FOOD CART

 It is a mobile kitchen that is set up on the street to facilitate the sale

and marketing of street food to people from the local pedestrian traffic.
Food carts are often found in large cities throughout the world and
can be found selling food of just about any variety.
 A food cart/truck is considered to be a high-profit food business
ideas, mainly because it involves a much lower investment as against
a sit-down restaurant. This alone is a competitive advantage of
running a food truck instead of a regular restaurant as the money you
save in setting up can be used for other operations like marketing or
menu engineering.
Food Cart Involves Relatively Low Operation Cost
 Owning a restaurant requires you to invest in expensive utilities, hire
a wide range of staff including cooks, cashiers, servers, kitchen
managers, cleaners, etc., and pay property tax if you are the owner of
your real estate or monthly rentals if the property is on rent. Hence, it
becomes imperative for you to keep your operations cost, especially
the hidden costs are many be bleeding your restaurant dry.
 On the other hand, operational costs of a food truck are month-to-
month and limited to food and supplies. You don’t need to have a full
staff; just a small team will do, and most of your taxes will be much
lower.
• We all know that potatoes have been a staple snack to us Filipinos as
well as our friends around the world. And a very popular example for
that is French fries. So we come up with the idea to serve people a
delicious but healthy snack. We make sure that we will work hand –
in – hand to reach optimum sales while maintaining the quality
products and services that we serve to our customers.
• To be our customer’s favorite place and way to eat.
• Offering reasonably priced quality food, served quickly, focusing on
freshness and customer satisfaction, which creates exceptional
experience.

• To be the fast food that serve high quality products and understand
the customers that meet up to their satisfactions
• To serve customer in a good quality food and service
• To become one of the most admired fast food company
• To bring good quality of food to the customers
• To bring out the best in a potato product

• To exceed customer Expectations for food service and food quality

• To develop a sustainable start-up business that is profitable
• To bring out the best in a potato product

 Quality
 Unique
 Customer Satisfaction
 Innovation
 Teamwork
One thing about our potato product and similar products is that you can
hardly find someone who don’t patronize them. As a matter of fact, it is
difficult to enter into a standard supermarket or grocery store without
finding potatoes.
We have conducted our market research and we have ideas of what our
target market would be expecting from us. We are in business to retail to the
following groups of people and businesses:
 Supermarkets
 Grocery Stores
 Households
 Students
 Workers

 McDonald’s
 Chowking
 Kfc
 Starbucks
 Jollibee
 Potato Corner
 Other existing food establishment

Our intention of starting our small business in “UP Vega, Batong Malake” is
to test run the business for a period of 2 to 4 years to know if we will invest
more money, expand the business and then open outlets in different places
like nearby school area, parks, and inside malls.
We know that if a proper SWOT Analysis is conducted for our business, we
will be able to position our business to maximize our strength, leverage on
the opportunities that will be available to us, mitigate our risks and be well
– equipped to confront our threats.
This is the summary of the SWOT Analysis that was conducted:
 a) Affordable Price
b) Service

c) Clear vision of the market needs:

a) we know the customers’ needs
b) we are familiar with the latest technology
c) We can offer the services that will satisfy our
customer.

 We are new in the business

 Location

Expanding sales opportunity in food delivery and take out business.

New generation of consumers appreciates exotic restaurants.

 Natural Calamities
 Competitors
 Low Income – our income must reach our income goal in order for us
to pay our rents and to maintain our business
 Location – Since there are a lot of food establishments in the area, it
would be a lot harder that people will choose our food business.
Before choosing a location for launching JJE’s Potato Treats, we conduct a
thorough market survey and feasibility studies in order for us to be able to
penetrate the available market and become the preferred choice for
residence and businesses in Los Baños Laguna. We have detailed
information and data that we were able to utilize to structure our business
to attract the numbers of customers we want to attract per time.
At First we were The Employee That Handles all aspects in our business
operation to know how to improve it. So when we reach higher income that
is the time that we will upgrade our services like additional manpower,
more machines and equipment to use.
 Introduce our potato product company by sending introductory letters
alongside our brochure to supermarkets, grocery stores, schools,
event planners, households and key stake holders in Los Baños
Laguna
 Use Flyers/Signage at crowded places in nearby schools of U.P.L.B.
 Make a Promo on the opening of our Business
 Leverage on the internet and social media platforms like: Instagram,
Facebook, Twitter, and other platforms to promote our business.

