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National Tracking Poll

Project: 190527
N Size: 2200 Adults
Margin of Error: ± 2%
Topline Report May 10-12, 2019
Question Response Frequency Percentage
HR1 As you may know, Georgia lawmakers passed HB 481, a bill that bans abortions once
a heartbeat is detected in an embryo, typically about six weeks into a pregnancy. The
bill passed in the Georgia House and Senate largely along party lines with most
Republican members supporting and most Democratic members opposing. Governor
Brian Kemp, a Republican, signed the bill into law on May 7, 2019. Before taking this
survey, how much have you seen, read or heard about this issue?
A lot 392 8%
Some 744 34%
Not too much 498 23%
Nothing at all 566 26%
HR2 And based on what you know of HB 481, a bill that would ban abortions after a fetal
heartbeat is detected, do you support or oppose the bill?
Strongly support 65 30%
Somewhat support 326 5%
Somewhat oppose 30 4%
Strongly oppose 572 26%
Nothing at all 349 6%
HR3 How much have you seen, read or heard about production companies stopping their
lming of television shows and movies in Georgia after Georgia Governor Brian Kemp
enacted HB 481, a bill that would ban abortions after a fetal heartbeat is detected?
A lot 97 9%
Some 500 23%
Not too much 474 22%
Nothing at all 028 47%
HR4 And based on what you know, how appropriate do you think it is for these production
companies to stop lming in Georgia as a response to HB 481, a bill that would ban
abortions after a fetal heartbeat is detected?
Very appropriate 474 22%
Somewhat appropriate 268 2%
Somewhat inappropriate 244 %
Very inappropriate 559 25%
Don’t know / No opinion 656 30%

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Question Response Frequency Percentage
HR5 Which of the following statements is closest to your view, even if none are exactly
right?
Companies should not make any public comments 49 22%
about political issues
Companies should feel free to comment on political 499 23%
issues that directly impact their business
Companies should feel free to comment on political 772 35%
issues regardless of the impact on their business if they
feel it is the right thing to do
Don’t know / No opinion 439 20%
HR6_1 Speci cally, how appropriate do you think it is for companies to take a stand on the
following issues? Abortion
Very appropriate 533 24%
Somewhat appropriate 4 9%
Somewhat inappropriate 33 4%
Very inappropriate 505 23%
Don’t know / No opinion 439 20%
HR6_2 Speci cally, how appropriate do you think it is for companies to take a stand on the
following issues? Immigration
Very appropriate 645 29%
Somewhat appropriate 59 24%
Somewhat inappropriate 255 2%
Very inappropriate 36 6%
Don’t know / No opinion 420 9%
HR6_3 Speci cally, how appropriate do you think it is for companies to take a stand on the
following issues? The #MeToo movement and gender issues
Very appropriate 595 27%
Somewhat appropriate 54 23%
Somewhat inappropriate 26 0%
Very inappropriate 397 8%
Don’t know / No opinion 477 22%
HR6_4 Speci cally, how appropriate do you think it is for companies to take a stand on the
following issues? LGBT issues
Very appropriate 595 27%
Somewhat appropriate 444 20%
Somewhat inappropriate 25 0%
Very inappropriate 429 20%
Don’t know / No opinion 57 23%

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Question Response Frequency Percentage
HR6_5 Speci cally, how appropriate do you think it is for companies to take a stand on the
following issues? Racial inequality
Very appropriate 799 36%
Somewhat appropriate 505 23%
Somewhat inappropriate 74 8%
Very inappropriate 340 5%
Don’t know / No opinion 38 7%
HR6_6 Speci cally, how appropriate do you think it is for companies to take a stand on the
following issues? Police brutality
Very appropriate 708 32%
Somewhat appropriate 488 22%
Somewhat inappropriate 224 0%
Very inappropriate 386 8%
Don’t know / No opinion 394 8%
HR7 And how appropriate do you think it is for entertainment companies to take a stance
on political or social issues?
Very appropriate 59 24%
Somewhat appropriate 504 23%
Somewhat inappropriate 249 %
Very inappropriate 488 22%
Don’t know / No opinion 44 20%
HR8 Which of the following best describes how you feel about a woman’s right to have an
abortion?
It should be legal in all circumstances 752 34%
It should be legal only in some circumstances 824 37%
It should be illegal 358 6%
Don’t know / No opinion 265 2%
HRdem1_1 How often do you watch or stream the following? TV shows
Watch TV: Every day 34 52%
Watch TV: Several times per week 48 22%
Watch TV: About once per week 37 6%
Watch TV: Several times per month 0 5%
Watch TV: About once per month 40 2%
Watch TV: Less often than once per month 07 5%
Watch TV: Never 20 9%

