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EXECUTIVE SUMMARY

Reality shows is the new mantra of television producers and channel executives. It is the
means to increase TRP ratings and end is always to outdo the other channels and the „similar-
but-tweaked-here-and-there‟ shows churned out by the competition. So fierce is the
competition in this segment that every channel boasts of at least two or three reality shows.
Some of them are inherited legally from abroad, (mostly and always from the USA – the
Godmother of Reality television) or some are cheap copies of shows from abroad. If one
channel of “Jhalak Dikhlaja”, a take on the American Dance reality show “Dancing with
Stars”, then another one has “Nach Baliye” to offset its audience value. Both the shows boast
of television heavyweights, but at times the soups served by these shows becomes a
concoction of show operas, bad production values and precarious mudslinging. Unlike its
foreign contemporary where contestants‟ master classic dance styles like the jive, rumba-
samba, ballroom, etc., these shows makes the contestants dance on ordinary Hindi songs
which makes the show quite mundane. Then there are the glitz talent shows, mostly singing
and dancing, which makes us all feel that any other talent is worthless unless it is taken to the
stage. The worst seems to be the addition of children to these shows. Apart from the obvious
labor of shooting these shows, the most disturbing issue is the unearthliness of dance, crude
choice of song and impolite costumes for children aged between 5 and 10. These shows
(apart from becoming platforms for movies to be publicized) also produce talent which very
soon goes into anonymity. There are other brands of reality shows – quizzes. “The Bourn vita
Quiz Contest” remained and will always remain, for me without doubt, the epitome of
dignified, knowledgeable and a polished format for fun and delight for children and adults
alike. Deric O‟ Brien will forever remain the consummate host who set trends for future
knowledge.

Feature real people doing real things. Some can be hilarious, some can even make the
audience cry and some can make the audience go wild. Re4ality shows are very well accepted
all over the world. Thousands of reality shows are already been in a place called the heart of
the audiences, for example, Indian Idol, Comedy Nights with Kapil, KBC, Big Boss, Roadies
and many more. With the help of reality show a lot of talents have been discovered and the
demand in business such as in advertising is making a huge improvement. However with this
kind of program, a lot of things have been wasted and the attitude of the contestants is
changing to be worst as there is the lack of moral values. Reality shows are the platform for
the people to present their talents. It is the best platform for the time being as reality shows
are being watched by thousands of people in front of the television. It is all about publicity.
Good publicity will lead to great popularity thus making the person‟s talent easily discovered.
Not all the talents came from a person from a rich family. Most of them just did not know
how and where to show their talent. All they can think about was finding and digging for
money to earn a living. With the new introduction of reality show the judges what they really
have. This will definitely increase their level of confidence. As the judges will never judge on
how they look like physically but the judges will search about how they express their true
talent. When they made it through and being recognized by the public, this will change their
living to better on.

In this research, the sample size of 100 samples was considered in order to conduct the
research. This research was conducted specifically on youth, age group consisting of
respondents aged between 18 years to 35 years. The questionnaire mode was selected for
collection of data and the data was interpreted through MS Excel. In MS Excel, charts like
Bar-Diagram, Pie-Chart, Histogram, and PIVOT table was used to present and interpret the
data.For filling of questionnaire the method of non-probabilistic convenience sampling was
used. The main objective of the study was to analyze how the reality shows are influencing
the people day to day lifestyle. This study lays emphasis on their behavior towards the reality
shows, considering both positive and negative aspects were analyzed.
INTRODUCTION

Reality shows are the trump cards of the producers of the television Industry. Common
audience have become bored watching the never ending melodramatic daily soaps. From the
urge for something new the idea of reality shows sprang up.

Simultaneously they generate good revenues for Television Industry and create a very good
platform for thousands who want to achieve great things in their field of interests.

The popularity of the Indian reality shows lies in the fact that these are short termed yet these
present the perfect dose of entertainment. The characters that are part of the Indian reality
shows are for real. As a result it becomes easy for the audiences to relate to the participants.

The stardom associated with the reality shows is enough drawing attention of common mass.
But there are other shows also the idea of which is not praiseworthy like Swambar.

The Indian reality shows make the most of the emotional quotient of the viewers. However,
not all the shows have been equally successful. Whilst some of the Indian reality shows
achieved unprecedented success, others were rejected by the viewers despite being hosted by
the celebrities. Another reason for the popularity of the reality shows is that these are the only
alternatives to the melodramatic daily soaps.

Moreover there are more believable than the episodes of the daily soaps which have
somehow reached a saturation point. The Indian reality shows have also been consistently
successful in offering a wide variety. Reality TV shows are selling like hot cakes. All you
have to do is huddle up a handful of average people or small time starlets create a dramatic
situation and whoa, your reality TV show is ready to go on air! The best part about reality TV
shows is that they give quick fame and recognition even to average people like you and me.
Besides, the viewers get a kick out of all the emotional drama (which is scripted in most
cases) that happens on sets. There is really no dearth of reality TV show ideas, but most
revolve around similar concepts. So, in case you wish to air your own TV show some day,
then you may have to come up with really good ideas for TV shows. Given below are some
interesting ideas for a reality TV show.

