Proposal for Animation Series 1

Development and Production of Animated series for

Nursery Rhymes

Project Proposal, Task outlining &

Scope Definition
 Proposal for Animation Series 2

Client: Sana Khan (Rhymes)

Objective: Development and Production of Animated series for Nursery Rhymes

Understanding your needs

Sana Khan seeks an experienced and capable partner to develop their Animated series for Nursery
Rhymes. The Animation will act as an instructional guide to get you success online & offline. The
video must be comply by guidelines, with modern and intuitive design that echoes and affirms Sana
Khan’s core message and it’s aspirations to become a leader.
Through close collaboration with the Sana Khan’s team, we will consult on script, storyboard, voice-
over, stock videos & animations to help meet the needs of the Project.

We appreciate the opportunity to develop the animated series for Nursery Rhymes. These animated
video will lead to impact the market share and increase the business for Client. We look forward to
hearing about your target market’s improved interaction with your company. The specific details of
our process, the associated costs, and a proposed timeline for execution are presented in the pages
that follow.

Project Scope and Requirements

We've reviewed the project scope and requirements, and will include them in the steps moving
forward. Many of these requirements are purely technical in nature, and will not be discussed in
detail in this proposal. The core of this proposal is focused around the impeccable storyline, perfect
execution and user experience.

Now let’s break down each step of the process. Behind each explanation animated videos are the
hard work of a talented, dynamic team of creative professionals including script writers, illustrators,
designers, animators, voice talent, sound designers and much-more. Each Video Creator process
may differ a little, but we’ll try to provide a clear general understanding of how the process works.

Expect the entire process from hiring to finished product to last anywhere from 6-7 weeks. This is
the optimal amount of time the Bridging Gap needs to get through all the writing, design, and
revisions efficiently. Rushing this timeframe is possible, as the team will most often have to work
overtime to finish it, generally on weekends.

The Video Animation Production Process

Pre-production

Research & Kickoff (1st week)

Bridging gap digs deep into your brand and your goals. With all this insight, you typically meet to
agree on a direction for your video and discuss the process and plan for your production. After
Research, we will come up on script writing and with the help of your team we will finalise script in
one week.
 Proposal for Animation Series 3

Storyboards & Style frames

With a final script set, the artist creates a storyboard. This is typically a sketched (pencil or digital)
representation of every single frame of your video. It should give you an idea of how your story will
flow visually. Along with this, they’ll present a couple static renderings of what your video should
end up looking like. This gives you an idea of the colors and feel of your video.

Production Process

It entails the whole video animation process; Bridging gap will assign his team to cover all the
important points covered in script and some raw scenes for future use. It also includes the right
direction for the video to enhance its aesthetics and value.

Voiceover

In this case Bridging gap will send some sample voice to get approval and then will get final voice
over recorded.

Design & Animation

The artist will continue to design out all the frames of the video. Once they’re complete and the
voiceover is recorded, the video editor will break every layer (sometimes numbering into the
thousands) apart and meticulously animate each piece to match the voice recording. From here any
changes to the script, storyboard or style could throw a huge kink in the timeline and incur more
costs.

Sound Design

We do have sound but will require some sound FX too to give an impact to video.

Finishing

Bridging gap will mix all the scenes with the final mix down of audio from the sound designer, render
and deliver your video in the applicable formats.

Overall branding & marketing message:

• Simple aesthetic that allows Brand to have different approaches to communicating one Core
message
• Clear, organized visual hierarchy.
• Innovative, professional, forward thinking, and engaging overall brand and messaging.
• Informational content throughout the video will help users easily find the information they
need.
• Storytelling: Stories and video are all great ways to provide vast amounts of information to
your viewers in a digestible and comprehensible manner.
 Proposal for Animation Series 4

USER EXPERIENCE DESIGN PHASE

• During the User Experience (UX) Design phase, we determine how the animated videos will
fulfil the many user objectives that will provide for a successful viewing experience. By
combining business objectives with user objectives, we’re able to sketch out the different
design and flow that need to be designed in order to achieve both parties’ needs. We
determine how these videos will have maximum impact and how content will be organized
in each animation to provide the best user experience.

• This is without a doubt the most crucial part of the project, since once we move on to visual
design and development; it becomes much harder and more expensive to make changes to
the animation’s layout and structure. We therefore make sure that all the details regarding
animation and flow are clearly articulated and agreed upon during preplanning phase.

