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SEGMENTATION
“DESCRIBING POTENTIAL CLIENTS”
APRENDIZ:
Do you feel satisfied with the cleaning products you buy? Why?
Yes. I feel satisfied because the cleaning products that I use are excellent. The quality is higher
compared to other brands, so you only need a small quantity of the product to get the desired
results.
Which are the most important aspects to be taken into account to choosea cleaning
product brand?
I think the most important aspects to consider choosing a cleaning product brand is the trajectory,
recognition, relation between quality and price, the quantity that one needs to clean, the
composition and the odor.
Imagine you are promoting a new product. Describe it and write in ten lines the reasons
to convince your potential clients to buy your product.
New product!
Rous of gold
Buy it now!
Rous of gold offers a selected brand with which you will have the perfect composition and
balance between a laundry soap and cloth softener in a single product whit the top-quality. You
will be able to enjoy exclusives fragrances inspired in the best world fashion houses that last up to
two weeks using less than half a cup.
Rous of gold is the only brand that respects workers, animals and environment. We are
against to slave labor; our brand is Made in a free world. We do not do test on animals; we are
cruelty free and our cleaning formulas are totally naturals and hundred percent recyclables.
Norwegian population with an age range over 20 years and high economic capacity. People with
interest in top brands, exclusives products, products made whit ethical and the environmental
care
3. En base a la población descrita con anterioridad elabore una encuesta en inglés para ser
aplicada a esta población.
MARKETING SURVEY
Would you buy a new laundry soap and cloth softener brand? Why?
What are the most important aspects in a laundry soap and cloth softener?
Why would you choose one laundry soap and cloth softener brand and not another?
Do you think that the way in which a product was manufactured is important?
What do you think is the most important: price or quality? Why?