Alibaba Case Alibaba: Competing in China and beyond.

1) Critically analyze the factors that led to Alibaba sustaining its

leadership position in the Chinese e-commerce market.

2) Discuss the rationale behind Ma establishing Taobao.com What

are the factors that led to Taobao’s success as compared to Ebay
in the Chinese online auctions market, discuss the challenges that
Alibaba faces with regard to sustaining its position in the growing
e-commerce market in China.

3) Critically examine Alibaba’s business model. Do you think it is

sustainable? After having captured the Chinese e-commerce
market, what steps should Alibaba take to expand globally?