The Indian Reality Shows flourished itself in various fields such as singing, dancing, comedy,
quiz, modelling, hard core stunts and many other talents. The exciting amount of prize which
has hardly been assumed by the common people made a marked difference in the popularity
of the Indian Reality shows. The presence of popular celebrities has also contributed in
raising interest of the commonmass.

The boom in the Indian reality shows occurred right after the success story of Kaun Banega
Crorepati, anchored by Amitabh Bachchan. This show offered a maximum cash prize of Rs.1
Crore. The unprecedented success of this reality show opened up numerous avenues for such
shows on Indian television. The sponsors were ready to invest and to top it all there were no
dearth of participants. While Kaun Banega Crorepati changed the way people looked at
reality shows.

The rising popularity of the reality shows on television channels has added a new dimension
to the production of TV programs. These shows give opportunities to the prodigies residing
in the interiors of the country to showcase their talent. These shows have not only changed
the destinies of many television channels but also of many ordinary people. Celebrity reality
shows are another aspect of reality television that has become extremely popular with the
audience.

Reality shows are the trump of producers of television industry. Common audience has
become bored watching the never ending melodramatic daily shows. From the urge of
something new the idea of reality shows sprang up.

Simultaneously, this emerged as a profitable platform for the serial makers and generated
good revenues for television industry and created a very good platform for thousands who
want to achieve great things in their field of interest. The popularity of Indian reality shows
lies in the fact that these are short termed yet these generate a perfect dose of entertainment
for the viewers. The characters that are part of Indian reality shows are real.

As a result it becomes easy for the audiences to relate the participants. The stardom
associated with the reality shows is enough drawing attention of common mass. But there are
other shows also the idea of which is not praise worthy like Swambar.

The reality shows makes the most quotient of the viewers. However, not all the shows have
been equally successful. Some of the Indian reality shows achieved an unpredictable success,
otherwise rejected by the viewers despite being hosted by the celebrities. Another reason for
the popularity of these reality shows is that these are the only alternative to the melodramatic
daily shows.
Moreover there are more believable then the episodes of the daily shows which have
somehow reached saturation point. The Indian reality shows have been successful in offering
a wide variety. Reality shows are selling like hot cakes. All you have to do is huddle up a
handful a average people or small time starlets create a dramatic situation and whoa, your
reality show is ready to go on air! The best part about reality shows is that they give quick
fame and recognition even to the average people like you and me. Besides, the viewer gets a
kick out of all he emotional drama (which is scripted in most cases) that happens on sets.
There is really no death of reality show ideas but most revolve around similar concepts. So In
case you wish to air your own show someday, then you may have to come up really good
ideas for show. The presence of popular celebrities has also contributed in raising interest of
the common mass. Given below are some interesting ideas for a reality show.

The Indian reality shows flourished itself in various fields such as singing, dancing, comedy,
quiz, modelling, hardcore stunts and many other talents. The exciting amount of prize which
has hardly been assumed by the common people marked difference in the popularity of the
Indian reality shows. The presence of popular celebrities has also contributed in raising
interest of the common mass.

The boom in the reality shows occurred light after the success story of “Kaun Banega
Crorepati”, anchored by “Amitabh Bachchan”. This show offered a maximum cash prize of
Rs.7 crore. The unprecedented success of the reality show opened up numerous avenues for
such shows on Indian television. The sponsors were ready to invest and to put all there were
to death of participants. While “Kaun Banega Crorepati” changed the way people looked at
the reality shows.

The rising popularity of the reality shows on television channels has added a new dimension
to the production of TV programs. These shows give opportunities to the prodigies residing
in the interiors of the country to showcase their talent. These shows have not only changed
the destiny of the many television channels but also of many ordinary people. Celebrity
reality shows are another aspect of reality television that has become extremely popular with
the audience.
About The Project

Media content analysis is an integral part of media studies and research that heighten media
users or citizen understanding the society. Media programmers particularly telecast shows,
are bound to have positive or negative on the society. Television is arguably the most
pervasive mass medium because it combines sound and pictures and no skills are necessary
audience to watch or enjoy them. Today, reality shows with celebrity acts as clutter breaking
property for viewers they provide increased visibility and a chance to reach out a large TV
viewing audience, even though the star quotient is important as it attracts viewers instantly,
reality shows viewers glued to TV monitors even when the star presence is less relevant.
Thus it is of great importance that the impact of reality shows on society is assessed. A
viewer of relevant related studies hasyielded the following results: -

Comedy Nights with Kapil - Colors

Comedy Nights with Kapil is an Indian sketch comedy show that premiered on „Colors
TV‟ on „22 June 2013‟. Many episodes feature celebrity guests who usually appear to
promote their latest films in a comedy-focused talk show format. The show became India's
highest rated scripted TV show. The Famous Phrase or slang „Baba Ji Ka Thullu‟ is
introduced by Kapil Sharma in this show which instantly become a sensation and took the
Country by storm. At CNN-IBN Indian of the Year awards, Sharma was awarded the
Entertainer of the Year award for 2013. It has attracted a large number of viewers across the
country and also fascinated many sports persons and celebrities. It has achieved a platform of
having maximum number of views at a time in countrywide.

