & information we handle. We understand the responsibility
that each member of our team has to shoulder and we do that with highest levels of trust, honesty
and integrity of purpose and action.

PASSION

Work at IndiaMART involves constant innovation and creativity. It involves a continuous

thought process to get tangible benefits for our customers, taking into account the uniqueness of
their purpose. Passionate people with a determination to make the difference are the ones who
make this possible.
 4. DEPARTMENTS
KCD –KEY CLIENT DIVISION
CSD-CLIENT SERVISING DIVISION
NSD-NEW SALES DIVISION

KCD [KEY CLIENT DIVISION]

This is a entry level position for our Key Client Division where the position holder will be
responsible to manage around 75 Key Accounts & generate revenue by cross selling &
Renewals. Servicing the existing set of Key Clients to retain relationship on annual basis, with a
focus on up-selling other complementary / top-up products that may help the supplier in
enhanced visibility, resulting in more business.:

 Ability to maintain professional internal and external relationships that meet company
core values

 Should have aptitude to manage sales/servicing team and be incentive driven

 Achievement of monthly, quarterly and annual sales targets by close monitoring of key
numbers including reference sales, up-selling, calling, service meetings, follow up meetings, cold
calls, reference generation & prepare weekly sales MIS reports

 Should be able to develop a digital marketing plan for a KCD customer

Key Deliverables & Candidate profile:

 Ability to maintain professional internal and external relationships that meet company
core values

 Should be able to develop a digital marketing plan for a KCD customer

 Should have aptitude to manage sales/servicing team and be incentive driven

 Achievement of monthly, quarterly and annual sales targets by close monitoring of key
numbers including reference sales, up-selling, calling, service meetings, follow up meetings, cold
calls, reference generation & prepare weekly sales MIS reports
CLIENT SERVISING DIVISION

1. Monitoring and analysis of key data of the region allocated including sales figures, sales
personnel, productivity ratios, clients work status and receivables etc.

2. Identifying the opportunity & problem areas, preparing the action plan for achieving the key
sales figures and presenting the Branch Sales reports. Actively driving and ensuring sale target
achievement, management of sales support function and timely work completion of customers.

3. Responsible for team recruitment, training, hand holding and ensuring high retention of team.

4. Ensure implementation of training programme for skill development.

5. Record performance metrics and monitoring key parameters to increase the overall
productivity of the sales personnel.

6. Drive performance incentive structure and sales promotion schemes.

7. Collecting market feedback and provide periodic updates to the management for formulation
of policy & strategy.
5. EMPLOYEE DETAILS
6. NATURE OF BUSINESS
Recognizing India’s best SMEs, INDIAMART Leaders of Tomorrow Awards 2012 have
rewarded the Woman Entrepreneur of the Year Priyanka Gupta who is the Executive Director,
MPIL Steel Structures, with an opportunity to attend an exclusive Summer Executive Education
Course on Challenger Strategies for Building Businesses & Brands at Michigan Ross School of
Business in Hong Kong recently.

Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, INDIAMART Leaders of Tomorrow
Awards were conceptualized to recognize the best in the MSME industry. Along the way, we
evolved the idea into exposing these amazing entrepreneurs to world’s best practices and
strategies by making them network with their counterparts from across the globe at various
international business schools. We are extremely delighted to see that Priyanka Gupta attended
the first programme at Michigan Ross School of Business and returned with key learnings which
could help her enterprise grow to the next level.

Priyanka Gupta, Executive Director, MPIL Steel Structures, said, “I am so very thankful to
INDIAMART for this opportunity. The course was attended by a diverse group of professionals
from different industries and backgrounds. The material was current and eye-opening, bringing
us to realize, and deconstruct the challenges of building brands in today’s convergent, flat world.

