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Why? Because not only is there more competition in the Instagram world, but our
audiences are super tuned-in to what they like and don�t like seeing in their feed.
Plus, there�s the Instagram algorithm making it even tougher for brands to stands
out.
This means that in order to create high quality Instagram content, you need an
action plan and strategy in place for planning, shooting, editing, and posting your
content.
Watch our free video below with Instagram influencer and educator Christina Galbato
to find her secrets to creating high quality Instagram content, or read her blog
post below:
But now, consistency is key and you need to be able to regularly produce and post
content that your audience is going to like and engage with.
And once the algorithm picks up that you�re creating content that resonates with
your audience, it puts you and your posts in a better position and in front of new
audiences.
Lots of brands and businesses want to collaborate with Instagram influencers and
bloggers to create content for their website, or Instagram account. So if you can
showcase your best work on your Instagram account, it can become an awesome
portfolio for your skills and can open up opportunities to work with great brands,
collaborate on social media projects, and get paid for your Instagram content!
Do you want to get brand work from Instagram? Get my 5 Tips to Jumpstart Your
Instagram Growth and Start Getting Brand Deals guide now for free!
Here�s our 4-step plan to help you kick-start your Instagram content strategy:
Firstly, what type of content aligns with your brand? And what does your audience
want to see?
Being able to pinpoint the who, what and why about your Instagram brand is a really
important step for planning out your content. If you know what your brand is about,
and what kind of content your audience likes to engage in, you�ll really be able to
hone in, and create the right type of content from the start.
Finding your brand niche and really dedicating your efforts to just that niche will
pay off. A lot of Instagram accounts get sidetracked with posting content outside
of their target audience and niche, and that could be slowing down your growth.
So if you�re a food business, plan your content so it�s 100% based around food (and
not selfies from your vacay!). This level of targeting, and not straying from your
brand niche, is really important if you want to grow your Instagram account.