LAZMALL

Brands Just For You

INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM

Strictly Confidential
STRICTLY CONFIDENTIAL

LAZMALL
IS FOR OUR CUSTOMERS!
WHAT IS LAZMALL?
LAZMALL IS A CURATED SELECTION OF:
• Leading International and Local Brands
• Top-rated Online Brands
• Authorized Brand Distributors

SHOPPING ON LAZMALL IS THE HIGHEST-QUALITY ONLINE SHOPPING

EXPERIENCE YOU CAN GET – just like shopping at your favourite department store & online
brands all-in-one place!

LAZMALL OFFERS A CLEAR VALUE PROPOSITION TO CUSTOMERS VIA 3

PROMISES:

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LAZMALL PROMISES WILL IMPROVE YOUR CONVERSION
RATE BY PROVIDING CUSTOMERS THE HIGHEST-QUALITY
ONLINE SHOPPING EXPERIENCE

PROMISE WHAT IT MEANS TO YOU

• Customers have complete trust that they are buying high-quality, genuine products
1 100% • Ensure 100% authenticity in all products
Authenticity - 1st confirmed counterfeit case: results in seller removal from LazMall
• Provide the distribution agreement with the brand or brand principle upon request

• Customers are more likely to make purchases with easy return policy

2 15 Day • Customers will have 15 days after receipt of your items to make a return request, including
change of mind (with select category exceptions)
Easy Returns • All returns will be managed by Lazada through Lazada warehouse; if on FBL, Lazada will re-
inbound and re-sell the item

Next Day • Customers who would like their product faster will choose your products over others
• Put your products on FBL and let Lazada packs for you
3 Delivery • Only products on FBL are eligible for next day delivery

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STRICTLY CONFIDENTIAL

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OUR
OPPORTUNITIES
LAZMALL SELLERS ENJOY MANY BENEFITS

AS A LAZMALL SELLER, YOU WILL ENJOY THE FOLLOWING:

1. LazMall badge on all your products throughout the customer journey
2. Inclusion in the brand-dedicated channel
3. Enjoy higher visibility on homepage and higher search ranking
4. Exclusive access to dedicated LazMall campaigns and Mega Campaign barter program
5. More "Seller Picks" than regular Marketplace sellers

LAZMALL ALSO OFFERS SELLERS ADDITIONAL VALUE ADDED SERVICES

1. Lazada offers returns pick up for all LazMall customers in metro areas
2. Lazada manages all returns via the Lazada warehouse
3. Lazada has invested in a dedicated customer service team specifically for LazMall customers

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AS A LAZMALL SELLER, CUSTOMERS CAN DISTINGUISH
YOUR PRODUCTS ON LAZADA

1
LazMall badge visibility throughout
the customer journey for all your
products

2 Store and product inclusion in the

dedicated LazMall channel and
module on Lazada website and
app homepage

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AS A LAZMALL SELLER, YOU WILL BE PRIORITIZED AT
SEARCH AND CAN PARTICIPATE IN EXCLUSIVE CAMPAIGNS

3 Flagship stores will have a direct link

to the store in the search bar at the
top of the search results and a
dedicated banner linking to the store
when customer searches for that
brand.

Sellers will also benefit from higher

overall search ranking.

4 Exclusive access to dedicated

LazMall campaigns, such as Super
Brand Days

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AS A LAZMALL SELLER, YOU WILL HAVE ADDITIONAL ACCESS
TO SELLER PICKS THAN REGULAR MARKETPLACE SELLERS

5 Seller Picks is a tool that allows sellers to boost high-potential products in search result pages
and in the sellers store, increasing traffic and sales by up to 30%!

LazMall sellers will receive a higher allocation of Seller Picks than regular Marketplace sellers.
(6 for LazMall vs. 3 for MP)

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STRICTLY CONFIDENTIAL

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HOW TO MAXIMIZE
LAZMALL BENEFITS
NOW THAT YOU ARE A LAZMALL SELLER, HERE IS WHAT YOU
DO NEXT TO FULLY LEVERAGE THE BENEFITS OF BEING A
LAZMALL SELLER!
1.
1 Decorate your store through Store Builder in Seller Centre to convert the customers
that visit your store

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2. Build a dedicated team to answer customer instant messages inquiries

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3. Provide exclusive campaigns and offers to be featured in LazMall campaigns via
treasure bowl

4.
4 Create seller voucher to make your products even more attractive, and remember to
include the voucher information in your store banner

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5. Drive additional traffic from your marketing and social media channels