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Question Response Frequency Percentage
HRdem1_2 How often do you watch or stream the following? Movies
Watch Movies: Every day 400 8%
Watch Movies: Several times per week 528 24%
Watch Movies: About once per week 366 7%
Watch Movies: Several times per month 260 2%
Watch Movies: About once per month 99 9%
Watch Movies: Less often than once per month 225 0%
Watch Movies: Never 222 0%
HRdem1_3 How often do you watch or stream the following? Sporting events
Watch Sports: Every day 79 8%
Watch Sports: Several times per week 297 4%
Watch Sports: About once per week 268 2%
Watch Sports: Several times per month 92 9%
Watch Sports: About once per month 65 7%
Watch Sports: Less often than once per month 344 6%
Watch Sports: Never 755 34%
HRdem2_1 Do you, or anyone in your household, subscribe to the following? Cable television
Cable subscriber: Yes 070 49%
Cable subscriber: In past, not now 72 33%
Cable subscriber: Never subscribed 408 9%
HRdem2_2 Do you, or anyone in your household, subscribe to the following? Satellite television
Satellite TV Subscriber: Yes 505 23%
Satellite TV Subscriber: In past, not now 588 27%
Satellite TV Subscriber: Never subscribed 07 50%
HRdem2_3 Do you, or anyone in your household, subscribe to the following? Streaming service(s)
Streaming subscriber: Yes 235 56%
Streaming subscriber: In past, not now 230 0%
Streaming subscriber: Never subscribed 735 33%
HRdem3_1 In general, what kind of fan do you consider yourself of the following? Film
Film: An avid fan 790 36%
Film: A casual fan 08 50%
Film: Not a fan 30 4%
HRdem3_2 In general, what kind of fan do you consider yourself of the following? Television
TV: An avid fan 089 49%
TV: A casual fan 954 43%
TV: Not a fan 57 7%

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Question Response Frequency Percentage
HRdem3_3 In general, what kind of fan do you consider yourself of the following? Music
Music: An avid fan 34 52%
Music: A casual fan 953 43%
Music: Not a fan 4 5%
HRdem3_4 In general, what kind of fan do you consider yourself of the following? Fashion
Fashion: An avid fan 32 4%
Fashion: A casual fan 840 38%
Fashion: Not a fan 049 48%
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-
lated for registered voters with demographic post-strati cation weights applied.

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Morning Consult
Respondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics


Demographic Group Frequency Percentage

xdemAll Adults 2200 00%


xdemGender Gender: Male 062 48%
Gender: Female 38 52%
N 2200
age5 Age: 18-29 449 20%
Age: 30-44 564 26%
Age: 45-54 308 4%
Age: 55-64 443 20%
Age: 65+ 436 20%
N 2200
demAgeGeneration Generation Z: 18-22 24 %
Millennial: Age 23-38 555 25%
Generation X: Age 39-54 524 24%
Boomers: Age 55-73 778 35%
N 2098
xpid3 PID: Dem (no lean) 795 36%
PID: Ind (no lean) 749 34%
PID: Rep (no lean) 656 30%
N 2200
xpidGender PID/Gender: Dem Men 352 6%
PID/Gender: Dem Women 443 20%
PID/Gender: Ind Men 356 6%
PID/Gender: Ind Women 393 8%
PID/Gender: Rep Men 353 6%
PID/Gender: Rep Women 303 4%
N 2200
xdemIdeo3 Ideo: Liberal (1-3) 722 33%
Ideo: Moderate (4) 53 23%
Ideo: Conservative (5-7) 695 32%
N 93
xeduc3 Educ: < College 52 69%
Educ: Bachelors degree 444 20%
Educ: Post-grad 244 %
N 2200
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National Tracking Poll #190527, May, 2019
Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics


Demographic Group Frequency Percentage

xdemInc3 Income: Under 50k 258 57%


Income: 50k-100k 659 30%
Income: 100k+ 284 3%
N 2200
xdemWhite Ethnicity: White 722 78%
xdemHispBin Ethnicity: Hispanic 349 6%
demBlackBin Ethnicity: Afr. Am. 274 2%
demRaceOther Ethnicity: Other 204 9%
xrelNet Relig: Protestant 544 25%
Relig: Roman Catholic 42 9%
Relig: Ath./Agn./None 682 3%
Relig: Something Else 293 3%
N 93
xreligion1 Relig: Jewish 47 2%
xreligion3 Relig: All Christian 224 56%
Relig: All Non-Christian 976 44%
N 2200
xdemUsr Community: Urban 520 24%
Community: Suburban 043 47%
Community: Rural 637 29%
N 2200
xdemEmploy Employ: Private Sector 62 28%
Employ: Government 22 6%
Employ: Self-Employed 20 9%
Employ: Homemaker 40 6%
Employ: Student 3 5%
Employ: Retired 564 26%
Employ: Unemployed 258 2%
Employ: Other 82 8%
N 2200
xdemMilHH1 Military HH: Yes 379 7%
Military HH: No 82 83%
N 2200
xnr1 RD/WT: Right Direction 785 36%
RD/WT: Wrong Track 45 64%
N 2200
Continued on next page

