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to Journal of the American Academy of Religion
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Cargo Cults as
Cultural Historical Phenomena*
CHARLES H. LONG
INTRODUCTION
S I1NCE theCeremonies
of Native publication
in the of
GulfThe Vailala
District' by F. E.Madness
Williams inand
1923 the Destruction
the literature on cargo cults has steadily increased. Reports of similar
phenomena have come from several parts of the world, and these reports have
in turn forced scholars to take a new look at religious movements in the
history of Western culture.
Theories, interpretations, and methodologies have kept pace with the
citing of new phenomena of this type. Beginning with F. E. Williams' own
theory of the cause of this religious phenomenon, i.e., the destruction of native
ceremonies and the attempt to substitute Western cultural forms in place of
the indigenous culture, through Ralph Linton's refinement of this theory into
one of cultural deprivation2 to the latest and most sophisticated theories of
Peter Worsley and K. Burridge,3 the problem of cargo cults has presented such
an issue to students of religion that I. C. Jarvie4 has taken the issue of cargo
cults as the basis for speaking of a "revolution in anthropology." If we are to
take Jarvie seriously, the phenomenon of cargo cults looms as an issue
comparable only to the older issue of totemism, as requiring not only
explanation but also a re-evaluation of a much wider range of anthropological
theory and method. If the issue is as crucial as Jarvie has defined it for
*This article was first presented as the 1973 Presidential Address at the AAR annual meeting
in Chicago, November, 1973.
1F. E. Williams, The Vailala Madness and the Destruction of Native Ceremonies in the Gulf
District, Papuan Anthropology Reports, no. 4 (Port Morseby, 1923).
2 Ralph Linton, "Nativistic Movements," American Anthropologists 45 (1943), pp. 230-240.
3 Peter Worsley, The Trumpet Shall Sound (New York, 1970, 2nd edition); Kenelm Burridge,
Mambu (New York: Harper & Row, 1970) and Burridge, New Heaven, New Earth (New York,
1969). Both Worsley and Burridge (in New Heaven, New Earth) have excellent bibliographies of
this phenomenon.
41. C. Jarvie, The Revolution in Anthropology (London, 1967).
CHARLES H. LONG (Ph.D., University of Chicago) is the William Rand Kenan, Jr., Professor
of History of Religions at the University of North Carolina. Prior to moving to North Carolina he
was for a number of years Professor of History of Religions at the University of Chicago and one
of the editors of the journal, History of Religions.
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404 CHARLES H. LONG
Originating in the neighborhood of Vailala, hence it spread rapidly through the coastal
and certain of the inland villages, this movement involved, on the one hand a set of
preposterous beliefs among its victims--in particular the expectation of an early visit
from deceased relatives-and, on the other hand, collective nervous symptoms of
sometimes grotesque and idiotic nature. Hence the name Vialala Madness seems apt
enough and at least conveys more meaning than any of the various alternatives.6
He continues:
Perhaps one of the most fundamental ideas was that of the ancestors, or more usually the
deceased relatives, of the people were shortly to return to visit them. They were expected
in a large steamer which was to be loaded with cases of gifts--tobacco, calico, knives,
axes, food stuffs and the like.7
... a feature of interest and importance is that in some places the returning ancestors or
relatives were expected to be white and indeed some white men were actually claimed by
the natives to be their deceased relatives.8
5 For the most extensive critical bibliography see Weston La Barre's "Materials for a History
of Studies of Crisis Cults: A Bibliographic Essay," Current Anthropology 12 (February 1971), pp.
3-44.
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CARGO CULTS AS CULTURAL HISTORICAL PHENOMENA 405
(b) terrestrial, in the sense that it is to be realized on this earth and not in so
worldly heaven;
(c) imminent, in the sense that it is to come both soon and suddenly;
(d) total, in the sense that it is utterly to transform life on earth, so tha
dispensation will be no mere improvement on the present but perfection
But when we say that God is the Object of religious experience, we must realize that "God"
is frequently an extremely indefinite concept which does not completely coincide wit
what we ourselves usually understand by it. Religious experience, in other terms,
concerned with a "Somewhat". But this assertion often means no more than that this
"Somewhat" is merely a vague "something"; and in order that men may be able to make
more significant statements about this "Somewhat," it must force itself upon him, must
oppose itself to him as being Something Other. Thus the first offer-motion we can make
about the Object of Religion is that it is a highly exceptional and extremely impressive
"Other. "II
If we are to make use of van der Leeuw's approach, we must ask ourselves
the following questions, What is the "vague Somewhat" that is confronted
such that it creates the cargo cultist? and, How does this "Somewhat" force
itself upon the indigenous population as "Something Other"?
From the point of view of the indigenous culture, the vague somewhat is
that scientific, industrialized Western culture with its religious ideology. The
impact of this culture on the several cultural areas of the world since the
fifteenth century has brought about the type of cultural disequilibrium
appropriate to mercantile capitalism with all of its attendant vices and virtues.