She further added that the readings and materials were full of contemporary, relevant
experiences. The professor spent a great deal of time to understand every student’s background
and nature of business.
 7. SERVICE DETAILS:

S. No Service Name MACATs 1 Year 3 Years Amount

First 10 MCATs 10,00,000 30,00,000
Industry Leadership
1 Every 10
Package 5,00,000 15,00,000
MCATs thereon
First 10 MCATs 5,00,000 15,00,000
2 Featured Premium Listing Every 10
2,50,000 7,50,000
MCATs thereon
20 2,10,000 6,30,000
3 Leading Supplier 30 2,60,000 7,80,000
40 3,10,000 9,30,000
20 1,05,000 3,15,000
4 Star Supplier 30 1,30,000 3,90,000
40 1,55,000 4,65,000
20 60,000 NA
50 1,32,000 3,96,000
100 2,30,000 6,90,000
5 City listing Every 20
Thereon
30,000 90,000
(Only for 100
MCATs)
6 Maximiser ----------- 50,000 1,50,000
7 Mini Dynamic Catalog ----------- 25,000 75,000
8 TrustSEAL ----------- 25,000
Applicable Taxes ( )
Total
Payment Amount (in words)-
Cheque/DD No Cheque/DD Amt. Bank Name City
Industry Leadership Package (ILP)

 Distinctive position on MCAT pages

 Instant attention of millions of Buyers

Feature and Benefits:

 Distinctive position on MCAT pages

 10 search keywords that guarantee listing among the top 2 results
 Differentiated branding for ILP on IM platform
 70 Buy Leads free every week under India MART

Advantage Program.
Featured Premium Listing (FPL)
 Premium positioning among
 Suppliers in relevant categories
 Instant attention of millions of Buyers

Feature and Benefits:

 Premium positioning among suppliers in selected categories

 Higher listing with prominence on 1st screen

 Top position on clients city page
 70 Buy Leads free every week under IndiaMART Advantage Program.
Leading Supplier:

Leading supplier is meant for companies who have a right mix of infrastructure, management
capabilities and experience in servicing global buyers. With fast growing number of suppliers,
there is a need for higher visibility and differentiated marketing for companies to create a
different positioning for them and gain higher attention of buyers. The “leading supplier”
campaign is the right choice for
such companies.

Feature and Benefits:

 Priority listing above all other catalog clients including star supplier
 Free TrustSEAL certificate
 Choose your own product categories for Priority listing
 “Leading Supplier” label alongside the listing
 30 seconds corporate video of your company
 49 Buy Leads free every week under IndiaMART Advantage Program
Star Supplier:

Star supplier is meant for companies who have a right mix of infrastructure, management
capabilities and experience in servicing global buyers. With fast growing number of suppliers,
there is a need for higher visibility and differentiated marketing for companies to create a
different positioning for them and gain higher attention of buyers. The “Star Supplier” campaign
is the right choice for such companies.

Feature and Benefits:

Priority listing above all other catalog clients excluding leading supplier
 Free TrustSEAL certificate
 Choose your own product categories for Priority listing
 “Star Supplier” label alongside the listing
 30 seconds corporate video of your company
 35 Buy Leads free every week under IndiaMART Advantage Program
City Listings:

 Priority listing on City specific MCAT page

 Instant attention of millions of Buyers
 Features & Benefits
 Complimentary TrustSeal for MDC clients, giving them a higher listing plus increased
 BuyLead due to TrustSeal
 For Maximiser clients, purchasing a City Listing would lead to the client appearing as
 Maximiser client on the city page
 Increased visibility on Indiamart's city pages.
 Choose any category-city combinations.
 Choose any city across India and get targeted enquries and better ROI.
Maximiser:

Branding Through Own Website:

Maximum Visibility Assured:

Our Credentials:
Mini Dynamic Catalog:
Trust SEAL:
8. COMPETITORS

1. ALIBABA GROUP

Estimated Revenue
$13b
Employees
50,000
Location
Hangzhou Shi, China
infrastructure,association,informationtechnology,credit cards and transaction processing
Alibaba Group Holding Ltd. operates as an online and mobile commerce company. It provides
online and mobile marketplaces in retail and wholesale trade, as well as cloud computing...