India’s Got Talent – Colors

Again an adaptation from foreign show got talent. The show has been adapted in more than
35 countries and Indian version has seen 5 seasons from 2009 till 2014. This concept of the
show is different from and it does not concentrate on one aspects; the show has been some
brilliant solo dancers, singers, stuntmen, and even painters and sand artist. During the
semifinal and final rounds, viewers vote on which contestants will advance. It is the first Got
Talent format show in Asia, and India's first large-scale televised entertainment variety show,
intending to showcase India's best unknown acts and talents. The show travels to different
cities across India in search of interesting local talent. The diversity of the show can also be
gauged by its winners and prize money of Rs.50lacs and a Maruti Suzuki Ritz. Its new season
is going to start in 2015.

Indian Idol - Sony TV

This is the first reality show in India for solo singers. Only channel V has a similar show (V
popstars) but that has to find a band instead of singers. Indian Idol actually started the trend
of bringing foreign adapted version of show on the Indian television. Till date show is famous
and remains at the first place for youngsters to show their talent of singing on television. The
judging panel in all the season has been top class. It was started in 2004 and has performed 6
seasons till 2012.

Kaun Banrga Crorepati – Sony TV

KBC was first reality show of India and so far remains the best reality show in India. The
reason for keeping it at the first place is because it give common people a chance to show
their knowledge and earn money. It feels really nice when people from all strata of society
are given an equal chance to earn money from their abilities rather than marrying some
unknown supposedly TV-star.

BIG BOSS – Colors

This can easily be said as a most controversial show on Indian Television. The format of the
show is simple yet challenging. A bunch of celebrities closed in a house without the comfort
of watching TV, friends, family, not even a watch. But they are watched around the clock
with cameras all around the house. Some of the contestants like Bindu, Sameer, Soni, Rajeev
have revived their sinking careers by participating in BIG BOSS.

MTV Roadies – MTV

The longest running reality show is on third position of my list. It has completed 8 seasons
and season 9 on its way. This is on that one don‟t get bored of best episode are the auditions.
Raghu, Rajeev and Ranvijay just tear the contest apart. There are no fixed standards as to the
contestant; they are selected on their realness. I am no employee of MTV and would like to
point out the judges there want the real you. It has craved the youngsters mind towards it and
talks are there for it in country. Youngsters are so addictive to take part in it and have
changed their way to television. It is the most watched show by young age and the coming
generation.

Crime Patrol – Sony TV

Crime Patrol is an Indian crime reality television anthology series created by Subramanian S.
lyer for Sony Entertainment Television India and Sony Entertainment Television Asia. The
first season was created by Cinevistaas Limited, while later seasons are created
by Optimystix Entertainment. The location of the series is set in Mumbai, India. The episodes
of first and second seasons were half–hourly, while episodes of third season were one hourly.
The series was premiered on 9 May, 2003. The series is currently running for its fourth
season. The fourth season is titled as Crime Patrol Satark and is hosted by Anoop Soni. This
serial provides the watcher about the growing crime tactics in this changing environment. It
actually warns the society from new ways of crime, growing capacity of criminal minded
people and also allows them to understand the upcoming generation.

Savdhaan India – Life Ok

Savdhaan India - India Fights Back (English: Caution India! - India Fights Back) is a Hindi-
language crime show aired by Life OKthen STAR Utsav. This show is hosted by Sushant
Singh, Gaurav Chopra, Mohnish Behl, Pooja Gaur, Saurabh Raj Jain and Hiten Tejwani. It
focuses on real-life crimes stories in India.

Initially the series ran on Star Plus. A rebooted version called "Savdhaan India - India Fights
Back" telecasted on Life OK on 23 July 2012. Versions of the program have also aired
as Savdhaan India - Mumbai Fights Back which was hosted by Atul Kulkarni “Savdhaan
India - Crime Alert and Savdhaan India - U.P Fights Back”.

MasterChef India – Star Plus

MasterChef India initial rounds consist of a large number of contestants from across India
individually auditioning by presenting a dish before the three judges to gain one of 50 semi-
final places.

The semi-finalists then compete in several challenges which test their food knowledge and
preparation skills. In Season 1 and 2, the top 50 competed until 12 were left, with the final 12
progressing to the main stage of the show. The winner competes for a prize that includes their
own cookery show, the chance to have their own cookbook published, and 1,00,00,00 in
cash. Its motive is to promote the new ways of cooking style format in India. As India being
the land of variety of spices, people here group these to create something new out of it. This
show provides these new comers to outperform their competitors and also to boost their talent
of cooking.The judges for season 4 are Chef Vikas Khanna, Chef Sanjeev Kapoor and
Chef Ranveer Brar.