Deliverables for the Development phase will entail:

Based on testing and internal review, Bridging Gap will perform needed edits and fixes to ensure
that the video have same tone what you have approved.

There's a good reason why the best companies charge a higher premium for the videos they create.
When you purchase an Animated videos, you’re not just simply buying a video; you’re paying for a
proven, effective process. To put it even more plainly, you’re paying for the results you’re going to
end up with. If you hire a company based upon their “cheapness”, you’ll unfortunately get exactly
what you paid for...a cheap-looking, non-converting video.

……………………………………………………………………………………………………………………………………………………….

ESTIMATED TOTAL PROJECT TIMEFRAME: 7 WEEKS +_3 days

………………………………………………………………………………………………………………………………………..

Differentiated Points to be noted

Additionally, we offer the following points of differentiation:

• Professional Video & animation skills.

• Systematic, detailed and proven process to make sure no stone is left unturned.
• Thorough discovery phase that puts us in direct contact with your target audience
• Best practices knowledge from both non-profit and commercial work
• Centralized communication system between Bridging Gap and the client using modern
online tools (Skype) and email.
• Comprehensive, time-tested discovery phase.
• Multiple touch points to keep communication active.
• Multiple rounds of review to ensure that your needs are met exactly.
 Proposal for Animation Series 5

Cost Structure for 120-180 seconds Explainer Video:

Steps in Process
 Project Research & Discovery
 Script
 Storyboarding+ Revisions
 Character Design
 Voice Over
 Sound Fx & Design +Revisions
 Final Editing + Revisions
 Compositing & Effects
 Compression
 Upload & Delivery

Cost Break up
Script & Storyboarding 600 GBP

Character Design & Illustrations 1600 GBP

Voice Over 300 GBP

Editing 800 GBP

Compositing 600 GBP

Compression & Final Delivery 100 GBP

……………………………………………………………………………………………………….

ESTIMATED TOTAL COST OF PROJECT 4000 GBP

……………………………………………………………………………………………………….

Payment Schedule for the Project is as follow:-

 50 % upfront to start.
 25 % before Production process.
 25% before final video delivery.
 The above rates mentioned are inclusive of all Taxes.

COMMUNICATIONS PROCESS & PROJECT CONTACT

Our Team will coordinate efforts and communicate with Sana Khan throughout the entire
process. The project management point of contact will be:
 Proposal for Animation Series 6

Project Manager: Gaurav Sodhi

Email: gaurav.sodhi@bridginggap.in
Phone: +91.983.383.0474.
Skype: dynamicwings
The project manager will be your day-to-day contact during every stage of this project.

EDUCATIONAL QUALIFICATIONS:

 Bachelor Degree in Arts

 Diploma in Visual designs and Cinematic.

EXPERIENCE
Design: Over 16 years of experience. Animation: 22 years of experience.
Combined 38 years of Team experience.

Deliverables for the Development phase will entail:

High quality Video
A high quality video comprise of length based on storyboard not more than 3 minutes
(1080p).
Background Music
A contract stating that all music is original, or that appropriate permissions have been secured for
all music to be used.

Original Art work

We ensure that Links Original art work.

CLIENT PARTICIPATION AND ASSUMPTIONS

The following assumptions are made about the client’s participation and project responsibilities.
Deviations may impact the delivery timetable, available features, and project cost.
 Proposal for Animation Series 7

Payment Method

NEFT Details
Beneficiary Bank Name: ICICI Bank Ltd.
Bank Account type: Saving Account
Beneficiary Account Name: Gaurav Inder Singh Sodhi
Beneficiary Account Number: 040301511576
IFSC Code: ICIC0000403

Through Paypal: dynamicwingsgaurav@gmail.com

paypal.me/gauravsodhi

Western Union:
Name: Gaurav Inder Singh Sodhi
Proof: Driving Licence

CLOSING REMARKS
BRIDGING GAP’S prides itself in co-creating with our clients. While we have a solid understanding of
what it takes to build and implement a strategic marketing plan and design solutions, we
acknowledge that no one knows your organization better than you. Our ability to think creatively
and strategically, combined with your understanding and familiarity of your vision as an
organization, will allow us to jointly strategize the best approaches to presenting your mission to the
world. We will work closely with you to generate and hone creative and unique design & animation
concepts. We look forward to collaborating with you and continuing what we hope will be a long-
lasting partnership.

Sana Khan Gaurav Sodhi

BRIDGING GAP
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