2. TRADE INDIA.COM

Estimated Revenue
$527m
Employees
1,200
Location
New Delhi, India
india,enterprise software,b2b,manufacturing
TradeIndia is an online Business to Business (B2B) portal for small businesses based in India
and across the globe.

3. EC21

Employees
750
Location
Seoul, South Korea
ecommerce,b2b,b2c,essence
EC21 is a B2B e-commerce company connecting buyers and suppliers through e-marketplaces.
4. TRADEKEY

Estimated Revenue
$150m
Employees
750
Location
Riyadh, Saudi Arabia
b2b,tradekey.com,importers,exporters
TradeKey.com is an online Business-to-Business marketplace helping worldwide traders find
new trade partners and business opportunities.

5. JOOR

Estimated Revenue
$17.5m
Employees
70
Location
New York, NY
marketplace,wholesale,retail,fashion
JOOR is the #1 gloabal wholesale marketplace, connecting the best brands and top retailers.
Sign up to search and download lists of companies like INDIAMART
Get DataFox Insights Inside of Salesforce.

6.NOWFLOATS TECHNOLOGIES

Estimated Revenue
$10m
Location
Ilabs centre, Madhapur, Hyderabad, India
NowFloats Technologies is an india based technology company in the SaaS space, for SMB’s
and enterprises. Their products allow businesses to take more control of their own online
presence.
9. INNOVATIVE MARKETING AND ADVERTISING
STRATEGIES
Marketing today is basically an unconventional blend of strategy and technology. It has come a
long way from the times when the idea was to simply try selling goods and services. Now that
we are undergoing a digital evolution, a majority of companies both new and established ones
are adopting marketing automation solutions for the growth of overall success rate of their
marketing campaigns across channels.
Companies are fast realizing the potential of marketing technology. According to the Marketing
Automation Report India 2017, more than 48% of the marketers have decided to have MAS in
their marketing strategy. Marketing is more sophisticated, targeted and data driven than ever
before. The availability of data enables marketers to evaluate their strategies and take corrective
actions.
For a majority of companies in India or even across the world, converting leads into customers
comes as a top priority but unfortunately, due to a gap between their marketing and sales
departments, things do not work out the way they are expected to. An integrated strategy
combining marketing campaign with the sales efforts, which is also known as ‘Smarketing’
really works in bridging this gap. As many as 70% of the marketers are using automation
technology to increase their lead conversion.And how? The marketing team can help sales
department understand aspects of the company that drew the leads to it, whereas sales can help
marketing figure out what potential clients are looking for.
Marketing automation provides a range solutions like predictive scoring and machine learning,
workflow builder, unified customer view and customer lifecycle analytics. Marketing platforms
offer a list of features and services which can also be customised to suit the clients. These
features vary depending on the scale that a business operates upon.
For any enterprise, marketing plan determines the overall direction that their product or service
should take for being profitable. Usually, these plans include a number of details specific to the
product or service but at times, in the day to day operations of a company, the details might get
overlooked causing the execution of the plan not to work out in the best possible way. This
makes evaluating marketing plan on an ongoing basis crucial to ensure that you are progressing
on the right track. Since marketing technology solutions offer unified cross channel report, hence
it becomes easier for enterprises to judge performance of various channels.
Not only this, it has also helped in increasing customer delight. Since the communication with a
customer is more targeted and specific due to marketing technology, brands can now personalise
their messaging and judge when, what and how to communicate.
Marketing technology has been changing its face. Some of the key trends that will define the
marketing strategies in 2017 are:
Customer Acquisition Marketing: Marketing will increasingly become more targeted in 2017.
Marketing automation has allowed brands to have a well-defined audience acquisition and
marketing strategy and it will continue to do so.
Unified View of Customer: This is one feature that is defining customer experience in 2017.
With a unified comprehensive view of multiple channels, it has become possible for marketers
and brands to map a customer’s journey and enhance the omni-channel customer experience.
AI in Marketing: Chatbots and Machine Learning are enabling more efficient and real time
engagement with customers. Moreover, tools of Artificial Intelligence offer cost saver and faster
channels of lead acquisition, engagement and conversion.
While some organisations consider marketing technology as an expenditure, I think that it is an
investment with clear ROI. Marketing technology can not only make marketing expenditures
more efficient but also help in boosting customer experience. In the long run, not only you save
some big bucks but build a brand that customers love. As they say, loyal customers, they don’t
just come back, they don’t simply recommend you, they insist that their friends do business with
you.
10. HR POLICIES