Nach Baliye – Star Plus

Nach Baliye 5 started in 2012 and ended in March 2013 with winners Jay Bhanushali and
Mahii Vij. Karan Wahi and Gautam Rode hosted the program. For season 5, the judges
were Shilpa Shetty, Sajid Khan and Terrence Lewis. The show is a competition wherein 10
television celebrity couples compete against each other. Contestants dance to a different tune,
different theme and different styles every week and scores are given by the judges. Each
week one couple is eliminated based on public voting and their scores. Nach Baliye ('Nach'
means Dance and 'Baliye' means partner or mate) is a dance, reality-television series on
the Indian channelStar Plus. The show is a dancing contest among celebrity couples. The first
and second season aired on Star One and then shifted to Star Plus. Nach Baliye season 7 will
have different with new judges. The judges are Bollywood beauty Preity Zinta, writer Chetan
Bhagatand choreographer Marzi Pestonji. Ekta Kapoor might also join the list.
Objectives of Study

1. The main objective of the study is to identify the effects of various types of reality
shows on youth.
2. Study the changes adopted by the youth in their behavior.
3. The objective of this study is to investigate the impact that reality television shows
have towards the viewers, specifically to the youth between the age group of 18 to 35.
4. To study main research question was „To what extent do the reality TV shows
influence the youth in negative and positive manners?
Literature Review

India has been grooming to the large number of reality TV shows recently and the most of
them have been controversial to some extent with certain scenes and episodes abusing the
tradition and cultural values of the country. There are different reviews of the people
belonging to different walks of the life and the impact of the reality show is paving its way
today. The reality show debates held through different mediums has found more criticism
against such crude shows on many national television channels. The strongest the strongest
question that is blooming in the air against these is that, “should reality shows be banned?”

The 17 essays in this new collection tackle the genre, industry, culture politics, and reception
of reality TV in an effort to update television scholarship. Editors Susan Murray, NYU
Department of Culture and Communication and Laurie Ouellette, Department of Media
Studies at Queen‟s College, City University of New York, argues that the theoretical and
analytical methods in this field of television studies are no longer sufficient tools to analyze
an increasingly complex and fragmented televisual environment. With the exception of
Jennifer Maher‟s essay, “What Do Women Watches? Tuning into the compulsory
Heterosexuality Channel,” and Chad Raphael‟s, “The Political Economic Origins of Reality
TV,” the works in this book are previously unpublished, situate global commercial strategies,
and address the culture relevance and reception of reality TV programming.

The popularity of reality TV today can easily be misunderstood, according to Chad Raphael
and Ted Magdar, who both dispute the myth that audience demand is behind the surge of
reality TV programming. Raphael traces the union battles and deregulation of broadcasting in
the 1980s, wherein political-economic conditions forced the television industry to seek new
models of cheap production, licensing, and syndication, Ted Magdar essay. “The End of TV
101,” examines the business of network programming in the 2001-2002 seasons to lay bare
the sweeping changes that have taken place in the entertainment industry. Magdar reveals the
three industry strategies unique to reality TV: the heavy use of product placement; the
expansion of the product tie-ins; and the extension of the program beyond the box.

Justin Lewis‟ research on television reception suggests that the difference between reality and
artifice remains at the heart of the pleasure and politics of television viewing audience that
forms the context of Pamela Wilson‟s essay, Jamming Big Brother. Wilson‟s research and
her close scrutiny of the actions of online communities, culture jammers, and producers of
Big Brother provides valuable and timely insight into the complex relationship that exist
between producers, participants, and audience, and her contribution is a significant example
of the type of observational research that went into many of these essays. As one of the first
collections of new research on reality TV, this book is absolutely necessary, and it will be of
use to academics, students, and anyone seeking a better cultural understanding of the
evolution and impact of this popular form. This was „Reviewed by JoAnne Stober, Concordia
University‟.

The reality show has emerged as a visible site for contemporary debates over modern fame.
In fact while issue of „taste‟ and „culture values‟ have long since shaped conceptions of the
celebrity (Turner, Bonner, Marshall 178), the issue of fame has played a central role in the
negative culture criticisms of reality shows. In the context of fame, it is more appropriate to
suggest that a number of critical positions have emerged on reality shows have emerged. For
example, what is probably the most prevalent perspective in circulation, contestants have
persistently been constructed as exemplifying, and in many ways accelerating, a shift towards
a fame culture in which an emphasis on „famous for being famous‟ has regrettably triumphed
over the concepts of talent and hard work (Holmes, “All”)(see, Marshall 9-11).

The Osbournes within an appropriate genre is to look at MTV‟s presentation of the show.
MTV sells The Osbournes as a reality TV sitcom and indeed its narrative structure is loosely
similar to the sitcom formula, with real-life segments edited and sequenced to be reminiscent
of a scripted program. The Osbourne seems to be more closely aligned inter-textually to
another most recent subgenre of sitcom, the anti-fifties sitcoms such as Roseanne and
Married with children. It is important that we realize that MTV was the producer of this new
myth. It is now a truism to that MTV changed rock „n roll by making it more image
conscious. MTV had prepared the way for a performative documentary about a rock star
“performing” in his home by continually broadcasting into the home images of rock star
performing.

