Production Management

Name of the Product:

Oppo A3S Smartphones

Placement/ Distribution:

The brand has been distributing its products through various channels such as
Retailers, distributors, wholesalers, e-commerce websites or Market Nationwide

Price:

₱6,990.00 - Official Price in the Philippines

Promotion:

Advertisement and product testing

Physical Environment:

Process:

As is the case with any smartphone, OPPO starts with a PCB and then builds out
the motherboard from there. The motherboard, like a computer or laptop, houses the
RAM, processor, storage, and just about everything else. So needless to say, it's a pretty
important part of the smartphone. Once it is manufactured, OPPO inspects each
component to make sure it is up to its standards - the company did not go into great detail
about what its standards are, but basically, making sure it works properly and is of high
quality.
 Speaking of motherboards, OPPO actually has a very nice display of the
motherboards used in each smartphone that it has made. It shows how much smaller
these motherboards have gotten over the years, which is actually a result of other
components getting smaller and smaller. Which makes manufacturing these products a
bit more meticulous.

OPPO does use quite a few robots through the assembly process of each
smartphone, but these robots are still closely monitored by humans, to make sure
everything is running properly. This shows just how much goes into creating each
individual smartphone that is made. It takes quite a bit of time to manufacture each one,
and even then, the process is not complete. Since the company also needs to do some
quality testing to make sure its products are top notch.

Testing Quality Assurance

 Once the phone is made, it needs to be tested to make sure it's a good one to be
sold. Now OPPO does not test every single smartphone that is manufactured in its factory,
but randomly picks a few out of every batch for quality assurance testing. If one does not
meet the criteria needed, then that whole batch will be scraped and manufacturing halted
until it can figure out why it didn't pass the test and fix it. This helps keep smartphones
from going out with flaws like being easily bendable, or breaking easily when dropped
from a short height.

OPPO has over 130 different tests that are done on these smartphones, which
include simulating everyday things like dropping your phone from waist height (simulating
dropping it when taking it out of your pocket), and so forth. The drop testing phase isn't
just one drop and it's over, instead it drops from a height of seven centimeters, about
2800 times. Then a worker will inspect the device to make sure it's still perfect. OPPO
also has a tumbler machine that tumbles the devices about 150 times as well. Not to
mention another station where it tests out its waterproofing and water resistance, by
spraying them and then checking to see if the device still works. After that, the device will
sit around and wait three days to make sure all the water has evaporated. So this test is
definitely not a quick one, but it is necessary.

There is another test that OPPO does, which is for environmental resilience; OPPO
will test its devices in a hotter room that is also very humid. We're talking 55 degrees
Celsius and 95-percent humidity, which is extremely hot. While most people won't
experience anything close to such temperatures, OPPO wants to be sure that its phones
can survive if it does get that hot and humid. This is important because when the
temperature of the environment rises, that of the phone does as well. And it could get hot
enough to be dangerous to use, or even explode. But OPPO tests to make sure that it
doesn't get too warm, that way it's still safe to use.
In its QA lab, OPPO has a ton of employees that spend their day inspecting smartphones
that have gone through different tests. It is likely a pretty boring job, but it is something
that needs to be done before OPPO can ship off these handsets to be sold in stores and
online. Otherwise, you could end up with some smartphones not performing well, and
giving OPPO a bad name. It's always interesting to see what kind of tests these go
through before they end up in your hand.
People:

Describe the product innovation

What made you believe it was time for them to introduce a new concept and
product?

What is the vision of the company?

Vision

To become a healthier and sustainable enterprise.

What are the possible criteria in innovating these products?

Who are their target market?

The customer of the brand is the young millennial in the age group of 15-40
years and from middle and upper-middle-class income group.
These customers are more inclined towards the technological advancement in their
personal devices and sometimes flaunt it in their social groups. Customers don’t believe
in the long-lasting usage of Smartphone devices but believe in being tech savvy and
technologically ahead in the market.