1.Preamble

INDIA MART InterMESH Limited stands committed towards the continued development of
its employees to enable each of them to reach their full potential. In line with this
commitment, INDIAMART InterMESH Limited has launched IndiaMART Learning and
Education Assist Program: iLEAP for its employees. As part of this program, IndiaMART
would extend financial support to those who seek to pursue higher education. The education
program can be of their current field of specialization or any other program, that they believe
is going to add value to their learning, knowledge and in their career. This will add value to
their existing skills and knowledge, thereby enhancing their ability to perform in the current
or future roles. This document defines the INDIAMART InterMESH Limited iLEAP Policy.
It details the options available to employees desirous of pursuing further education while
being in the employment of INDIAMART InterMESH Limited and explains the terms and
conditions within which this opportunity can be availed of by the employees.

2. Scope:
This policy is applicable to all the employees of IndiaMART InterMESH Limited.

3. Eligibility:
All the employees are eligible under this policy.

The program that an employee enrolls into must be a certified program (preferably
through a recognized university or institute or a government body).

4. Salient Features of the Policy:

4.1 Nomination and Enrolment Procedure
4.1.1 Employees desirous of joining a course may fill up the self nomination form, providing the
details of the chosen course.
4.1.2 Employees must register only for courses that are offered in their geographical location, as
most courses have weekend contact classes.
4.1.3 All self-nominations need to be approved by the reporting manager basis the relevance of
the course to the employees’ development need and their current and future planned roles in the
organization. The duly approved application shall be sent to the Vertical HR Head. The
nominations shall be screened and approved by the Vertical HR Head based on the points
mentioned above and budgets available, on first-come first- serve basis.
4.1.4 On gaining necessary approvals, the employee may complete the necessary admission
formalities.
4.1.5 An employee is entitled for a maximum reimbursement of Rs. 1 Lac per year* under
iLEAP
4.1.6 An employee can avail 80% of the course fee or Rs 1 Lac (whichever is lesser) as
reimbursement per year* on single / multiple courses * Year will be calculated from the iLEAP
nomination date of the 1st course
4.1.7 If an employee is enrolled in multiyear course then he/ she can avail a maximum of Rs. 1
Lac each year under this benefit
4.1.8 The decision of the HR Head with regard to admission of an employee shall be final and in
accordance with the admission criteria.

5.2 Reimbursement of Course Fee

5.2.1 The Company will only reimburse the fee for courses that are duly approved by HOD and
HR Head up to a maximum of 80% of the program fee or Rs 1 Lac, whichever is lower on
successful completion of the course (including course, registration, administrative and
examination fee).
The Company shall not pay any amount up-front in any situation whatsoever.
All up-front payment shall be made by the employee themselves.
All other expenses such as cost of books, journals etc. shall be borne by the employee.

