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Branding

Brand Your Health Coach Business


This is one of the most important steps in setting up your health coach business. Whether you have a new business or an
old business that needs some direction, stop whatever you are doing and give your brand some attention.

Branding Worksheet:
What is your specialization and business focus?
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Who does your focus appeal to?


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What can you offer this person?


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What is your special talent?


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Branding
What do you want to be known for?
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Why are you a health coach?


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What is your story?


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What is your style? Are you exotic, casual, professional, modern, classic?
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What is your client’s style?


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Branding
How can your style come together with your client’s?
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A value statement, slogan or very brief statement that speaks to your client and says what you offer and they want....
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Have you written your elevator speech? You should have one by now. If you do have one, maybe it is time to update it.
Make it short and sweet.
We work with _______________ who are struggling with _____________.
or
We help ____________ to ____________.

Your elevator speech should state your:


• clients need
• unique offering
• solution
• benefits

Copyright 2013 The Health Coach Group


3/25/2013 24
All Rights Reserved

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