To be sure, we are speaking of domination and imperalism, but these terms are
too abstract to describe the experiental poles of this confrontation.
'ONorman Cohn, The Pursuit of the Millenium (New York, 1970, revised and expanded).
I'G. van der Leeuw, Religion in Essence and Manifestation (London, 1938), p. 23. It is
significant to note that the interpretation of religion as power was given impetus by a work from
the same area from which cargo cults have developed. I speak of R. H. Codrington's The
Melanesians, the work in which he discusses the meaning of MANA.
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406 CHARLES H. LONG
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CARGO CULTS AS CULTURAL HISTORICAL PHENOMENA 407
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408 CHARLES H. LONG
One Sunday towards the end of 1937, about a year after he had returned from a spell of
contract labour in Rabaul, New Britain, Mambu came to the mission church at Bogia. He
was much earlier than usual. He entered the church, removed the dust covers from the
altar and tables near by, and proceeded to lay out the prayer books for Mass. Some
minutes later the missionary sister, whose duty it was so to prepare the church, came in.
14See Godfrey Lienhardt, Divinity and Experience: The Religion of the Dinka (Lond
1961), p. 170.
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CARGO CULTS AS CULTURAL HISTORICAL PHENOMENA 409
She saw, with some surprise, that Mambu had done her work for her. She was
but she made no fuss. Mambu, meanwhile, remained quietly in the church un
commenced. Then he went out.
After Mass the missionary priest, who had heard of the morning's doings from th
sister, sent for Mambu, and tried to get him to talk about what he had done, and why h
had done it. But Mambu would say nothing.
Then the Angelus bell sounded.
Normally, a Catholic will stand with bowed head, repeating the Angelus prayer
Mambu fell straight to his knees and prayed with passionate fervour.
As the prayer ended Mambu rose, took his leave of the priest, and departed.
A few days afterwards there was another strange event in the mission. One of the
missionary sisters woke up during the night, startled to find a Kanakas bending over her i
the darkness. Very frightened as he started to clutch at her hands, she was about to call fo
help when the intruder, whatever his intention had been, slipped off into the night.
The intruder was never positively identified. Those most closely concerned, th
resident missionaries, could not but associate the third occurrence with the previous tw
and, since there was no one else to suspect, they thought the man might have been Mambu
At a minimum reckoning, even if the incident was no more than a sister's imaginativ
impulse, it is clear that Mambu had attracted no little notice.
Almost immediately after the nocturnal visitation Mambu started his activities i
Apingam, his native village. But his own people would have none of him. There was
little trouble, and Mambu left Apingam for the settlements of Tangu. There, speaking i
Pidgin, he seems to have found a few followers. The resident missionary was away at th
time, and Mambu succeeded in collecting a sum of money --the "head tax" - which h
said should be given to him and not to the administration.
When the missionary returned to Tangu he got wind of what Mambu was doing an
took immediate action. He recovered the money which Mambu had extracted from
Tangu, returned it to the donors, and ordered Mambu to leave Tangu forthwith. It was
a result of his expulsion from Tangu, says Father Holtker, that Mambu developed a
implacable hatred for the mission.
From Tangu, Mambu went to the Banara hinterland, beyond Pariakenam. Here h
found a welcome from the villagers, and here, comparatively isolated from both missio
and administration, Mambu settled to his task.
According to Hoitker the gist of Mambu's teaching was as follows:
At the present time, Mambu said, Kanakas were being exploited by white men. But a
new order, a new way of life was at hand which was dependent on no longer submitting to
white men whether they were missionaries, administrative officers, planters, or trader
The ancestors had the welfare of their offspring very much at heart. Even now some were
in the interior of the volcano of the Manam island, manufacturing all kinds of goods fo
their descendants. Other ancestors, adopting the guise and appearance of white men
were hard at work in the lands where white men lived. Indeed, said Mambu, the ancesto
had already despatched much cargo to Kanakas. Cloth for laplaps, axes, khaki short
bush-knives, torches, red pigment, and ready-made houses had been on their way for some
time. But white men, who had been entrusted with the transport, were removing the label
and substituting their own. In this way, Mambu said, Kanakas were being robbed of the
inheritance. Therefore, Kanakas were entitled to get back the cargo from white men b
the use of force. The time was coming, however, when all such thievery and exploitatio
would cease. The ancestors would come with cargo for all. A huge harbour would
created in front of his (Mambu's) house in Suaru, and there the ships of th
ancestors--laden with cargo--would make fast. When this time came, all work in t
gardens should cease. Pigs, gardens--everything--should be destroyed. Otherwise, th
ancestors-who were going to bring plenty for all-would be angry and withhold t
cargo.