5.2.2 Local travel to and from learning centers, located within the employees’ geographical
location, shall not be reimbursed.
5.2.3 The fee shall only be reimbursed on the production of proof of receipt of payment and
proof of successful completion in the term/semester/course, as applicable with a minimum pass
percentage of 60%. .
5.2.3.1 In the event that the employee is unsuccessful in a semester/term, but the employee
secures above 60% marks as an aggregate for the entire course, reimbursement will be
considered as eligible as per standard reimbursement clause (80% or Rs 1 Lac whichever is
lesser).
5.2.4 Employees who have resigned from the company, but are desirous of continuing the course
enrolled into, can do so as independent candidates out of their own expenses.
5.2.5 All reimbursements shall be governed by the tax laws prevalent in India at the time.
5.2.6 The TAT for reimbursement is 15 business days. The TAT will be considered from the
date of submission of all the relevant documents (Payment Receipts, Course Completion
Certificate & Mark-Sheet) by the employee.

5.3 Terms and Conditions for pursuing courses

5.3.1 While the employees’ shall ensure that their work related commitments shall not be
compromised in any way on account of this program, the Company shall attempt to facilitate the
employee being granted leave at relevant times, to enable him/her to successfully complete the
course.
5.3.2 Any leave for examination or travel to campus etc. shall be included in the leave
entitlement of the employee. No additional leave for continuing education will be approved.
5.3.3 The Company may at any time request an employee’s record and learning history regarding
course attendance, marks, course progress and any other information from the respective
university or institute.
5.3.4 In the case that an employee is transferred to another location, he/she will be allowed to
continue with the course (if available) from the new location.

6. Deviations/Exceptions
There shall be no deviations or exceptions to the above mentioned policy. In rare circumstances,
the National Head HR or the Director has the rights to allow deviations/exceptions.

7. Policy Owner
Learning & Development

Annexure 1: Policy Documents Required

The following documents will be required at the time of nomination:
Nomination form duly signed by self, HOD and approved by HR Vertical Head
Program Brochure- listing the program details start and end date, course fee

The following documents will be required at the time of reimbursement:

Course Completion Certificate
Mark-Sheet
Original Payment Receipts

The documents must be self attested by the employee. In case the work location of employee in
not Noida 142, all the documents must be self attested by the employee and also attested by the
respective BM or RM or ZM or HR SPOC.
11. APPRAISAL PROCEDURES
Preamble

This process note explains the annual appraisal process of IndiaMART. All employees who are
covered under annual appraisal process should read this document to understand how their
performance is evaluated and the annual increment is determined.

Scope and Eligibility

Employees whose performance is not assessed based on automated computation of their

performance metrics are covered under this process. For the purpose of annual appraisals, the
performance between 01-Apr of preceding calendar year till 31-Mar of current calendar year is
evaluated.

Only those employees whose last review date or Joining date was prior on or before 31st Dec of
previous calendar year are included in the evaluation cycle.
Employees who join between January till March will be evaluated in the next appraisal cycle.
Their increment is adjusted accordingly on a pro-rata basis.
Similarly, the increment for employees who have spent less than 12 months in the current
appraisal cycle is also pro-rated.

Process Description
Step-1: Self Appraisal
Each employee has to fill the self-appraisal form in WebERP and attach the necessary support
documents. The employee must highlight all significant achievements/misses during the
appraisal duration –01-Apr (of previous calendar year) till 31-Mar (of current calendar year)

Step-2: Manager’s Comments

Once the self-appraisal form has been submitted, employee’s manager has to update his/her
comments on the appraisal form and submit the same to the skip-manager of the employee
Specific recommendations (if any) must be mentioned by managers at this stage, these could be
recommendations with respect to promotion, transfer, role change, developmental needs or any
other specific input.

Step-3: Appraisal Discussion with Manager along with Skip Manager

Once self-appraisal and manager’s comments are available, the Skip Manager must sit with the
employee in presence with his/her manager and have an objective discussion around the
performance. During the discussion, previous 4 quarterly BSCs should be reviewed to ensure
that the discussion and comments are not biased only on recent performance.
The discussion summary should be recorded in the appraisal form.
Note: The confidentiality of the discussion should be duly maintained and one should not share
the discussion details with other employees, other than their Manager/Skip Manager.
Step-4: Stack-Ranking

Once discussions of all employees under his/her span is complete, the Skip Manager has to stack
rank the team. In order to rank, each team member is compared one-on-one basis to decide who
is better.

