DEMAND

It is an economic principle referring to a consumer's desire

and willingness to pay a price for a specific good or service. In

this study, Total Demand is computed by multiplying the total

number of establishments who buy candles to the total number of

dozens they are willing to buy. You may refer to Appendices for

the computation of the total demand.

Total Demand is computed by multiplying the total number of

dozens they are willing to buy to frequency based on how they often

they buy candles. You may refer to Appendices for the computation

of the total demand.

DEMAND-SUPPLY GAP
In this particular feasibility study, the unsatisfied gap

represents the number of establishment who are willing to shift

from their current supplier to new candle manufacturers who will

enter the market. Not necessarily to Oilright Candles but to new

other businesses who will compete in the market in the same

industry.

SUPPLY

Total supply is the number of establishments who are not

willing to change their current supplier. These establishments are

already loyal to their present suppliers. It is computed by

multiplying the number of establishments who are not willing to

buy from the new entrants in the market. You may refer to

Appendices for the computation of the total supply.

Table 1.1
TOTAL DEMAND & SUPPLY ANALYSIS (MINI GROCERY)
MINI GROCERY (In dozens)
YEAR Total Supply Gap Market
Demand share
2019 2,144 357 1,787 715
2020 2,325 387 1,937 775
2021 2,520 420 2,100 840
2022 2,732 455 2,277 911
2023 2,962 494 2,468 987

Table 1.1 presents the demand and supply analysis for Mini

Grocery which shows the total unsatisfied gap that represented the

total number of establishment who are willing to shift from their

current supplier to other new candle manufacturers who will enter

the market for a 5-year period, provided by the existing centers.

The total annual demand in 5-year period is increased by 8.41%

which was based on the growth rate of households in Cabanatuan

City.

Market share for mini grocery is computed by total demand

multiplied by the percentage of peak season in a year which is

33.33% and it said that candles have the highest demand in four

following occasions such as valentine’s day, all souls’ day,

Christmas and Lenten season.

 Table 1.2
TOTAL DEMAND & SUPPLY ANALYSIS (SPA & WELLNESS CENTER)
SPA & WELLNESS CENTER (In dozens)
YEAR TOTAL SUPPLY GAP MARKET
DEMAND SHARE
2019 1555 283 1272 1,244
2020 1555 283 1272 1,244
2021 1555 283 1272 1,244
2022 1555 283 1272 1,244
2023 1555 283 1272 1,244

Table 1.3
TOTAL DEMAND & SUPPLY ANALYSIS (FUNERAL HOMES/SERVICES)
FUNERAL HOMES/SERVICES (In dozens)
YEAR TOTAL SUPPLY GAP MARKET
DEMAND SHARE
2019 560 56 504 448
2020 560 56 504 448
2021 560 56 504 448
2022 560 56 504 448
2023 560 56 504 448

Table 1.4
TOTAL DEMAND & SUPPLY ANALYSIS (Giveaway Shops)

GIVE AWAY SHOP (In dozens)

YEAR TOTAL SUPPLY GAP MARKET
DEMAND SHARE
2019 245 38 207 196
2020 245 38 207 196
2021 245 38 207 196
2022 245 38 207 196
2023 245 38 207 196
 Table 1.2, 1.3, 1.4 presents the demand and supply analysis

for Spa and wellness centers, Funeral Homes, and Giveaway Shops

which shows the total unsatisfied gap that represented the number

of establishments who are willing to shift from their current

supplier to other new candle manufacturers who will enter the

market for a 5-year period, provided by the existing centers.

In the table above there is no change in the total demand of

Spa and wellness centers, Funeral Homes, and Giveaway Shops because

the researchers gathered documents from the Business Permit and

License office in Cabanatuan City Hall that shows that there is a

drastic increase and decrease in the number of Spa and wellness

centers, Funeral Homes, and Giveaway Shops in effect there will be

no significant change in the population of these establishments.

In the computation of Market share for Spa and wellness

centers, Funeral Homes and Giveaway shops 80% is used as the

multiplier to the total demand because there is no assurance that

the number of dozens they bought will all be consumed.

 TOTAL DEMAND PER PRODUCT
PRODUCTS 2019 2020 2021 2022 2023
REGULAR TEA LIGHTS 777 801 827 854 885
REGULAR CYLINDER 644 660 678 697 718
INSECT REPELLENT TEA LIGHTS 89 97 105 114 123
INSECT REPELLENT CYLINDER 148 161 174 189 205
VANILLA TEA LIGHTS 923 923 923 923 923
LAVENDER TEA LIGHTS 923 923 923 923 923
ROSE TEA LIGHTS 748 748 748 748 748
VANILLA CUPCAKE 23 23 23 23 23
LAVENDER CUPCAKE 17 17 17 17 17
CINNAMON CUPCAKE 11 11 11 11 11
ROSE CUPCAKE 14 14 14 14 14
VANILLA MACARONS 28 28 28 28 28
LAVENDER MACARONS 21 21 21 21 21
CINNAMON MACARONS 13 13 13 13 13
ROSE MACARONS 18 18 18 18 18
VANILLA CHAMPAGNE 10 10 10 10 10
LAVENDER CHAMPAGNE 8 8 8 8 8
CINNAMON CHAMPAGNE 5 5 5 5 5
ROSE CHAMPAGNE 7 7 7 7 7
VANILLA JAR 8 8 8 8 8
LAVENDER JAR 6 6 6 6 6
CINNAMON JAR 4 4 4 4 4
ROSE JAR 5 5 5 5 5
TOTAL 2602 2662 2728 2798 2875