tt^i^isroNem children motivated ditferentty? 6 .

/Cm not asking you to fillthis in now because it

with the advice given on how to motivate them?
7 '
are you? . ' - ,., @ 3 Anything else you want to cover this morning? Afc *
9 Do you think that's worthwhile doing or do you think it's a waste
of our time and effort and resources?
10 You have to check every single day.
^?ld::Pi^@ei/-''nie iana&iiikie'that'you use in 2 Look at the following four scenarios and decide whether a
rision has to excite people, and make them thinktransactional or a transformational approach would be more
l@ be part ofthisteam.''Th@t is the first stepappropriate,
in and what the manager could say.
a A problem child keeps missing deadlines.
i hotel manager. Brad, trying to motivate a teamb A star seems to be becoming a tittte bored with the present task.
ived a low score on their team appraisal. ThecteamA coaster has been coming to work late recently.
Tiiddle-aged women from outside the UK, and d A striver has just won a big contract for the company.
ire intermediate-level English speakers. Do you
says would motivate this team? Why/Why not?
3t is given below. Transformationally minded or transactionally minded managers
may be more common in one work culture than another. For
instance, David Prasher says in creative media and publishing,
technology is driving change at such a pace that transactional
gw. once you get a hundred percent as a team, styles are not appropriate.
S5t year and the year before, a hundred percent
1 Can you think of any work environments where a
^expectation.
*). , - transactional
. style
' would beappropriate?
2 Can you think of any disadvantages of working for a
pw, if Gina gives me a hundred percent, I am
transformational manager?
the rooftops.
3 Discuss how a transactional manager working with staff who
3- ^ @ @ !^ expect a transformational style might appear, and vice versa.
"ma be 'Wow'. But you do begin to expect success
'bu start to say, tike the manager at Manchester
yeah. (expect us to win the Championship everyPmCTig
w, the taJent is here so we can win. And we've
Work in pairs. You work for a company that publishes lifestyle
e and time and time again.'So that's why your
magazines. Student A is a manager who is concerned with the
ie was, you know, disappointing. OK, so we're
motivation of a member of staff; Student B is the member of staff.
:hrough some of the procedures in this meeting.
excited about this. t guess this is now my fourth Stage 1
iin a department to discuss these changes. I thinkStudent A look at page 139.
.'s been tremendous. Student B look at page 143. @<
Prepare what you are going to say and then

Read the update for your role below and then

r@g comments were made by managers
Manager
ff. Decide which are transactional and which
A month after the first meeting, the situation has not really
nal.
improved. Decide what to do and call another meeting.
feel you could be using the time more productively, I
hat be right? Employee
thinking arNl||^@lit^^^ tell you how you You've been trying to do some of the things your boss said in the last
lan. Right? ^@'@@^^T!''':'' W^ting.Your boss has called another meeting. You think that you
i/hat we believe you need to do now.
i^^b^ifee.promoted.
be a bit more proactive. ^
Watch Sequence
.. ,:y.*ai 3 on the DVD to find out more
?edback I don't mean it as a criticism, as these are
it Management and leadership.
nat people are making to me and I just think it

6 LEADERSHIP 61
 6 Listen again and write the slogans in full. Then reformulate
them as if they were spoken, using the model shown in
question 3above* Make sure to account for missed sounds and
blurred sounds. When you have finished, practise saying them
typical expressions used to keep discussionsspeed.
at
orming sessions. Notice how fluent speakers
Is together. Mark the links between the words.
RH^ 4pne as an example. What kind of brainstorming and research work do you think j
anything to add here? advertising agencies did to create the slogans above? How
good do you think these slogans are?
|o you think about that?
K'ft'^'
(a? - '@
'@ 1- ' .
IP@@ 1 1 ' ' .'
Ifeat- ;- @@1 . @ ' , ^ kiiu'@!m
You are going to take part in a brainstorming session to create a
^^.F^ul'sldeato... "'.1 , new slogan for a company or product brand you know welt.
Riste'^'''''.1 ..'1@@:'@'@."' @ @@ @'@
he expressions with dear linking. WhichStage
type 1
^Ittlced together when spoken? As a class, choose a brand that everyone in the class is familiar
Ittitss sounds out altogether -for instance, - a major supermarket brand, a soft drink brand, etc.
with
d like 'lento7; or they may blur sounds -Stage
'want2: The 'anything goes' brainstorming phase
wanna'. The following typical phrases usedGet in
into two groups. Each group should choose a facilitator to
lions are written as if spoken. Say them lead
aloudthis brainstorming session. The facilitator for each group
standard spelling for each one. should read the instructions at the back of the book and then
tookinat... conduct the brainstorming session for their group.
jihiansideato... Group A facilitator look at page 137.
^... @.. ' .^ '! ' . . @ ' \. Group B facilitator look at page 142.
vidavzideaov... Whilst the facilitators are preparing, the other team members
should review the language and content from this lesson, to be
@ases spoken aloud and then practise saying
ready to use it during the brainstorming session.
Stage 3: The selective phase
Compare your results (and the process you used to get them)
of the pronunciation features presented here
with another group and work together to create a single brand
your listening ability. Listen to the following
advertising slogan. If there is time, discuss what you couldL
os said at speed/and match them with the
include in a 30-second TV commercial based around this Slogan
- the sounds, images and text. /

