Erjan Nina Bombay B Comp 3 (MacBook, MacBook Air, MacBook Pro and MacBook

BSA-2 Prof. Ambrocio Pro).

APPLE’S PRODUCT DEVELOPMENT PROCESS
Assignment No. 4 Design is at forefront - Design Team are given free
rein to set their own budgets and are given the
ABOUT APPLE INC. ability to ignore manufacturing practicalities. Design
Apple Inc., Team are separated from larger company - When a
incorporated on design team works on a new product they are then
January 3, 1977, cut off from the rest of the Apple business. A
designs, documented development process - The Apple New
manufactures and Product Process (ANPP) information is given to a
markets mobile product development team when they begin work. It
communication details every stage of the design process and it goes
and media devices, into elaborate detail. Monday is review day - The
personal Apple Executive Team holds a regular Monday
computers and meeting to examine every single product that the
portable digital company has in design phase at that point in time.
music players. The EPM (engineering program manager and the
The Company sells GSM (global supply manager) - It’s their job to take
and delivers digital over when a product moves from design to
content and production. Iteration is Key - Apple iterates the
applications design throughout manufacturing. The product is
through the iTunes built, it’s tested and reviewed, then the design team
Store, App Store, improves on it and it’s built all over again. These
Mac App Store, cycles take 4-6 weeks at a time and may be run
television APP many times over a product’s development lifecycle.
Store, iBooks Store A launch plan - The final step in Apple’s product
and Apple Music development is product launch. When the product is
(collectively considered to be as good as it can be – it enters an
Internet Services). action plan known as “the Rules of the Road”. This
The Company sells explains all the responsibilities and actions that must
its products through its retail stores, online stores be taken prior to a commercial launch of the
and direct sales force through third-party cellular product.
network carriers, wholesalers, retailers and value- FINANCIAL PERFORMANCE
added resellers. Over the past decade Apple has been on a
ABOUT ITS PRODUCTS remarkable run of increasing revenue and profit. In
iPhone is the Company's line of smartphones based 2015 (ended September), revenue increased 28% to
on its iOS operating system. iPad is the Company's $233.7 billion while profit jumped about 35% to
line of multi-purpose tablets based on its iOS $53.4 billion, compared to 2014.
operating system. iPad includes iPad Pro, iPad Air iPhone sales increased 52% in 2015 (adding $53
and iPad mini. iPod is the Company's line of portable billion to the top line) with the introduction of the
digital music and media players, which includes iPod larger iPhone 6 and iPhone 6 Plus. The company
touch, iPod nano and iPod shuffle. Mac is the reported higher selling, general, and administrative
Company's line of desktop and portable personal expense, and higher spending on marketing and
computers based on its macOS operating system. advertising.