Appendix B

SURVEY QUESTIONNAIRE

This study entitled: “DOT Accredited Hotels in CALABARZON: Basis for Blue Ocean
Strategy Formulation”, aims to help the selected hotels gain competitive advantage through the
blue ocean strategy.
I am therefore asking your participation to be able to get the necessary data needed to for
this endeavor.
Rest assured that all information will be treated with confidential;ity and will be used solely gor
this purpose only.

Name: ______________________
Position:______________________

Please tick the strategies you are currently applying to your hotel:
Creating uncontested market
Making the competition irrelevant
Creating and capturing new demand
Breaking the value cost trade off
Aligning the whole system of a firm’s activities in pursuit of differentiation and low
cost.
Value innovation
Competing in existing market space
Beating the competition
Exploiting existing demand
Making the value cost trade off
Aligning the whole system of a firm’s activities with its strategic choice of low cost or
differentiationtiation or low cost.

Please rate the following areas according to the extent of practice.

1 - not practiced at all 4 - somewhat practiced
2 - not much practiced 5 - always practiced
3 - neutral

5 4 3 2 1
I. Innovative positioning
1. Pursue differention and low cost
2. Offer unique product/service
3. Continuous innovation
II. Creating added value offering
1.
2.
3.
III. Restructuring market segmentation
1.
2.
3.
IV. Reformulating pricing strategies
1.
2.

Apppendix D

INTERVIEW GUIDE

Four interview questions, drawn verbatim from Kim and Mauborgne (2015), will be asked:

(1) “Which factors that the [hotel] industry takes for granted should be eliminated?”;

(2) “Which factors should be reduced well below the industry’s standard?”;

(3) “Which factors should be raised well above the industry’s standard?”; and

(4) “Which factors that the industry has never offered should be created?”.