In the meanwhile, said Mambu, until a sign was vouchsafed them, certain thing
should be done. The administration had no right to demand a tax: instead, the tax shou
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410 CHARLES H. LONG
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CARGO CULTS AS CULTURAL HISTORICAL PHENOMENA 411
his fate, and he was taken away to Madang. Before he left, however, he proph
coming war.
Mambu also performed another kind of "miracle." He produced for an informant,
who had gone to "try" him, a banker's packet or "stick" of money out of thin air - money,
moreover, that was actually used to buy an axe and some beads. He said to my astounded
informant: "You do not understand. You are like a child who has yet to learn much. You
do not understand the things that I know." Mambu then went on the claim that he was
able to get more (money) whenever he wanted to.
When Tangu tell the story of Mambu their faces are serious. Bystanders do not
interrupt, giggle, or explode into hoots of laughter as they are wont to do when other
stories are told. The story of Mambu ends silently. Afterwards there may be
embellishments: the number of times the captain of the ship tried to do away with their
hero, the captain's ruthlessness, the detailed cunning of the way Mambu escaped him, and
the number of times Mambu escaped from gaol to talk and chew betel with his friends.
Unlike their traditional myths--which Tangu relate with gusto, handing the tale to
another when memory runs short, singing and beating the melodies and rhythms of the
dances sanctioned by the stories and incidents in them - the Mambu story, is humourless,
earnest, part of their own recent past. Like the great sickness, the fighting that followed,
the advent of the mission; the administration, and the Japanese war, Mambu is. He
happened. And he happened the way Tangu say that he happened. He does not belong
to the faraway days when a penis slept between sisters, when a hawk gave suck, and when
men climbed to the moon on a betel nut palm. His is the myth in creation, a part of their
living eyes' evidence.'6
I have given these two versions of Mambu's biography for the same reason
that Burridge reported them, to wit, to show the difference between reality as
history and reality as myth-dream. The historicity and normativeness of the
Reverend Father Holtker's account is historical because his account takes
place in an arena where normative categories are unquestioned. He has not
experienced, or better, he has not given, an acentric interpretation to the
cultural contact with the Kanakas. In a word, his confrontation with the
Kanakas and Tangu is not religious in the sense that a new power has been
confronted. His myth, the Western ideology, appears as normative reality
because the cultural contact has not from his point of view succeeded in
rupturing his myth.
The Tangu version of Mambu's biography takes place within an acentric
and marginal arena. In it the past as traditional myths, the rupturing of the
myth through cultural contact, and the attempt to create a mythical history
within the context of the valences of power produce a biography which is a
myth-dream.
What has been appropriated from the biography of Mambu is the mythic
element which attempts to synthesize the fragmentary forms of experience
and point to a mode of conduct and behaviour that will approximate not only
the renewal of New Guinea culture, but also the total situation of the cultural
contact between New Guinea and the Westerners-- in short, through the
cargo cult, the possibility of creating new human beings, neither New
Guineans nor Westerners.
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412 CHARLES H. LONG
In a sense Burridge implies that the cargo-cult is the invitation to the white
man to descend into the chaos that is prior to every new creation. The cargo-
cult represents the attempt to create a new humanity out of the chaos of a
cultural disequilibrium.
Whether you have discerned it or not, I have tried to keep two or three
threads running through this presentation. I have alluded to the history of
the issue of cargo-cults in anthropological literature, from Williams to the
present, and I have spoken of cultural disequilibrium. In addition, I have
stressed the kind of interpretation that Burridge has given to these
phenomena. But now I must ask the question that prompted Jarvie to write a
book entitled The Revolution in Anthropology, which is devoted to the
literature of cargo cults.
I think that the revolution in anthropology and in all the human sciences
arises around the issue of cargo cults because this phenomenon points not
only to an acentric and seemingly anomic situation in other cultures, but
equally to an acentric and anomic situation in the sciences of man. That is to
say that in the attempt to understand human life, the prestige of the Western
scientific apparatus is no longer an adequate tool. In some way the object of
the study, other cultures, must be participants in the study as subjects and
objects. The methodological problem of cultural contact is itself an aspect of
a cargo-cult.
In methodological terms Jacques Derrida has described this situation as
follows:
There is no unity or absolute source of the myth. The focus or the source of the myth are
always shadows and virtualities which are elusive, unactualizable, and non-existent in the
first place. Everything begins with the structure, the configuration, and relationship. The
discourse on this acentric structure, the myth, cannot itself have an absolute subject, or an
absolute center . .. In this context, therefore, it is necessary to forego scientific or
philosophical discourse, to renounce the episteme which absolutely requires ... that we go
back to the center, the source. In opposition to epistemic discourse structural discourse
on myth-mythological discourse - must itself become mythormorphic.'8
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CARGO CULTS AS CULTURAL HISTORICAL PHENOMENA 413
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414 CHARLES H. LONG
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