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6. Create your Seller Picks in Seller Centre to highlight your high potential products

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7. Improve PDP content to maximize PDP visibility

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WE EXPECT YOU TO MEET SOME CRITERIA TO JOINTLY
CREATE THE EXCEPTIONAL CUSTOMER EXPERIENCE
LAZMALL PROMISES
Criteria, subjective to change, to qualify for LazMall are:

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1. Offer 15 day return policy

2. Must have a registered brand trademark, or an official distribution letter

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from the brand

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3. Provide proof of authenticity if requested

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4. All online stores must have a minimum number of followers

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5. All retailers must have a minimum number of offline stores

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6. All stores must have 100% products on FBL

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7. Good operational performance, including but not limited to:
• Seller Rating
• Ship performance
• Seller cancellation Rate

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WHAT IS FBL?
Fulfilment By Lazada (FBL): an end-to-end logistics solution

We store, pack, and ship your products

We pick up or you Lazada stores Customer Lazada takes Lazada delivers Return
drop-off products your products purchases your care of the pick products to management
to the Lazada products & pack customer handled by Lazada
fulfilment center

Sign up. Send in. Sit down.

Let Lazada handle the logistics, focus on selling.

▪ Fulfilled by Lazada (FBL) products are stored, packed & shipped directly from a Lazada warehouse to ensure
our customers have the fastest, most convenient delivery
▪ Items still belong to the seller/brand. FBL is a consignment model, you have full control of prices and stocks

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Why Should You Use Fulfilment by Lazada?
BENEFITS OF USING FBL

Focus on Sales
You can focus on content (with higher onsite visibility),
marketing and price management while we process your orders

Easier to Scale Up
No infrastructure constraints to grow your business. Leverage
Lazada’s top class logistics network

Sign up. Send in. Sit Better Service Level

down. Professional packaging, reduce out-of-stock cancellations,
reduce customer returns, increase your seller rating
Let Lazada handle the
logistics, focus on selling.
Faster processing and delivery
Faster delivery enabled by efficient warehouse processing,
multi-warehouse network, and optimized integration with 3PLs

Flexibility
You have control and have transparency of your stock, can
create inbound orders and get your products back anytime

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FBL PROMO RATE CARD FOR LAZMALL

FBL ratecard (local currency)

Fulfillment Fees
Remarks
PH
Longest side below 25cm (and weight Includes warehouse operations
Small / item 15
<15kg) (inbounding, picking, packing), standard
Longest side below 50cm (and weight packaging material, storage (<60 days)
Standard / item 30
<15kg) and customer returns
Longest side between 50cm and 105cm
Large / item 90
(and weight <15kg)
Longest side over 105cm, or weight
Bulky / item 260
>15kg

Optional Fees (local currency)

Service Fees
Remarks
PH
Includes any preparation work required, such as re-packing or physical
Kitting / item 5
bundling
Long term storage > 60 days / cbm / month 790 Charged for items that are in the warehouse since more than 60 days
Rates communicated separately
Pick-up fee Charge for Lazada to pick-up items at your location
(where pick-up is available)
Notes: 1. Storage is free for items staying less than 60 days in the warehouse. Cbm = cubic meters
2. Long term storage also applies to damaged/ defective items
Kitting applies for any preparation work needed on your items, for example re-packing, protecting them with plastic film/bags, or physical
3.
bundles. Re-packing at inbound will be done if your products arrive without packaging or if the original packaging is of insufficient quality

General remarks:
1. FBL rates exclude GST
2. FBL rates include fulfilment operations as explained in the remarks above. Shipping fees are not included. LazMall will follow Lazada standard
shipping policy.
3. Fees can be revised at any time with a notification period agree in contracts. The most recent ratecard overwrites previous versions.
4. The rate card in local currency will be used for billing.

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FOR SHIPPING FEE POLICY, LAZMALL WILL FOLLOW
LAZADA STANDARDS

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SHIPPING FEE POLICY: WHAT DOES MOVING TO
SOURCE-LEVEL CART MEANS?

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SHIPPING FEE RATE CARDS for FBL
EFFECTIVE JUL 24, 2018

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SHIPPING FEE POLICY: WHAT WILL
BRANDS~SELLERS GAIN FROM THESE CHANGES?

HOW WILL THIS AFFECT THE CUSTOMERS?

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STRICTLY CONFIDENTIAL

STRICTLY CONFIDENTIAL

Are you ready to join

LazMall?
 THANK YOU

INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM

Strictly Confidential