Small business assignment indicators

1.1 produce a profile of the chosen hospitality business, identify:

a) the type, structure, size, number of employees, mission, and goals and objectives of the business

b) internal constrains and restrictions on the business, such as resources and expertise etc.

1.2 carry out analysis (with statistics/data) the current performance of the business in relation to
previous years, this would include revenue, operational data, such as occupancy percentage, REVPAR,
and key financial ratios etc.

Here you must carry out financial and non-financial performance analysis.

a) in financial performance analysis you must compare financial figures of last 3 years’ in terms of
business revenue, occupancy %, REVPAR and key financial ratios etc. in a table format.

b) in non-financial analysis you must discuss how company is performing in terms of brand image,
number or % of returning customers, brand loyalty, loyal customers, websites reviews, market share,
marketing functions etc.

2.1 recommend with justification appropriate actions of overcome the weaknesses identified, using any
models you may have learned as appropriate.

To meet this criteria, you must use relevant models, such as SWOT, Ansoff Matrix, bench marking etc.

2.2 analyze the ways current performance could be maintained and strengthened

Here you need to give different ways business can maintain and strengthened its performance.

2.3 recommend with justification appropriate actions that can be taken to expand the selected business.

Here recommend business expansion models such as

Ansof Matrix. Give justifications/reasons

Porter’s genetic strategies such as cost leadership strategies, differentiation, product diversification and
give justifications.

3.1 in light of the analysis as performed in task2, produce a business plan for the organization detailing
the assessment of current objectives and plans.
To meet this criteria, produce a business plan based on task2 in a table format with time frame with
current objective.

Your business plan should consist of business objectives, mission, vision, financial information, how you
will achieve, time frame etc.

3.2 revise plan to incorporate changes and business objectives of the organization and prepare an action
plans (with chosen strategy) to implement changes in the organization.

Here prepare an action plan with chosen strategy to implement change.

4.1 investigate and report on the potential impacts, the changes may have on the organization both
internally and externally on the selected hospitality organization (the impacts are customers and results
that may realize it the organization is to implement change programs)

Here both impacts should be discussed

4.2 develop a plan outlining how the changes will be managed in the selected business (an action plan
for managing the proposed change)

Example: kotters 8 step change model can be applied and discuss how proposed change will be
managed using model.

Kert lewin’s model,

Then prepare an action plan, it must contain elements like objectives, time, who is responsible to
implement etc.

Change models: McKinsey’s 7s Framework.

4.3 devise a method to monitor and improve the performance after the changes to be implemented
over a given timescale.

Here use any of the following models:

Bench mark method

Kaizen Japanese method

TQM model