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Name: Amulya Kumar Sahoo Roll No: UR18005

Class: MBA (RM) Section: A

Assignment Type: NCRM - 6
Theme: Agri value chain infrastructure promotion
Speaker: Mr. Sasanka Sekhar Singh
Date: 09/02/2019



1.1.About the speaker :

Mr. Sasanka Sekhar Singh holds a Post-graduate degree in Rural Management from
IRMA and has about 15 years of experience mostly in Govt. Advisory/Consulting.
He has also experience of micro-finance industry and development consulting sphere.
He has worked with organisations like IL&FS, Grant Thornton, Sutra Consulting,
SKS Micro-finance and BASIX.

He has worked with different state offices across the country for the most part in the
areas of enhancing the effectiveness of public funding to develop infrastructure for
agro enterprises and MSME. He was also associated with Implementation of Scheme
for Integrated Development of Food Processing Sector of Govt. of Bihar. He was
additionally engaged with helping MoFPI in actualizing Mega Food Park Scheme.
He has broad involvement in planning of DPR's for the Mega Food Parks and Cold
Chain Projects under various plans of MoFPI. He has dealt with a few bunch
advancement assignments concentrating on MSMEs.

He has likewise helped with Monitoring and Evaluating various Multi-lateral funded
projects. He is energetic about creating and advancing agri-enterprises in association
with small farmers.

1.2. Introduction:
The speaker began the session with instructions us about the importance of rural
management and the career opportunities that lies in front of us after we turn into a
MBA graduate. He comprehensively divided his session into the following

1 Referred from the profile of Mr. Sasanka Sekhar Singh

1.2.1. Understanding Efficiency and Effectiveness with regards to
i. Private Investment
ii. Public Funding
1.2.2. Understanding Agri Value Chain and the degree of requirement of
Public Funding (Govt. Incentives)
1.2.3. Framework for estimating effectiveness of Govt. Incentives
1.2.4. Discussion on effectiveness of selected programs/plans
1.2.5. Key Issues

Mr. Singh started the talk about the efficiency and effectiveness of the private
investment. We additionally came to think about resource deployment i.e., the
methods for giving the help to a particular task or objective, for example,
arrangement of Internet access. In addition to that Mr. Singh gave us the significance
of result and output in the rural setting. Additionally, there are a few indicators
which are going to reveal to us the productivity in the private investment. Those are
Asset to Turnover, Stock/Inventory to turn over and Debtor turnover proportions.
With regards to profit, we get to know about Return on Investment and Return on
capital Employed (ROCE). Thus effectiveness of private investment is constrained
by three variables and those are Change in market structure/Consumer Behaviour,
Policy and Societal value addition.
There are productivity and effectiveness of people in public funding. So with regards
to efficiency of public funding the same resource deployment is there. Additionally,
the Cost of Production (yield), Productivity, Minimisation of Wastages and
Contributions to GDP are the parts of efficiency in Public funding.
Then, the speaker talked about the typical levels of agri value chain and their
functions. They are broadly classified as Micro level, Meso level and Macro level.

2. Critical Reflection:
In the current scenario we can definitely say that agriculture has been under an influence
fast change and the challenges involved in it have also grown even bigger. There are
many factors that can lead to the difficulties actualize changes being faced by the
farmers.one of those factors is the change in agricultural policies, this has resulted in
increasing trade as well as involvement of a new player in this sector i.e., the private
sector. Continuous population growth, increasing per capita income and Rapid
urbanization as well as globalization have led to the increase in the food prices. The
demands of consumers has also been changing over time like they are now more into
safety, quality, convenience and organic and processed foods, This all has been happening
due to the change in diet as well as change in the lifestyle of the consumers over a decade.
Hence, the price difference between the agricultural products and consumer prices has
been widening. Supermarkets has been the destination for the new age consumers to
avail their needs. This has given a chance to the private sector companies to enter into the
food processing production and sale areas which is completely a Paradigm shift in the
recent years. The increased demand quality foods has given the opportunity to the farmers
to increase the income factor and become financially efficient. This change in agriculture
sector which are introduced the retailing business of agri products has been due to the
involvement of private sector in agriculture and to the development and improvement
quality, productivity, efficiency and depth of agriculture value chains. value chains are
organized links between producers, traders, processes and service provider which also
includes the Non-Governmental organisations to improve as well as to add value to their
farming activities.

A typical value chain works in the following way:

Land, Labor, Production, Post

Water and Harvesting Processing Markets
Technology Handling
A generic value chain includes performing actors and activities that improve the product
while linking the products delivered by the producer to the market. A value chain
connecting to horticulture or agriculture may likewise may also include: enhancement and
dispersal of plant and creature hereditary material, input supply, agriculturist affiliation,
farm age, post-accumulate managing, planning, course of action of advances of creation
and dealing with, evaluating criteria and workplaces, cooling and pressing advances, post-
gather adjacent taking care of, mechanical handling, storing, transport, cash, and analysis
from business segments.

3. Discussion:
3.1. How to measure the effectiveness of any scheme?

Ans. There are a few steps to compute the effectiveness of any scheme. to make the steps
more structured we can say that firstly, planning the campaign and how do we track it.
Secondly, defining the channels that needed to be tracked. Thirdly, the marketing metrics
that need to be studied are measured. Fourthly, checking the effectiveness of the scheme
and finally if required redesigning the scheme.
3.2. Difference between the normal MBA graduates and MBA-RM graduates.

Ans. MBA-RM is a unique program in itself when compares to the normal MBA
graduates. A normal MBA has all the tools in their hand except the tool of emotional
quotient has only a MBA-RM graduate possess. This EQ along with the IQ that the RM
graduates possess helps in understanding the rural dynamics of the diversely cultured
3.3. What is the role of FDI in rural sector?

Ans. FDI cannot change our structure, it can only help in earning profit. if we look at the
present scenario then it is very clear that India is a second largest producer of fruits and
vegetables but this production has gone into vein like about 25 to 30% of fruits and
vegetables use to get rot and go waste. Has there been any good cold storage facilities, the
producers would have been earning more profit.