Here, reality TV contestants are seen as falling victim to the manipulative powers of ruthless
fame-making machine. Often yoked to an emphasis on the ephemeral nature of their
celebrity, here we encounter cautionary tales about the price public visibility and the lure of
immediate wealth, a penalty when, as one program put it, „instant television fame is over in a
dream‟ (Tonight with trevor McDonald, 1TV1, 13 Feb. 2004). In contrast, the centrality of
the „ordinary‟ person turned celebrity has been read in terms of democratization, both in
relation to access to the televisual airwaves (Bazalgette) and to the dynamics of public/ media
visibility itself (see Biressi and Nunn).

These positions clearly intersect, their distinctions largely inflected by the perspective of the
observer. For example, what is the producer‟s claim to „democratisation‟ is the critic‟s class
based distaste for all these „awful ordinary‟ people on television (see Bazalgette). Joshua‟s
Gamson‟s (Claims, “Assembly”) work in particular has usefully suggested a picture in which
certain positions on, or „explanations of flame‟, have had a historical significance in vying for
cultural visibility. With the growth of the arts and technologies and the establishment of
celebrity as a mass phenomenon (see Gamson, “Assembly” 261), public visibility became
increasingly detached from aristocratic standing, with discourses of democracy – as
epitomized by the American context – increasingly coming to the fore.

While the focus may now have been predominantly on the culture of the „personality‟,
Gamson argues that the primary narrative was still one of „natural‟ rise (“Assembly”, 264).
The increasing prevalence of the „manufacture‟ discourse, where it henceforth becomes what
Gamson describes as a „serious contender‟ in explaining celebrity (Claims 44). In particular,
he points toward the twins devices of the „exposer‟ of the process and the construction of an
ironic and mocking perspective on celebrity culture, both of which can be seen to offer the
audience a flattering position of power(Claims 276).

Reality TV shows would appear to be paradigmatic of these discursive shifts in fame. While
this report emphasize the specificity of particular formats below, reality TV in the form of
Big Boss, Indian Idol, or Comedy Nights have made a particular claim to „reveal‟ or „expose‟
the process of fame construction. In mediating the threat of the manufacture discourse, the
evidently speak quite explicitly to an emphasis on the „power‟ of the audience given that,
through the now familiar use of interactivity (see Holmes, “But”), they construct the audience
as operating as the ultimate creator of the celebrity. In this respect, without the irony or
humor that has become such a pervasive aspect of contemporary, “celebrity coverage”, (see
Gamson, Claims, “Assembly”), the programs clearly also re-peddle traditional explanation of
the fame for contemporary cultural composition (Holmes, “Reality”).
In the context of wider argument that star works to articulate ideas of personhood or selfhood
(Dyer, Stars), one of Richard Dyer‟s key intervention was to suggest that stars function to
work through discourse of individualism (see also Marshall). Dyer conceptualized this as, „a
separable, coherent quality, located “inside” consciousness and variously termed “the self”,
“the soul”, “the subject”…‟ The pop programs to the celebrity-reality shows – winners are
often chosen and applauded because they are seen to have been the most „true‟ to themselves.

Annette Hills describes how the „game‟ is „to find the “truth” in the spectacle/performance
environment‟ (337), and as this quite implies, this is far from suggesting that audiences have
given up on the idea of „the real‟ in reality TV (Hill Jones).the primary site on which this is
played out is the representation of the self – an arena which stardom and celebrity has
historically placed center stage (Dyer, Marshall).

The impact of reality shows in India is highly abusive and immoral. These are a kind of
shows are giving a bad influence to the youth of the nation and destroying the conventional
norms of the society. There are no certain restriction between the adult reality shows and
children‟s reality shows. The major part of the earning from such shows are gone to hosts and
the scene people but the one actually performing the daring scenes are given just small part of
it. Sometimes, certain participants who don‟t achieve success even tend to go towards
depression.
Research Methodology

Research objective

Primary objective:

1.) To study the behavior of the viewer‟s towards reality shows.


2.) To know the future of reality shows.
3.) To study the perception of the viewer‟s towards reality shows.

Type of data required:

For doing this research we have used both secondary and primary data.

Primary data collected in the form of questionnaire and secondary data in the form of
journals, literature and data from the internet.

Data collection method:

Data was collected through different means some of them are as follows:

1.) Personal administration of questionnaire.


2.) Secondary data collected from websites and journals.
3.) Informal interviews, survey with the individuals who use to watch TV regularly.

Target Population

Due to the nature of our research title we had focused for youth between 15 to 30 years of
age as target population.

Sampling method

Method opted for this study was “Non probability convenience sampling”.

Sample Size

Research Type:

The type of study is “Descriptive Research Design”.


The study was conducted using MS Excel whereby the questionnaire was taken to the
respondents personally.

Sampling

Sampling is a definite plan for obtaining a sample from given population.

