ND Creative Media Production YR 1 2017-18

Semester 2
Unit 2: Communication Skills for Creative Media Production
Assignment Details Evidence
Title: Searching for Columba – Client Brief
Assessor: Faustina Starrett  Evidence of research
School: Media, Multimedia & the Arts  (Pre-Production Folder)
Programme level:3 Assignment number: 1  Printed Report+e-report weebly
Issue date: 23/02/18 Interim Hand-in:  Short Films Review & Evaluation
Due: 25/05/2018 Feedback: 08/06/18 1. 23/03/18 – Evidence of Research
2. 27/04/18 – Pre-Production Folder
3. 27/04/18 – Printed Report
4.25/05/18 – Short Films; Review & Evaluation
IV: IV date: 10/01/18 This Assignment can be cross referenced to
Jim Doherty Unit1, Unit 3, Unit 16, and Unit 31

Outcomes:
1. Be able to extract information from written sources
2. Be able to create a report in a media production context
3. Be able to pitch a media production proposal using appropriate
technology.
Overview
1 Be able to extract information from written sources
Written sources: books, journals, websites, magazines, newspapers, handouts
Reading: with concentration; skim-reading: scanning; using index; using word search; using phrase
search. Extract information: write notes, summarise, highlight text, annotate document, underline
passages, copy and paste extracts
2 Be able to create a report in a media production context
Create report: content; structure; summary; index; presentation; visuals, eg illustrations,
graphics, charts, graphs Contexts: for client, product analysis, self-evaluation
Revision: proof-reading and electronic checks (spelling, punctuation, grammar, thesaurus)
3 Be able to pitch a media production proposal using appropriate technology
Proposal: outline of idea; costs; requirements, locations, talent, crew; audience; USP (unique selling
point) Technology: presentation PowerPoint; slide design; transitions; visual aids, animations, video
clips, audio clips, clip art, charts, graphs, screen shots, web pages; copyright issues
Address: clarity of voice; tone of voice; register, use of technical language; eye contact, reinforcement

Brief
‘Just Us’ Media Productions has been commissioned to participate in a Joint Student
Project with Churches Trust. As a Team you will participate in a team-building residential
and make a short film about your experiences during the ten week experiential ‘Columba
Heritage Trail’ project titled ‘Searching for Columba’.
ND Creative Media Production YR 1 2017-18
Semester 2
Unit 2: Communication Skills for Creative Media Production
Tasks Pass Criteria
Learners will work in groups of 2/3 (or as To achieve a pass, the student
individuals) to: must:
1. Gather research on Columba Heritage
Trail and extract relevant information P1 use appropriate techniques to
from written sources extract relevant information
P1 - 23/03/18 – Evidence of Research from written sources

2. Write a Report which conveys relevant

information about Columba Heritage P2 present a media production
Trail report which conveys
relevant information
P2 - 27/04/18 – Printed Report
[IE]
3. The group will meet to to make changes P3 review reports to make
with occasional beneficial effects
changes with occasional
P3 - 27/04/18 – Pre-Production Folder beneficial effects
[RL]
4. Each individual will script and storyboard their
part in the trail
P3 - 27/04/18 – Pre-Production Folder
P4 deploy and manage
5. Each individual will deploy and manage appropriate technology to
appropriate technology to make their pitch a media production
short extract proposal
P3 [SM]
27/04/18 – Pre-Production Folder

6. Each individual will present their 1

minute clip (trail stop) for feedback
P3 P4

7. Each individual will collate clips and

create their own story of the project
P3 P4

8. Short Films will be presented to client

with a written report to Pitch for a
further Media Production Proposal as
part of Columba Legacy Centenary
Celebrations in 2020.
P4 - 25/05/18 – Short Films
P2 - 25/05/18 – Summary Report (2)
(Conclusions, Legacy)
ND Creative Media Production YR 1 2017-18
Semester 2
Unit 2: Communication Skills for Creative Media Production
Merit Criteria Distinction Criteria
To achieve a merit, the student must: To achieve a Distinction, the student
must:
M1 use appropriate techniques D1 use appropriate techniques
to extract information from to extract comprehensive
written sources with some information from written
precision sources
M2 present a structured and D2 present a well-structured and
detailed media production substantial media production
report which conveys report which conveys
information and explains information with precise
conclusions with clarity exemplification and justifies
M3 review reports to make conclusions with supporting
changes with frequent arguments
M4 deploy and manage D3 review reports to make
technology to pitch a changes with consistently
media production proposal beneficial effects
effectively and with some D4 deploy and manage
Imagination. technology to pitch a media
production proposal with
creativity and flair and to
near-professional standards

Guidance
Suggested Reading:
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student
Book (Pearson, 2010) ISBN 978-1846906725
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Teaching
Resource Pack (Pearson, 2010) ISBN 978-1846907371
Baylis P, Holmes P, Starkey G – BTEC National in Media Production (Heinemann Educational, 2007)
ISBN 978-0435499198
Abercrombie N, Longhurst B – The Penguin Dictionary of Media Studies (Penguin, 2007)
ISBN 978-0141014272
Branston G, Stafford R – The Media Students Book (Routledge, 2006), ISBN 978-0415371438
Briggs A, Cobley P – The Media: An Introduction (Longman, 2002) ISBN 978-0582423466
Clark V, Jones P, Malyszko B, Wharton D – Complete A-Z Media and Film Studies Handbook
(Hodder Arnold, 2007) ISBN 978-0340872659
O’Sullivan T Dutton B, Rayner P – Studying the Media: An Introduction (Hodder Arnold, 2003)
ISBN 978-0340807651
Bradbury A – Successful Presentation Skills, 3rd Edition (Koogan Page, 2006) ISBN 978-
0749445607
Condrill, J and Bough, B – 101 Ways to Improve Your Communication Skills Instantly (GoalMinds
Inc, 1999)
ISBN 978-0966141498
ND Creative Media Production YR 1 2017-18
Semester 2
Unit 2: Communication Skills for Creative Media Production
Cottrel S – Critical Thinking Skills: Developing Effective Analysis and Argument (Palgrave
Macmillan, 2005)
ISBN 978-403996855
Hargie, O – The Handbook of Communication Skills, 2nd Edition (Routledge, 1997) ISBN 978
0415123266
Jeffries L and Mikulecky B – More Reading Power: Reading for Pleasure, Comprehension Skills,
Thinking Skills,
Reading Faster (Pearson, 2003) ISBN 978-0130611994

Websites
https://qualifications.pearson.com/en/qualifications/btec-nationals/creative-media-
production-2010.coursematerials.html#filterQuery=Pearson-
UK:Category%2FSpecification
www.bbc.co.uk/keyskills – online resources for practising communication skills
www.learndirect.co.uk – government website with links to online courses
www.mindtools.com – free online tools which help you discover and develop essential
communication skills and techniques
www.mediaknowall.com – a web guide for media students
www.mediawatchuk.org – campaign for accountability and decency in the media
www.ofcom.org.uk – the regulator of the UK’s broadcasting, telecommunications and wireless
communications industries

SITE FOR BACKGROUND INFORMATION, SCHEDULING AND PROJECT UPDATES

http://faustinastarrett.weebly.com/just-us-project.html

Other material as directed by lecturer and supplied on Moodle.

http://learn.nwrc.ac.uk/_teldemo/creative13/story_html5.html

http://moodle.nwrc.ac.uk/course/view.php?id=2001