Perception

Exposur ; will be made through social media to target the young masses.

Selection and Attention; to create attention we will use the attractive scenes of the valley.

Interest; The interest will be developed by providing great promotion and feasible plans for everyone.

Awareness; The beauty of the northern areas will explained through our ad.

Recognition; most people will be remember our ad due to traditional phrases and jingle that we will add
in our ad.

Cognition
Need; Basic need of the journey will be to provide adventure and entertainment.

Information; people will be aware with the naturally beauty of our country and will promote tourism in
Pakistan.

Cognitive learning; The experience of the three highest mountain ranges ,8th wonder of the world
sightseeing of heritage and witnessing the highest border will enhance the cognitive learning of the
people.

Differentiation; Our advertisement allows the audience to know exactly what they will heading for.

Recall; Showing people the fun moment of other people will help the audience to understand and
memorize the ad better.

Association
Symbolism; Our ad will symbolize heritage and beauty.

Conditioned; The scenes of the area will help condition learning of the audience in a way that whenever
they see the images of such places they will remember our ad.

Brand Information; we will create our brand image by assuring safety and providing basic facilities
needed for the trip.

Affective/Emotions
Wants; the breadth-taking scenes will create desires to visit those areas.

Liking; the main focus of our ad will be that people like it and generate a positive feeling about the ad and
the services.
Persuasion
Attitude; A positive attitude towards the area/place will help people initiate a trip.

Arguments; The main part of our argument will be that HUNZA is better than any other northern areas
because it has all types of attraction in single place.

Motivation; Our ad will motivate youngsters and middle aged people to visit these areas as a source of
entertainment and in order to learn about the beautiful places of our country.

Conviction and Preference; Reviews from previous customers will help audience to believe that our
services are true and they will be willing to try it themselves.

Loyalty; Customer satisfaction will generate loyalty and they will be more likely to travel with us again.

Behavior
Contact; Our ad we will provide them a number, website and social media link to make a contact.

Prevention; our ad will advocate Pakistan’s vacation areas and will help people to choose to visit areas in
their own country rather than other countries.