For the purpose of present study, simple random sampling has been selected from
different areas of Metro city.

o Sample size :-
o A sample is set of numerical data. Sample is the representative of the population
that a researcher targets to carry out a specific research, that representative part of
the population is known as sample size.
In this case I have taken sample as 100.

o Methods :-
100 samples from the population are selected on the basis of convenience
sampling. As the name implies, the sample are selected because they are
convenient. Convenience sampling attempts to obtain a sample of convenient
elements. Often, respondents are selected because they happen to be in the right
place at the right time.

Methods of Data Collection

o Primary research :-
Primary data refers to the data collected for the first time. Primary data can
provide information about demographic and socio-economic characteristics,
psycho graphic characteristics, attitude and motivation and intensions. Tools used
by me for primary research is
 Questionnaire
o Secondary Research :-
Secondary data refers to the data previously collected for any purpose but can be
used in the current study. Tools used by me for secondary research are:
 Websites
 Journals
 Magazines

Tools Used

Tools used for the study is MS Excel.

In MS Excel for data analysis I have used:-

 Pie-chart
 Histogram
 Bar-Chart
 PIVOT table

I have used MS word for typing purposes and questionnaire making.


DATA AND INTERPRETATION

Q1. Are you following the reality shows lifestyle in your daily routine?

Respondents

45% Yes
55%
No

Measures Yes No
Respondents 45 55

This question states that 45% out 100 samples is following life style of reality shows in
their daily routine where 55% of people are not following it.
Q2. Does it impact on your daily routine?

Chart Title
60

50

40

30

20

10

0
Strongly Disagree Disagree Neutral Agree Strongly Agree

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 13 29 49 7 2

This interpret that 13% of the sample population is strongly disagree with this
argument where 29% says this does not effects their personal life and 49% are neutral
to this statement as 7% does agree with it and 2% strongly emphasize it.
Q3. Do you think whatever shown in reality shows is real?

60

50

40
Sum of Strongly Disagree
Sum of Disagree
30
Sum of Neutral

20 Sum of Agree
Sum of Strongly Agree
10

0
Total

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 14 22 49 13 2

This result interprets that mostly population those watches these shows are in
confusion about its existence.
Q4. Does it influence your behavior?

Respondents

Strongly Disagree Disagree Neutral Agree Strongly Agree

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 10 16 65 5 4

In here, the result concluded that respondents had never thought about or haven‟t
observed this aspect of the coin.
Q5. Does it impact your personality?

RESPONDENTS
50
45
40
35
30
25
20
15
10
5
0
0 1 2 3 4 5 6

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 29 46 25 0 0

This depicts that 29% are straightly saying no to it whereas 46% of the population also
disagree with the statement. 25% of the population shows no reaction to this statement
and none of the respondents said yes or confidently stands in favor of the aspect of the
statement.
Q6. Do you think it is good for society?

Respondents

50
45
40
35
30
25
20
15
10
5
0
Strongly Disagree Neutral Agree Strongly
Disagree Agree

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 2 11 47 24 16

This interprets that 38 % of the respondents showed no response to this statement as


21 % were in favor and 5% of the respondents supports the statement. 23 % of the
respondents said no to this statement while 13 % respondents were against the
statements.
Q7. Do you support reality shows?

RESPONDENTS
Strongly
Strongly Agree Disagree Disagree
14% 0% 6%

Agree
26%
Neutral
54%

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 0 6 54 26 14

This interprets that 26% of the audience support the reality shows and also 14% of the
respondents are positively in favor of the statement whereas 54% of the audience
showed no reaction towards it.
Q8. Does you feel right, the way they interact with viewers?

RESPONDENTS

34

27

15
13
11

STRONGLY DISAGREE NEUTRAL AGREE STRONGLY


DISAGREE AGREE

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 11 13 34 27 15

With this response we can conclude that 15 % of the respondents are likely to
promote these shows and 27% shows appositive response towards these where 13%
showed less interest in it and 11% say should not be promoted.
Q9. What type of impact does reality shows have on you? :-

a. It motivates you to present your talent.

Respondents
6% Strongly Disagree
13% 11%
16% Disagree
Neutral
54%
Agree
Strongly Agree

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 6 11 54 16 13

This interprets that 54 % of the respondents showed no response to this statement as


16 % were in favor and 13 % of the respondents supports the statement. 11 % of the
respondents said no to this statement while 6 % respondents were against the
statements.
b. It effects your perception toward different things.

Respondents
Strongly Disagree
40
30
20
Strongly Agree Disagree
10
0

Agree Neutral

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 19 31 37 11 2

This interprets that 37 % of the respondents showed no response to this statement as


11 % were in favor and 2 % of the respondents supports the statement. 31 % of the
respondents said no to this statement while 19 % respondents were against the
statements.
c. It creates awareness in society.

Respondents

12% 4% 11%
Strongly Disagree

16% Disagree
Neutral
Agree
Strongly Agree
57%

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 4 11 57 16 12

This interprets that 57 % of the respondents showed no response to this statement as


16 % were in favor and 12 % of the respondents supports the statement. 11 % of the
respondents said no to this statement while 4 % respondents were against the
statements.
d. It boosts your moral.

