TABLE OF CONTENT

Page
Serial Topic Name No.
No
Acknowledgement i

Declaration ii

Supervisor’s Certificate iii

Letter of Transmittal iv

Table of Content v- viii

Executive Summary ix

List of Tables and Figures x- xi

CHAPTER 1: THE ORGANIZATION 1-12

1.0 Introduction 2

1.1 Objective 3

1. 1.2 Scope of the Study 3

1.3 Methodology 4

1.4 Limitation of the Study 4

2.0 Background of the Organization 5

2.1 Vision Statement 6

2.2 Mission Statement 6

V
 2.3 Services of the Organization 6

2.4 Organizational Structure 8

2.4.1 Corporate Information of the Organization 8

2.4.2 Corporate Governance 9

2.5.0 Department 12

2.5.1 Marketing Department 12

2.5.2 Operation Department 12

2.5.3 Account Department 12

2.5.4 Technical Department 12

2.5.5 Security Department 12

CHAPTER 2: PROJECT PART 13-23

3.0 Sales Procedure of Fantasy Island 14

3.0.1 Direct Sales Procedure 14

2. 3.0.2 Indirect Sales Procedure 15

3.1.0 Indirect Marketing Communication 16

3.1.1 Advertisement 16

3.1.2 Direct Marketing

17
3.1.3 Indirect Marketing 18

3.1.4 Special Occasion’s Promotion 18

VI
 3.1.5 Sales Promotion 19

3.1.6 Various Campaign 21

3.2 Sales Performance of Fantasy Island 22

3.2.1 Steps to maintain proper sales performance 22

3.2.2 Analysis of sales performance of Fantasy Island 23

CHAPTER 3: JOB RESPONSIBILITIES &

DUTIES AS INTERN
3. 24-26
4.0 Job responsibilities & duties as intern 25
4.1 Sales visit into different institutes 25

Meet with HR/Admin or other people for arranging

4.2 program 25

4.3 Arrange sales meeting with clients 26

4.4 Create Visit Report 26

4.5 Create Client Database 26

CHAPTER 4: FINDINGS AND ANALYSIS 27-43

4.
5.0 Competitor analysis 28

5.0.1 SWOT Analysis of Fantasy Island 28

6.0 Research on Different Perception of employee 29

6.1 Problem Statement 30

6.2 Research Objective 30

VII
 f
6.3 Research Questions 30

6.4 Research Design 30

6.5 Study Population and Sample 31

6.6 Variables of Research 31

6.7 Data Collection Procedure 32

7.0 Findings 33

7.1 Profile of the Respondents 33

7.2 Overview of Data collected 35

8.0 Building Customer Relationship 40

8.1 Most Important Findings 42

CHAPTER 5: RECOMMENDATION AND

CONCLUSION 44-52
5
9.0 Recommendation 45

10.0 Conclusion 47

11.0 Appendix 48

12.0 Reference 52

VIII