“I define business reality”
– Vlad Fiscutean
Developer of the
BrandSprit MethodologyTM
for creating authentic,
social and human-like brands
The Pioneer of Sensorial
Branding practice in Romania
One of the pioneers of modern
brand design in Romania
CEO of BrandSpirit Company
(former FMedia Studios)
PRESS KIT, July 2011
For more details:
http://www.vladfiscutean.com
vlad@vladfiscutean.com
Vlad Fiscutean helps businesses through a unique
methodology based on his years of
interdisciplinary research and experience. It’s been
developed and refined for the past 6 years in
collaboration with other world-class experts in
their niche.
It gets the best out of sensorial branding, brand design,
marketing, advertising, PR, media coaching, applied
psychology and sociology and a few more related fields.
Vlad Fiscutean looks at creating brands as an inter-disciplinary
practice. His research has been applied by top experts on
international brands with great results every time for brands in
Europe, USA, Canada and Online brands.
Vlad Fiscutean is the pioneer of sensory branding practice in
Romania, Europe and one of the pioneers of modern brand
design. He has been working professionally with sensory
branding since 2007 (4 years) and with Brand Design since 2003
(8 years) but started researching and playing with these two
much earlier.
"A trustworthy expert in his field, with very strong
integrated community values."
— Mihai Lisetchi, Executive Director at the Agency for Information and
Development of NGOs Romania

"Vlad is an extremely resourceful and energetic
PRESS KIT, July 2011
For more details:
http://www.vladfiscutean.com
vlad@vladfiscutean.com
Bio
Academia and Research
Vlad has a BA in Graphic Design and Product Design from
Tibiscus University in Timisoara, Romania and an MA in
Advertising Design from the West University in Timisoara,
Romania. He was admitted at the TIFFIN University® in Tiffin,
Ohio at their Executive MBA program as the youngest student
since 1888. He is now working towards a PhD degree related to
brands and brand design in a new field that will emerge probably
in the years to come, depending on how the technology evolves.
Vlad Fiscutean is always researching and conducting teams of
experts on discovering new and improved ways of creating and
cracking the code of exceptional branding.
Along this, he always keeps up with what happens in each of
these related fields, going to seminars, consulting with some of
his top expert friends, writing articles and reading books — a
fraction (around 105 books) of what he has read lately can be
found on his Linkedin Account.
person! He aims to be at the right place in time at
the right moment. He does not hesitate to ask the
right questions and he is prepared to work hard to
provide real solutions."
— Rob van Kranenburg, Belgium, Founder of Council (thinktank for the IoT)
 Building his expertise

He has switched careers a few times in his life, however all of

them revolved around Marketing, Branding, Communication
and Design. This gave him a large perspective and knowledge
on how things work. He took the best out of each field and each
person he has learned from and put it all together cracking the
code of building brands that people would “die” for.

Vlad started out working in a radio station as a sound producer,

creating commercials, radio IDs, jingles, promos and hosting his
own show. He did this for 7 years. He then spent 2 years in TV
production, where he won the Great Prize of the National Cinema
Art Festival at its 10th edition.

In all these years, and especially now, his 8 years of studying

violin, piano, orchestra and music theory have helped him a lot!

Prior to setting up his own branding and design company he

worked with companies in Romania, Germany, France, USA,
Canada.

"Vlad's ideas are so diverse and his approach is so

PRESS KIT, July 2011 much different that it's like finding a new borderless
For more details:
http://www.vladfiscutean.com Universe. It totally fascinates you!
vlad@vladfiscutean.com
— Mihaela Deacu, Romania, Director Tiffin EMBA Program

Still image from TEDx Teaser
© 2011 by TEDx Timisoara. Photography,
post-production by Vlad Fiscutean
TEDx/TED
He is the founder, leader, curator of the oldest TEDx license in
Romania that is still active, TEDxTimisoara -- an independently
organized TED event..
Under his leadership, the TEDx nonprofit organization in Timiso-
ara hosted the most TEDx events in Romania (8 in 2 years) and
had an important role in started another 2 events in the country:
TEDx Reghin, TEDx Blaj as well as others outside the country.
TEDx Timisoara brings together the most important and powerful
personalities in Timisoara.
During July 2011 he will be speaking at the TEDx Workshop
inside TEDGlobal 2011 in Edinburgh, Scotland, organized by TED
Conferences as the first romanian invited to do so.
http://www.tedxtimisoara.com/
“Vlad is inventive and reliable! He is passionate,
enthusiastic and spontaneous. I was impressed of
his ability to bring people together. “
— Delia Costan, Romania, General Directorate for Social Affairs and
Child Protection
 Branding

Vlad creates branding and design for all 5 measurable senses

(sight, hearing, taste, smell and touch). He has a multidisciplinary
experience in Design, Sensory Branding, Sound Production,
Music, Marketing, Neuromarketing, Psychology, PR, Advertising
and Media. He’s conducting various multidisciplinary research
projects on Design, Branding and Corporate Images.

Brand With Spirit/BrandSpirit MethodologyTM

In a world where brands struggle to be more and more authentic,

social, to have an increasingly human relationship with the public,
2010 the BrandWithSpirit methodology offers a verified model and a
corresponding paradigm for thinking, building and
communicating superior brands, brands with spirit.

The concept has its roots on Vlad Fiscutean’s many years of

experience in fields like marketing, design, media and audience.
2011 The methodology incorporates his ideas, his vision and his deep
understanding of those fields. The strategies behind
BradWithSpirit have proven their value in many parts of the world
as well as in the online environment.

"A man of vision!"

— Mircea Badiu, Romania, Assistant Brand Manager at FrieslandCampina

BrandSpirit
MethodologyTM
2005
 Teaching

Vlad has been teaching Graphic Design, Composition, Brand

Design, Advertising Design, Adobe Photoshop®, Corel
AIESEC University Branding School Book
Draw®, Digital Workflow, Branding, Sensory Branding,
Cover, Branding Timisoara Think Thank Building Reputation courses to university students,
professionals in companies and newbies.
A book created by my students that
documented the 1 month Workshop.

© 2010
Speaking

From time to time Vlad accepts speaking engagements. It all

depends on his schedule and organization. During July 2011 he
will be speaking at the TEDx Workshop inside TEDGlobal 2011
in Edinburgh, Scotland, organized by TED Conferences.

Clients

During his career Vlad worked with brands such as:

Romanian Commercial Bank/Now ERSTE, Romanian Drupal

Association, Romanian Landscape Architects' Association, Stihl,
Zapp Mobile, Toshiba, Mikit, Ned Graphics, tBike, etc.

"A walking dictionary of Design!"

— Diana Lup, Romania, AIESEC University trainee under Vlad Fiscutean
Few Samples of Vlad Fiscutean’s Brand Design Work
Copyright 2005-2011. All rights reserved! For more information please
email: vlad@vladfiscutean.com or call at: 0040-741-082-656