Respondents
50

40

30

20

10

0
0 1 2 3 4 5 6

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 17 29 43 9 2

This depicts that 17% are straightly saying no to it whereas 29% of the population
also disagree with the statement. 43% of the population shows no reaction to this
statement and 9 % of the respondents said yes or confidently stands in favor of the
aspect of the statement.
e. It helps in choosing your career.

Chart Title

RESPONDENTS 42

31

16

0 5 10 15 20 25 30 35 40 45

Strongly Agree Agree Neutral Disagree Strongly Disagree

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 16 31 42 8 3

This depicts that 16% are straightly saying no to it whereas 31% of the population
also disagree with the statement. 42% of the population shows no reaction to this
statement and 8 % of the respondents said yes or confidently stands in favor of the
aspect of the statement.
f. It helps you in making wiser decisions.

50
45
40
35 Sum of Strongly Disagree
30 Sum of Disagree
25
20 Sum of Neutral
15 Sum of Agree
10
5 Sum of Strongly Agree
0
Total

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 16 22 45 15 2

This interprets that 45 % of the respondents showed no response to this statement as


15 % were in favor and 2 % of the respondents supports the statement. 22 % of the
respondents said no to this statement while 16 % respondents were against the
statements.
g. Improves your communication skills.

RESPONDENTS
Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

0 10 20 30 40 50 60

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 11 27 49 15 0

With this response we can conclude that none of the respondents have any impact on
their communication and 15 % shows a positive response towards these where 27 %
responded no in it and 11 % says it does not have any impact on their communication
skill and 49 % showed no response to it.
h. Increases understanding capability towards new possibilities.

Respondents
50
45
40
35
30
25
20
15
10
5
0
Strongly Disagree Disagree Neutral Agree Strongly Agree

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 18 31 44 7 0

This depicts that 18% are straightly saying no to it whereas 31% of the population
also disagree with the statement. 44% of the population shows no reaction to this
statement and 7 of the respondents said yes or confidently stand in favor of the aspect
of the statement.
i. Improves creative skills.

Respondents

47

21

14 15

STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE


DISAGREE

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 14 21 47 15 3

This interprets that 47 % of the respondents showed no response to this statement as


15 % were in favor and 3 % of the respondents supports the statement. 21 % of the
respondents said no to this statement while 14 % respondents were against the
statements.
j. Improves your knowledge.

RESPONDENTS
Strongly Disagree Disagree Neutral Agree Strongly Agree

11% 1% 17%

19%

52%

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 17 19 52 11 1

With this response we can conclude that 1 % of the respondents are likely to promote
these shows and 11 % shows appositive response towards these where 19% showed
less interest in it and 17% say should not be promoted and 52 % showed no response
to it.
k. Develops new career opportunities.

Respondents

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

0 5 10 15 20 25 30 35 40

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 13 23 38 21 5

This interprets that 38 % of the respondents showed no response to this statement as


21 % were in favor and 5% of the respondents supports the statement. 23 % of the
respondents said no to this statement while 13 % respondents were against the
statements.
l. Helps in representing yourself.

RESPONDENTS
60

50

40

30

20

10

0
Strongly Disagree Disagree Neutral Agree Strongly Agree

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 16 21 49 8 6

This interprets that 49 % of the respondents showed no response to this statement as 8


% were in favor and 6% of the respondents supports the statement. 21 % of the
respondents said no to this statement while 16 % respondents were against the
statements.
m. Helps in interacting with people.

Respondents

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 9 16 48 18 9

This depicts that 16 % are straightly saying no to it whereas 21 % of the population


also disagree with the statement. 49 % of the population shows no reaction to this
statement and 8 % of the respondents said yes or confidently stands in favor of the
aspect of the statement.
n. Helps in improving your lifestyle.

60
Sum of Strongly
50 Disagree

40 Sum of Disagree

30 Sum of Neutral
20
Sum of Agree
10

0 Sum of Strongly Agree

Total

Strongly Strongly
Measures Disagree Neutral Agree
Disagree Agree
Respondents 11 18 52 19 0

From the above data it is very much clear that only 19 % of the audience follow the
reality show style in their life while 52% showed a neutral behavior towards it and 18
% of the respondents said no to this statement while 19 % of these negatively
criticized it.
Limitation

 Because of time constraint, the study confines only to a small cities in spite of rural
and urban cities and town.
 The study only targeted to those respondents watching reality shows of metro cities
in spite of rural and urban cities or towns.
Findings and Conclusion

