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FIRST PRESENTATION

INTRODUCTION ABOUT THE PROJECT

This project is a route map for expanding our knowledge by having a hands on
experience in the job, this has given me a knowledge about the working condition and to
know about the customer perception on the vending machines, which is one such new
concept In INDIA by BIG BASKET. Which is an e commerce online grocery retail business.
This project was done in big basket for a period of 6 weeks, which was a paid internship.And
with the help of internal and external guide I have gained some knowledge about the industry,
company and the work culture. The project was undertaken under the supervision of Anuj
Bansal who is the external guide and the head of big basket activation team, and DR.
Malmarugan who helped me internally who is the professor in CMRIT, and associate
professor. Big basket has started with their new segment called as big basket instant where
they have installed the vending machines in corporate offices and few big apartments, we
were working in activation and market research team that gave me an opportunity to interact
with customers and know their query that gave me some information to gain more knowledge
so I utilized the opportunity to my best level and create this project

While talking about big basket, they are into online grocery sector initially and with the
strategy of diversification they have started expanding in many different ways. In that this
vending machines is a new concept. Big basket is the only company that has come up with
this vending machines in India for the first so we have monopoly in doing this project and I
am the only one who did a projects in India in this big basket vending machines for the first
time.So my project has a unique features compare to others, this has helped me gain more
knowledge about the customers when it comes to buying online as well as how they adopt to
new such technology and this gives a clear knowledge on how a customer is ready to adopt to
changes in this new retail concept. At present situation the technology is changing so fast
that we must think out of the box to have more knowledge and keep our self-updated. So this
project has helped me to make best use of it and had helped me gain some information about
the new such retain format which is sales through vending machines, so I believe that this is a
great moment to cherish about the project as it is a unique one. We would have such new
concept of retail business In future and we should know how are the people ready to adapt to
these technology and utilize them to best effective way
OBJECTIVES OF THE STUDY

 To know the customer perception on this vending machines


 Analyze and identify consistent trends, patterns in buying process
 To identify the key problems in this vending machines
Research Methodology

Type of Study

The type of study used in this research is descriptive study because we are
conducting a survey to understand the customer perception on these vending machines.
Descriptive study is used here because that defines the characteristics of a population

Sampling Technique

Here the simple random sampling technique is used, because the survey is conducted
in various apartment and corporate office so there are diversified set of people which this
method would be useful

Sample size

We are using 147 of samples for this research from the apartment and corporate office

Data collection method

The data collected here is primary, we will have a direct interaction with the customers of the
apartments and this is one such new concept in India which has a monopoly in market

Primary data collection the data collected is new and has never been used before that’s why
this is primary

Survey: -preparing few set of questions and asking the customers of that machine to respond
by ticking the questionnaire given to them, here both open ended and closed ended questions
are used
SECOND PRESENTATION

1) what's your gender


(Male (1) , Female (2) )
2) what's your age
(Below 25 (1) , 25-35 (2) , 35-45 (3) , 45-55 (4) , Above 55 (5) )
3) what's your educational qualification
(Under Graduate (1) , Post Graduate (2) , Others(3) )
4) what is your occupation
(Professional(1), Employee in Private Firm (2) , Business(3), Government Job(4) )
5) marital status
(Married(1) , Single(2) )
6) level of your income per annum
(Below 2 Lakh(1) , 2- 4 Lakh(2) , 4-6 Lakh(3) , Above 6 Lakh(4) )
(5 point Likert’s scale) from 7 to 20

7) The vending machines are ________ located? ( rate your convenient level )
(Highly Convenient 1, 2, 3, 4, 5 Highly Inconvenient)
8) Availability of the products
(Highly Satisfied 1, 2, 3, 4, 5 Highly Dissatisfied)
9) Does vending machine function properly
(Always, Sometimes, Neither, May Be, Never)
10) The price of the products in vending machines are
(Highly Expensive 1, 2, 3, 4, 5 Highly Inexpensive)
11) The range of product available in vending machine are
(Very Good 1, 2, 3, 4, 5 Very Bad)
12) how do you rate the convenient level of money transaction
(Highly Convenient 1, 2, 3, 4, 5 Highly Inconvenient)
13) what's your opinion on quality of product in this vending machines
(Excellent 1, 2, 3, 4, 5 Satisfactory)
14) How convenient is it to report a complaint in big basket instant app?
(Highly Convenient 1, 2, 3, 4, 5 Highly Inconvenient)
15) was any food item stale ( spoiled)
(Never, Seldom, May Be, Sometimes, Always)
16) Does refund require unreasonable amount of effort
(Strongly Agree 1, 2, 3, 4, 5 Strongly Disagree)
17) Experience of using this big basket vending machines
(Very Good 1, 2, 3, 4, 5 Very Bad)
18) How easy is this concept when compared to other retail format
(Very Easy 1, 2, 3, 4, 5 Very Difficult)
19) how trust worthy is this vending machines
(Highly Trust Worthy 1, 2, 3, 4, 5 Highly Untrusty Worthy)
20) Would you recommend your close ones to use this vending machines?
(Yes For Sure 1, 2, 3, 4, 5 No)
THIRD PRESENTATION

Statistical tool used in the study

1. Percentage analysis using pie charts


2. SPSS software was used to determine one way anova.
3. SPSS software was used to determine regression.
Operational design

Measurement scale used was Likert scale of 5 point rating.

FINDINGS: -

 Out of 147 respondents 55.1% are male who uses this vending machine and 44.9
percent are females there is no much difference in this in terms of gender
 We can know that the majority people who use this vending machines falls in the age
less than 25, 61%of people fall under this. And 23.1 percent are the people between
the age 25-35.t
 This demographic data on educational qualification says that the combination of
under graduation and post graduation people uses this vending machine the most, so
literacy rate has a greater impact on the usage of this machines
 The respondents working in a private firm and working professionals are the
majority of the people who use this vending machines
 There is a majority of people who use this vending machines are singles which
constitute around 73.5 percent than a married respondent of 26.5
 We can understand that the majority of the people comes in 2 categories that is the
income level below 2 lakh and 2 to 4 lakh
 We can understand that there is no significance between various parameters of the
study with respect to gender of the respondents.
 At 10% this significance level the parameter, availability of the product, proper
working of the vending machines, and range of the products are significance with
respect to age
 At 5%level in location of the vending machine, effort required to refund and at the
experience at using this vending machines. The rest of the values are not significance
with respect to age.
 There is significance at 10% level in location of the machine, price of the products,
range of the product, effort required for refund with respect to educational
qualification.
 At 5% this significance level the parameter, location of the vending machines,
availability of the product, proper function of the vending machines, range of the
products, price of the products in vending machines, experience of using vending
,machines, and recommending the vending to others are significance with respect to
marital status.
 At 10% this significance level the parameter, quality of the products, effort required
to report a complaint, concept is easy when compared to other retail format are
significance with respect to marital status.
 From the below table we can understand that there is no significance between various
parameters of the study with respect to gender of the respondents.