If multiple employees have same or similar performance then in addition to the performance,
potential of the employee is also considered while deciding the ranking.

The stack ranking processes arranges the entire team from best performer to worst performer.
This list is then submitted to the Vertical Head.
Step-5: Vertical/Business Unit Level Stack-Rank

Vertical head then merges the stack rank of his direct report’s team and prepares a consolidated
stack rank for his/her vertical. He does this in consultation with his Direct Reports.
The consolidated Stack Rank of the Vertical/Business Unit is submitted to the HR

Step-6: Organization Level Stack-Rank

The performance review committee merges the stack ranks of each Vertical/Business unit
together to create one Organization level stack rank.

While merging the Stack Ranks of different verticals to prepare the organization wide stack rank,
the input from 9 Block analysis is used to decide who gets placed higher in the stack rank.
Step-7: The Bell Curve

Once the Percentage Band Score

consolidated of
Stack Rank Population
is complete,
the Bell
Curve is
derived using
following
guidelines. #
1 Top 10% Outstanding 91-100
2 Next 20% Exceeds 86-90
Expectations
3 Next 40% Meets 81-85
Expectations
4 Next 20% Needs 76-80
Improvement
5 Next 10% Unsatisfactor < 76
y

Step-8: Finalization of Salary Increments

While the annual appraisal process is going on, the compensation and benefits committee of
organization conducts an industry wide salary benchmarking exercise and finalizes the quantum
of salary increments that will be offered to employees.

Salary Bands are decided for the organization. These salary bands are role agnostic and do not
vary by department or function. The quantum of increment is decided for each Salary Band plus
Performance Band combination and Increment is defined as a percentage of current salary.

Once the final ranking of employee is available, the amount of increment is computed based on
the current salary and performance band of the employee

The Bottom 10% employees across the organization do not get any increment.

Step-9: Communication of Finalized Rank and Increment to the Employee

Post finalization of ranking of the employees, HR computes the increment amount based on the
salary increment matrix prepared by the compensation and benefits committee.

The revised salary structure is computed based on the salary structure guidelines and the same is
notified to the payroll department.
Consolidated vertical wise finalized results are communicated to the Vertical Heads for their
reference.

Appraisal letter along with the increment details and revised salary structure is emailed to the
employees.

Important Dates
1. Start of Appraisal Process 02-April
2. Finalization of Increment 15-May
3. Effective Date of Appraisal 01-June

Q. I am an individual contributor in a specialized role, there is no one else in my team doing this
job. How is my performance compared with other members of my team?

A. The Skip Manager is equipped with all the required data points with respect to your role,
complexity of the task at hand, the effectiveness of your efforts and output and is in good
position to evaluate your performance with respect to the performance of your colleagues and
decide your place in your team’s stack rank.

Q. My team is very small only few members, how can I rank them?

A. You need to compare each member one on one and decide which of them is the better
performer, you need to arrange them from best to worst performer

Q. All members of my team have done well, their BSC scores are also in 90s, will some of them
still get a lower stack rank?

A. In such situations, the performance review committee uses Performance-Potential matrix to

map such candidates on a grid of 9 Blocks and then decides who should be ranked above the
other person.
Q. Will academic performance make a difference? Will someone with a lower performance and
BSC scores but a high score in X & XII get placed higher in stack rank with a high performing
guy who has low marks in X & XII ?

A. We have a strong performance culture. We will continue to reward employees with

exceptional performance, irrespective of their X & XII marks. High scores in X & XII have to be
coupled with a matching performance delivery in order to score a higher spot in organization
wide stack rank.
In case of marginal difference in performance, we look at the 9 Blocker analysis to determine
who gets a better placement.