1 MARKET ENTRY STRATEGIES 17

 3 Look through the text to answer the following specific
information questions.
1 Before readin9 an extract from the Trashy Bags company
website, try to predict what the text is about by looking 1atWhat the three kinds of plastic packaging litter are most
West Africa? ||
photos and answering the questions below.
2 What statistic shows the problem of plastic litter has got
1 What do you think the first section title 'Is there life after 3death?'
What problems does the plastic litter on the streets cause? 1
refers to? 4 How environmentally friendly is the process of turning the ph
2 What do you think is The Problem' in the second section of the text?
sachets into bags?
3 What do you think is The Solution'in the third section of the text?
4 The text outlines five benefits (a-e) that result from theTi
2 Read the text and check your answers to the questions
Bags operation. Which is the most important, in your view?
above.
 "^^l^^^^^'^^t^^^^^^^^

IS^^CT^E
^

1 What are the biggest differences between speaking to

someone face-to-face compared to speaking to someone by
phone or over the web?
2 What are the biggest differences between communicating
with one person compared to communicating to a number of
people, when you are not in a face-to-face situation?
3 Look at the following tips on managing a meeting at work
involving a number of people. Which tips do you think are more
important for conference calls than face-to-face meetings? Why?
1 Make sure that you have an agenda.
2 Start on time.
3 Define the objectives of the meeting.
4 Take a roll call of the people participating.
5 Establish ground rules for how to use the technology.
6 State your name when you speak.
2 Which one of the following is the topic of the call?
7 Don't multi-task (use email, text, etc., during the meeting).
a the branding of RESNA's loan programme
8 If you are the chair, make sure everybody has a chance to speak.
b the appointment of a new branding consultant
9 Be conscious of people in other time zones.
10 Always address questions to a speciftc person. 2 Look back at the tips in the Introduction. Which ones are
covered here?

You are going to listen to a conference call with RESNA

(Rehabilitation Engineering and Assistive Technology Society of
North America). 'Assistive technology7 is any product or service
which is designed to enable disabled and older people to be
independant.
1 Listen to the opening part of the call and answer the
questions below.
1 Which of the following instructions are given to participants?
a Use the mute button when you are listening.
b If you hear music, put your phone on hold.
c Do not move away from your phone during the call.
1 Listen to the next part of the conference call and answer the
following questions.
1 How many questions does Mary ask at the beginning?
2 What does Nancy suggest in order to answer Mary's questions?
3 Why can't Jane from Arizona answer the question?
4 What does Marion say about the reputation of the brand?
2 Look at the tips from the Introduction again and discuss the
following questions.
1 Which tip does Mary ignore?
2 Which tip does Jane from Arizona ignore?

132 14 SOCIAL ENTERPRISE

 ySSESSi
>k at the audio sc@||^^^||i|^''|^ .
? following fiOTC^^||l^^ they appear in
wn in brackets.
laining the procedure (Listening T)
^ng over to another speaker (Listening 2)
tomjng the participants (Listening 3)
?cking who is present (Usterwig 4) Stage!
?ingonyourturn(t-{sten{hg2) You are going to participate in a conference call to discuss how
your company is going to market its new footwear product. The
@Ftference calis, we cannot always see the other speakers,
soles of the sandals are made from recycled tyres, whilst the
cannot communicate via body language. This means our
upper parts are made from plant fibres. The sandals are made
rf voice becomes even more important Practise saying
in North Africa and sold in Europe. Your company is a social
of these phrases with friendly intonation.
enterprise, which aims to make a profit from its commercial
ftk of a conference call you may have in the futureoperations
and in order to invest in development programmes to
se the introduction using the audio script on pagesupport
165 to local communities in Morocco.
mi.' ' ' ' ' ' Work in groups of three and follow the instructions below.

"gtttjltff@* Stage 2
CEO (chairing the meeting, during a business trip to Moroccos-
read the instructions on page 141.
the expressions in Language focus 1 help maintain External Marketing Consultant (at home in the UK): (^rtl^ &
^communication. However, you may need to interrupt instructions on page 145. ^ ! ';
|ody or deal with interruptions. This is especially Sales Director (on a business trip. in
lantwhen the participants can't see each other. Listeninstructions below. @
following short extracts and fill In the interrupting Sales Director (Germany)
>sions. You think that a much larger number of customers will fall in love
"act T with your products if you focus as much on fashion and styfe as
ss. Wet I, we'veal I on the environmental and social message. You have noticed that
-? So, what I need to see customers are far less willing to buy'green products7 simply because
@act2 they are'greener'than they were in the past. They want more. Think
atrick was leaving in January and ... of a name for your brand and ways to market it. What arguments will
_____________ - he paid you the you use to persuade people to your way of thinking? '
act3 Stage3
/ell, I think the best thing is Hold the meeting. The CEO should start by going over any
ground
., Henry, because we've accepted ... rules.
Echofthe examples seems the most aggressive when you
O4 Watch Sequence I on the DVD to find out more
?What makes it so aggressive? Does it seem aggressive
about 21st century enterprise.
fou read the text?
@irs, choose a conversation topic on which you have
Enion (such as whether education should be free until
's@ty, or whether your country is a good place to do
iss). Practise interrupting each other, using the following
work.
t think that...
ry...,but...
way, as I was saying ...

ie roles.

14 SOCIAL ENTERPRISE 133