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Morning Consult
Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics


Demographic Group Frequency Percentage

Trump_Approve Trump Job Approve 837 38%


Trump Job Disapprove 207 55%
N 2044
Trump_Approve2 Trump Job Strongly Approve 467 2%
Trump Job Somewhat Approve 370 7%
Trump Job Somewhat Disapprove 256 2%
Trump Job Strongly Disapprove 95 43%
N 2044
Trump_Fav Favorable of Trump 8 37%
Unfavorable of Trump 20 55%
N 202
Trump_Fav_FULL Very Favorable of Trump 476 22%
Somewhat Favorable of Trump 335 5%
Somewhat Unfavorable of Trump 25 0%
Very Unfavorable of Trump 986 45%
N 202
xnr3 #1 Issue: Economy 506 23%
#1 Issue: Security 458 2%
#1 Issue: Health Care 392 8%
#1 Issue: Medicare / Social Security 320 5%
#1 Issue: Women’s Issues 37 6%
#1 Issue: Education 39 6%
#1 Issue: Energy 23 6%
#1 Issue: Other 24 6%
N 2200
xsubVote18O 2018 House Vote: Democrat 785 36%
2018 House Vote: Republican 636 29%
2018 House Vote: Someone else 3 5%
2018 House Vote: Didnt Vote 664 30%
N 298
xsubVote16O 2016 Vote: Hillary Clinton 654 30%
2016 Vote: Donald Trump 644 29%
2016 Vote: Someone else 68 8%
2016 Vote: Didnt Vote 727 33%
N 294
xsubVote14O Voted in 2014: Yes 286 58%
Voted in 2014: No 94 42%
N 2200
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National Tracking Poll #190527, May, 2019
Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics


Demographic Group Frequency Percentage

xsubVote12O 2012 Vote: Barack Obama 784 36%


2012 Vote: Mitt Romney 526 24%
2012 Vote: Other 74 3%
2012 Vote: Didn’t Vote 8 37%
N 295
xreg4 4-Region: Northeast 394 8%
4-Region: Midwest 462 2%
4-Region: South 824 37%
4-Region: West 520 24%
N 2200
HRdem1_1 Watch TV: Every day 34 52%
Watch TV: Several times per week 48 22%
Watch TV: About once per week 37 6%
Watch TV: Several times per month 0 5%
Watch TV: About once per month 40 2%
Watch TV: Less often than once per month 07 5%
Watch TV: Never 20 9%
N 2200
HRdem1_2 Watch Movies: Every day 400 8%
Watch Movies: Several times per week 528 24%
Watch Movies: About once per week 366 7%
Watch Movies: Several times per month 260 2%
Watch Movies: About once per month 99 9%
Watch Movies: Less often than once per month 225 0%
Watch Movies: Never 222 0%
N 2200
HRdem1_3 Watch Sports: Every day 79 8%
Watch Sports: Several times per week 297 4%
Watch Sports: About once per week 268 2%
Watch Sports: Several times per month 92 9%
Watch Sports: About once per month 65 7%
Watch Sports: Less often than once per month 344 6%
Watch Sports: Never 755 34%
N 2200
HRdem2_1 Cable subscriber: Yes 070 49%
Cable subscriber: In past, not now 72 33%
Cable subscriber: Never subscribed 408 9%
N 2200
Continued on next page

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Morning Consult
Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics


Demographic Group Frequency Percentage

HRdem2_2 Satellite TV Subscriber: Yes 505 23%


Satellite TV Subscriber: In past, not now 588 27%
Satellite TV Subscriber: Never subscribed 07 50%
N 2200
HRdem2_3 Streaming subscriber: Yes 235 56%
Streaming subscriber: In past, not now 230 0%
Streaming subscriber: Never subscribed 735 33%
N 2200
HRdem3_1 Film: An avid fan 790 36%
Film: A casual fan 08 50%
Film: Not a fan 30 4%
N 2200
HRdem3_2 TV: An avid fan 089 49%
TV: A casual fan 954 43%
TV: Not a fan 57 7%
N 2200
HRdem3_3 Music: An avid fan 34 52%
Music: A casual fan 953 43%
Music: Not a fan 4 5%
N 2200
HRdem3_4 Fashion: An avid fan 32 4%
Fashion: A casual fan 840 38%
Fashion: Not a fan 049 48%
N 2200
xdemEvang Evangelical 596 27%
Non-Evangelical 604 73%
N 2200
HRdem3x Frequent TV watchers 65 73%
HRdem4x Frequent movie watchers 928 42%
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-
lated with demographic post-strati cation weights applied.

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National Tracking Poll #190527, May, 2019

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