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Rhetorical Analysis:
By M. Lee Upcraft
Marcus Khaw
RWS 1301
Dr. Vierra
Abstract
Arguably the most important thing in one’s life that can never be taken back is time.
Students need to value their time, as they have many other responsibilities. It is necessary to find
a high-quality academic genre because it compresses knowledge. Finding a quality source that
compresses knowledge ultimately saves students valued time. This book is an effective source
Discussion
A genre is any composition that can be categorized into a similar style or subject.
According to Chandler and Munday (2016), in literary, film and aesthetic theory, a type of text
recognized by particular conventions of form for both pieces of content (p. 25). This
demonstrates that genres can be classified as any type of text comprised of many other texts with
the same style or form. There can be many different types of composition, literary and film being
two different categories which can both be grouped together if they share similar content.
Finding quality genres can be very helpful in research. To examine the quality of genre the
rhetoric appeals must be examined. Rhetoric appeals are tactics that are used to persuade others.
According to Wardle and Downs (2014), There are kinds of appeals that explain what to say to
get what you want and persuade the other person (Pg. 469). In this article Wardle and Downs
express some of the rhetoric appeals that can be used to persuade someone such as logic,
emotion and credibility. In fact, these three sources have a direct correlation between Aristotle’s
theory on persuasion using ethos logos and pathos. Effectively using rhetorical appeals is
required when attempting to persuade the audience of the writer’s thoughts or beliefs.
RHETORICAL ANALYSIS 4
Ethos
Delworth(1982), Upcraft has worked with many paraprofessionals’ programs on the topic of
education, including academic advising and residence hall work (p. ix). In addition, according to
Savrock(2009), Upcraft was nominated the Contribution to Knowledge award in 2008 after 130
publications in the area of student affairs and higher education. The award recognizes a member
of the profession for outstanding contributions to the body of knowledge in the field of college
student and affairs (p. 1). This makes Residence Hall Assistants in College credible because the
Upcraft is highly qualified and has greatly impacted the educational field through his writing
contributions. Furthermore, Upcraft shows goodwill through his educational writings. According
to Downs (2017), Ethos is the rhetoric appeal that is necessary to build trust and
credibility. Credibility can be gauged by examining the rhetors expertise, morality and goodwill
through the audience’s own values(pg.475). Clearly, Upcraft has had many years of educational
experience and created many informative pieces of writing. Upcraft expresses goodwill by
sharing his expertise with the world for others to gain knowledge and benefit from. Therefore,
Pathos
The Upcraft is using a clinical approach in this monograph. There are no pictures or color
in the entire book because this book is very educational. Pictures and colors would evoke
emotion in the reader. According to Downs (2017), To move people to action people cannot
always be convinced they need to feel the problem through their emotions. Persuasion goes
beyond convincing by actually moving people to action through feelings (p. 472). Since this
monograph does not try to prove or persuade the reader it does not need high degree of pathos.
RHETORICAL ANALYSIS 5
The Resident Hall Assistants in College simply provides information on training residence hall
assistants based on experience. Another example would be the step by step models of exactly
what action or ideas Upcraft is trying to provide to the user (p. 21). The training modules are
purely educational and do not need to spark emotion. Upcraft intentionally avoids the use of
pathos because the book is purely educational, and an emotional response would draw from the
Logos
Upcraft, residence assistants were struggling to be effective in their duties because they were not
trained properly. Upcraft suggests that the people in charge of training the residence hall
assistants were the key element in a successful program to make the residence hall assistants
effective (p. xi). Upcraft worked to create an effective program to solve this issue. For example,
Upcraft claims that the program created is not one that might work but instead a program that
was tested, revised and fine-tuned based on several years of experience (1982, pg.xii). Evidently,
Upcraft has created a high degree of knowledge and understanding about training residence
assistants through testing and revising the program. Using deductive reasoning if the program
was successful in years of testing then it must be a functional method of selecting, training and
Audience
This book was written to help educate those who are in charge of teaching resident hall
assistants. According to Upcraft (1982) the book was written to share the ten year experience that
Lee Upcraft gained from selecting, training and supervising resident hall assistants (p. xi)
Clearly, if the author wants to share knowledge about selecting, training and supervising resident
RHETORICAL ANALYSIS 6
hall assistants then he is targeting this information for those who are responsible for selecting,
training and supervising resident hall assistants. The target audience is likely someone who
works in the residence section of the university because this information would be very useful
for them.
Conclusion
This book used the rhetorical appeals very well which makes this book a great source to
base research on. It is important to know this because academic genres save time. Students do
not have unlimited time, so students use monographs which have a wealth of knowledge to learn
from. Students have many responsibilities, wasting time is not something that helps students
References
Chandler, D., & Munday, R. (2011). (Ed.), A Dictionary of Media and Communication. :
http://www.oxfordreference.com/view/10.1093/acref/9780199568758.001.0001/acref-
9780199568758.
Downs, D. (2017). Rhetoric. In E. Wardle, & D. Downs (Eds.), Writing about writing: A college
Savrock, J. (2014, August 22). Lee Upcraft and Susan Rankin Win ACPA Awards. Retrieved
from https://ed.psu.edu/news/news-items-folder/upcraft-rankin
https://www.youtube.com/watch?v=3klMM9BkW5o
Upcraft, M. L., & Pilato, G. T. (1982). Residence hall assistants in college. San Francisco :
search.ebscohost.com.lib.utep.edu/login.aspx?direct=true&db=cat04704a&AN=nug.b102
0404&site=eds-live&scope=site