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PROFESSIONAL Beyond
RECRUITING BRANDING
why within
it is not
Brand Ambassadorships Revolutionized college
working markets
What is a brand
Source:
problem Huffington Post
57% 84%
say
Source:
Millenial Branding
ambassador?
of students wish their
schools offered more networking "word-of-mouth"
opportunities to help them prepare “A brand ambassador is a person employed by an is the primary influencer for
for the working world. organization to engage its products or services students their purchasing decisions.
87%
is the fastest growing source of hire out of 5 stated
of executives
they are Marketing Relationship
SOCIAL million interested Knowledge Builder
PROFESSIONAL
NETWORKS 42% COLLEGE students in becoming
+13%
29% RECRUITING
68%
PROGRAMS a collegiate Team Player
Tech-
potential
-3%
14% brand Adequate "completely or
11% ambassador, mostly agree"
Source: “LinkedIn
Talent Solutions: despite an skills Professional with this
2013 Global
Recruiting Trends” overall lack of Credibility Speaker statement. Source:
“The Company Behind The Brand:
resources for In Reputation We Trust”
2011 2013 2011 2013 Source:
Barnes & Noble such outlets. developed through
brand ambassadorships
85%
solution % of students and employees who think GPA is Source: “LinkedIn
Talent Solutions:
there is a need very or extremely important for landing a job: 2013 Global
Recruiting Trends”
declined since
networks are the branding is a powerful
Source:
Chegg
the 1990s and
future of recruiting. now is at its GPA is 20% LESS recruiting tool.
why?
employees prefer some type of SO WHAT ARE THEY LOOKING FOR? but...I have these skills?
WORK EXPERIENCE think again
n o
ati
RELEVANT WORK
“I prefer to hire Chegg conducted a survey of 2,001 students and recent
ill nic
EXPERIENCE
sk m m u n
co itte
25
candidates with...“ graduates - 18 to 24 years old - and 1,000 hiring managers...
94.8%
s
wr
74.1% 76.6%
71%
es
ANY TYPE OF
WORK EXPERIENCE fewer than hiring managers who
ut
20.7% EXPERIENCE IS
in
graduates in the past
rib
wo rong
et
19.9%
rs
NOT A FACTOR
att p
76% 72%
st
to
lea
ati
ea
il
ill nic
sk
rk to
at
2014 2013
lvi m
sk m m u l
ng