PROJECT REPORT

On
“Marketing Strategies of Airtel”

BABASAHEB BHIMRAO AMBEDKAR

UNIVERSITY
(A CENTRAL UNIVERSITY)

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF DEGREE OF
BACHELOR OF COMMERCE (HONS.)
(2015-2018)

Under the Supervision of: SUBMITTED BY:

Dr. R. Chaturvedi Pinki Bhartiya
DEPARTMENT OF RURAL MANAGEMENT B.COM (HONS.) 6TH SEM
BBAU , LUCKNOW Enrollment no.: 918/15
ROLL NO.:147064

DEPARTMENT OF RURAL MANAGEMENT

BABASAHEB BHIMRAO AMBEDKAR
UNIVERSITY
(A CENTRAL UNIVERSITY)
 DECLARATION
This is to declare that Pinki Bhartiya (147064) student of B.COM(HONS.),
have personally worked on the project entitled “Marketing
Strategies of Airtel”. The data mentioned in this report were
obtained during genuine work done and collected by me. The data obtained
from other sources have been duly acknowledgment. The result embodied in
this project has not been submitted to any other University or Institute for
award of any degree.

DATE- Pinki Bhartiya

PLACE- LUCKNOW ROLL NO- 147064
B.COM(HONS.) 6THSEM
 ACKNOWLEDGEMENT

I acknowledge the sincere assistance provided to me from several rather unexpected

quarters during the course of execution of this study. It would be a mammoth task to

place on record my gratitude to each and every one of them but a whole hearted attempt

would be made nevertheless, least I be branded ungrateful.

I am extremely thankful to Mr. Amit Negi, (Zonal Sales Manager) for giving me an

opportunity to undergo training in BHARTI AIRTEL MARKETING and making my stay

at AIRTEL MARKETING a memorable learning experience.

 EXECUTIVE SUMMARY

The project aims at understanding the Marketing strategies at Airtel and its impact on the
perception of Airtel Cellular Services. Research has demonstrated conclusively that it is
far more costly to win a new customer than it is to maintain an existing one. And there is
no better way to retain a customer than to exceed his expectations. For this purpose it is
essential to know the level of customer satisfaction. The focus of my research was the
measurement of customer satisfaction level for the services provided by Bharti Airtel.
The research was done for the corporate clients of Bharti Airtel. My job was not only to
represent the Corporate Sales Dept. and collect the feedback from the clients but also to
get the major complaints resolved through internal counseling. There can be no better
opportunity to interact with the external as well as the internal customers of an
organization. Finally the results of the research verify the fact that keeping the customer
satisfied is the best strategies to not only retain the existing customers but also to expand
the business to new horizons.
 TABLE OF CONTENTS

S.No. TITLE/PARTICULAR PAGE NO.

CHAPTER 1
1. Telecommunication market in India 1-3
2. GSM market in India 4-12
3. Objective of Study 13
4. Research Methodology 14
5. Limitation 15
6. SWOT analysis 16-18
CHAPTER 2
7. Introduction to Company 19-25
8. Services Offered 26-49
9. Market situation 50
10. Competitive situation 51-58
CHAPTER 3
11. Marketing Strategy adopted by Airtel 59-62
12. Promotional strategy 63-64
CHAPTER 4
13. Finding and Interpretation 65-71
14. Suggestion and Recommandation 72-73
CHAPTER 5
15. Conclusion 74
16. Bibliography 75
17. Annexure 76-77