Annalyn L.

Arnaldo
BSA 1-A

GLOBALIZATION
Globalization or globalisation is the process of interaction and integration among people,
companies, and governments worldwide. As a complex and multifaceted phenomenon,
globalization is considered by some as a form of capitalist expansion which entails the
integration of local and national economies into a global, unregulated market economy.
Globalization has grown due to advances in transportation and communication technology. With
the increased global interactions comes the growth of international trade, ideas, and culture.
Globalization is primarily an economic process of interaction and integration that's associated
with social and cultural aspects.

Globalization is one of the most important factors that are shaping our world today.
Globalization affects countries in terms of economics, politics, and culture.

There are positive aspects of globalization in all three of these realms. Culturally, globalization
gives people more choices. It allows people to watch movies or listen to music from many
different countries. Politically, globalization has helped to improve many countries.
Globalization generally works to push countries to become more democratic and open because
most of the rich countries of the world have governments that fit that description.
Economically, globalization helps to allow more people around the world to have access to more
wealth and more consumer goods.

ETHICAL COMMUNICATION
Ethics is the study of values and morals of what is right and wrong (Sage 2009). To be an ethical
communicator means to practice being truthful, honest and accurate in communications. Ethical
communication entails the accepting and understanding of three key elements: "What one
hopes to achieve through the communication (the ends), how one chooses to communicate (the
means), and the “real-world” outcomes (the consequences) of communication are particularly
important features of ethical communication" (Sage 2009).

Ten Basics of Ethical Communication

 Seek to “elicit the best” in communications and interactions with other group members.
 Listen when others speak.
 Speak non-judgmentally.
 Speak from your own experience and perspective, expressing your own thoughts, needs,
and feelings.
 Seek to understand others (rather than to be “right” or “more ethical than thou”).
  Avoid speaking for others, for example by characterizing what others have said without
checking your understanding, or by universalizing your opinions, beliefs, values, and
conclusions, assuming everyone shares them.
 Manage your own personal boundaries: share only what you are comfortable sharing.
 Respect the personal boundaries of others.
 Avoid interrupting and side conversations.
 Make sure that everyone has time to speak, that all members have relatively equal “air
time” if they want it.

MODERN COMMUNICATION
Communication is key to building relationships, and modern forms of communication allows us to stay in
touch with friends and family from anywhere in the world.

Today, modern technology dominates our communication. We have a massive range of ways in which we
can stay connected, but each channel of communication can influence our relationships in a different
way.

Modern communication allows people to interact directly with people from all over the world, creating a
more global society.

Modern means of communication are the means that has made human communication easier, faster
and mostly it is of informal type. It has even improved the standard of living of the people.

Here are some modern communication tools to help you stay in connect with your audience:

Social Media

Social media has been around since the early days of the internet and it still dominates most of our lives.
The long list of social networks continues to grow and each one is continuing to drive millions (and even
billions) of users to their sites everyday which is why it is one of the most popular forms of
communication.

Social media may be all about brand awareness, but it is also a great channel for communication as it
enables you to post open messages for everyone to see, as well as engage with users through comments.

Whatever you use it for, it’s a great first step for communication. Your messages aren’t limited to your
followers either, through the power of hashtags, shares, likes, retweets, hearts and other reaction your
posts have no limit to the audience it can reach. We’ve all witnessed the power of posts going viral.

Instant Message (IM)

While some forms on Instant Message falls under social media like Facebook Messenger, there are a
wide range of Instant Messaging platforms that aren’t connected to social networks such as Google
Hangouts and WhatsApp.

IM is a great tool for quick informal chats or group chats.

SMS Text Messaging

We are all aware of the uses of text messaging. They are short, generally informal and are a good way to
communicate small bits of information that can be received and replied to at the recipient’s own leisure.

These days we are almost always within arm’s reach of a mobile device, so it isn’t a surprise that more
people are using their smartphones more than computers to search, research and communicate than
ever before, making it the perfect platform to engage with your audience.

Video Chat

Video chat enables both parties to see each other, allowing you to be able to read body language and
facial expressions. This form of communication isn’t as popular as the voice calling but it does have its
advantages.

With several video-calling apps available for free such as Apple’s FaceTime, Facebook messenger, Skype
and WhatsApp, video calls are definitely worth considering.

CULTURAL AWARENESS
Cultural awareness is the ability and willingness to objectively examine the values, beliefs,
traditions and perceptions within our own and other cultures. At the most basic level, it is the
ability to walk in someone else's shoes in terms of his or her cultural origins.

Degrees of Cultural Awareness

There are several levels of cultural awareness that reflect how people grow to perceive cultural
differences.

 My way is the only way - At the first level, people are aware of their way of doing things,
and their way is the only way. At this stage, they ignore the impact of cultural
differences. (Parochial stage)
 I know their way, but my way is better - At the second level, people are aware of other
ways of doing things, but still consider their way as the best one. In this stage, cultural
differences are perceived as source of problems and people tend to ignore them or
reduce their significance. (Ethnocentric stage)
 My Way and Their Way - At this level people are aware of their own way of doing things
and others’ ways of doing things, and they chose the best way according to the situation.
At this stage people realize that cultural differences can lead both to problems and
benefits and are willing to use cultural diversity to create new solutions and alternatives.
(Synergistic stage)
  Our Way - This fourth and final stage brings people from different cultural background
together for the creation of a culture of shared meanings. People dialogue repeatedly
with others, create new meanings, new rules to meet the needs of a particular situation.
(Participatory Third culture stage)

COMMUNICATION STRATEGY
Communication strategy is the scheme of planning how to share information. It is referred to
the choice of the most useful objectives of communication, and recognition of a particular
brand and its strategy in terms of attitude.

Types of Communication Strategies

 Visual - consists of web pages and pictorial interpretations. This strategy is used to
provide documentation at workplace.
 Verbal - it is further divided into two categories i.e., written and oral. Written strategy
comprises of emails, fax and chat while oral strategy comprises of phone calls and face
to face meetings.
 Non verbal - it is visual in nature. It can be facial expression, body language or voice
tone. Sometimes this strategy may not be accounted, but still it is added, because
without non verbal strategy the communicator can’t draw the attention of his audience.