Proposal

The music video explores the idea of a spin-off of a stereotypical high school romance.
Which explains why the chosen shooting location takes place at a school. There would be
one main female character and one main male character - who will be played by the artist.
Extras would also be around the set (acting as other students), handing a guitar to the artist
and dancing in the background.

The music video will begin with the female character showing that she has feelings for the
artist. She would then fall asleep and within this dream that the male character has a crush
on her. They would then proceed to go around the school, with the artist singing to the girl.
In the last scene of the music video the female character will realise it was just a dream, but
when she’s not looking it is revealed that the male character feels the same way. The video
will be split into three sections. A ‘Real Time Scene’ - this scene will almost be like the
introduction to the video, where the female characters crush will be shown to the audience.
This will then lead onto the next section. The ‘Music Video’ itself - this will be the largest
section of the video as this is where the artist will be lip-syncing the song to the female.
Finally, another ‘Real Time Scene’ - after the song has played (so at the end of the music
video) there will be another real-life scene. Here the feelings of the male character will be
revealed to the audience.

The target demographic that the music video will be concentrating on 70% female and 30%
male, globally between the ages of 13-55. They will be from the A, B, C1 and C2
socioeconomic demographic. By knowing your audience, it will enable us to focus the
branding, promotion (and overall your brands identity) to them, ensuring that people don’t
feel left out.

Funding for the music video will come from Price Records, a unit of Line Music (as the artist
is part of this recording company), this will provide us with a small budget to hire crew,
camera equipment such as a Dji Ronin-M Gimbal, and any other essentials for making a
music video. When deciding on film crew members, I intend on using a small amount of
people who have previous experience with music video production and have worked
together in the past. The company will allow a budget of £300,000.

To ensure a successful marketing and distribution campaign for a music video, you must be
able to sell your overall style/feature to a wide range of target audiences. This will increase
the number of views on the music video, increasing the artists publicity. Taking the research
into account and applying it to my own campaign plan, I believe that one of the most
important aspects should be a strong social media campaign, on accounts such as Facebook,
Twitter, Instagram and Snapchat. On these accounts the artist could post either pictures or
short promotional clips of the upcoming music video. When the video is released the artist
should post the link of their music video, enticing audiences to look at it. By using social
media, it informs more of the artists fans that something new is coming out, hence creating
more of a buzz.
After the video has been released, we will be broadcasting the video on several different
platforms, such as through viral marketing and TV promotion. YouTube has over 4 billion
views every day and nearly 1 out of every 2 people on the Internet visits the site, so the
opportunity for exposure is tremendous. To ensure that we keep intriguing your fans, our
strategy is to release behind the scenes videos from the production of the music video and
also release footage from any press conferences or interviews that the artist does. In
addition to YouTube, to gain a more diverse and older audience we need to look at a new
way of marketing the music video, like promoting it on TV. We can firmly offer that your
video will be aired on 4Music, which plays music videos from 7am to 6:30pm every day.
At Price Productions, we believe that in the future music videos will go viral even faster as
more fans turn to the screen in their hand to discover new music.