JJE’s Potato Treats will service a wide range of clients and of course to make
profit, which is why we will ensure we go all the way to satisfy our
customers with different kinds and flavors of snacks out of potatoes.
We will ensure that we do all that is permitted by the law to achieve our aim
and ambition of starting the business. Our product and service offerings are
listed below:
• Operating fast – food services
• Operating take – out facilities
• Sale of beverages, such as water, coffee, juice, sodas and shakes
These loaded cheesy mashed potato balls are super easy and so incredibly
good, you'll want to eat the entire batch. We wouldn't blame you if you did.
Great partner with any hot beverage, and can be a snack anytime you want

The lumpia wrapper or the skin is made of potato starch and egg filled with
mashed potato with ground chicken, carrots, spices and herbs.
Dipping Sauces:
 Vinegar with Cucumber
 Sweet Chili Sauce
Good with beer. Perfect for parties and night snacks with friends.

The crust is made of potato and filled with ham and cheese.
Our main purpose for adding this recipe is for the mothers with babies who
wants to eat in fast food stalls without thinking what will their babies will
eat too. This is perfect for the coming cold weather.

French fries is a staple fast food snack and some would even consider it as
comfort food. It’s clear that we love our potatoes regardless of what form
they’re in, so how about having some foot-long skinny fries then? Fries is a
much-loved brand originating from Taiwan, Malaysia and it has finally
arrived in the Philippines!
Flavors:
 Sour and Cream
 Cheese
 Barbeque
 Salted Egg
Dipping Sauces:
 Gravy
 Ketchup
 Cheese Sauce
 Honey Mustard
 Thousand Island
 Kewpie Mayo
This is basically a vegetarian version for the popular chicken nuggets for
non-meat eaters. The recipe for these nuggets are simple and is prepared
with the combination of cheese and mashed potatoes coated with
breadcrumbs. In addition, these nuggets are ideal kids snacks recipes

Our burger is different from any other burgers you’ve tasted. Instead of an
ordinary patty, we decided to replace with potato patty to add a twist. Potato
patty is healthier and it will add excitement in every bite which health
conscious and vegetarian people will love.
Delicious sausage shaped patties ready to be stored for lunch use. Can also
be an appetizer smothered in ketchup for grown ups as well!
For the evaluation of our business we will measure our actual task with
those of standards. We also evaluate that our business is going according to
our plan or not. There will be continuous feedback from the customer and
take expert advice too
Integrity. Business has never faced the type of moral challenges that it
faces in today’s global economy. Everyone is struggling to be more
successful, to make the next quarterly earnings estimate, to keep their job,
to earn a big bonus, or to compete effectively. The temptation to cut
corners, omit information, and do whatever it takes to get ahead occur every
day.
Cash, Borrowing, and Resource Management. Cash is King! We’ve all
heard this maxim and it is truer today than ever before. A healthy profit
may look nice on your financial statements, but if capital expenditures or
receivable collections are draining your cash, you won’t be able to stay in
business for long. Too often executives and small business owners fail to
focus enough on cash flow generation.
Increased selection and competition. It’s never been easier to start a
business. Gone are the days when it took weeks, months, and a myriad of
forms to get your business started. Now if you can buy a domain name and
register your business online, you're in business. However, staying in
business is a much more complicated matter. While business expertise was
once an expensive and time consuming endeavor, you can now find experts
online for many questions that you might encounter.
Marketing and Customer Loyalty. Along the same lines as increased
selection and competition is the challenge to market to potential customers
effectively and retain your existing customers. Smartphones, social media,
texting, email, twitter and other communication channels are making it easy
for businesses and individuals to get their messages out. Figuring out the
right marketing channels is key for businesses to be successful in the
future. Where are your customers and how do you best reach them and
what is the right messaging? Once you get a new customer, how do you
keep these customers when they are constantly barraged by competitors of
all types, sizes, and locations, trying to convince them that they can do it
better or provide it cheaper?
Finding the right staff. Without exception, every business executive I
speak to says that one of their biggest challenges is staff – finding the right
staff, retaining them, and ensuring they buy into the vision of the business.
I'll freely admit that I have no magic answers here. In fact, if someone could
develop a formula for recruiting and engaging the right team members, they
would make millions. A small business is almost like a family, and, like
many families, they can work well, or they can be dysfunctional. In big
companies, the human resource challenge is politics and fit in the
workplace, but when it comes to small business, its personalities and skill.