Q. I Joined in January, will I be included in the current cycle

A. No, all employees who join between 01-Jan till 31-Mar will not be included in the current
cycle. They will be appraised next year and depending upon number of months that they have
completed in the organization, which will be between 12- 15, they will get a proportionate salary
increment. For example, if someone joined on 10th January, and post appraisal based on.
the rating and salary band if the employee gets a raise of Rs Y per annum, then the final raise
will be proportionally increased for 15 months using the formula (Rs Y / 12)*15

Q. I joined on 18th October, how will my performance be assessed

A. For the purpose of evaluation, it will be treated that you have completed 5 Months during the
evaluation period. Your evaluation will be done along with all other employees, however, based
on only 5 month’s performance data. Post appraisal based on the rating and salary band if you
get a raise of Rs K per annum, then the final raise will be proportionally reduced to 5 months
using the formula (Rs K / 12) * 5
12. QUALITY CONTROL
 13. ACHIEVEMENTS
Success of our customers is our greatest achievement. Their confidence in us and our constant
endeavours to give them the best service have been applauded by the industry.

 ‘Best Online Classified Website Award’ at Drivers of Digital Awards, 2017



 ‘Best Business App Award’ at GMASA 2017



 ‘Best Online Classified Website Award’ at Drivers of Digital Awards, 2016



 ‘Special Contribution Award’ at WASME – Super SME Awards, 2016


 Nominated for 4th India Digital Awards.

 Manthan Award 2013 under the ‘E-business and Financial Inclusion’ category for its path-bre
low-cost solution to SMEs called buy-leads, launched in 2012

 Red Herring 100 Asia Awards 2008

 Nominated among the top three at Emerging India Awards 2008

14.MILESTONES
15. SOCIAL RESPONSIBILITY

Joy of Giving
Have you experienced the joy of giving? At IndiaMART, we experience it every year.
We have been a part of this initiative for the past two years and have seen overwhelming
response from colleagues.

Our tie-up with Big FM saw huge contribution of warm clothes to Goonj and our blood donation
campaign with Jan Jagriti Blood Bank was an equally successful drive.

Khushii
Kinship for Humanitarian, Social and Holistic Intervention in India (Khushii) and we have been
associated ever since the IndiaMART family and children at Khushii decided to spend some
quality time together.
Spending a day full of interaction, both the groups participated in a host of activities such as card
making competition, jam sessions, treasure hunt and quiz.
Not only this, every year on Diwali, we get to buy handmade goodies created by these
extraordinary and talented children.

Meri Dilli Meri Yamuna

MDMY was the largest public initiative to clean up the Yamuna and restore it to its past glory.
IndiaMART participated in this drive and took the first step towards realising its corporate
responsibility.

Blood Donation Camp

We at IndiaMART make sure that we are giving back to the society in the best possible manner.
We have tied hands with Lions club and Rotary club and organize a blood donation camp twice
every year. Cheers to the support from our employees, we have consistently been collecting over
50 units in every camp that we organize.
16. FUTURE PLAN
Being dedicated in the arena of financial planning from many years, we work on setting the
futureistic goals with our expert financial planning services .Taking into consideration the
desired allocation of the asset and subsequent return expectations, we work completely towards
reviewing the existing financial status in support with our dedicated advisory team.
Devising a detailed financial planning strategy and an attentive handling of work by suitably
implementing and monitoring of plans consistently revolves around the needs and goals of the
clients. Future gains, with its brilliant guidance and an excellent supports of highly qualified
financial advisory team, remains dedicated towards offering the absolute clarity and fulfillment
in lifelong goals.
Future gains primarily focuses towards building more and more customer support by adding
accounting, taxation and most important education consulting related assistance into its complete
set of services. Maintenance of financial reports, analysis of cash flow, minimizing the lengthy
tax return statements and lastly offering consulting service to upgrade the financial plan are some
of the effective ways through, which its monitors the stability of clients.
17. ADDITIONAL FEATURES IN INDIAMART

Customers Features

The main features provided for the customers by weonvista.com are:

We are providing customer admin panel for understanding the details of Digital marketing. A
message system is working for communicating the complaints and suggestions to the WeOn
Vista administrator. Along with the movie of a product or service, a page is creating. This can be
used as your promotional item for advertisement. In addition to this, a brand exposer page also
provided on WeOn Vista. Modern device friendly systems are used to stream videos. It will help
to present your videos with quality.