1. It was found that only 39% of the population gets motivated by the reality shows
while a major part of the 54 % showed neutral behavior.
2. It concludes that 13% of the total sample‟s perception is influenced towards different
things.
3. It depicts that only 28% of the people think that it creates the awareness in the society
whereas 15% denies to the statement.
4. Reality shows are capable of boosting the morale of the people as a major part of 43%
says they are neutral.
5. Reality shows are lacking in the field of generating career opportunities as 36% of
them behaves negatively.
6. It was found that 45 % of the people prefer to follow the reality shows lifestyle in
their daily life routine.
7. Study states that 17% of the population thinks it enable then to make wise decision
where 38% of this population contradicts this statement.
8. Respondent‟s states that 18% of the people are attracted to improve their creative
skills as 47 % are neutral and 35% denies this fact.
9. 11% of the population says that it helps in selecting their career where 42% of the
population are neutral and 47% of this statement.
SUGGESTIONS

 Reality shows should produce some contents which are related to the welfare of the
society as 57% of the respondents were neutral.
 Shows must use more influencieve techniques to boost the morale of the people as
43% of the respondents behave neutrally.
 The study shows that only 45% of the respondents were following these shows on
daily basis so they need to develop more attractive content and twist which binds the
people towards it.
 Reality shows must use more influencieve motivational tools to motivate the other
viewers to come and present their talent in front of the television.
 Reality shows should provide the information relating to the new opportunities of
career and enables the viewer to think in its reference.
Annexure

Q1. Do you watch television?

o Yes o No

Q2. How much time do you spend on watching television?

o 0-2 hrs. o 2-4 hrs. o 4-6 hrs. o More


than 6
Q3. What type of things do you watch on television regularly?

o News o Serials o Movies o Reality Shows


o Sports o Knowledge Channelso Others
Q4. Do you watch reality shows?

o Yes o No
Q5. How much time do you spend watching reality shows?

o 0-2 hrs. o 2-4 hrs. o More


than 4
Q6. Why do you prefer to watch reality shows?

o It puts o It shows o It makes me o Reality o Others.


me in real learn new shows are
good things. things. entertaining
mood. .

Q7. What type of reality shows you like to watch?


o Dance o Singing o Talks based. o Knowledge o Talent
based. based. based. representati
on based.
o Cooking o People o Comedybase o Others.
based. behaviour d.
based.

Q8. On what channel do watch reality shows?


o Zee TV. o Channel TV. o Colors. o MTV. o Star Plus.
o Others.

Q9. What inspires you to watch reality shows the most?

o Dance. o Singing. o Talks. o Knowledge. o Talent


representation.
o Cooking. o People o Comedy. o Others.
behaviour.
Q10. Are you following the reality shows lifestyle in your daily routine?

o Yes o No

Q11. Does it impact on your daily routine?

o Strongly o Disagree o Neutral o Agree o Strongly Agree


Disagree

Q12. Do you think whatever shown in reality shows is real?

o Strongly o Disagree o Neutral o Agree o Strongly Agree


Disagree

Q13. Does it influence your behaviour?

o Strongly o Disagree o Neutral o Agree o Strongly Agree


Disagree

Q14. Does it impact your personality?


Q15. Do
o Strongly o Disagree o Neutral o Agree o Strongly Agree
you
Disagree
think it is
good for society?
o Strongly o Disagree o Neutral o Agree o Strongly Agree
Q16. Do
Disagree
you
support reality shows?
Q17. o Strongly o Disagree o Neutral o Agree o Strongly Agree
Does Disagree
you feel
right, the way they interact with viewers?
o Strongly o Disagree o Neutral o Agree o Strongly Agree
Disagree

Q18. What type of impact does reality shows have on you? :-


Strongly Strongly
Ratings Disagree Neutral Agree Agree
Disagree
Characteristics
It motivates you to
present your talent.

It effects your
perception toward
different things.
It creates awareness in
society.
It boosts your moral.

It helps in choosing your career.

It helps you in making


wiser decisions.

Improves your
communication skills.

Increases understanding
capability towards new
possibilities.
Improves creative
skills.
Improves your
knowledge.
Develops new career
opportunities.
Helps in representing
yourself.

Helps in interacting
with people.

Helps in improving
your lifestyle.
Bibliography
1. Pamela Wilson; “http://www.cjc-online.ca/index.php/journal/article/view/1578/1732”
2. Susan Murray, NYU Department of Culture and Communication and Laurie
Ouellette, Department of Media Studies at Queen‟s College, City University of New
York; “http://steinhardt.nyu.edu/faculty/Susan_Murray”
3. Book “17 essays” by Editors Susan Murray, NYU Department of Culture and
Communication and Laurie Ouellette, Department of Media Studies at Queen‟s
College, City University of New York.
4. http://www.slideshare.net/chandan9211/effect-of-reality-shows-on-youth
5. Chad Raphael and Ted Magdar; “http://journal.sonicstudies.org/vol03/nr01/a01”
6. http://journal.media-culture.org.au/0411/07-holmes.php; “http://journal.media-
culture.org.au/0411/07-holmes.php”
7. JoAnne Stober, Concordia University; “http://www.cjc-
online.ca/index.php/journal/article/view/1578/1732”
8. Gamson;
http://www.academia.edu/1807070/Talking_alone_Reality_TV_emotions_and_authen
ticity
9. Biressi and Nunn; http://books.google.co.in/books?id=tcLfBSK-
3JEC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=fa
lse

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