Internal Factors Evolution

S.No
1
2
3
4
5
6
Total
S.No
7
7
8
9
10
Total
Total IFE
Internal Factors Evolution
Strength Weight
· Financially strong 0.12
· High product quality 0.10
· Infrastructure near ports 0.15
· Highest export share 0.20
· Large dealer network 0.06
· Employee development 0.08
Total 0.71
Weakness Weight
· High transportation cost 0.10
· Low advertising and exposure 0.07
· Increased production cost 0.05
· Highly Localized and regionalized markets 0.07
Total 0.29
Total IFE 1
Rating Score
4 0.48
4 0.40
4 0.60
3 0.60
3 0.18
3 0.24
21 2.50
Rating Score
1 0.10
2 0.14
2 0.10
2 0.14
7 0.48
28 2.98
External Factors Evolution
S.No
1
2
3
4
5
Total
S.No
6
7
8
9
10
11
12
Total
Total EFE
External Factors Evolution
Opportunities
· Global Expansion
· Infrastructure development
· Population increase causing increase in real estate
· Increase production to reduce cost and achieve economies of scale
· Undiscovered markets of northern regions of Pakistan
Total
Threat
· Governmental regulations
· Fluctuation in currency rates
· Price competition
· Alliance opposition
· Fluctuation in demand
· Political instability
· Increase production cost
Total
Total EFE
Weight Rating Score
0.15 4 0.60
0.07 3 0.21
0.08 3 0.24
0.09 2 0.18
0.09 4 0.36
0.48 16 1.59
Weight Rating Score
0.10 2 0.20
0.05 2 0.10
0.08 2 0.16
0.05 1 0.05
0.08 3 0.24
0.09 4 0.36
0.07 1 0.07
0.52 15 1.18
1 2.77
 Lucky Cement
CRITICAL SUCCESS FACTORSWEIGHT

RATING
Advertising 0 3
Product quality 0 4
Price competitiveness 0 4
Management 0 4
Financial position 0 4
Customer loyalty 0 3
Global expansion 0 2
Market share 0 3
TOTAL 1
 DG Khan
cky Cement Attock Cement
Cement

SCORE RATING SCORE RATING SCORE

0 4 0.4 2 0
1 3 0.6 3 1
1 4 0.6 4 1
1 3 0.5 3 0
1 2 0.3 2 0
0 2 0.2 3 0
0 1 0.1 1 0
0 2 0.1 2 0
3.6 2.8 2.65
 SWOT Matrix
1.Financially strong.
2.High product quality.
STRENGTHS 3.High export share.

1.Low advertising &

exposure.
2.Low gratitude & PF
funds.
WEAKNESSES
3.Increasing general &
admin. Expenses.

1.Upcoming national
projects.
2.Global Demand .
OPPORTUNITIES 3.Expansion in cement
industry.

1.Upcoming national
projects.
2.Global Demand .
3.Expansion in cement
industry.
THREATS
OT Matrix
“SO” Strategies “WO” Strategies

1.Setup new factories in 1.Build up exposure and

Northern regions of better brand management
Pakistan. ( S1, O1) through right promotional
2.Global Expansion mix.
(S1, S2, O2) (W1, O1, O2)

“ST” Strategies “WT” Strategies

1.Overcoming competitors 1.Reduce general & admin.

pressure through more Expenses to cope with
quality. narrow competition.
(S2, T2) (W3, T2)
2.Resolve alliance 2.Consider employees Perks
opposition through top to avoid hassles of labor
management involvement. unions.
(S1, T3) (W2, T3)
S.NO FINANCIAL STRENGTH
1 Increase in net sales revenue
2 Continuous increase in stock value (PRs 130/=)
3 Increased Earning price share-EPS (PRs 2.1 per 5share)

Total
Avg

S.NO COMPETITIVE ADVANTAGE

1 Strong distribution network. -2
2 High quality products. -3
3 High export share. -4
4 Market development in Gulf -2
5 Govt. Project as DGP Army. -3
Total
Avg
Score S.NO ENVIRONMENTAL STABILITY
4 1 Allowance of subsidized cement imports & lesser rebates
6 2 Cut throat competition has created instability.
5 3 Currency rate difference has given much loss.
4 Increasing rate of inflation.
5 Rapid technological Change.
15 Total
5 Avg

Score S.NO INDUSTRIAL STRENGTH

-2 1 Increasing competition in construction sector
-3 2 Increasing domestic demand for cement i.e. 92%
-4 3 Enhancement in the budget for Annual Development Plan
-2 4 Increasing growth rate
-3
-14 Total
-2.8 Avg
Score
-4
-3
-3
-4
-3 -3
-17
-3.4

Score
4
5
5
3

17
4.25