Digital Marketing Solution Services

WeOn Vista will provide you digital marketing facilities that are not available with other digital
marketing service providers. The available services to WeOn Vista customers are:
We are providing assistance with the complete range of digital marketing related services like:
marketing executives, content development, video production, hosting, video platform services,
SEO works and digital video marketing etc.
If you are publishing your data in free websites, the viewers face difficulty to locating the data.
However, WeOn Vista provides the videos of products/services and brands which are available
in Indian market only. The videos can be easily located because they are organized in user
friendly categorized manner.

Anyone can publish a movie in any label with any content on free web sites. Sometimes the
available information are not correct, because of lack of verification facility. This information
will make confuse the customers. WeOn Vista publish brand approved information only.

WeOn Vista contains admin panel for the customers to understand our digital marketing
efforts. In this section, our customer can view the records of digital marketing related activities.
This control panel provides communication facilities to communicate WeOn admin.
WeOn Vista offers a facility to observe the comments of web browsers on your product/service.
WeOn Vista videos can embed into the any other website also.

Site Visitors Features

Weon vista providing the main site features are:User Registration User can create their own
favorite folders and store the movie links. User can send their comments about product or
services. You can share the movie to others through e-mail. You can communicate your
Customer Admin panel User can embed this movie to any other website. User can search and
found their interested movies through our user-friendly site navigation system. Along with this,
we created more and more facilities for you. Within no time, you can enjoy these services.
18. IMPACT OF GST
Mumbai, March 25, 2017: INDIAMART, India’s largest online marketplace connecting buyers
and sellers recently organized its high-impact immersive discussion forum for SMEs,
INDIAMART Emerging Business Forum at Mumbai. The highly acclaimed forum had a riveting
discussion on Government of India’s recently administered and the much-talked about GST
model and ways to streamline its implementation for SMEs, encouraging them to register for the
unified tax structure. The Mumbai Chapter of the forum was preceded by the success of the
event in 12 different countries like Kolkata, Indore and Chandigarh.

Madhup Agrawal, Sr. Vice President, INDIAMART said, “SMEs and Startups are quite anxious
about the effects of GST implementation and are facing an extremely challenging economic
environment. They have 90 days to prepare themselves for the changes. Though it requires a lot
of technology and policy upgradation but the fact that it is going to result in an expected 1-2%
growth in GDP is a positive sign. ”

India is a global manufacturing hub and SMEs form around 90% of the industrial units in the
country. By implementing the single tax structure, many of these businesses will be able to enjoy
reduced costs of operations and ease of trading, thereby becoming more competitive. This will
bring in faster economic growth for the country. However, the impact of the revolutionary GST
rollout on SMEs may vary across various industries and from state to state.

The Mumbai edition of INDIAMART’s on-going Emerging Business Forum ended on a

promising note with experts helping SMEs understand how to prepare for the change and coming
to a mutual conclusion that GST’s effect on the entire Indian economy will have to be thoroughly
scrutinized to reach a wider acceptance among the SMEs.

Other speakers at the event included Alok Agarwal, Chairman &amp; Managing Director,
Alankit; Praveen
19. CONCLUSION:

 They have a very good knowledge of the online promotional tools which are prevalent in
the market; and they are interested also.
 They are also aware of the other competitors in the market like alibaba.com,
tradeindia.com, etc
 They are also in the belief that if they want to promote their business globally, online
promotions are necessary.
 The suppliers are also in the opinion that print media, trade fairs are very much beneficial
in the online promotion activities.
 During the interaction with the suppliers, it was very much clear of the fact that the
service rendered by indiamart is of supreme quality and they want to be the client of the
company.